(don't) Waste Water!

with 🎙️ Tony Strobbe - EV supply chain Projects Director  💧 Every Monday, Tony compiles a dedicated content piece he shares on LinkedIn that covers one aspect of that said supply chain What we covered: ⚡ How there are no electric vehicles without batteries, no batteries without lithium, and no lithium without some kind of mining, hence you have to build a supply chain  🤝 How the closer you are to your customer, the higher the margins for your product, and the consequences this has on the lithium mining vertical  📉 How car manufacturers could well end up being left without lithium if they donc tackle the challenge seriously  2️⃣ How there are two ways to approach the vertical, from the bottom and from the top and where those two paths cross and meet  💰 How the large lithium companies currently "printing money" have two paths to continue doing so, and which one is probably the best for them  🛠️ What are the material requirements to process one ton of spodumene and turn it into battery-grade lithium carbonate or hydroxide  💧 How ESG considerations will impact the lithium value chain today and tomorrow  🧮 What parameters to consider when conceiving and building a lithium refinery and where to ideally locate it  🌍 How geopolitics and history shape the current and future lithium markets  😈 How there may well be a Powerpoint path to lithium equilibrium, but how the devil lies in the execution  🍲 How DLE deals with a hot soup, and how this comes with its own challenges  🚢 Lithium offer and demand, high prices solving high prices, the shelf life of Lithium Hydroxide, shipping spodumene across the World, extracting as much value as possible locally, lithium from new sources... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Come say hi to Tony on Linkedin ➡️ Check out the entire article on The Shocking Requirements of Spodumene Processing  ➡️ Reach out to me: antoine@dww.show  More episodes in this Series: 1 - Why Water Technologies Matter in Lithium Mining (And Why You Should Buy Now!)

with 🎙️ Benjamin Sparrow - CEO and Co-Founder at Saltworks Technologies  💧 Saltworks provides innovative products and solutions for industrial wastewater treatment and desalination. What we covered: 🎢 The current state of Direct Lithium Extraction (DLE) and its possible technological paths 🤝 How DLE gets paired with Concentrate Refine Convert (CRC) processes and how this takes lithium to battery-grade 4️⃣ The Two main sources of Lithium in the World and their Two Contenders (DLE & Battery Recycling) 📆 The timelines of a lithium mining project and how fast tracks are myths 🏃 How speed to market is going to be a key metric for a new lithium player's success and how to maximize your chances of success 🇨🇦 How regions with a rich mining history, such as Canada and Australia, will lead the charge in the lithium mining revolution 💧 How water processes being massively used in lithium extraction projects will have consequences on lead times and technology availability in the Water Sector 📈 How lithium mining is an industry where everybody is growing and how there is more money flowing into the sector than companies ready to receive it 🚀 Generation 1 vs 2, Evaluating a Surprise Lithium Project, what's important for DLE's Success, Key market players, Growing as a water technology scale-up... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Have a look at Saltworks' website  🔗 Come say hi to Benjamin on Linkedin ➡️ Check out the entire article on Why Water Technologies Matter in Lithium Mining (And Why You Should Buy Now!) ➡️ Reach out to me: antoine@dww.show 

Tony Strobbe is EV supply chain Projects Director. Every Monday, he compiles a dedicated content piece he shares on LinkedIn that covers one aspect of that said supply chain, so if you like what he shares today, make sure to follow him! I hope you haven't missed last week's conversation with Ben Sparrow from Saltworks! If you have, shame on you, but let me bring you up to speed: we're diving into the lithium value chain to discuss, evaluate and uncover the opportunities for water technologies and professionals in this rapidly growing application that taps into several layers of the water industry. Now when you visit a foreign country, it's often a smart move to start by getting the basics of language and culture. So that's the mission I tasked Tony with today: let us break down the fundamentals of lithium processes. Why, where, and how do we refine lithium. What do we need to know on the technical side of the equation, but also on the geopolitical aspect of things. Where does the lithium value chain sit in the greater scheme of the EV supply chain? Those are just some of the questions we'll get to answer today. And that will give us valuable keys to leverage the next nuggets in this series, such as the company that shall build the first ever commercial scale Direct Lithium Extraction project, or the dedicated team within the World's largest water company that's conceived some of the most emblematic lithium refining projects.  Before kicking off, let me just share with you that I'm back from the Global Water Summit in Berlin and then the BlueTech Forum in Edinburg; it was a great experience to get to meet many of you and to discuss water, wastewater, water entrepreneurship, and much more. I'm so grateful for the many heartwarming feedbacks you gave me on the podcast, it means the World to me, and beyond just an ego-boost, it's critically important for me as I strive to produce you the most useful content every week. If it's the case, I'm glad it is, and you can help me out by sharing the pod with your friends, colleagues, boss, or team. Yet if you feel there's something I shall be doing differently or better, hey, feedback doesn't have to be positive: come share me your thoughts on LinkedIn or by mail: antoine@dww.show. I also came back from both Berlin and Edinburg with great pieces of content, I spoke with the GWI team and the BlueTech team, I also cut some quite insightful interviews with Xylem, Veolia, Aquatech, Kemira, Evoqua, Gingko Bioworks, and more, I can't wait to share you all of this, once I've digested and edited it, but enough for that sidetrack and all that teasing, I'll leave the floor to Tony, and I'll meet you on the other side.  ➡️ Check out the entire article on how to sell smaller-sized Water Companies, including an infographic and a full transcript on the (don't) Waste Water website!

Here's the full breakdown of the Water Action Agenda pledges (including the Excel table that you can download) ➡️ https://dww.show/the-truth-about-the-water-action-agenda-768-commitments-decrypted/ I fear that the UN Water Action Agenda suffers from what Barney Stinson (yes, the one from How I Met Your Mother) would call... the cheerleader effect. Many "commitments", but at the end of the day, a lot of pretty vague ones. So I looked into it and share you some emblematic examples in this video! But I did not stop there. I also wanted to test out what it takes to be featured on the Water Action Agenda and decided to introduce a commitment myself. To do so, I got a bit of help: the almighty ChatGPT wrote it integrally for me in just two queries. And guess what? It got adopted! Now to be clear, it's not so much of a scam at the end of the day: I will really follow my pledge and publish a Water Podcast a week for the next year. And in all cases, I'll submit updates on my pledge, which isn't the norm when you find out that ⬇️ I made an additional short on how a $300 Bn pledge became a $101 Bn commitment ➡️ https://youtube.com/shorts/hc0jeCdaYns?feature=share Timestamps: 00:00 Csaba Kőrösi presses a mysterious button 01:00 Why was the UN Water Conference happening at all? 01:58 Can the Water Action Agenda save the UN Water Conference's outcomes? 03:02 The problem with the Water Action Agenda: the Cheerleader Effect 04:10 2 Examples of Empty Statements (amongst 146 other ones) 06:37 "Lukewarm Water Commitments" (a problematic UN Water Action Agenda category) 08:22 3 Awesome Commitments (there are good ones too!) 10:08 What's the scam? 11:03 Using ChatGPT to trick the United Nations 12:42 Did it Work?  14:12 Conclusion ➡️ Reach out to me: antoine@dww.show 

Maybe "Lying" is too strong of a word, but at least there's a serious imbalance between what's needed, what's spoken about, and what's really pledged. Wanna dive deeper into the topic? Check out my full video: https://youtu.be/7gksQHzCYVA

with 🎙️ Karl Michael Millauer, Founder of KMM Consulting and a former C-Level executive in some emblematic water groups like BWT, Christ Water Technology, Aquatech International, and Aquarion AG.  💧 KMM Consulting helps clients around the globe leverage opportunities in the world of water through mergers & acquisitions, finance & funding, business development, and strategic support. What we covered: ▫️ How unlike McKinsey, Roland Berger, or KPMG, KMM Consulting works with small Water Companies and helps them get sold, further distributed or raising money  👴 How the most common case is to put a water company for sales to solve a succession challenge  🔨 How some other water businesses have reached a glass ceiling for their growth and how a M&A move is the way to break it  👐 How healthy water companies can be profitable for 45 years, active in a very good niche and scalable, and still not find any interested investor  🤑 How founders often overestimate the value of their Water Company, why they do so, and what's a good rule of thumb to determine the right valuation  ⏰ How long a typical due diligence process lasts and what key milestones have to be crossed  🤝 How marketing is key in selling a water company and how that often boils down to the founder's ability to convey his message and value proposition  👔 How KMM Consulting packages its relationship to small water businesses and how that's a different approach to what most market players do  👨‍🏫 How ESG and sustainability investors may need to get educated to the specificities of the water sector when they first step in  📈 How some water companies are perfectly healthy and profitable and simply don't want to grow, why, and why that's absolutely fine!  👋 How when acquiring a small water company, new owners may get nervous if the founder leaves too quickly and which kind of mechanisms, such as earn-outs, work the best to please everyone  🍴 How the freshly created Aquarion AG acquired the established Hager und Elsässer behemoth and what you can learn from it  💰 Drivers that amend a company's valuation, healthy growth vs. burning money, the biggest hurdles in a water company sales process, how it's a people's business, the importance of risk management, pairing technical and commercial skills, focusing on the smaller end of the water sector's pyramid... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Check KMM Consulting's Website  🔗 Send your warmest regards to Karl Michael on LinkedIn ➡️ Check out the entire article on how to sell smaller-sized Water Companies, including an infographic and a full transcript on the (don't) Waste Water website! ➡️ Reach out to me: antoine@dww.show 

Karl Michael Millauer is the founder of KMM Consulting and a former C-Level executive in some emblematic water groups like BWT, Christ Water Technology, Aquatech International, and Aquarion AG. KMM Consulting helps clients around the globe leverage opportunities in the world of water through mergers & acquisitions, finance & funding, business development, and strategic support. The water industry features some behemoths that regularly make the news: Veolia, Xylem, Suez... I mean, you know the usual suspects, as I have been featuring them every time there was noteworthy news to share about them. Then, there's a fascinating wave of cool kids worth several thousands of millions, like 374Water, which I had on this microphone, or NX Filtration, which I should have on this microphone at some point; that's my mistake for not inviting them yet, and a growing pack of high-profile scale-ups raising tens of millions in seed rounds and Series A like my former guests Klir, Epic Cleantec, Source, or ZwitterCo. Yet the water sector is also one of these typical places where the iceberg metaphor holds true! I see you rolling your eyes because that damn iceberg is overused but bear with me.  The 50 largest water companies combined only represent 25% of the total market, which by extension, highlights how there's an ocean of small-sized players that support all shades of water applications! How many? I can't tell, and despite looking around, I couldn't put my hands on even the beginning of a statistic that would depict this bottom of the pyramid. I guess that's one more proof that while big players get a lot of attention, expert support, and coverage when they merge or consolidate, smaller actors have long been left in a no man's land.  Well, this is the no man's land I'm inviting you to explore this week with Karl Michael. And it's pure serendipity: I wanted to cover that topic for a while, so I got very curious when Global Water Intelligence introduced their opportunity exchange platform, featuring dozens of smaller-sized water companies looking for funding, a new owner, a distribution partner, or a licensee. Why serendipity? Well, the 35 first opportunities listed on this marketplace were all coming from Karl Michael Millauer. So I reached out, and you'll get to discover in a minute all of his openness to share a bit of his work and world! Right before that, I'd like to thank from the bottom of my heart all the new listeners that came and joined me on this podcasting journey over the past weeks; I'm so happy to see the nice growth of this channel! I'm a one-man band, and I'm running this podcast on my free time and, let's be real, at my own expense as well, I love doing it for sure, but it's good in my long and tiring editing evenings to realize it's not for nothing, and it's bringing you some value. So here's today's call to action: we'll have a special episode next week to close this season 8, and I have almost finished recording a special mini-season 9 that will look into the depth of the lithium industry and value chain and how that's an incredible opportunity for the water industry. I'm super excited to share this one with you, so stay tuned! This also means that I now have a bit of time to think of the upcoming season 10, and that's where I need you! If you have special wishes, areas you'd like me to explore for you, questions that keep you up at night, or guests you'd like to suggest to me, that's your chance: reach out to me on LinkedIn or send me an email at antoine@dww.show and I'll make sure that Season 10 serves you well! Come on, do it, and I'll meet you on the other side.  ➡️ Check out the entire article on how to sell smaller-sized Water Companies, including an infographic and a full transcript on the (don't) Waste Water website!

with 🎙️ Jennifer Möller-Gulland, Water Risk Expert and Water Economist for the World Bank and the United Nations Development Programme  💧 Jennifer is the founder of the Water Risk Assessment Blueprint Training, a 12-week online course that helps water professionals to know the Water Risks, convince decision makers to consider and address them, be part of the solution, and accelerate their career. What we covered: 3️⃣ How there are three types of Water Risks, physical, infrastructure, and governance, and how one should tackle the assessment of these risks  👨‍🏫 How water risks shall be understood at all levels, from government to companies and individuals  📈 How water risks are connected to economic development, social development and gender equality and how ignoring water risks can have long-lasting impacts on individuals and communities  🚱 How the governance risk in managing water crisis (such as Flint) is often not given the attention it deserves  😵 How the "40% water availability gap" risk given by the 2030 Water Resource Group is often misused and doesn't consider qualitative risks such as polluted water  😅 How the UN Water Conference can be taken with a positive spin, assuming you joined with no expectations, and how the outcomes are pretty typical of this kind of multilateral behemoth  ♻️ How political cycles don't match with the infrastructure investments required for long-term sustainability and how decision-makers over-focus on making voters happy  💰 How infrastructure problems cannot always be fixed incrementally, how they may require complete overhauls and how there's no clear plan on how to finance it  💵 How linking a water risk assessment to GDP impact can help incentivize governments to take action based on it  💪 How Jennifer created her water risk assessment training, who it caters to, and what one can expect to learn from it  ✋ Positive reinforcement of Water newcomers, the human right to Water, PFAS and its potential health consequences, the fate of a consultant's report, working for the World Bank or the UN, Water Futures, Water Markets... and much more!  🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 ➡️ Join me (and many others!) at the BlueTech Forum Get a 20% discount on checkout by using the code ANTOINE20 👋 See you in Edinburgh! 🔗 Check the Water Risk Blueprint Website  🔗 Get a Water Risk Crash Course  🔗 Get a FREE Masterclass on how to assess and communicate Water Risks  🔗 Send your warmest regards to Jennifer on LinkedIn or on Instagram ➡️ Check out the entire article on the importance of Water Risk Assessment, including an infographic and a full transcript on the (don't) Waste Water website!

Jennifer Möller-Gulland is a Water Risk Expert and Water Economist for the World Bank and the United Nations Development Programme. Jennifer is also the founder of the Water Risk Assessment Blueprint Training, a 12-week online course that helps water professionals to know the Water Risks, convince decision-makers to consider and address them, be part of the solution, and accelerate their career. Somewhere in Paris' headquarters of the OECD, an independent and diverse group of eminent policymakers joined forces in May 2022 to create the Global Commission on the Economics of Water. After the Stern Review on the Economics of Climate Change released in 2006 and the Dasgupta Review on the Economics of Biodiversity issued in 2021, they were about to complete what they called the Sustainability Trilogy with the release of their Pact for Voluntary Commitments - an incredible report that they launched on 22 March 2023 at the UN Water Conference. Did you hear of it? Well, let's say it wasn't a banger, but they must have a good PR team, so it gathered some mainstream media attention. That's where Jennifer picked it up and looked up their Water Risk Assessment. The result is history: a nicely crafted, pedagogic, positively toned yet affirmative LinkedIn post shared 113 times, where she calls out their b***s***. Hey, that intro is not about name and shame. But I'm telling you that story because it seems that even though the World Economic Forum's yearly Global Risk Report has water-related ones all over its top ten, there's a severe deficit in understanding, framing, and running water risk assessments.  Yet how can we solve problems we don't understand and cannot size correctly? As Jennifer will explain in a minute, that's a challenge that shall be understood at all levels, from the government to companies and individuals, because water risks are connected to economic development, social development, GDP, every facet of the economy and even gender equality so clearly, ignoring water risks can have long-lasting impacts on individuals and communities. So let's fix that, and let me close this intro and leave the floor to Jennifer, just after reminding you that you still have a couple of days left to book your seats for the upcoming BlueTech Forum, happening in Edinburgh on the 17th and 18th of May under the tagline of Innovation with Impact.  The agenda is packed with great speakers, mastermind roundtable sessions, "innovation for impact" box design sprints, 5 by 5 partnership case studies, lots of networking opportunities, and BlueTech's signature cherry-picked disruptive water tech innovations.  Check out the full agenda on bluetechforum.com - the link is in the description - and consider joining me and many former guests of this podcast in Edinburgh this May. If that's of interest, here's the cherry on the cake: with the code Antoine20, like my name, 20, you'll get a 20% discount on your registration if you book before the end of April, so hurry up; the doors are closing! ➡️ Join me (and many others!) at the BlueTech Forum Get a 20% discount on checkout by using the code ANTOINE20 👋 See you in Edinburgh! 🔗 Check the Water Risk Blueprint Website  🔗 Get a Water Risk Crash Course  🔗 Get a FREE Masterclass on how to assess and communicate Water Risks  🔗 Send your warmest regards to Jennifer on LinkedIn or on Instagram ➡️ Check out the entire article on the importance of Water Risk Assessment, including an infographic and a full transcript on the (don't) Waste Water website!

with 🎙️ Alex Rappaport, CEO and Co-Founder of ZwitterCo.   💧 ZwitterCo leverages the benefits of Zwitterions to build Membranes that treat the world's toughest wastewater. What we covered: ⚛️ How ZwitterCo's unique leverage of zwitterions overcomes membranes' greatest weakness: fouling  🚀 How Alex Rappaport built a record-breaking membrane scale-up somewhat against the odds and how ZwitterCo was founded  📅 How improving membranes and wastewater treatment was on the founding team's agenda from Day 1 and how they executed on it  🦸 How ZwitterCo leveraged the SuperFiltration category to depict the unique properties of their wastewater membrane  💡 How Water Scarcity and its increased awareness in industrial circles create a massive opportunity for the right set of technologies to address it  🚚 How ZwitterCo defined its scope of deliveries and how the company decided for the best-suited Go-To Market Route  🙌 How Alex's company just raised a record-breaking Series A and what this will unlock  🌱 How the real impact ZwitterCo is aiming for goes beyond numbers - even if we are talking unicorn potential  🇩🇪 What "Zwitter" actually means, how zwitterions are special animals, extending the range, leveraging real-world cases and feedback 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 ➡️ Join me (and many others!) at the BlueTech Forum Get a 20% discount on checkout by using the code ANTOINE20 👋 See you in Edinburgh! 🔗 Check ZwitterCo's Website  🔗 Send your warmest regards to Alex on LinkedIn ➡️ Check out the entire article on ZwitterCo's leverage of Zwitterions and how it could revolutionize the World of industrial wastewater treatment, including an infographic and a full transcript on the (don't) Waste Water website!

Alex Rappaport is the CEO and Co-Founder of ZwitterCo. ZwitterCo leverages the benefits of Zwitterions to build Membranes that treat the world's toughest wastewater. Theoretically speaking, wastewater treatment is easy. You have water with stuff inside at the inlet, and you want water with much less stuff inside at the outlet. So you just have to define what has to be removed, and you could size a membrane to do exactly that job. Let's say, you want everything that's larger than 1 nanometer to be out of the picture. You take a reverse osmosis membrane, you push your wastewater on one end, and whatever comes out on the other end will fit your specification. Easy, the job's done, goodbye! Well... The problem is that if that system was to work, it would for sure not work long. Your membrane would be clogged, and irreversibly fouled, and after minutes to hours, you would have to throw it away and start fresh. Now, nobody except me would be stupid enough to try something like that out. So in most cases, you won't go for a one-step treatment; you'll rather opt for a clever combination, where stuff gets removed from water layer by layer with optimized efficiency.  Stages of this process will probably be done with membranes, and if you want to end up reusing that water, the last step will for sure be done with membranes. But even if you have this time designed everything right, your membranes will still clog over time, and backwash will lose efficiency cycle after cycle until irreversible fouling is so high you have to replace your system. So, every 7 to 12 years, you're good to reinvest in membranes, modules, and some peripherals. Unless someone cracks the code for fouling-free membranes... But that's physically not possible, right? Well, that's before looking into the surprising physical properties of Zwitterions, a special family of molecules that are simultaneously positively and negatively charged. As a result, they're highly hydrophilic and very resistant to non-specific adhesion.  So wouldn't that make them the best special sauce to pump up a membrane filtration system? I'll let Alex answer this in a minute, as he'll do it so much better than me.  But you'll swiftly notice that it's a fascinating take at the toughest wastewaters and most difficult industrial reuse riddles. To that extent, ZwitterCo is a perfect example of innovation with impact. If that's a theme you'd like to explore in greater depth, Innovation with Impact is also the tagline of the upcoming BlueTech Forum, happening in Edinburgh on the 17th and 18th of May. The agenda is packed with great speakers, mastermind roundtable sessions, "innovation for impact" box design sprints, 5 by 5 partnership case studies, lots of networking opportunities, and BlueTech's signature cherry-picked disruptive water tech innovations.  That's just a bite-sized summary of a packed agenda - if you'd like to know more, check out bluetechforum.com - and consider joining me and many former guests of this podcast in Edinburgh this May. I talked of cherry-picked innovation: well there's a cherry on the cake as well: with the code Antoine20, like my name, 20, you'll get a 20% discount on your registration if you book before the end of April. ➡️ Join me (and many others!) at the BlueTech Forum Get a 20% discount on checkout by using the code ANTOINE20 👋 See you in Edinburgh! ➡️ Check out the entire article on ZwitterCo's leverage of Zwitterions and how it could revolutionize the World of industrial wastewater treatment, including an infographic and a full transcript on the (don't) Waste Water website!

Join me (and many others!) at the BlueTech Forum ➡️ https://www.bluetechforum.com/ Get a 20% discount on checkout by using the code ANTOINE20 👋 See you in Edinburgh! *** Over the past five years: - NX Filtration lost $28.56 million - De.Mem burned $12.14 million - CleanTeq Water was $18.63 million in the red  - Aquaporin lost... $67.1 million! Yet, I'll dare to say I think those four companies are on the right track! Why? Let's explore. Then, there's one more company that's lost $39 million over that same period of time, for which I'd be much more worried. Who's that? I'll reveal in the last segment! 00:00 Introduction 00:07 Aquaporin, NX Filtration, De.Mem and CleanTeq Water are bleeding money 00:53 Membrane Companies are "Special Beasts" 02:19 What is disruptive in the Membrane World?  04:30 What are these Membrane Companies investing their money on? 05:44 Is increased Water Scarcity the path to Profit for these companies? 06:58 Join me at the BlueTech Forum 2023! 07:50 This company is in BIG TROUBLE 09:16 Conclusion The Ultimate Guide of Membrane Filtration: https://youtu.be/RUpiL_x7680 Graeme Pearce tells us the full story of Membrane Filtration: https://dww.show/everything-you-always-wanted-to-know-about-mbrs-without-daring-to-ask/ Andrew Benedek adds up the story of MBRs: https://dww.show/how-to-be-alone-early-crazy-but-actually-right-the-history-of-zenon/ ▶️ Watch the video version of this episode on YouTube   

with 🎙️ Björn Otto, founder, and Managing Director of Interius Solutions.  💧 Interius Solutions supports Water Technology Companies with outsourced marketing solutions and a very special touch - it's marketing done by water professionals that understand water technologies.  Marketing is not the Water Industry's forte. I dare you to find one out of the 187 previous episodes of this podcast in which we don't at least allude to the flaws in our sector's marketing.  We've discussed how it impacts water's value, water's perception, water technology's take-off and market adoption, the general public's understanding of our sector, how it inhibits the fight against water scarcity, how it opens boulevards for bottled water or unsustainable practices and much more and much worse. But, once we've said all that. What do we do about it? Sitting on our hands and complaining is not really in the DNA of this sector, so it's about time we apply this forward thinking to marketing as well. That requires some know-how, some understanding of the root causes of the situation we're in, a ton of expertise, and, more important: practical, concrete, and actionable pieces of advice.  That is why I reached out to my co-host on the Water Show, Björn Otto, and gave him this simple task. Provide water industry decision-makers, investors, and key actors with a blueprint for action. And god, did he deliver on the request! So without further due, I'll let you dive into my discussion with him. Last stop before that - if you like today's content, consider subscribing and sharing that episode with your boss, a colleague, your marketing manager or that promising young engineer in your team you'd think would make an incredible marketer going forward 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Send your warmest regards to Björn on LinkedIn     🔗 Check out Interius Solution's website   ▶️ Find the full article on why and how Water Companies shall Better their Marketing Game on the (don't) Waste Water website!

with 🎙️ Paul Gagliardo, Judge and advisor at Imagine H2O, and Principal at Gagliacqua.      💧 Paul also runs the Water Entrepreneur, an incredibly good water podcast that is one of my personal favorites and which also turns out to be a family business as Paul will elaborate on later on in the conversation. What we covered: 🚽 How leading the project that infamously popularized the term "toilet to tap" made Paul famous and what his job was in San Diego  👨‍🔬 How Paul led a research center that tested equipment, gave a brutally honest feedback and assessment and how he rapidly got praised for that  🈂️ How becoming a consultant engineer, one of his first duties was to translate what utilities said so that his colleagues could understand it  🏰 How the water sector used to be extremely conservative and somewhat trapped in the 19th century and how things drastically changed over the last decade  🧑 How the startup founder is almost as important as the technology and the market the company aims for, why, and what to do now that you're aware of that  🚧 How some inventors believe in their technology despite the fundamental laws of physics and how to overcome their harassing demands  ⚖️ Defining a set of rules to check and assess technology in the most effective manner and how despite all precautions taken to make it a science, there is still some subjectivity in it  🧑‍⚖️ How the more disruptive your technology is, the more people will want to compare it to things they know and understand to better assess the value you're delivering  📊 How you need to think of data collection from the onset when piloting and how there are a set of best practices that support your efforts in this endeavor  🤌 How expertise can be tricky: the more expertise someone has, the less likely that person is to look at something new because they think they already know everything  0️⃣ Startups having zero experience in the water business, getting paid as a utility and having to figure out what to do with the money, how founders have to be prepared to be replaced when the company grows, being an open book, being smarter than everybody else, seeing the future... and much more!  🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  🔗 Send your warmest regards to Paul on LinkedIn   🔗 Check out the Water Entrepreneur Podcast's Website 🔗 Find the full transcript of my conversation with the inventor of the Toilet to Tap on the (don't) Waste Water website!

Paul Gagliardo is a judge and advisor at Imagine H2O, and the Principal of a consultancy dedicated to developing water start-ups, Gagliacqua. If you're into podcasts, and I hope you are as you're listening to this, Paul also runs the Water Entrepreneur, an incredibly good water podcast that is one of my personal favorites and which also turns out to be a family business as Paul will elaborate on later on in the conversation. The path to success for a Water Start-Up is often everything but a straight line. It takes time, patience, effort, grit, passion, and a lot more to take a water company from zero to one, one to ten, ten to one thousand, and one thousand to one million. And we've covered some of the emblematic examples of that long road on that microphone, for instance, with Andrew Benedek, who told us how he maybe took Zenon from the lonely prophet in the middle of the desert to the leader of the MBR revolution, but in no less than two decades. Now, what Paul brings into the discussion today, as you already heard in the extracts, is that the Water Sector is evolving. It doesn't get easier, but it goes at a faster pace. And interestingly, the turning point that started that acceleration coincides with the inception of Imagine H2O - a story we've covered with Scott Bryan on that microphone, and in which Paul is an important actor.  This new age of breaking things fast and striving for swifter impact materializes in many shapes. For instance, the financial results recently published by the new cool kids on the block in the Water Industry show that the money-burning path to scale, once reserved for the Uber, Twitter, or WeWork of this World, now also applies to the Water Sector. To take only one example. With a faster pace also comes greater uncertainty and increased importance in making the right decision at the right time. This is where profiles like Paul's are an incredible resource: having been on all ends of the Water Spectrum, they've gathered experience that can prove invaluable to the C-suite and founders of these scale-ups. To that extent, you'll see that today's conversation doubles down and enhances on concepts we've heard from Wayne Byrne, Graeme Pearce, Reinhard Hübner, or Piers Clark.  In conclusion to this lengthy introduction, I can tell you that I enjoyed spending that hour with Paul, that I hope you will as well, and that if that's the case, I'd strongly encourage you to take this podcast and share it with a friend, a colleague, a start-up founder or an investor! So please do it, and I'll meet you on the other side. 

Over the weekend, a series of violent riots took place in Sainte Soline in the Western part of France. The reason for it is a water storage project that has raised contestation for several months now. Is it the first consequence of rising Water Scarcity? 🎙️ PODCAST 🎙️ Website: https://dww.show/podcast/ Smartlink: https://smartlink.ausha.co/dont-waste-water 👋  SOCIAL MEDIA  👋  LinkedIn: https://www.linkedin.com/in/antoinewalter1/ Instagram: https://www.instagram.com/dwwpodcast/ Twitter: https://twitter.com/AntoineWalter7 Facebook: https://www.facebook.com/DontWasteWaterPodcast

689 Registered Commitments! That's an impressive call to action that comes out of the #UNWaterConference in New York this week. Sure, there were the usual shenanigans we saw on Days 1 & 2, but still, the various commissions delivered impressive outputs. And yes, a special envoy for Water will be appointed. So here's the next question: who will it be? Here's the summary: 00:00 Introduction 00:15 Number of the day: 689! 00:48 Key Outcomes of the UN Water Conference 02:35 The Transboundary Water Bromance in South America 03:59 More water commitments by the Interactive Dialog Groups 04:34 Who did it better: young or old speakers? 06:18 Third series of Water Commitments 07:45 A New UN Water Envoy... and Beyond? 09:09 How to Leverage the UN Water Conference 09:44 Conclusion ➡️ Check out my entire collection of SDG 6 topics on the (don't) Waste Water website!

The UN Water Conference keeps advancing in New York, with this second day and a new series of plenary sessions with many country statements. What's to remember from today? Here's the recap. 00:00 Introduction 00:22 Sentence of the Day: László Borbély, Romania 00:47 Learning 3 - Are we ambitious enough with #SDG6? 02:02 Learning 2 - PPPs have their role to play! 03:36 Learning 1 - We learn more about the UN Special Envoy for Water! 06:20 Daily Zapping 07:26 Flop 3 - Are UN attendees bad pupils? 08:16 Flop 2 - Water and War(s) Ukraine, Karabagh... 11:42 Flop 1 - Are UN Statements boring? 14:29 Conclusion ➡️ Check out my entire collection of SDG 6 topics on the (don't) Waste Water website!

The UN Water Conference started on the 22 of March in New York. For the first time since Mar Del Plata in 1977, the Water Topic gets the largest possible exposure to solve this riddle: how can we finally ensure that SDG 6 is reached? That everybody receives access to safe drinking water and wastewater management? On Day 1, there were many very generic statements and some things to extract, which I did for you. 8 hours of plenary conferences condenses in under 15 minutes, a challenge? Yes. A stretch? Sure! But I did it, and here's what's inside: 00:00 Introduction 00:14 The Key Sentence 02:08 Top 3 Highlights of Day 1 07:51 Zapping - Good Words and High-End Sequences 10:00 Flop 3 - the Awkward moments 12:57 Conclusion ➡️ Check out my entire collection of SDG 6 topics on the (don't) Waste Water website!

with 🎙️ Ben Kimura Gross, CEO of Systemics Academy, Negotiation Trainer, and Mentor.      💧 At Negotiation with Goliath, Ben trains sustainability professionals and entrepreneurs to get decision-makers on their side and make your goals their goals. What we covered: 🌱 How Sustainability professionals are pushing for change and how the greatest hurdles standing in the way of that change are overwhelmingly powerful individuals and organizations that are change resistant  😈 How defining people as "evil" is a major mistake that hinders your chances to convince them, why, and what to do instead  1️⃣ The one feature that drives human survival more powerfully than any other one and how you can leverage it for the better  🏗️ How reality is a construct and not an absolute and objective thing and how you need to understand that to succeed in negotiating  🎯 How being goal driven instead of objective is sadly a much more powerful survival feature and how you need to know that to drive sustainability forward  🥇 How the best way to kill a negotiation is to enter with a sense of moral superiority, why and what to do instead  👀 How you need to be driven to a clear and well defined strategic goal to succeed in negotiation and how you shall never lose sight of your strategy  💪 Teaching negotiation, realizing being on the wrong side, having an impact, human psychology, human evolution... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Send your warmest regards to Ben on LinkedIn  🔗 Check out Negotiating with Goliath's Website  🔗 Find my full article including a transcript on how to win at negotiating with the most powerful stakeholders