DiscoverCurated Conversations
Curated Conversations
Claim Ownership

Curated Conversations

Author: Curated Middle East

Subscribed: 1Played: 9
Share

Description

Curated Conversations is the official podcast series of the Middle East’s premier consumer and retail intelligence hub, Curated Middle East. Hosted by Rohma Theunissen and powered by LFHM Middle East and Hall & Partners MENA, the bi-weekly series explores the unique elements of the Middle Eastern retail industry and the impact that it has on a global scale. Our episodes feature some of the region’s most prominent movers and shakers as they share stories, experiences and learnings that address real-life challenges and trending topics to help listeners navigate the changes faced in the industry today. Real insight, real experts, real conversations.To learn more about Curated Conversations and Curated Middle East, visit www.curatednow.me
9 Episodes
Reverse
“The role of a [communications] agency now has really evolved to be much more sales focused which is great for the market because that’s what the goal should always have been.”2020 has thrown a massive curveball to brands across every industry and now, PR & Communications agencies are required to play their most important role to date. Rohma Theunissen sat down with Rani Ilmi, Founder of boutique Dubai-based FRAME Publicity, whose clients include Matchesfashion, Maria Tash, Tiffany & Co and By FAR to find out what it takes to successfully maneuver an agency and its clients through a pandemic and her strategies for enabling her clients not only to survive, but thrive. Hosted by: Rohma TheunissenAbout Rani IlmiStrategic Brand Builder and FRAME Publicity founder Rani Ilmi has enjoyed a 15 year career in luxury public relations, working on 360 degree brand strategies across fashion, fine jewelry & watches, beauty and lifestyle industries to strengthen their positions, first in New York, and now in the Middle East.Born and raised in Dubai, Rani relocated to New York City in 2004, delving straight in to the world of PR & communications with in-house roles at CHANEL, Versace, Gucci, Jimmy Choo and Tiffany & Co.She moved back to Dubai in 2011 to apply her NYC learnings to the Arab market and to launch NET-A-PORTER across the Middle East. Over the last eight years in Dubai, Rani has represented NET-A-PORTER, Bottega Veneta, Victoria Beckham, Versace, Tod’s, Charlotte Tilbury, MATCHESFASHION.COM, Tiffany & Co., and many more.Currently, at her agency FRAME she is enjoying the newness of working with 'social-media-first' luxury brands by helping them connect with the Arab customer - from BY FAR to Maria Tash. The pandemic has forced communications to evolve to be much more customer-centric and the learnings from this challenge have sparked a deeper interest in communications for her.About FRAME PublicityFRAME is a thorough, thoughtful communications consultancy where the mechanics of media, influencers and the end consumers in an often misunderstood Middle East market, are – well – understood. A Dubai-grown agency, with a NYC polish and efficiency, FRAME is a full-service resource for brand awareness in all its forms. Our team have been shaping and communicating client vision in fashion, luxury, lifestyle, beauty, retail and luxury e-commerce for fifteen years. FRAME knows what’s possible, and we’ve learned how to stretch that definition. Clients come to us to connect – with media, with consumers, with partners and “influencers” of all size and stripe. We build relationships, foster partnerships, and start conversations. Our team is fiercely committed and fully engaged – and fun. We understand the Middle East culture and know the difference between popularity and true influence. Client impressions outweigh media impressions – if you know what we mean. FRAME finds the path that others miss. And we deliver results, again and again and again. 
“It’s always evolving. You have to know what your passion is and what you’re good at as well as know what you are willing to learn more about so that you can offer your best services [to your clients].” - Judy Daghestani“I never created a business plan [when I launched], I just went for it. And I felt this approach was useful for me to understand exactly where I wanted to take my business before creating a more concrete plan.” - Rohma TheunissenHalfway through Curated Conversation's inaugural season, host Rohma Theunissen is joined by Curated ME's Founder Judy Daghestani to reflect on the past three months and discuss their individual freelance journeys. From addressing sticky topics such as pricing and finding your niche to client pitching techniques and strategic collaborations, this episode unearths what it takes to succeed as a solopreneur in this 1.5 trillion dollar industry. Hosted by: Rohma TheunissenAbout Judy DaghestaniA graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated ME and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partners with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
“Gen Z get their news from Instagram, they get their beauty hacks from TikTok. They’re not buying newspapers, they’re not even going online as much as Millennials – it really is [mainly] social media. We posted a beauty review on TikTok and it got 300,000 views in 24 hours. That kind of reach doesn’t happen with print. Digital is instant and it's global.”For this week's episode, Rohma Theunissen caught up with Milli Midwood, Cosmopolitan Middle East’s youngest-ever Editor in Chief, to talk about the shifts and challenges faced by the Middle Eastern publishing industry, the evolution of print and digital magazines, and strategies for catering to the region’s Gen Z reader. Hosted by: Rohma Theunissen About Milli MidwoodHaving lived and grown-up in Dubai for the past 27 years, Milli has seen first-hand how the fashion, beauty and lifestyle industries have evolved - and continue to grow - across the UAE. Milli has worked at a number of regional titles, including OK! Middle East and Grazia Middle East before joining Harper's BAZAAR Arabia, where she headed up the digital team for three years. Now, as Editor in Chief of Cosmopolitan Middle East, Milli is spearheading the largest young women’s media brand in the world in a new, inclusive and exciting direction. 
“Everybody is going to be using digital means now to tell their stories. The advantage that big [fashion] brands used to have was that they could do so much more offline as well. Online does, to a huge extent, level out the playing field. So, if a smaller brand is able to innovate, there’s a lot of opportunity for them.”With September (AKA fashion month) less than a week away, Rohma Theunissen sat down with Ritu Upadhyay, Middle East Bureau Chief at WWD, to talk about the current state of the Middle Eastern fashion industry, her predictions for the region’s first fashion month post-pandemic and how brands can engage with the Middle Eastern consumer and market in the absence of traditional events. Hosted by: Rohma TheunissenAbout Ritu UpadhyayRitu Upadhyay is the Middle East Bureau Chief at Women’s Wear Daily (WWD). Often referred to as “the fashion bible,” WWD has been THE industry voice of authority for the global fashion, retail and beauty communities for over 100 years. Ritu covers the business side of retail and fashion along with trends and runway shows, bringing together a unique understanding of both the creative and commercial sides of the fashion industry. For the last ten years, she has covered international runways shows in emerging markets, reporting on new design talent, as well as breaking news on retail markets across the Middle East. She has profiled fashion luminaries including Giorgio Armani, Tom Ford, Christian Louboutin, Elie Saab, as well as traveled to factories across India to report on manufacturing and skilled artisans. Ritu studied journalism and political science at Northwestern University. She began her career at the newsweekly, TIME Magazine in New York and has authored a biography on President John F. Kennedy. In addition to WWD, she has covered the Middle East for Bloomberg TV. Born and raised in Chicago, Ritu has lived in New York, India, Jordan and Pakistan, and currently divides her time between Washington D.C. and Dubai.
"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do, as PRs in that industry, it is our role to use our resources to shed light on these designers, because no one else will." Rohma Theunissen speaks to Christian Daccache, Founder of Beirut-based agency Bureau Des Créateurs and Co-Founder of EASTWAVE Concept & United For Lebanese Creative Fund to talk about the aftermath of the tragic explosion that took place in Beirut August 4th, the United for Lebanese Creatives Fund and how people around the world can help. To learn more about the United for Lebanese Creatives Fund, click here.  To shop and donate at EASTWAVE Concept click here.Links to supportive entities mentioned within the episode:Impact LebanonLebanese Red CrossAnimals LebanonBeit El BarakaHosted by: Rohma TheunissenAbout Christian Daccache Christian Daccache is the Founder of Bureau Des Créateurs (BDC); a Beirut-based agency that discovers young talent, nurtures them strategically, and provides them with international standards of image consultancy, PR, Communications and Marketing services in the Middle East and North Africa, to help them thrive. Christian also has extensive experience in the fashion industry. Starting as a PR & Marketing Associate at Chalhoub Group Retail, he was later hired by LVMH to head CÉLINE’s CRM & Communications department in the Middle East. Christian holds a masters in Luxury Brand Management from Istituto Marangoni and a BA in Entrepreneurship from the American University in Beirut. About Bureau Des Créateurs Bureau Des Créateurs offers its clients a tailored approach for their brands to develop regionally, and globally. BDC also consults on all matters related to how consumers perceive their brands as well as match that with the right PR & Communication efforts to take it to the next level. Bureau Des Créateurs has a deep understanding of the Middle Eastern market, direct links to the top tier media channels of the fashion industry, strong relationships with key influencers, public figures and stylists, as well as a rich database of potential VIPs and Customers, and solid ties with key boutiques and buyers. About United For Lebanese Creatives  Developed with the unified support of Starch Foundation, Slow Factory Foundation, Fondation Saradar, Bureau Des Créateurs, Maison Pyramide, Faux Consultancy and Roni Helou, United For Lebanese Creatives is a fundraising initiative to benefit Beirut’s independent designers and artists whose damages amounted to over 850,000$. The crowdfunding campaign is dedicated to supporting the restoration and survival of Beirut's creative sector which is also a vital industry in terms of employment and culture. Working in consultation with the affected designers, the fund has been able to identify the assistance needed and the amounts required for each of its 39 applicants. . About EASTWAVE Concept EASTWAVE is a virtual pop-up concept aiming to support emerging and established designers from across the MENA region, enabling them to reach international audiences and a new customer base. Each season the pop-up is hosted by like-minded platforms that share the same mission and values. EASTWAVE is founded by Dana Mortada in LA, Judy Daghestani in Dubai and Christian Daccache in Beirut. 
“It’s about thinking globally and acting or communicating locally. The consumer knows when [the content] it's authentic to them or not. So the more Arabs you are going to hire in your teams, the more creative outlets you will find because it’s a different culture, and they can bring you a completely different narrative.”In this special episode of Curated Conversations, Rohma Theunissen connects with Sofia Guellaty and Myriam Benaroya-Djelouat, Co-founders of the internationally acclaimed Dubai-based, Arab-first, digital luxury publication MILLE World to discuss the significance of the recent #HireMoreArabs movement across GCC, diversity within the Middle Eastern luxury industry and how championing an authentically Arab mindset can further the regional industry and economy on a global scale. Hosted by: Rohma TheunissenAbout Sofia GuellatyAs Editor-in-Chief and Creative Director of MILLE Sofia’s aim is to create content that truly resonates with the Arab world today. Born and raised in Tunisia, Sofia Guellaty brings her knowledge and passion for Arab culture together on a daily basis. Her career in media and fashion spans over more than 15 years as she began freelancing and styling for major publications since  2005. Her creative universe and brand expertise brought her to work with the biggest names and brands in the industry creating impactful and effective campaigns.About Myriam Benaroya-DjelouatMyriam Benaroya is the Chief Marketing Officer (CMO) of MILLE World. She is responsible for creating the MILLE brand identity and executing its marketing and advertising strategy. While working as the CBG MEA Marketing Director for Huawei Technologies, Myriam worked closely with Huawei’s Shenzhen and London hubs to define the company’s global marketing strategy and launched the ‘Fashion Meets Technology’ projects for the Chinese manufacturer. Myriam comes to MILLE with a 15 years Luxury Retail expertise heading the MarComm departments at Hermes Middle East & South East Asia, Versace Jewellery Licensing in China mainland and the APAC region.About MILLE WorldMILLE is a 360-degree homegrown media brand featuring premium, focused and forward-thinking content in the space of fashion, lifestyle, art and culture. Cultural commentary for the Arab world and their diaspora: MILLE aims to deliver a new approach to regional media consumption, marrying an authentic editorial voice with commercial viability. MILLE will speak to high-net-worth Arab millennials in search of representation, inspiration and disruptive conversation. Omni-channel experiences: The platforms will include a website, collectible print magazine, a video channel, and a special-events strategy that ropes together the creative community in the MENA region. Extended services MILLE will offer a consultancy arm ready to tackle effective ways to reach and win the attention of millennials in the Arab world.
Curated Middle East is proud to announce the launch of the Curated Conversations podcast series which is dedicated to making insightful, high-value, industry-focused information available to you on the go. Hosted by Rohma Theunissen, and powered by LFHM Middle East and Hall & Partners MENA, Curated Conversations explores the unique elements of the Middle Eastern retail industry and the impact that it has on a global scale. Our episodes will feature some of the region’s most prominent movers and shakers as they share stories, experiences and learnings that address real-life challenges and trending topics to help you navigate all of the changes we face in the industry today.  Real insights, real experts, real conversations. To find out more about Curated Conversations and Curated Middle East please visit www.curatednow.meAbout Rohma TheunissenA graduate of McGill University and Parsons School of Design, Rohma has amassed over a decade of experience in the international luxury fashion industry working for brands such as Carolina Herrera, Giorgio Armani, Marchesa, Harvey Nichols, Harper’s BAZAAR Arabia and NET-A-PORTER. With an avid passion for industry and consumer analysis coupled with her love for fashion and retail trends; Rohma is adept pinpointing the underlying societal and cultural themes that impact the industry on a regional and global scale.
“It’s going to be a very long recovery and we are expecting it to take until the end of 2022 to reach the levels [of profitability] that we had at the end of 2019.”In this episode Hall & Partners’ MENA Executive Director, Chady Debs, shares insight on the real impact that the Coronavirus pandemic has had on the region from a business and profitability perspective. Chady walks us through the GCC stats and figures and shares the details of how Hall & Partners MENA have pivoted their strategy in supporting clients to adapt to The New Normal. Hosted by: Rohma TheunissenAbout Chady DebsWith over 14 years of experience in research consultancy, Chady is now involved in the management of Hall & Partners MENA, part of Omnicom Group. He overlooks the full portfolio of services, which covers brand, content, and communication consultancy and the teams managing a broad roster of businesses. His client experience makes him an expert in media, fashion, automotive, banking and tech among other sectors.
“I think it’s a huge exercise for brands, designers, influencers, consumers – and for people in general – to really slow down and think about what’s important. And that actually is going to affect their shopping behavior.”In the inaugural episode of Curated Conversations, we are joined by Curated Middle East’s founder, Judy Daghestani who shares her thoughts and insights on the consumer mindset in the post-COVID-19 era and how brands can target each of the key generations that currently form the primary target audience. Hosted by: Rohma TheunissenAbout Judy DaghestaniA graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated ME and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partners with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
Comments 
Download from Google Play
Download from App Store