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Curated Conversations

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Curated Today is proud to present the Curated Conversations podcast series which is dedicated to making insightful, high-value, industry-focused information available to listeners on-the-go. Hosted by Rohma Theunissen, Curated Conversations is an extension of the Curated Today brand ethos, which explores the unique elements of the Middle Eastern retail industry and the impact that it has on a global scale. Our episodes feature some of the region’s most prominent movers and shakers as they share stories, experiences, and learnings that address real-life challenges and trending topics to help our audiences navigate all of the changes they face in the industry today. Real insights, real experts, real conversations. To learn more about Curated Conversations and Curated Today, visit www.curatedtoday.com
16 Episodes
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On the Sole DXB’s 10-year anniversary, Rohma Theunissen asks Sole Partner, Raj Malhotra to share 5 things that he learned from his journey with Sole DXB that he wishes he knew when he was starting out. #BiteSizedConversationsHosted by: Rohma TheunissenAbout Raj Malhotra Rajat moved to Dubai after having lived in Los Angeles, Kuwait, Italy, India, and New York. Having graduated from NYU in 2002, Rajat took a year-long sabbatical working on teaching at Project Renewal in NYC. In 2004, he moved to Dubai to establish a telecom and security business that grew to cover 11 countries from Vietnam to Algeria, of which he served as CEO MEA for 8 years. Rajat had also partnered with Sunny Rahbar, co-founder of the Third Line Gallery, on a collaborative project that had seen them host multiple curated exhibitions with NYC gallery, On Stellar Rays. In 2013, Rajat came on board as the fourth partner at Sole. More recently, Rajat built a private recording studio in Dubai, using it as a space for artists to collaborate. About Sole Founded in 2010, Sole is a leading platform for connecting communities through creativity and culture. The grassroots organization has built a rapidly growing community through its annual Sole DXB cultural festival, which saw over 36,000 people from more than 60 countries attend the eight annual edition in December 2019. Sole operated a boutique creative agency and published an annual print magazine. The creative agency has worked with numeous global brands including Gucci, Burberry, Saint Laurent, Farfetch and Jordan Brand. Our latest initiative is sole.digital, a feature-focused, mixed media site dedicated to bringing you the best in culture, first. We work with our roster of global contributors to present the people and ideas that will shape the future of fashion, music, sports, and visual arts, and to engage our audience in conversations on social issues like race, sustainability, and our environment. For more information on Sole, visit: https://www.sole.digital/
“There is a great space for us to be present digitally. To complement the things we are doing, not replace them. And that part I don’t think will ever go away, because if we get it right, why would we not want to continue doing that?”At the end of 2020, Rohma Theunissen caught up with Raj Malhotra, one of the four partners at Sole to talk about the evolution of events and brand experiences as a result of the pandemic, everything the Sole team has been working on, the digital space, where the Sole brand stands today on its 10-year anniversary and what we can expect from the brand moving forward. Note: As the UAE undergoes a second wave of the virus, this episode was recorded virtually to uphold social distancing practices. Hosted by: Rohma TheunissenAbout Raj MalhotraRajat moved to Dubai after having lived in Los Angeles, Kuwait, Italy, India, and New York. Having graduated from NYU in 2002, Rajat took a year-long sabbatical working on teaching at Project Renewal in NYC. In 2004, he moved to Dubai to establish a telecom and security business that grew to cover 11 countries from Vietnam to Algeria, of which he served as CEO MEA for 8 years. Rajat had also partnered with Sunny Rahbar, co-founder of the Third Line Gallery, on a collaborative project that had seen them host multiple curated exhibitions with NYC gallery, On Stellar Rays. In 2013, Rajat came on board as the fourth partner at Sole. More recently, Rajat built a private recording studio in Dubai, using it as a space for artists to collaborate.About SoleFounded in 2010, Sole is a leading platform for connecting communities through creativity and culture. The grassroots organization has built a rapidly growing community through its annual Sole DXB cultural festival, which saw over 36,000 people from more than 60 countries attend the eighth annual edition in December 2019. Sole operated a boutique creative agency and published an annual print magazine. The creative agency has worked with numerous global brands including Gucci,  Burberry,  Saint Laurent,  Farfetch and Jordan Brand.Our latest initiative is sole.digital, a feature-focused, mixed media site dedicated to bringing you the best in culture, first. We work with our roster of global contributors to present the people and ideas that will shape the future of fashion, music, sports, and visual arts, and to engage our audience in conversations on social issues like race, sustainability, and our environment. For more information on Sole, visit: https://www.sole.digital/
We get how busy things can get, which is why we have come out with a bite-sized edition of Curated Conversations that translates our guests’ key learnings into digestible, effective information that you can absorb in 5 minutes (or less) anytime, anywhere. We like to think of it as a crash course on-the-go to make sure you can rev up your career even when you only have minutes to spare. Real advice, real experts, real quick. That’s a promise. Having launched two successful brands in 2020, Judy Daghestani, Curated Today's Founder, sat down with Rohma Theunissen to offer her top 5 pieces of advice she would give to anyone looking to launch their career as a freelancer or a solopreneur. Hosted by: Rohma TheunissenAbout Judy Daghestani A graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated Today and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partnered with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
“People are hopeful that’s for sure, there is a light at the end of the tunnel with the vaccine. But overall, people are still selective of how they spend their money. Shopping isn’t top of the list.”Kicking off the second season of Curated Conversations, Rohma Theunissen is joined by Curated Today's Founder, Judy Daghestani to talk about the evolution of the Curated platform, consumer mindsets in 2021, industry trends, sustainability, the COVID-19 vaccine and of course, the pandemic. As the UAE undergoes a second wave of the virus, this episode was virtually recorded to uphold social distancing practices. Hosted by: Rohma TheunissenAbout Judy DaghestaniA graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated Today and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partnered with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
"When people are stuck inside and are losing their jobs, how can you push nail polish when it's the last thing they are thinking about? I shifted to where I was trying to create an 80/20 effect where 80 percent of what I was writing about was talking about these matters and 20 percent focused on creativity and offering escapism to our readers."Where does beauty stand today? In this episode, Rohma Theunissen sits down with Alexandra Venison, former beauty editor of Vogue Arabia to talk about her career, conscious consumption, making beauty relevant in the wake of social unrest and what it takes for beauty brands to succeed in 2020 and beyond.Hosted by: Rohma TheunissenAbout Alexandra VenisonAlexandra Venison is a beauty, health and wellness expert. Working in publishing for the last decade, her most recent roles have seen her as the Beauty Editor at Vogue Arabia and Online Editor at Harper’s Bazaar Arabia. Born in London, Alexandra moved to Dubai with her family in 2003. Instant love for the industry saw her intern with various talents and titles across the region. In 2009 she returned to her hometown and graduated with a first-class honour’s degree from the London College of Fashion in Broadcast Journalism. Moving back to Dubai in 2012 she began her career with the region’s leading title Emirates Woman. Since then she has worked with prominent brands and publications both locally and globally across beauty, fashion and lifestyle. Her skills include writing, styling, producing and shooting for both print, online and social. To date, Alexandra has interviewed some of the world’s leading talents. These have included celebrities, Anjelica Huston, Lady Gaga, Jennifer Lopez and Kourtney Kardashian to designers Donatella Versace and Tom Ford, leaders in the beauty industry like Charlotte Tilbury, Peter Phillips and Tom Pecheux and fashion icons such as Gisele Bündchen and Cara Delavigne. Ever looking to expand her knowledge and skills, Alexandra has recently qualified from the Institute for Integrative Nutrition as an Integrative Nutrition Health Coach (INHC) and as a Clinical Hypnotherapy and Psychotherapy practitioner with the General Hypnotherapy Register. She currently lives in Dubai where she works as a freelance editor, content creator and consultant.
“In traditional retail, you buy stock and if it doesn’t sell, it moves into clearance. But for us, the longer you hold on to stock, the higher its value – and that is really unique.” - Nohman Ahmed, Co-Founder of PresentedbyRetail in 2020 has been nothing short of a challenge. But amidst the turmoil, British-born luxury sneaker consignment retail concept, Presentedby is thriving. Having recently opened their third global flagship store at Level Shoes in Dubai Mall this month, Rohma Theunissen caught up with two of the brand’s co-founders, Nohman Ahmed and Ridwane Ettoubi to talk about the luxury sneaker market, their Middle Eastern customer, why the consignment retail model works and what it takes to sell $150,000 sneakers. Hosted by: Rohma TheunissenAbout PresentedbyHeaded by Ridwane Ettoubi, Presentedby has become a beacon of sub-culture and a destination for sneaker and streetwear obsessives attracting some of the biggest names in the music, sport and arts industry such as Neymar, Coi Leray, Sanchoo, Dave East, The Game and Gunna.  Since they opened their doors in 2017, Presentedby have now started expanding and having opened their consignment store in world-renowned Parisian Luxury department store Le Bon Marché in Paris earlier in 2020, and most recently at luxury department store Level Shoes in The Dubai Mall in Dubai. Each store they open continuously brings experiential retail experiences with its award- winning interiors and highly desirable product offering.    Presentedby is owned by Undercover Brothers, a privately owned group founded by brothers Riz, Imran and Nohman Ahmed who over the past couple of years have successfully attained and established three major companies; Crep Protect, Presentedby and KLEKT.  About Level ShoesLevel Shoes is a globally recognized retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoe experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 40 designer boutiques and five multibrand areas each designed with its own bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends and Kids. 
“What we are seeing now globally is a huge adoption in our users using the [new] tagging feature to find out more about these products. Over 130 million people around the world have already tapped on shopping tags since they launched around two years ago—making it easier for businesses [to sell products online].”On Instagram's 10th anniversary, Rohma Theunissen sat down with Priya Patel, Product Growth Lead for Instagram and Facebook across the Middle East, Turkey and Africa, to understand the evolution of social media as a result of the pandemic, the rise of social commerce on Instagram and how brands can leverage the platform to elevate their social media strategies. Resources mentioned within the episode:Facebook Blueprint:https://www.facebook.com/business/learn Facebook Blueprint for Instagram:https://www.facebook.com/business/learn/categories/instagram  Instagram Business: https://business.instagram.com Hosted by: Rohma TheunissenAbout Priya Patel Priya Patel is the Product Growth Lead for Instagram and Facebook across the Middle East, Turkey and Africa. She has more than 18 years of experience in media and advertising including print (Financial Times), TV (BBC), agency and digital in the UK, Australia and Asia. Prior to joining Facebook, Priya spent five years at multinational company Google, where she was an instrumental part of YouTube’s commercial rollout across South East Asia. Priya relocated to the Middle East with Google in 2014 where she managed the Food and Beverage sector and led advertising strategy across MENA. It was in 2015 that she was appointed as Business Development Lead at Instagram where she works closely with brands and agencies to help them achieve their business objectives on the platform. In her spare time, Priya takes inspiration from Instagram to pursue her interests in cooking, travel and scuba diving. Follow her at @priya7. 
“The role of a [communications] agency now has really evolved to be much more sales focused which is great for the market because that’s what the goal should always have been.”2020 has thrown a massive curveball to brands across every industry and now, PR & Communications agencies are required to play their most important role to date. Rohma Theunissen sat down with Rani Ilmi, Founder of boutique Dubai-based FRAME Publicity, whose clients include Matchesfashion, Maria Tash, Tiffany & Co and By FAR to find out what it takes to successfully maneuver an agency and its clients through a pandemic and her strategies for enabling her clients not only to survive, but thrive. Hosted by: Rohma TheunissenAbout Rani IlmiStrategic Brand Builder and FRAME Publicity founder Rani Ilmi has enjoyed a 15 year career in luxury public relations, working on 360 degree brand strategies across fashion, fine jewelry & watches, beauty and lifestyle industries to strengthen their positions, first in New York, and now in the Middle East.Born and raised in Dubai, Rani relocated to New York City in 2004, delving straight in to the world of PR & communications with in-house roles at CHANEL, Versace, Gucci, Jimmy Choo and Tiffany & Co.She moved back to Dubai in 2011 to apply her NYC learnings to the Arab market and to launch NET-A-PORTER across the Middle East. Over the last eight years in Dubai, Rani has represented NET-A-PORTER, Bottega Veneta, Victoria Beckham, Versace, Tod’s, Charlotte Tilbury, MATCHESFASHION.COM, Tiffany & Co., and many more.Currently, at her agency FRAME she is enjoying the newness of working with 'social-media-first' luxury brands by helping them connect with the Arab customer - from BY FAR to Maria Tash. The pandemic has forced communications to evolve to be much more customer-centric and the learnings from this challenge have sparked a deeper interest in communications for her.About FRAME PublicityFRAME is a thorough, thoughtful communications consultancy where the mechanics of media, influencers and the end consumers in an often misunderstood Middle East market, are – well – understood. A Dubai-grown agency, with a NYC polish and efficiency, FRAME is a full-service resource for brand awareness in all its forms. Our team have been shaping and communicating client vision in fashion, luxury, lifestyle, beauty, retail and luxury e-commerce for fifteen years. FRAME knows what’s possible, and we’ve learned how to stretch that definition. Clients come to us to connect – with media, with consumers, with partners and “influencers” of all size and stripe. We build relationships, foster partnerships, and start conversations. Our team is fiercely committed and fully engaged – and fun. We understand the Middle East culture and know the difference between popularity and true influence. Client impressions outweigh media impressions – if you know what we mean. FRAME finds the path that others miss. And we deliver results, again and again and again. 
“It’s always evolving. You have to know what your passion is and what you’re good at as well as know what you are willing to learn more about so that you can offer your best services [to your clients].” - Judy Daghestani“I never created a business plan [when I launched], I just went for it. And I felt this approach was useful for me to understand exactly where I wanted to take my business before creating a more concrete plan.” - Rohma TheunissenHalfway through Curated Conversation's inaugural season, host Rohma Theunissen is joined by Curated ME's Founder Judy Daghestani to reflect on the past three months and discuss their individual freelance journeys. From addressing sticky topics such as pricing and finding your niche to client pitching techniques and strategic collaborations, this episode unearths what it takes to succeed as a solopreneur in this 1.5 trillion dollar industry. Hosted by: Rohma TheunissenAbout Judy DaghestaniA graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated ME and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partners with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
“Gen Z get their news from Instagram, they get their beauty hacks from TikTok. They’re not buying newspapers, they’re not even going online as much as Millennials – it really is [mainly] social media. We posted a beauty review on TikTok and it got 300,000 views in 24 hours. That kind of reach doesn’t happen with print. Digital is instant and it's global.”For this week's episode, Rohma Theunissen caught up with Milli Midwood, Cosmopolitan Middle East’s youngest-ever Editor in Chief, to talk about the shifts and challenges faced by the Middle Eastern publishing industry, the evolution of print and digital magazines, and strategies for catering to the region’s Gen Z reader. Hosted by: Rohma Theunissen About Milli MidwoodHaving lived and grown-up in Dubai for the past 27 years, Milli has seen first-hand how the fashion, beauty and lifestyle industries have evolved - and continue to grow - across the UAE. Milli has worked at a number of regional titles, including OK! Middle East and Grazia Middle East before joining Harper's BAZAAR Arabia, where she headed up the digital team for three years. Now, as Editor in Chief of Cosmopolitan Middle East, Milli is spearheading the largest young women’s media brand in the world in a new, inclusive and exciting direction. 
“Everybody is going to be using digital means now to tell their stories. The advantage that big [fashion] brands used to have was that they could do so much more offline as well. Online does, to a huge extent, level out the playing field. So, if a smaller brand is able to innovate, there’s a lot of opportunity for them.”With September (AKA fashion month) less than a week away, Rohma Theunissen sat down with Ritu Upadhyay, Middle East Bureau Chief at WWD, to talk about the current state of the Middle Eastern fashion industry, her predictions for the region’s first fashion month post-pandemic and how brands can engage with the Middle Eastern consumer and market in the absence of traditional events. Hosted by: Rohma TheunissenAbout Ritu UpadhyayRitu Upadhyay is the Middle East Bureau Chief at Women’s Wear Daily (WWD). Often referred to as “the fashion bible,” WWD has been THE industry voice of authority for the global fashion, retail and beauty communities for over 100 years. Ritu covers the business side of retail and fashion along with trends and runway shows, bringing together a unique understanding of both the creative and commercial sides of the fashion industry. For the last ten years, she has covered international runways shows in emerging markets, reporting on new design talent, as well as breaking news on retail markets across the Middle East. She has profiled fashion luminaries including Giorgio Armani, Tom Ford, Christian Louboutin, Elie Saab, as well as traveled to factories across India to report on manufacturing and skilled artisans. Ritu studied journalism and political science at Northwestern University. She began her career at the newsweekly, TIME Magazine in New York and has authored a biography on President John F. Kennedy. In addition to WWD, she has covered the Middle East for Bloomberg TV. Born and raised in Chicago, Ritu has lived in New York, India, Jordan and Pakistan, and currently divides her time between Washington D.C. and Dubai.
"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do, as PRs in that industry, it is our role to use our resources to shed light on these designers, because no one else will." Rohma Theunissen speaks to Christian Daccache, Founder of Beirut-based agency Bureau Des Créateurs and Co-Founder of EASTWAVE Concept & United For Lebanese Creative Fund to talk about the aftermath of the tragic explosion that took place in Beirut August 4th, the United for Lebanese Creatives Fund and how people around the world can help. To learn more about the United for Lebanese Creatives Fund, click here.  To shop and donate at EASTWAVE Concept click here.Links to supportive entities mentioned within the episode:Impact LebanonLebanese Red CrossAnimals LebanonBeit El BarakaHosted by: Rohma TheunissenAbout Christian Daccache Christian Daccache is the Founder of Bureau Des Créateurs (BDC); a Beirut-based agency that discovers young talent, nurtures them strategically, and provides them with international standards of image consultancy, PR, Communications and Marketing services in the Middle East and North Africa, to help them thrive. Christian also has extensive experience in the fashion industry. Starting as a PR & Marketing Associate at Chalhoub Group Retail, he was later hired by LVMH to head CÉLINE’s CRM & Communications department in the Middle East. Christian holds a masters in Luxury Brand Management from Istituto Marangoni and a BA in Entrepreneurship from the American University in Beirut. About Bureau Des Créateurs Bureau Des Créateurs offers its clients a tailored approach for their brands to develop regionally, and globally. BDC also consults on all matters related to how consumers perceive their brands as well as match that with the right PR & Communication efforts to take it to the next level. Bureau Des Créateurs has a deep understanding of the Middle Eastern market, direct links to the top tier media channels of the fashion industry, strong relationships with key influencers, public figures and stylists, as well as a rich database of potential VIPs and Customers, and solid ties with key boutiques and buyers. About United For Lebanese Creatives  Developed with the unified support of Starch Foundation, Slow Factory Foundation, Fondation Saradar, Bureau Des Créateurs, Maison Pyramide, Faux Consultancy and Roni Helou, United For Lebanese Creatives is a fundraising initiative to benefit Beirut’s independent designers and artists whose damages amounted to over 850,000$. The crowdfunding campaign is dedicated to supporting the restoration and survival of Beirut's creative sector which is also a vital industry in terms of employment and culture. Working in consultation with the affected designers, the fund has been able to identify the assistance needed and the amounts required for each of its 39 applicants. . About EASTWAVE Concept EASTWAVE is a virtual pop-up concept aiming to support emerging and established designers from across the MENA region, enabling them to reach international audiences and a new customer base. Each season the pop-up is hosted by like-minded platforms that share the same mission and values. EASTWAVE is founded by Dana Mortada in LA, Judy Daghestani in Dubai and Christian Daccache in Beirut. 
“It’s about thinking globally and acting or communicating locally. The consumer knows when [the content] it's authentic to them or not. So the more Arabs you are going to hire in your teams, the more creative outlets you will find because it’s a different culture, and they can bring you a completely different narrative.”In this special episode of Curated Conversations, Rohma Theunissen connects with Sofia Guellaty and Myriam Benaroya-Djelouat, Co-founders of the internationally acclaimed Dubai-based, Arab-first, digital luxury publication MILLE World to discuss the significance of the recent #HireMoreArabs movement across GCC, diversity within the Middle Eastern luxury industry and how championing an authentically Arab mindset can further the regional industry and economy on a global scale. Hosted by: Rohma TheunissenAbout Sofia GuellatyAs Editor-in-Chief and Creative Director of MILLE Sofia’s aim is to create content that truly resonates with the Arab world today. Born and raised in Tunisia, Sofia Guellaty brings her knowledge and passion for Arab culture together on a daily basis. Her career in media and fashion spans over more than 15 years as she began freelancing and styling for major publications since  2005. Her creative universe and brand expertise brought her to work with the biggest names and brands in the industry creating impactful and effective campaigns.About Myriam Benaroya-DjelouatMyriam Benaroya is the Chief Marketing Officer (CMO) of MILLE World. She is responsible for creating the MILLE brand identity and executing its marketing and advertising strategy. While working as the CBG MEA Marketing Director for Huawei Technologies, Myriam worked closely with Huawei’s Shenzhen and London hubs to define the company’s global marketing strategy and launched the ‘Fashion Meets Technology’ projects for the Chinese manufacturer. Myriam comes to MILLE with a 15 years Luxury Retail expertise heading the MarComm departments at Hermes Middle East & South East Asia, Versace Jewellery Licensing in China mainland and the APAC region.About MILLE WorldMILLE is a 360-degree homegrown media brand featuring premium, focused and forward-thinking content in the space of fashion, lifestyle, art and culture. Cultural commentary for the Arab world and their diaspora: MILLE aims to deliver a new approach to regional media consumption, marrying an authentic editorial voice with commercial viability. MILLE will speak to high-net-worth Arab millennials in search of representation, inspiration and disruptive conversation. Omni-channel experiences: The platforms will include a website, collectible print magazine, a video channel, and a special-events strategy that ropes together the creative community in the MENA region. Extended services MILLE will offer a consultancy arm ready to tackle effective ways to reach and win the attention of millennials in the Arab world.
“It’s going to be a very long recovery and we are expecting it to take until the end of 2022 to reach the levels [of profitability] that we had at the end of 2019.”In this episode Hall & Partners’ MENA Executive Director, Chady Debs, shares insight on the real impact that the Coronavirus pandemic has had on the region from a business and profitability perspective. Chady walks us through the GCC stats and figures and shares the details of how Hall & Partners MENA have pivoted their strategy in supporting clients to adapt to The New Normal. Hosted by: Rohma TheunissenAbout Chady DebsWith over 14 years of experience in research consultancy, Chady is now involved in the management of Hall & Partners MENA, part of Omnicom Group. He overlooks the full portfolio of services, which covers brand, content, and communication consultancy and the teams managing a broad roster of businesses. His client experience makes him an expert in media, fashion, automotive, banking and tech among other sectors.
“I think it’s a huge exercise for brands, designers, influencers, consumers – and for people in general – to really slow down and think about what’s important. And that actually is going to affect their shopping behavior.”In the inaugural episode of Curated Conversations, we are joined by Curated Middle East’s founder, Judy Daghestani who shares her thoughts and insights on the consumer mindset in the post-COVID-19 era and how brands can target each of the key generations that currently form the primary target audience. Hosted by: Rohma TheunissenAbout Judy DaghestaniA graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated ME and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partners with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences. 
Curated Today is proud to present the Curated Conversations podcast series which is dedicated to making insightful, high-value, industry-focused information available to you on the go. Hosted by Rohma Theunissen, Curated Conversations explores the unique elements of the Middle Eastern retail industry and the impact that it has on a global scale. Our episodes will feature some of the region’s most prominent movers and shakers as they share stories, experiences and learnings that address real-life challenges and trending topics to help you navigate all of the changes we face in the industry today.  Real insights, real experts, real conversations. To find out more about Curated Conversations and Curated Today please visit www.curatedtoday.comAbout Rohma TheunissenA graduate of McGill University and Parsons School of Design, Rohma has amassed over a decade of experience in the international luxury fashion industry working for brands such as Carolina Herrera, Giorgio Armani, Marchesa, Harvey Nichols, Harper’s BAZAAR Arabia and NET-A-PORTER. With an avid passion for industry and consumer analysis coupled with her love for fashion and retail trends; Rohma is adept pinpointing the underlying societal and cultural themes that impact the industry on a regional and global scale.
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