Curated Conversations

Cryptocurrency adoption rates are surging, with Chainanalysis reporting a 2300% increase in adoption rates since Q3 of 2019. To better understand the nuances of this multi-trillion dollar market, Rohma Theunissen caught up with Tobias Young, Chief Investment Officer at Neoflow Asset Management and former member of the Global Blockchain Council, to talk about cryptocurrency, how it works, the recent market crash and the potential it holds in the future.Hosted by: Rohma Theunissen About Tobias YoungTobias is an accomplished and experienced professional with over 20 years’ experience in financial markets and trading. His financial markets experience spans asset classes including; Equities, Metals, Energy and FX, dealing with all categories of market participants including Banks, Hedge Funds, Trading Houses, Producers, Hedgers and Arbitragers. He has worked under the regulatory auspices of the FCA, NFA, CFTC, DFSA, FRSA and SCA amongst others.Initially, he started his career in London and since 2009 has been based in Dubai, UAE. Prior to Joining NeoFlow Asset Management, he was the Head of Product Development and Strategy for the Dubai Gold & Commodities Exchange (DGCX) whom he joined in 2015, taking overall responsibility for the development of derivative contracts in Equities, Metals, Energy and FX. Prior to this Tobias built up a wealth of experience in the Energy markets whilst working at Daman Quattro Ltd and BNP Paribas in London. Earlier in his career he was notable by his ability to be flexible, gaining experience in Equities and Metals working at financial luminaries such as; Société Générale, Bank of America and Natixis. Of note from his time at Société Générale, is that he held the distinction of being the ‘Youngest Market Maker’ in London.  Through Tobias’ work with the DGCX, he became a member of the Global Blockchain Council, an initiative of the Prime Minister of Dubai’s Office, and sat on numerous working groups. Previously, the DGCX lead on Blockchain investigation and integration as well as Digital Assets, this has allowed him to seamlessly move from traditional finance into digital finance, where he now sits as the Chief Investment Officer of NeoFlow Asset Management.Through his work within the different financial market sectors Tobias has built up an innate understanding of how particular markets work and interact. During his career he has maintained a firm grasp of economics and economic scenarios enabling him to move diligently and effectively when needed within trading and regulatory environments. 

Having helped craft the brand experience that enabled Apple to grow from $2 billion company to a $3 trillion one,  Tim Kobe is a visionary designer who continues to transform the realm of brand experiences through a focus on human outcome.  Rohma Theunissen sat down with the designer himself, to find out the cornerstones of his methodology, and how designers and brands can apply them to maximize their Return on Experience (ROX).Hosted by: Rohma TheunissenAbout Tim KobeTim Kobe is a globally recognized designer, thought leader, keynote speaker, and author. Tim is the founder and CEO of Eight Inc. and Chairman of X8 Ventures. Sometimes called “Apple’s best-kept secret,” Tim wrote the white paper for Apple retail and worked directly with Steve Jobs during his second period as CEO at Apple. Today Eight Inc. is one of the most progressive strategic design firms working employing leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong, and Singapore. 8 is helping to transform organizations to be relevant in the world's most highly competitive environments by looking at the design factors that drive successful human interactions. 8 has received international design awards and has been published in Asia, Europe, and the United States.

Return on Experience (ROX), is the new ROI, but what exactly is ROX and how do we effectively implement it? To better understand the concept Rohma Theunissen caught up with Tim Kobe, Founder & CEO of Eight Inc, Chairman of X8 Ventures, and the man behind Apple’s iconic store experience to talk about his game-changing book, Return on Experience. In an exclusive interview, Tim breaks down the importance of human experience design, its key components, the significance of ROX, how its measured, and just why human outcome needs to be at the heart of every brand’s strategy.Hosted by: Rohma TheunissenAbout Tim KobeTim Kobe is a globally recognized designer, thought leader, keynote speaker, and author. Tim is the founder and CEO of Eight Inc. and Chairman of X8 Ventures. Sometimes called “Apple’s best-kept secret,” Tim wrote the white paper for Apple retail and worked directly with Steve Jobs during his second period as CEO at Apple. Today Eight Inc. is one of the most progressive strategic design firms working employing leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong, and Singapore. 8 is helping to transform organizations to be relevant in the world's most highly competitive environments by looking at the design factors that drive successful human interactions. 8 has received international design awards and has been published in Asia, Europe, and the United States.

 With NFTs being the biggest buzzword of 2022 thus far, Rohma Theunissen caught up with Rami Kadi, the visionary Lebanese-American couturier on the verge of launching his first NFT collection, to find out the key things that brands and individuals need to consider before diving into the realm of NFTs. NOTE: This episode was recorded virtually as Rohma was in Dubai and Rami was in Beirut – so there are a few glitches in sound but we think that makes the conversation even more authentic!Hosted by: Rohma TheunissenAbout Rami KadiA Lebanese-American fashion designer and creative mind, Rami Kadi is rapidly gaining international recognition. At the early age of 25, in May 2011, Rami started paving his professional designer career, with the launch of his own showroom and opening of his first atelier in the heart of Beirut. A place for him to present his Couture creations and to craft unique pieces attracting a wide range of international clientele including royalty.With a solid commitment and incredible aspiration, it was only natural that, in 2014, he started showcasing his collections in the capital of luxury and glamour, Paris, during the city’s official fashion weeks. While maintaining extraordinary craftsmanship, he held his debut Fashion Show during Paris fashion week in January 2019. Along the same vein, Rami Kadi pioneered the environmentally-conscious fashion cyber-show in 2020, which was the first in the Middle East and that served as an expression of keeping abreast with technological advances and the idea of universal connectivity that these advances enable. This show reflected Kadi's mission to reduce the overall carbon footprint that fashion contributes to.Recognized for his strong commitment to environmental causes within the field of sustainable fashion, Rami Kadi was designated the United Nations Environment Programme (UNEP) Regional Goodwill Ambassador for Sustainable Fashion in West Asia as of September 2020.Rami Kadi owns and manages his couture house from Beirut, Lebanon, designing evening and bridal couture dresses and operating his label worldwide. Today, his glamorous impact appeals to celebrities on the red carpet and international press, evidently portrayed by taking over the 72nd & 74th editions of the Cannes Film Festival, in addition to the 76th, 77th, & 78th editions of the Venice Film Festival, and becoming the name to wear for internationally recognized stars on the red carpets as claimed by prestigious world-known press organizations. Rami Kadi is a contemporary Couturier passionate about modern tailoring. He stands out with his distinctive creations and nouvelle couture, as he includes technology and innovation in his work.  He leaves a unique mark in his masterpieces, offering a kaleidoscopic explosion of colors and sparkles, high finish, and definite impact. Being hip and young, he embraces embroidery as the essence of his creations. Through his collections, he pays tribute to “hand-made” work, the art he is particularly fond of. His masterpieces were worthy of global press recognition as Kadi was mentioned in the top leading international fashion and style magazines.

With the global market for NFTs surpassing $41 billion in 2021, digital collectibles are becoming the most sought-after “it” items in the fashion industry. Rohma Theunissen caught up with Rami Kadi, the pioneering Beirut-based couturier who is set to become the first Middle Eastern designer to create and sell an NFT collection. In this exclusive interview, Rami reveals the algorithmic design process behind his SS22 couture collection, how and why he created his first-ever NFT collection, the potential of blockchain technology, and why dressing people the metaverse is the next frontier of fashion.NOTE: This episode was recorded virtually as Rohma was in Dubai and Rami was in Beirut – so there are a few glitches in sound but we think that makes the conversation even more authentic!Hosted by: Rohma TheunissenAbout Rami KadiA Lebanese-American fashion designer and creative mind, Rami Kadi is rapidly gaining international recognition. At the early age of 25, in May 2011, Rami started paving his professional designer career, with the launch of his own showroom and opening of his first atelier in the heart of Beirut. A place for him to present his Couture creations and to craft unique pieces attracting a wide range of international clientele including royalty.With a solid commitment and incredible aspiration, it was only natural that, in 2014, he started showcasing his collections in the capital of luxury and glamour, Paris, during the city’s official fashion weeks. While maintaining extraordinary craftsmanship, he held his debut Fashion Show during Paris fashion week in January 2019. Along the same vein, Rami Kadi pioneered the environmentally-conscious fashion cyber-show in 2020, which was the first in the Middle East and that served as an expression of keeping abreast with technological advances and the idea of universal connectivity that these advances enable. This show reflected Kadi's mission to reduce the overall carbon footprint that fashion contributes to.Recognized for his strong commitment to environmental causes within the field of sustainable fashion, Rami Kadi was designated the United Nations Environment Programme (UNEP) Regional Goodwill Ambassador for Sustainable Fashion in West Asia as of September 2020.Rami Kadi owns and manages his couture house from Beirut, Lebanon, designing evening and bridal couture dresses and operating his label worldwide. Today, his glamorous impact appeals to celebrities on the red carpet and international press, evidently portrayed by taking over the 72nd & 74th editions of the Cannes Film Festival, in addition to the 76th, 77th, & 78th editions of the Venice Film Festival, and becoming the name to wear for internationally recognized stars on the red carpets as claimed by prestigious world-known press organizations. Rami Kadi is a contemporary Couturier passionate about modern tailoring. He stands out with his distinctive creations and nouvelle couture, as he includes technology and innovation in his work.  He leaves a unique mark in his masterpieces, offering a kaleidoscopic explosion of colors and sparkles, high finish, and definite impact. Being hip and young, he embraces embroidery as the essence of his creations. Through his collections, he pays tribute to “hand-made” work, the art he is particularly fond of. His masterpieces were worthy of global press recognition as Kadi was mentioned in the top leading international fashion and style magazines.

With the fifth-highest number of millionaire households in the world, Kuwait is a haven for luxury connoisseurs. To better understand the unique needs of its luxury consumers, Rohma Theunissen caught up with Zainab Alabdulrazzaq, Editor-in-Chief of Kuwait’s leading digital luxury platform 3oud.com, to find out the 5 key things that brands need to know about the Kuwaiti luxury market.  Hosted by: Rohma TheunissenAbout Zainab Alabdularazzaq Zainab is a highly respected Kuwaiti media personality and entrepreneur. With over a decade of experience, she is considered one of the most powerful women in fashion across the Gulf. Fluent in English and Arabic, Zainab started her career in 2011, as the editor of Marie Claire Arabia making her the first Kuwaiti to hold this position, anchoring the city on the global map.  Zainab was born into the Alabdulrazzaq family, one of the most respected names in Kuwait. Her father, Abdulaziz Alabdulrazzaq, chief Amiri Protocol and Chamberlain spent over 30 years in the diplomatic and protocol administration of Kuwait at Amiri Dewan, the royal palace of the Emir of Kuwait. She has since joined the Office of the Kuwaiti Royal Palace and is a Member of the Amiri Protocol and Chamberlain of His Highness The Amir Of Kuwait (Amiri Diwan) and Member in administration of the Kuwait Cultural Center of Amiri Diwan.  As a fashion pioneer, Zainab has worked closely to launch a multitude of international brands in Kuwait, including Boucheron, Charlotte Tilbury, Chloe, Dolce and Gabbana, Ralph Lauren, Fendi and helped launch Net-a-Porter in Kuwait through a first-of-its-kind event at the prestigious museum of natural history, Sheikh Abdullah al Salem Cultural Center. In 2013, she was honored as Dolce and Gabbana’s ambassador for the entire Middle East.  Zainab’s Kuwaiti heritage is a huge part of her vision for the fashion industry as she continuously supports local designers, entrepreneur, retailers, artists and more. Driven by her passion for fashion, this led her to launch 3oud.com in July 2015 (pronounced – Oud.com), a leading Arabic digital fashion hub headquartered in Kuwait.  Recently, Alabdulrazzaq achieved a big milestone in her career by facilitating one of the biggest deals across the GCC where the Tamdeen Group acquired 3oud.com. A leading Kuwaiti company in the fields of real estate development, investment and entertainment, the Tamdeen Group aims to promote and support digital media in Kuwait and the region.  Zainab maintains her position as the Founding Editor-in-Chief at 3oud.com where she will continue to play an active and positive role in promoting Kuwaiti culture and young Kuwaiti talent.  Zainab graduated from Bahrain University with a Bachelor’s in Mass Communication and Publication. She married Kuwaiti businessman Abdulkareem Tawfeeq Alnassar in 2018 and was blessed with baby boy Abdulaziz, her father’s namesake, in 2019. 

With a legacy of luxury that can be traced back to the 70’s, Kuwait is one the most sophisticated markets within the GCC. Rohma Theunissen caught up with Zainab Alabdulrazzaq, influential entrepreneur and Editor-in-Chief of 3oud.com, to understand the Kuwaiti luxury market, the country’s position within the global and regional arena, the affluent local consumer, and how she managed to broker one of the biggest deals in the region that led to Tamdeen Group’s acquisition of 3oud.com.Hosted by: Rohma TheunissenAbout Zainab Alabdularazzaq Zainab is a highly respected Kuwaiti media personality and entrepreneur. With over a decade of experience, she is considered one of the most powerful women in fashion across the Gulf. Fluent in English and Arabic, Zainab started her career in 2011, as the editor of Marie Claire Arabia making her the first Kuwaiti to hold this position, anchoring the city on the global map.Zainab was born into the Alabdulrazzaq family, one of the most respected names in Kuwait. Her father, Abdulaziz Alabdulrazzaq, chief Amiri Protocol and Chamberlain spent over 30 years in the diplomatic and protocol administration of Kuwait at Amiri Dewan, the royal palace of the Emir of Kuwait. She has since joined the Office of the Kuwaiti Royal Palace and is a Member of the Amiri Protocol and Chamberlain of His Highness The Amir Of Kuwait (Amiri Diwan) and Member in administration of the Kuwait Cultural Center of Amiri Diwan.As a fashion pioneer, Zainab has worked closely to launch a multitude of international brands in Kuwait, including Boucheron, Charlotte Tilbury, Chloe, Dolce and Gabbana, Ralph Lauren, Fendi and helped launch Net-a-Porter in Kuwait through a first-of-its-kind event at the prestigious museum of natural history, Sheikh Abdullah al Salem Cultural Center. In 2013, she was honored as Dolce and Gabbana’s ambassador for the entire Middle East.Zainab’s Kuwaiti heritage is a huge part of her vision for the fashion industry as she continuously supports local designers, entrepreneur, retailers, artists and more. Driven by her passion for fashion, this led her to launch 3oud.com in July 2015 (pronounced – Oud.com), a leading Arabic digital fashion hub headquartered in Kuwait.Recently, Alabdulrazzaq achieved a big milestone in her career by facilitating one of the biggest deals across the GCC where the Tamdeen Group acquired 3oud.com. A leading Kuwaiti company in the fields of real estate development, investment and entertainment, the Tamdeen Group aims to promote and support digital media in Kuwait and the region.Zainab maintains her position as the Founding Editor-in-Chief at 3oud.com where she will continue to play an active and positive role in promoting Kuwaiti culture and young Kuwaiti talent.Zainab graduated from Bahrain University with a Bachelor’s in Mass Communication and Publication. She married Kuwaiti businessman Abdulkareem Tawfeeq Alnassar in 2018 and was blessed with baby boy Abdulaziz, her father’s namesake, in 2019

Being able to keep up with the ever-evolving world of social media is a mammoth undertaking. To better understand the key components of building a killer social media strategy, Rohma Theunissen sat down with Mike Khouri, Founder & Managing Director of social-first creative agency Tactical, to find out the tips and tricks that brands – and individuals – can use to maximize their ROI.Hosted by: Rohma Theunissen About Mike Khouri Bio’s are serious and boring, Dubai-based Founder and Managing Director of Tactical, Mike Khouri, believes in being neither. He’s a champion of people who create kick-ass work for bold, global brands. Mike founded Tactical in 2013, a global social-first creative agency that works with the world's most prominent social media platforms. They are the first agency in the Middle East to partner with Snapchat and TikTok, platforms that are shaping the future of social and media. Other notable clients include Spotify, Amazon, Jumeirah Group, Etihad, PRG and IMG, to name a few. Tactical innovates at the speed of social, and have achieved this through launching Vertical, the region’s first studio exclusively dedicated to producing made-for-mobile content. In addition to this, Tactical launched ‘Prism’, proprietary technology that solves the problem of quality creative produced at scale for digital advertisers. Tactical also developed the first dedicated social AR team in the region, focused on delivering innovative mixed reality solutions to brands. Khouri’s philosophy is to deliver a best-in-class social experience by evolving with the audience, moving organically into the future with developing trends and tech innovations. Tactical’s approach is holistic, covering all bases with an in-house team of strategists, mixed reality experts, animators and social specialists. The team delivers award-winning social and media experiences that sit on the cusp of what's next in social and culture. A truly people-first organisation, Tactical celebrates diversity (the team consists of 17 nationalities and is 61% women) and a progressive work environment noticeable in their “Work That's Flex’ (WTF) and unlimited leave policies. Mike is a thought leader in the industry, regularly speaking on webinars about the future of social and mobile. He also works with the next generation of creatives and innovators, speaking at schools, universities and TEDxYouth. 

With the advent of Meta, the social media and digital universe is poised for yet another major transformation. Rohma Theunissen caught up with Mike Khouri, Founder and Managing Director of Tactical, to talk about the evolution of social media, the position of influencers, the significance of the metaverse, the potential of NFT’s and what it takes to develop and maintain robust social and digital strategies amidst all these changes.Hosted by: Rohma Theunissen About Mike KhouriBio’s are serious and boring, Dubai-based Founder and Managing Director of Tactical, Mike Khouri, believes in being neither. He’s a champion of people who create kick-ass work for bold, global brands. Mike founded Tactical in 2013, a global social-first creative agency that works with the world's most prominent social media platforms. They are the first agency in the Middle East to partner with Snapchat and TikTok, platforms that are shaping the future of social and media. Other notable clients include Spotify, Amazon, Jumeirah Group, Etihad, PRG and IMG, to name a few. Tactical innovates at the speed of social, and have achieved this through launching Vertical, the region’s first studio exclusively dedicated to producing made-for-mobile content. In addition to this, Tactical launched ‘Prism’, proprietary technology that solves the problem of quality creative produced at scale for digital advertisers. Tactical also developed the first dedicated social AR team in the region, focused on delivering innovative mixed reality solutions to brands. Khouri’s philosophy is to deliver a best-in-class social experience by evolving with the audience, moving organically into the future with developing trends and tech innovations. Tactical’s approach is holistic, covering all bases with an in-house team of strategists, mixed reality experts, animators and social specialists. The team delivers award-winning social and media experiences that sit on the cusp of what's next in social and culture. A truly people-first organisation, Tactical celebrates diversity (the team consists of 17 nationalities and is 61% women) and a progressive work environment noticeable in their “Work That's Flex’ (WTF) and unlimited leave policies. Mike is a thought leader in the industry, regularly speaking on webinars about the future of social and mobile. He also works with the next generation of creatives and innovators, speaking at schools, universities and TEDxYouth. 

With podcasts being pegged as one of the fasting growing digital mediums in the MENA markets, Judy Daghestani  catches up with Curated Conversations Host & Producer, Rohma Theunissen, to find out the key tactics for launching a podcast series that stands out.Hosted by: Judy DaghestaniAbout Rohma TheunissenA graduate of McGill University and Parsons School of Design, Rohma has amassed over a decade of experience in the international luxury fashion industry working for brands such as Carolina Herrera, Giorgio Armani, Marchesa, Harvey Nichols Dubai, Harper’s BAZAAR Arabia and NET-A-PORTER. With an avid passion for writing coupled with her love for fashion, beauty and wellness; Rohma is adept pinpointing the underlying societal and cultural themes that impact the industry on a regional and global scale.As host and producer of Curated Conversations, Rohma has launched the Middle East’s premier industry-focused podcast series which features prominent regional innovators on a bi-monthly basis. The series, which is an extension of digital regional insights platform Curated Today, explores pressing themes and industry topics that specifically address the evolving retail landscape within the MENA region.By profession, Rohma Theunissen is a strategic brand copywriting consultant, specializing in tactical, research-backed copy and content that fosters engagement and drives conversion. She is also a Founding Member of the acclaimed global copywriting community Write Minds, and contributing editor at Harper’s BAZAAR Arabia and Forbes Middle East.Follow Rohma: @rohmatheunissen

It’s no secret that the podcast market is booming, with Apple Podcasts reporting a 100% increase in published podcast titles since 2019. Judy Daghestani sits down with Curated Conversations host, and this episode's guest, Rohma Theunissen to talk about the growing popularity of podcasts, looking at key facts and figures within the region, the unique appeal that this medium offers, the MENA listeners and just what it takes to launch, produce and host a successful, multi-season podcast series.Hosted by: Judy DaghestaniAbout Rohma TheunissenA graduate of McGill University and Parsons School of Design, Rohma has amassed over a decade of experience in the international luxury fashion industry working for brands such as Carolina Herrera, Giorgio Armani, Marchesa, Harvey Nichols Dubai, Harper’s BAZAAR Arabia and NET-A-PORTER. With an avid passion for writing coupled with her love for fashion, beauty and wellness; Rohma is adept pinpointing the underlying societal and cultural themes that impact the industry on a regional and global scale. As host and producer of Curated Conversations, Rohma has launched the Middle East’s premier industry-focused podcast series which features prominent regional innovators on a bi-monthly basis. The series, which is an extension of digital regional insights platform Curated Today, explores pressing themes and industry topics that specifically address the evolving retail landscape within the MENA region. By profession, Rohma Theunissen is a strategic brand copywriting consultant, specializing in tactical, research-backed copy and content that fosters engagement and drives conversion. She is also a Founding Member of the acclaimed global copywriting community Write Minds, and contributing editor at Harper’s BAZAAR Arabia and Forbes Middle East.Follow Rohma: @rohmatheunissen

Since its inception just a few years ago, TikTok has changed the very manner in which we consume content online. Having just surpassed the one billion active monthly users mark, Rohma Theunissen caught up with TikTok’s Head of Retail & E-Commerce, Aref Yehia, to talk about the draw of short-form content, TikTok’s unique algorithm, the new definition of influence, and how brands can leverage the power of community commerce to boost awareness, engagement, conversions, and sales.Hosted by: Rohma Theunissen About Aref Yehia Aref Yehia is the Head of Retail and Ecommerce at TikTok Global Business Solutions in the METAP region. Leading a team across omnichannel retail and pure play e-commerce verticals, Aref is in charge of building and growing the TikTok business in the MENA region. A digital savvy and accomplished business leader, Aref brings over 15 years of multinational experience across Consumer Packaged Goods, having been part of Procter and Gamble (P&G) for 13 years, holding different brand building roles for the IMEA region and across Retail, from his journey as the Head of Marketing for Mall of the Emirates, at Majid Al Futtaim (MAF Properties).Aref has extensive experience leading cross-functional teams across geographies and building iconic brands across developing markets. He specialises in digital marketing and is equipped with a proven track record in brand and asset development, stakeholder management across complex organisation structures, digital marketing, strategic planning, digital media planning, business insights, data analytics and people management. Aref holds a an Executive MBA (TRIUM), ranked #2 globally - from the London School of Economics, New York University and HEC Paris, as well as an Executive Education in Digital Marketing from Harvard Business School and a Bachelor of Business Administration from the American University of Beirut. About TikTok  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.  TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. 

When it comes to aspirational fine jewelry brands, Egyptian brand Azza Fahmy is nothing short of a global icon. With a legacy spanning across 50 years, the brand has consistently exported collections imbued with authentic Middle Eastern perspectives and exquisite craftsmanship. Rohma Theunissen caught up with the brand’s CEO & Partner Fatma Ghaly, to talk about Egypt’s luxury market, the contemporary consumer, their newly opened location at THAT Concept Store in Dubai, and what it’s like to steward her family’s business into the new normal. NOTE: This episode was recorded virtually as Rohma is in Dubai and Fatma is in Cairo – so there are a few glitches in sound but we think that makes the conversation even more authentic! Hosted by: Rohma TheunissenAbout Fatma Ghaly Fatma is a business development specialist with over seventeen years of experience. Having learned the rudiments of the family-owned enterprise at a very early age, Fatma’s vision for the brand has seen her strategically develop the Azza Fahmy business from a home-grown brand to an international luxury designer house employing over 200 people. A visionary leader, Fatma has driven the brand’s growth and success through expansion and cross-cultural collaborative projects and has enhanced values in local, regional, and international markets. Her strong involvement in multiple developmental and community projects has also won her entrepreneurial recognition by many regional and international organizations.A key player in shaping the jewelry design & making sector in Egypt, she has also been integral to the development of The Design Studio (DSAF) set up by her mother in 2013; independently funded, the Cairo based educational training hub for aspiring jewelry designers & students offers comprehensive curriculum-based courses. Alongside five Egyptian professionals of the Fashion, Design & Luxury industry, Fatma is a founding member of the first Egyptian Fashion and Design Council (EFDC) that provides the opportunity for designers to be competitive on an international level in terms of quality, skills and creativity. Fatma is a fellow of the Aspen Institute and is currently obtaining her Master’s degree in Luxury Management from Bocconi University in Milan and Essec University in Paris. About Azza Fahmy Jewelry Azza Fahmy Jewelry is an International luxury design house that brings different cultures and heritage to life through its unique contemporary designs. Designer Azza Fahmy set out in 1969 with great passion for design and desire to translate this passion into jewelry collections of her own. Today the Azza Fahmy brand has an exclusive international reputation with clients that include world leaders, royalty, celebrities, and jewelry connoisseurs worldwide. Listed as one of Egypt’s influential women, Designer Azza Fahmy and her team travel internationally as cultural ambassadors, and have held more than 200 exhibitions worldwide. Harvard University has witnessed Azza Fahmy’s latest participation as a key panelist in the ‘Women in Business’ Panel during their Arab Weekend in November 2012. 

Given the surge in demand for online shopping as a result of the ongoing pandemic, e-commerce has been the savior for many brands and sectors during these unprecedented times. Rohma Theunissen sat down with Edward Sabbagh, VP of Growth & Managing Director for EMEA of leading global luxury platform FARFETCH, to ask him key tactics brands and organizations can employ to grow their e-commerce business in 2021, and beyond. NOTE: This episode was recorded virtually to uphold social distancing etiquette – so there are a few glitches in sound but we think that makes the conversation even more authentic!Hosted by: Rohma TheunissenAbout Edward SabbaghAs FARFETCH’s VP of Growth, Edward leads the overall development of the Growth function and strategic opportunities across all global markets. Additionally, Edward is the Managing Director for FARFETCH in Europe, Middle East and Africa (EMEA), working alongside talented and crossfunctional teams across offices in London, Dubai and Moscow. Edward joined FARFETCH in 2017 to set up and lead the business expansion across Middle Eastern markets. He oversaw the launch of FARFETCH's regional website, app and operations, along with opening the first regional office in Dubai.About FARFETCHFARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.

When it comes to luxury e-commerce, FARFETCH is the undisputed industry disruptor. Driven by an unparalleled sense of innovation, the platform has played a pivotal role in the survival and growth of luxury retail, paving the way with sustainable models and new technologies that facilitate the digitization of the luxury shopping experience. Rohma Theunissen caught up with the force behind the FARFETCH brand in the Middle East, Edward Sabbagh, VP of Growth & Managing Director of EMEA, to talk about the evolution of the commerce, the pandemic, the potential of the regional e-commerce market and why seamless omnichannel retail experiences are essential for the next generation of luxury consumers. NOTE: This episode was recorded virtually to uphold social distancing etiquette – so there are a few glitches in sound but we think that makes the conversation even more authentic!Hosted by: Rohma TheunissenAbout Edward SabbaghAs FARFETCH’s VP of Growth, Edward leads the overall development of the Growth function and strategic opportunities across all global markets. Additionally, Edward is the Managing Director for FARFETCH in Europe, Middle East and Africa (EMEA), working alongside talented and crossfunctional teams across offices in London, Dubai and Moscow. Edward joined FARFETCH in 2017 to set up and lead the business expansion across Middle Eastern markets. He oversaw the launch of FARFETCH's regional website, app and operations, along with opening the first regional office in Dubai. About FARFETCHFARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.

In this episode of #bitesizedconversations, Rohma Theunissen  catches up with one of the most respected leaders within the Middle Eastern retail industry, Rania Masri El Khatib , to ask her the 5 qualities leaders need to have to guide businesses through these tumultuous times.Hosted by: Rohma Theunissen About Rania Masri El KhatibRania Masri El Khatib is a senior retail executive with over 20 years of experience in the sector, starting from the shop sales floor.Passionate about the future of fashion and the evolving retail landscape, Rania served as the Chief Transformation Officer for Chalhoub Group, where she was responsible for spearheading the company’s growth in a more multichannel environment while honoring the group’s heritage as the leading luxury retailer in the Middle East. Rania’s team, called SHIFT, supported the Group in reaching its vision to become a hybrid retailer bringing luxury to the fingertips of customers everywhere.Prior to leading the group’s transformation team, Rania was responsible for developing and launching Level Shoes, a pioneering retail concept dedicated to the world of footwear. She spent five years as the General Manager of the 96,000 square foot concept store which was recognized globally as revolutionary, garnering accolades like “Retailer of the Year” just two years after launching.Her deep love of luxury is not only a result of developing new concepts but also stems from growing global names in new markets. As the head of Ralph Lauren’s Middle East operations for five years, Rania worked on elevating the brand’s strategy within the region and lead its expansion across 10 countries.Rania first moved to Dubai in 2002 to work with Azadea Group, managing regional development for Bershka, an Inditex Brand in the Middle East. Born in Lebanon and raised between Saudi Arabia and Canada, she loves to travel and enjoys learning new languages.She started her career in Montreal after completing her luxury fashion marketing studies there. A mother of two young girls, Rania is a firm believer in mentoring and empowering women to be leaders across the industry and beyond.

Considered one of the most powerful players in the Middle Eastern retail industry, Rania Masri El Khatib spearheaded the omnichannel transformation of one of the region’s biggest luxury retail businesses Chalhoub Group. Rohma Theunissen caught up with the former CTO to talk about the evolution of the industry, its work culture, and the leadership required to empower employees to drive organizational success now and in the future.Hosted by: Rohma Theunissen About Rania Masri El KhatibRania Masri El Khatib is a senior retail executive with over 20 years of experience in the sector, starting from the shop sales floor.Passionate about the future of fashion and the evolving retail landscape, Rania served as the Chief Transformation Officer for Chalhoub Group, where she was responsible for spearheading the company’s growth in a more multichannel environment while honoring the group’s heritage as the leading luxury retailer in the Middle East. Rania’s team, called SHIFT, supported the Group in reaching its vision to become a hybrid retailer bringing luxury to the fingertips of customers everywhere.Prior to leading the group’s transformation team, Rania was responsible for developing and launching Level Shoes, a pioneering retail concept dedicated to the world of footwear. She spent five years as the General Manager of the 96,000 square foot concept store which was recognized globally as revolutionary, garnering accolades like “Retailer of the Year” just two years after launching.Her deep love of luxury is not only a result of developing new concepts but also stems from growing global names in new markets. As the head of Ralph Lauren’s Middle East operations for five years, Rania worked on elevating the brand’s strategy within the region and lead its expansion across 10 countries.Rania first moved to Dubai in 2002 to work with Azadea Group, managing regional development for Bershka, an Inditex Brand in the Middle East. Born in Lebanon and raised between Saudi Arabia and Canada, she loves to travel and enjoys learning new languages.She started her career in Montreal after completing her luxury fashion marketing studies there. A mother of two young girls, Rania is a firm believer in mentoring and empowering women to be leaders across the industry and beyond.

On the heels of the launch of Axel Arigato’s new Dubai store at Level Shoes, Rohma Theunissen caught up with the contemporary Swedish label’s co-founders, Max Svärdh and Albin Johansson to find out what it takes for contemporary brands to succeed in 2021.Hosted by: Rohma Theunissen About Axel Arigato Underground Swedish brand Axel Arigato headed by Albin Johansson and Max Svärdh made its place as a renowned footwear label in summer 2014. The brand follows a unique business model that prioritises innovation with the promise of creating a new shoe design every week. Establishing strong relationships through social media, the label has established itself as a luxury streetwear brand with a functional take. About Level Shoes Level Shoes is a globally recognised retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoe experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 40 designer boutiques and five multibrand areas each designed with its own bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends and Kids. 

“We thought that [a DTC model] was how we could make the biggest impact at that time. We wanted to own the relationship with the customers but also wanted to work very quickly.” When it comes to contemporary fashion, Swedish label Axel Arigato is one of the segment’s undisputed leaders. Given the growth of the contemporary luxury market in recent years, Rohma Theunissen caught up with Axel Arigato’s founders Max Svärdh and Albin Johansson to talk about their success, the DTC model, the contemporary consumer and why opening a permanent store at Level Shoes in Dubai furthers their disruptive agenda. Hosted by: Rohma Theunissen About Axel ArigatoUnderground Swedish brand Axel Arigato headed by Albin Johansson and Max Svärdh made its place as a renowned footwear label in summer 2014. The brand follows a unique business model that prioritises innovation with the promise of creating a new shoe design every week. Establishing strong relationships through social media, the label has established itself as a luxury streetwear brand with a functional take.About Level Shoes Level Shoes is a globally recognised retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoe experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 40 designer boutiques and five multibrand areas each designed with its own bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends and Kids. 

8 months after the tragic Beirut blast, Lebanon is facing some of the toughest times in its history. Rohma Theunissen caught up with Roni Helou to find out what people outside of the country can do to help. To donate to Beit El Baraka, click here.Hosted by: Rohma TheunissenAbout Roni Helou Born in Lebanon in 1992, Roni Helou is a conscious ready-to-wear designer based in Beirut. In 2016 upon his graduation from Creative Space Beirut, a progressive fashion school that offers free design education, Roni showcased his collections at Fashion Forward Dubai for two seasons under the patronage of Rabih Kayrouz and the Starch Foundation. In 2017 Roni was awarded the Boghossian Foundation Fashion Prize, offering him a residency at Villa Empain in Brussels. His previous works were displayed at Les Nouveaux Créateurs in Paris as part of Exposition Mode émergente du monde arabe, co-curated by Institut du Monde Arabe. More recently, Roni was named RTW winner of the first Fashion Trust Arabia (FTA) edition launched in 2019. Furthermore, the brand's SS20 and RH’20/21 collections were exhibited respectively at Paris and Milan Fashion Weeks. Sustainability, free education, human and animal rights are at the heart of the RONI HELOU brand. Roni works to uphold these values in everything he does, from sampling to production and everything in between. The Roni Helou brand has been featured in prominent international publications, such as The New York Times, Vogue US, British Vogue, Vogue Arabia, Vogue Italia, Harper’s Bazaar Arabia, Elle India, WWD, The Business of Fashion, Wallpaper, DAZE, i-D and HUNGER TV.