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The Growth Genius Podcast
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The Growth Genius Podcast

Author: Infidigit

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Learn essential techniques, insights, and trends from the digital marketing world to grow your business. Join host and the founder of Infidigit Consultants, Kaushal Thakkar, as he interviews geniuses from the Digital Marketing industry who have created paths of exponential growth for themselves and their organisation. So, buckle up and get ready to create your own growth story with the “The Growth Genius Podcast”.
12 Episodes
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In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.  So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering.  Genius, Avinash Bikumallahttps://www.linkedin.com/in/avinashbikumalla/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem. Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base.  So, let us join today’s Growth Genius Sanjay Trisal and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about the importance of mobile apps for your business and how it has changed the digital ecosystem.  Genius, Sanjay Trisalhttps://www.linkedin.com/in/sanjay-trisal-1b60389/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.  Paras is one of the leading community builders who have worked for brands like Facebook, Trello, LinkedIn Local, and more. He is currently working as a program manager at Microsoft Reactor Bengaluru where he has already built a community from scratch to 5,000+ developers.  So let us join today's Growth Genius and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they discussed building digital brands via communities. Genius, Paras Pundirhttps://www.linkedin.com/in/iamparaspundir/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus. Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award from World Marketing Congress & CMO Asia, three years in a row.  So, let us join our today’s Growth Genius Ashish Agrawal as he discusses how to grow a business through LinkedIn with our host-founder and managing director of Infidigit, Kaushal Thakkar.  Genius, Ashish Agrawallinkedin.com/in/ashisha312 Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Also, Nilay discusses the growth of online businesses during the coronavirus pandemic with our host - founder and managing director of Infidigit, Kaushal Thakkar.  So, let us join today's Growth Genius and find out why moving offline to online would be beneficial for your business.  Genius, Nilay Shrivastavhttps://www.linkedin.com/in/nilay-shrivastav/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.  Let’s join today's Growth Genius, and find out the importance of developing apps and marketing them for the growth of a business. Genius, Rajat Srivastavahttps://www.linkedin.com/in/rajatsri/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Our host, the founder and managing director of Infidigit, Kaushal Thakkar, shall discuss with Kiran about the do’s and don'ts about Google Analytics and how it impacts your business. So, without further ado, let us begin with today’s informative episode with Kiran Kurnool. Genius, Kiran Kurnoolhttps://www.linkedin.com/in/kirankurnool/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
 In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on different social media platforms. Our host and the founder and managing director of Infidigit, Kaushal Thakkar, will talk about Amit's 12+ years of experience in the world of social media marketing and how he helped businesses create exceptional branding and marketing solutions with AmitPanchal.com. So, let’s find out what today’s genius Amit Panchal has in store for us. Show Notes:You can follow these geniuses from the digital marketing and SEO industry that could help you in growing your business:John Mueller - https://twitter.com/JohnMuNeil Patel - https://twitter.com/neilpatelBrian Dean - https://twitter.com/BacklinkoLarry Kim - https://twitter.com/larrykimGenius, Amit Panchalhttps://www.linkedin.com/in/amithpanchal/Mobile Number: 9328265452Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, will be on the hot seat. He will discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series. Kaushal will be interviewed by Infidigit’s senior manager of digital marketing, Hiten Sanghani. So, let us find Kaushal's insights on the world of digital marketing and SEO and the origins of Infidigit in this bonus episode. Expert, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/ Host, Hiten Sanghanihttps://www.linkedin.com/in/hiten-sangani/
In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and her achievements in successfully creating marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever. So, join Divya and our Host and founder of Infidigit, Kaushal Thakkar, as they decode the role of good content and how you can rank your websites higher on SERPs. Contact Information: Guest, Divya Shrivastavahttps://www.linkedin.com/in/divya-shrivastava-293b6a16/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media platform - Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips and dos and don'ts about promoting your brand and business through Facebook Ads. This episode will help you in acquiring new customers and building better brand awareness on the internet Contact Information:Guest, Manik Singlahttps://www.linkedin.com/in/manik-singla-71657a23/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
In episode #1, we will be talking to the digital marketer and growth hacker Pinaki Chakraborty who shares his insights about creating organic growth for business via Search Engine Optimization (SEO).  As we all know SEO has become an essential part of ranking websites and webpages higher on Google Search Engine Results Pages (SERPs). So, prepare your notepad and note down some amazing tips and tricks that Pinaki had to say about how he successfully managed to grow Schneider Electric with SEO. You can also listen to this podcast on - https://www.infidigit.com/growth-genius/create-growth-via-seo/ Some Questions which Kaushal Asked to Pinaki:3:51 - What is SEO?5:26 - Basic SEO Activities that you should perform on your website?7:24 - What is On-Page SEO?8:59 - What is Off-Page SEO?10:31 - Top three parameters in SEO that help in creating growth20:37 - Role of backlinks to increase the rankings of the website? Contact Information: Guest, Pinaki Chakraborty https://www.linkedin.com/in/pinaki1001/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/
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