DiscoverThe Growth Genius - Digital Marketing Podcast
The Growth Genius - Digital Marketing Podcast
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The Growth Genius - Digital Marketing Podcast

Author: Infidigit

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Presenting an insight-driven digital marketing podcast to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.

Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand.
Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges.

Explore new strategies and combine them with your own learnings to create a growth story for yourself.
Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.
17 Episodes
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In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.    About The Growth Genius   From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level.    Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it.    So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level. Genius, Divya Dixit    LinkedIn: https://www.linkedin.com/in/divya-dixit-41673a3/ Instagram: simplyd_com Facebook: https://www.facebook.com/divya.dixit.1238 Twitter: https://twitter.com/dxtdvy?s=08   Host, Kaushal Thakkar   Linkedin: https://www.linkedin.com/in/kaushalthakkar/
In episode #16, Raam Nayakar, the Director - Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.   About the Growth Genius:   Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India's top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his growth retention strategies have helped Myntra in acquiring and retaining customers.   Raam is adept at understanding nuanced customer behaviours and has built products, campaigns, content and custom approaches to drive organic growth across different search channels. He has also partnered with Facebook India to educate marketers about measuring true incrementality.   So, let us join today's Growth Genius as he shares his years of experience in customer acquisition with Kaushal Thakkar, Host - Founder & Managing Director of Infidigit.    Genius, Raam Nayakar https://www.linkedin.com/in/raamnayakar/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands.    About the Growth Genius:   Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives with leadership teams. She has also enabled digital capability building through digital quotient (index comparison of ~80 brands & 80+ digital KPIs), CAMPS (focused Ecom framework to drive sales & growth), Mavericks (a cross-functional digital champions program to drive themes of utmost importance and help people get trained through experimentation & A/B testing). She is also empowering millennials & GenZ by targeting digitally innovative brands to strategize and execute digital campaigns effectively for maximum returns.   From answering questions about digital challenges to measuring the success of digital campaigns at FMCG companies, Juhi opens up about creating digital growth. So let’s join her and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar.   Genius, Juhi Singh https://www.linkedin.com/in/juhisingh/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #14, Affle’s Director - Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic.    About the Growth Genius: From Microsoft to Oracle, and from start-ups like InMobi to Affle, Ankit has immense experience across bigger companies. With 14+ years of experience, he has built an expertise in helping businesses gain exponential growth and revenue in the emerging markets across the globe. He is also a prolific columnist & writer, mindful practitioner, and teaches digital marketing at various business schools.    So, let us join today’s Growth Genius, Ankit Rawal and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar, where they talk about the process of building local and selling globally.   Genius, Ankit Rawal https://www.linkedin.com/in/ankitrawal/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.     An alumnus of National Institute of Design, Saurabh has become a pioneer in the UX field. He and his team at ZEUX have regularly delivered award-winning digital solutions and tremendous ROI for Fortune 500 companies worldwide across domains such as banking, financial services, telecom, technology and eCommerce. He is passionate about helping incumbent players and startups understand what it takes to create best-in-class digital experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and long-term strategy.   So, let us join today’s Growth Genius, Saurabh Gupta and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating digital growth via exceptional user experience.   Genius, Saurabh Gupta https://www.linkedin.com/in/saurabhguptazeux/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.    So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering.    Genius, Avinash Bikumalla https://www.linkedin.com/in/avinashbikumalla/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem.   Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base.    So, let us join today’s Growth Genius Sanjay Trisal and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about the importance of mobile apps for your business and how it has changed the digital ecosystem.    Genius, Sanjay Trisal https://www.linkedin.com/in/sanjay-trisal-1b60389/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.    Paras is one of the leading community builders who have worked for brands like Facebook, Trello, LinkedIn Local, and more. He is currently working as a program manager at Microsoft Reactor Bengaluru where he has already built a community from scratch to 5,000+ developers.    So let us join today's Growth Genius and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they discussed building digital brands via communities.   Genius, Paras Pundir https://www.linkedin.com/in/iamparaspundir/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus.   Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award from World Marketing Congress & CMO Asia, three years in a row.    So, let us join our today’s Growth Genius Ashish Agrawal as he discusses how to grow a business through LinkedIn with our host-founder and managing director of Infidigit, Kaushal Thakkar.    Genius, Ashish Agrawal linkedin.com/in/ashisha312   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Also, Nilay discusses the growth of online businesses during the coronavirus pandemic with our host - founder and managing director of Infidigit, Kaushal Thakkar.    So, let us join today's Growth Genius and find out why moving offline to online would be beneficial for your business.    Genius, Nilay Shrivastav https://www.linkedin.com/in/nilay-shrivastav/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.    Let’s join today's Growth Genius, and find out the importance of developing apps and marketing them for the growth of a business.   Genius, Rajat Srivastava https://www.linkedin.com/in/rajatsri/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Our host, the founder and managing director of Infidigit, Kaushal Thakkar, shall discuss with Kiran about the do’s and don'ts about Google Analytics and how it impacts your business. So, without further ado, let us begin with today’s informative episode with Kiran Kurnool.   Genius, Kiran Kurnool https://www.linkedin.com/in/kirankurnool/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
  In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on different social media platforms. Our host and the founder and managing director of Infidigit, Kaushal Thakkar, will talk about Amit's 12+ years of experience in the world of social media marketing and how he helped businesses create exceptional branding and marketing solutions with AmitPanchal.com. So, let’s find out what today’s genius Amit Panchal has in store for us.  Show Notes: You can follow these geniuses from the digital marketing and SEO industry that could help you in growing your business: John Mueller - https://twitter.com/JohnMu Neil Patel - https://twitter.com/neilpatel Brian Dean - https://twitter.com/Backlinko Larry Kim - https://twitter.com/larrykim Genius, Amit Panchal https://www.linkedin.com/in/amithpanchal/ Mobile Number: 9328265452 Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, will be on the hot seat. He will discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series. Kaushal will be interviewed by Infidigit’s senior manager of digital marketing, Hiten Sanghani. So, let us find Kaushal's insights on the world of digital marketing and SEO and the origins of Infidigit in this bonus episode.   Expert, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/   Host, Hiten Sanghani https://www.linkedin.com/in/hiten-sangani/
In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and her achievements in successfully creating marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever. So, join Divya and our Host and founder of Infidigit, Kaushal Thakkar, as they decode the role of good content and how you can rank your websites higher on SERPs.   Contact Information:   Guest, Divya Shrivastava https://www.linkedin.com/in/divya-shrivastava-293b6a16/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media platform - Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips and dos and don'ts about promoting your brand and business through Facebook Ads. This episode will help you in acquiring new customers and building better brand awareness on the internet   Contact Information: Guest, Manik Singla https://www.linkedin.com/in/manik-singla-71657a23/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
In episode #1, we will be talking to the digital marketer and growth hacker Pinaki Chakraborty who shares his insights about creating organic growth for business via Search Engine Optimization (SEO).    As we all know SEO has become an essential part of ranking websites and webpages higher on Google Search Engine Results Pages (SERPs). So, prepare your notepad and note down some amazing tips and tricks that Pinaki had to say about how he successfully managed to grow Schneider Electric with SEO.   You can also listen to this podcast on - https://www.infidigit.com/growth-genius/create-growth-via-seo/   Some Questions which Kaushal Asked to Pinaki: 3:51 - What is SEO? 5:26 - Basic SEO Activities that you should perform on your website? 7:24 - What is On-Page SEO? 8:59 - What is Off-Page SEO? 10:31 - Top three parameters in SEO that help in creating growth 20:37 - Role of backlinks to increase the rankings of the website?   Contact Information:   Guest, Pinaki Chakraborty  https://www.linkedin.com/in/pinaki1001/   Host, Kaushal Thakkar https://www.linkedin.com/in/kaushalthakkar/
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