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In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.  Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.  Then we’ll jump into the brand building process from branding to marketing one step at a time.  By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proves brand strategy process steps.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Michael takes us on his journey from a pure breed graphic designer to creative director and brand strategist at Zapier. You’ll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big name brand strategists. Next, Michael breaks down the series of events throughout the Zapier rebrand and how the Russian invasion of Ukraine and the subsequent associated symbol of the war, brought the Zapier brand strategists back to the table to discuss brand associations and symbolism. You’ll learn about the brand strategy questions that were asked to come to their decisions and how the solid strategic work previously produced, provided them with a working compass to make decisions with conviction. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This 2022 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy. Specifically, we'll cover: 👉  brand strategy fundamentals 👉  brand strategy framework 👉  brand strategy process 👉  brand strategy deliverables You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more. Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what the STP marketing model is with segmentation, targeting & positioning examples and as brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,  First we'll answer the question "What Is STP Marketing" with the three step model of segmentation, targeting & positioning.  Next you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process.  Finally, we'll look at an STP marketing case study with an example from the Tesla brand.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand. First, we’ll answer the question “why reposition a brand?” and explore the fundamental strategic reasoning, including  Evolving markets, Change in target audience,   Change or growth in product portfolio, Signal a new approach & era, Next we’ll dive into the 6-step repositioning strategy process  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand repositioning is in marketing with top brand strategy examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you’ll understand what a brand repositioning strategy is and why it;’s so important. First we’ll answer the question “What is brand repositioning” with a definition and explanation. Next, we’ll discuss why brand repositioning is so important as well as the advantages and disadvantages to this strategy. Next we’ll look at some of the most successful brand repositioning strategies including taco bell, old spice and mailchimp. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll discover 7 brand tone of voice examples from some of the most memorable brands in the world…  First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel familiar.  Next, you’ll learn the difference between brand voice vs brand personality and how they’re used together to make a brand feel human.  then we’ll dive into the 7 best brand voice examples you can learn from. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy. Then, we dive straight into what brand strategy is and how important it is to building strong brands. Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders. Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands” For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the processes to research your target audience, understand your market and create more effective buyer personas. First, you’ll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals. Then, Rand shares his perspective on the importance of customer research and audience intelligence. Next, we’ll explore the strengths and weaknesses of traditional vs modern market research. Then you’ll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing. You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research. Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your client's. First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market. Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford and more    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have discovered 7 of the best product branding examples from some of the world’s most loved brands.       You’ll learn what product branding is and why this is used as an effective brand strategy before we look at these product brand types and examples. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what product branding is, the different between design and strategy and the pros & cons of this approach. . 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what product branding is, how product brand strategy and product branding design differs, and the pros and cons of this approach.  First, you’ll learn what product brandin is and the difference between product branding vs corporate branding.   Next you’ll discover the difference between product branding design vs product branding strategy and why product branding is important with examples from Nike, Apple, McDonalds, Ford and more.  Then, we’ll dive into the product branding advantages and disadvantages to better understand when to use this effective strategy  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn about brand positioning strategies, workshops and exercises from The Brand Positioning Workbook author Ulli Appelbaum. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build. First, you’ll learn about Ulli Appelbaums extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award winning work with brands including Harley Davidson, Nestle & P&G. Then, Ulli shares his vast experience on brand positioning including The creative brand positioning process, the 26 sources of brand associations and how to alter your thinking to find unique opportunities, brand positions and differentiation strategies. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion and create brand advocacy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create a brand funnel that works with this brand funnel model template and conversion strategy.  First, you’ll discover what a brand funnel is and the stags of the brand funnel that make up the customer journey. Then we’ll dive into the brand funnel conversion strategy to help you raise brand awareness, and convert awareness into customers, and customers into loyal brand advocates with this 6-Phase brand funnel strategy.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand funnel is, how it differs to a marketing funnel and how this 6 stage conversion model creates brand advocates.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand funnel is, how the brand funnel model works and how to use it to grow brand awareness, convert customers and drive loyalty and advocacy.  The brand funnel is a customer journey model which differs from both a sales funnel and marketing funnel. With the right brand awareness strategy and brand funnel analysis, it can help brand leaders to measure their brands health and reputation and convert buyers into advocates.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a premium pricing strategy, establish your price point and build a prestige or luxury brand.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this podcast episode, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market.  First, you’ll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below.  Then you’ll discover the situations favourable to a premium pricing strategy and when to use it.  Next you’ll learn how to establish premium or prestige pricing and the tools you can use to achieve it.   Finally, you’ll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a premium pricing strategy is, why to use it, the advantages and disadvantages as well as prestige pricing examples from Apple and Nespresso.  First, we’ll answer the question “What is promotional pricing strategy?” with an explanation and definition before we explore the different reasons you might want to use this pricing technique.  Next, you’ll discover the psychological impact of pricing and how it effects a brand’s perception in the market.  Then we’ll dive into the premium pricing strategy pros and cons looking in detail at the advantages and disadvantages of each.   You’ll then learn how both Apple and Nespresso have used this strategy to perfection before we look at the final considerations for using this pricing strategy.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how promotional pricing works with examples and types of strategies for discounts and sales.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll understand what promotional pricing strategy is and how to use with examples and types for explanation.  First, we’ll answer the question “What is promotional pricing?” with a concise definition before we dive into the psychology of price promotions and how it effects  Value Perception Price Perception Brand Perception Brand Loyalty The Fear Of Missing Out The Gratification Of Purchase Success Promotion Expectation Promotion Addiction  Then, we’ll dissect the different types of promotional pricing using examples to illustrate the methods of discounting used by brands.  Finally you’ll learn the questions you need to ask when considering whether or not a promotional pricing strategy will work for your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/  
Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it  First, we’ll answer the question “What is promotional pricing?” with a promotional pricing definition and the types of promotional pricing used by different industries.  Next, you’ll discover the goal of promotional pricing and how it’s designed to boost sales, cash-flow and revenue.  Then, we’ll look at the advantages of this discount pricing and then the disadvantages of using it.  Finally, you’ll learn why you would want to use promotional pricing and the strategic factors that should be considered.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy.  But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s.   Our primitive brains are constantly processing information at lightning speed and each person processes information differently.  Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior.  In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/  
Comments (1)

Vanola Karieren

wonderful! brilliant!

Aug 29th
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