Practice Builder

Another wonderful, educational, and down-right sensational podcast episode is upon us! Steve Wiideman joins Kamaar and Michelle to discuss search engine optimization once again! Last time SEO Steve graced us with his presence, we felt there was still too much to say. Welcome him back as we discuss how to balance geo-targeting with practice areas, how to avoid keyword cannibalization between similar pages targeting different geographies, and how to use words in URLs and web copy that users search versus internal language healthcare professionals use. Enjoy the episode!Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight. In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable. Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists. Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:CNN MoneyEntrepreneur MagazineMarketing SherpaNational JournalResponse MagazineVice MagazineVisibility MagazineCNBCVice / MotherboardFortune MagazineLocal Search AssociationAmerican Express Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program. Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.How to reach Steve Wiideman:By Phone: (562) 732-4417By Email: info@wiideman.comBy Social: @seosteve | linkedin.com/in/seoexperthttps://www.stukent.com/higher-ed/seo-strategy-skills/https://www.academyofsearch.com/https://www.wiideman.com/location-pages-for-seo

Here's to another republish! Every so often, we like to go back and re-highlight some of our favorite guests. Enjoy!Join George and Dr. Chris Scott as they navigate the ins and outs of running a sports rehabilitation clinic. They talk patients, money, physical therapy, and so much more!"Experienced Physical Therapist and Director of Rehabilitation at Repair Sports Institute - a premier Sports Orthopedic Physical Therapy clinic serving Orange County's athletes and active patients of all ages. As a multidisciplinary clinic we serve our clients as a one stop wellness shop, enabling and empowering them to getting back to a limitation and pain free lifestyle. Certified in/with FMS, SFMA, Cupping, IASTM, BFR and Exos Performance Specialist. "https://www.linkedin.com/in/christopher-scott-dpt/

This is a republished episode of our podcast! We liked this episode so much, we thought you should hear it again. Please enjoy!In this episode of Practice Builder, join George and Kamaar as they speak with Dr. Richard Ferguson about what it means to be a chief medical officer of a state-wide health plan. With over 30,000 members under Health Choice Utah, Dr. Ferguson describes how he handles the incorporation of the plan with individual practices and so much more. Listen now!

Kamaar and Michelle Berndt sit down with the famed King of search engine optimization, Steve Wiideman. Listen along as they discuss all things SEO!Writer, scientist, professor, and practitioner of search optimization, SteveWiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is theauthor of SEO Strategy & Skills, a college textbook through Stukent. When he'snot leading his team of SEO consultants for franchise, multi-location, ande-commerce brands, he's a cheeseball romantic, entertaining dad, and worldtraveler with a passion for life; embracing culture and diversity.While serving as an adjunct professor at UCSD and CSUF, Steve’s also buildingthe Academy of Search, while volunteering time to help improve transparencyand industry standards as an agency trainer.How to reach Steve Wiideman:By Phone: (562) 732-4417By Email: info@wiideman.comBy Social: @seosteve | linkedin.com/in/seoexpert

Join Kamaar and Michelle Berndt as they discuss methods and steps to increase your success in a call center!1. Make every customer feel special and valued the moment the call starts.2. Be EMPATHETIC not sympathetic.3. LISTEN. 4. CONFIRM.5. THANK THEM.Michelle Berndt is the VP of Strategic Development at OneShare Health which is an affordable alternative to traditional insurance. Her role is to partner with nonprofits, associations and ministries to spread awareness. She has been in the healthcare industryfor over 10 years and has a Bachelors in Healthcare Administration. Michelle has been an employee and a member with OneShare Health since it opened. She resides in Midlothian, Texas with her husband and two kids.

In this episode, George and Kamaar sit down with the founder of Comet Fuel, a boutique digital marketing agency, Jarod Spiewak. Listen in as they talk about all things marketing. “You don't want to read some long [sloppy] sales content that can be summed up as ‘Pay me, I'm the best in the world!’What I do is simple.90% of consumers use a search engine before contacting a business. So, I help make sure that those consumers can find your business.‘As an attorney, you need great SEO to be competitive. Sadly, in my experience, most SEO consultants are charlatans who will take your money and deliver zero results. Jarod Spiewak is different. He is expert in his SEO knowledge and abilities, and he provides great ROI on your investment with him. Highly recommended!’ - Rick ConsoleI work with businesses to study their marketplace, unique advantages & disadvantages, and their competitors in order to create a custom strategy that's designed to generate an ROI and meet your goals.The next step is to execute that plan and for you to generate more traffic, more leads, and most importantly, more money.We don't do BS.➤ You'll have a shared folder where you can view all of our work.➤ You'll have a data-driven marketing strategy, not some prebuilt package that may or may not get results.➤ You get what you want, an ROI.”Jarod@teambluedog.com https://www.linkedin.com/in/jarodspiewakhttps://jarodspiewak.com

Join Kamaar and Join as they speak with Grady Gibbs on topics like: Direct-to-employer contracting in healthcare, what it means to allow doctors to act as “sherpas,” and more. Grady discusses patient engagement and education. Why isn’t there enough time for doctors to properly engage and educate their patients? Find out here.https://www.linkedin.com/in/grady-gibbs-3011581/

Listen in as George and Kamaar talk about the economic situation currently unfolding and how it affects healthcare and beyond.

In this episode of Practice Builder, Kamaar and George sit down with Amanda Newton and discuss the issues with addiction treatment centers.This is one of our earliest episodes from way back in March of 2020. We felt it needed to gain the attention it deserved with a new audience. One that hasn't had the opportunity to check out all of our older episodes. Enjoy!"As the Chief Operating Officer and Chief Marketing Officer of Renew Recovery, Amanda Newton provides leadership to ensure growth, operational excellence and care that changes people’s lives. In 2019, Ms. Newton designed and implemented the first ever In-Home Addiction treatment program. This innovative treatment approach has been nationally recognized as a game changer in the addiction space. She serves at a local and state level to design quality metrics for addiction treatment and advocate for treatment provider alignment."https://renewrecovery.com/about-us/meet-the-team/

This is one of our earliest episodes from way back in March of 2020. We felt it needed to gain the attention it deserved with a new audience. One that hasn't had the opportunity to check out all of our older episodes. Enjoy!In this episode George and Kamaar have a discussion with Char Musillo. Char Musillo is an pioneer in the Behavioral Health Space. Char helped turn Treatment Solutions Network into American Addition Centers. Char was also the VP at Sovereign Health Group. Most recently, Char's current company Rogers Behavioral Health in Wisconsin was recognized in the New York times for utilizing tele-health as a method of PHP.

Join Kamaar and Nawrass as they explore what Practice Builder is and why someone would want to be apart of it!Are you interested in reserving a spot on the waiting list for Practice Builder? Click the link below!https://engine-systems.mykajabi.com/PB-optin

Join Kamaar, George, and Alisha Merlo, the Senior Director of Professional Relations for Colorescience, as they talk overcoming internal and external barriers. They also talk about:The Patient Experience: From first contact to last touch point, each encounter is an opportunity to differentiate yourself.The Team Experience: How your team feels when they are with you and when they think and talk about work and the affect it has on how they interact with patients.The Community Experience: How your community views your business and you as an individual.Alisha Rose Merlo has dedicated over 20 years of her professional life to the medical aesthetic space. Her true passions lie in helping practices deliver next-level patient experiences, optimizing operational efficiencies and boosting treatment and product sales. Working for leading organizations such as Obagi Medical Products and Medicis Aesthetics, where she spent 10 years of her career, she has been an award-winning sales professional and well-respected practice consultant. Alisha is often asked to share her expertise on podium at medical conferences and has been a contributing author in publications such as MedEsthetics Magazine, The Dermatologist, Executive Decisions in Dermatology and Plastic Surgery Practice.Alisha is currently the Senior Director of Professional Relations for Colorescience® where she contributes to sales, marketing, training, business development and key opinion leader and society relationships. She considers it the perfect blend of her experience and what fills her professional tank. Her recent passion project has led her to create an online community, the Inspo Zone, for aesthetic industry professionals to connect, grow and learn together.Alisha and her husband of 27 years call beautiful San Diego home. She has a heart for community service, is active in her church outreach programs and is passionate about raising her voice to end human trafficking. She thrives on being outside and enjoys time at the beach, hiking or taking walks with her two grandchildren (with the best SPF protection of course).

In this Episode, Kamaar sits down with the Director of Administrative Services at Atlantic Urology, Kasey Herrington. She shares her personal story of attempting to balance pursuing a post-graduate education with professional and personal commitments. Kasey discusses some of the pivots she and the staff at Atlantic Urology had to execute during the pandemic including: remote work, telehealth, and training support to help the staff make transitions.

Join Kamaar and George as they chat with Michelle Berndt about one of the most important aspects of practice building: The Phone Call! Listen to the breakdowns of how conversations over the phone either make or break a practice. Enjoy the episode!

Join George and Dr. Chris Scott as they navigate the ins and outs of running a sports rehabilitation clinic. They talk patients, money, physical therapy, and so much more!"Experienced Physical Therapist and Director of Rehabilitation at Repair Sports Institute - a premier Sports Orthopedic Physical Therapy clinic serving Orange County's athletes and active patients of all ages. As a multidisciplinary clinic we serve our clients as a one stop wellness shop, enabling and empowering them to getting back to a limitation and pain free lifestyle. Certified in/with FMS, SFMA, Cupping, IASTM, BFR and Exos Performance Specialist. "https://www.linkedin.com/in/christopher-scott-dpt/

In this episode of the Practice Builder podcast, Kamaar solos with wonderful guest Lori Paul as they talk about life, health, and addiction. Lori describes her journey and what it truly means to be a life coach."Lori Paul has over 15 years combined experience in addiction & mental health. She has her B.A. in Journalism & M.A. in Sociology from Indiana University of Pennsylvania. She is a Certified Family Recovery Coach, Certified Event Interventionist & Certified Life Coach. She has Certifications from the National Council For Behavioral Health in Youth & Adult Mental Health First Aid. During her 14 year career at USAirways she was an International, Domestic & Inflight training instructor, Flight Attendant, Flight Attendant EAP Peer Counselor, & Emergency/Critical Incident Response Team that included the incidents of Flight 427 & 9/11.Lori’s drive and passion is helping others begin their own personal recovery journey and assisting the families navigate their next steps. She also finds prevention to be paramount and has several platforms to disseminate that message. Her dream is to help end the stigma, so people are not afraid to reach out for help.Lori is a Certified Event Interventionist and works with families to help their loved ones under 18 struggling with addiction."https://www.psychologytoday.com/us/therapists/lori-paul-donegal-pa/707254

In this episode of Practice Builder, join George and Kamaar as they speak with Dr. Richard Ferguson about what it means to be a chief medical officer of a state-wide health plan. With over 30,000 members under Health Choice Utah, Dr. Ferguson describes how he handles the incorporation of the plan with individual practices and so much more. Listen now!

In this episode of Practice Builder, George and Kamaar sit down with Heather Goodchild of Colorescience. "Heather is focused on working with physician and aesthetic industry partners to make protecting the health of one’s skin simple and easy. Together with her team of leaders, business strategists, business development managers and educators they are changing the experience of having advanced cosmetic treatments and services. They help their business partners deliver the confidence that comes from having beautifully protected skin, immediately.For over two decades, Heather has devoted her career to helping people feel better about themselves by improving the health of their skin. In this endeavor she works alongside the top cosmetic Dermatologists, Plastic Surgeons and aesthetic industry professionals who also dedicate themselves to innovating the way in which they help people feel their most beautiful. Heather’s personal business philosophy is simple - get a group of people together who share a common passion and commitment and they will bring out the best in each other to make a positive difference."https://www.linkedin.com/in/heathergoodchild/

In this episode of the Practice Builder podcast, we hear from Dr. Beth Goldstein,"As a dermatologist serving Sanford, Durham, and Chapel Hill, NC, I focus on treating skin cancers and emphasize providing the best experience and outcome possible for the patient. With more than 21 years of dermatology experience, I have developed a focus on surgical dermatology, including Mohs surgery. It’s my passion to educate patients about not only the prevention of skin cancer, but also its early detection when treatment is much more effective and less disfiguring. I also focus on educating patients about avoiding further sun damage to their skin."https://www.centraldermcenter.com/practice/physicians/

In this episode of the Practice Builder podcast, George and Kamaar welcome the words of Dr. Brandon Erickson. This episode takes us into the mind of Dr. Erickson as shares stories and advice regarding his practice. There's no need to spoil the episode, have a listen!Dr. Erickson is a board certified, fellowship-trained orthopaedic surgeon, specializing in sports related injuries of both athletes and non-athletes alike. He completed his residency in Orthopaedic Surgery at Rush University Medical Center in Chicago, IL followed by a Sports Medicine fellowship at the Hospital for Special Surgery in New York, NY. During his fellowship, Dr. Erickson served as one of the assistant team physicians for the New York Mets.