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© 2023 It's Always Day One
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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Firstly, reports will soon be available for download. Benefits discussed in this episode. Secondly, the Search query volume data is now denormalized. This means duplicate queries issued within a day, will not be removed. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Unlike other ad types, SBV campaigns continue to deliver when the ASIN is out-of-stock. This results in wasted CPC as shoppers who click can't purchase the OOS product. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
SP campaigns are programmed to automatically stop serving impressions as soon as a product goes OOS. They may, however, continue if the messaging on your product page says "in stock in x days". In this case, you need to pause the SP campaigns to avoid wasted spend. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Amazon is offering Express Payouts in Seller Central. If your bank qualifies you can get your payouts within 24 hours vs. the old 3 - 5 day window. Go to Seller Central -> Settings -> Account Info -> Deposit Methods to turn it on.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
While copying SP campaigns, you can now choose to copy to SD Ad type. Amazon will ask whether you want to optimize for Page views or Impressions and then will create a campaign with the same products but additional targets based on advertised products.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
These ads provide a great click-through rate and the conversion rate is over 2X higher than the other ad types. That means that someone who clicks on your Top of Search ads is going to be over twice as likely to purchase after the click compared to clicks from Product Page or Rest of Search ads. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Buy with Prime, a new way to grow your DTC store?Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.Figures are shared from Amazon Accelerate summit here.Amazon Buy with Prime website."Buy With Prime Was Always Waiting for Sponsored Ads - Will It Work?" - a good post by Rick Watson."Should Shopify Go "Full Nuclear" with Amazon Buy With Prime By Using Its Full Flywheel Against Them" - another post from Rick.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Video metrics are now available in the Brand Benefits tab.Keywords: video creatives, listing conversion, video performance metrics, brand benefits, sessions to video.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Why you must be experimenting with content for your Amazon ads.Keywords: video creative, sponsored brands video, A/B testing, SBV ad groups, creative editing, video to store.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Amazon SERP has changed again.Keywords: sponsored brands video, video placements, search results page, video ads, sponsored placements.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Facebook advertisers have done this for years. Why should you adopt the same strategy for Amazon.Keywords: headline suggestions, sponsored display, keywords, creative review, split testing.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Start connecting with Amazon influencers from Seller Central.Keywords: creator connections, influencer, product review, amazon affiliate, amazon associates.We're still digging in for what that budget actually means. If you're listening to this and want an update on what we found, drop us a message at georges.blog5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Search Query Performance report might have errors. Still use it, but keep a close eye on the data.Keywords: search query performance dashboard, brand analytics, attributed purchase, brand metrics, search results page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit
Making coffee and wine is a craft, why not apply that same mindset to making peanut butter?Stu thought and did exactly that. Founding ManiLife, which is commonly referred to as one of the best PBs out there.
Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.In this episode we discuss:Utilising Facebook groups to create great contentWhy do some brands struggle with creativeHow can a brand improve their creative using Isaac's simple processesWhere do most brands get it a little wrong and how to fix itHow do Wild think about their unboxing experienceYou can connect with Isaac on LinkedIn here.
A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.
Aaron has 10,000 hours of Amazon experience. In this episode we discuss:How to get more video content on your product detail pageA play by play of how to spend 10k on Amazon when launchingThe danger of suppressed listingsThe importance of consistent brandingHow to manage small budgets with amazon advertisingSending traffic from your website to Amazon and what benefit that can haveYou can connect with Aaron on LinkedIn here.Get help with Amazon advertising here.
A 3 step strategy I’ve been telling brands to do on Amazon for years. I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity. In this episode you will learn: - a simple blueprint for any Amazon brand owner - what drives Amazon sales rank - using the data Amazon gives you - why Amazon advertising is a waste of time for some brands - why you should just copy Amazon Everything I talk about ultimately revolves around these 2 simple models. If you ever want to chat about them further, message me on LinkedIn
What impact can A+ have on your Amazon listing?What is the purpose of A+ content on Amazon?Who is eligible for A+ content on Amazon?What does A+ look like in practice?Why A+ content on Amazon is an investment.This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.At georges.blog we have also just begun offering A+ content services. If you'd like to find out more please get in touch at https://georges.blog/
As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.In this episode we discuss:How powerful subscribe & save is on AmazonWhat is the benefit of being an early adopter with new Amazon marketplaces like Brazil, Sweden, and the NetherlandsLeadership principles that he'll implement in all future businesses and whySmall brands can outperform big players if they more quicklyWhy there isn't necessarily a downsize to jumping on a new market when it first launches in your home countryBalancing sales channels and budgets accordinglyYou can connect with Gordon on LinkedIn here.Get help increasing conversions and traffic on Amazon here.Subscribe to georges.blog.
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