DiscoverLife Profitability
Life Profitability

Life Profitability

Author: Adii Pienaar

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We live in a world that idolizes the successful individual. But what do we really know about them, what makes them do the things they do, or whether those things are life profitable? Every week, Adii Pienaar hosts a conversation with a fascinating individual who is manifesting their uniqueness in this world through the things they create (whether that is entrepreneurship, art, writing, poetry, music, or any other craft). These conversations curiously explore topics that relate to identity, values, labels, purpose, meaning, and success.

20 Episodes
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Silvia Mella is the founder of Los Angeles based tea company Sorate. In this episode, Adii and Silvia talk about designing personal alignments in life, finding true calm, and the trip to Japan that would set Silvia off on a quest to found her own green tea brand.
Leo Widrich is a CEO, leadership coach, and cofounder of Buffer. In this episode, Leo shares vulnerable stories as he and Adii discuss making human connections, Leo’s time living at a Buddhist monastery, and an anecdote about Burning Man.
Bunny Young is a former stunt woman and therapist, an entrepreneur, and army wife and mother. In this episode Adii and Bunny discuss becoming an entrepreneur against all odds, how being diagnosed with a heart condition and losing a dear friend transformed her journey, and ultimately her goal of making the world a better place.
Saray Khumalo is the first Black African woman to summit Everest. She is a motivational speaker, transformational coach, and successful corporate executive. In this episode, Adii and Saray discuss mountaineering, failing up, finding a unique purpose in life, imposter syndrome, and why the sky is not the limit.
Amira Alvarez is a mentor and teacher, and founder and CEO of The Unstoppable Woman, a global entrepreneurial coaching company. In this episode, Adii and Amira discuss reprogramming self perceptions, the power of getting dressed, mapping out your own path, getting off the “hamster wheel,” and building a unique, personal legacy.
For the past four years industrial designer Andrej Dukic has been working on a functional and sustainably-priced 3D printed prosthetic hand for amputees. It’s called Maker Hand. In this episode, Adii and Andrej talk about the need to find a meaning in life, even when you’re comfortable; the injury that inspired his project; the importance and dangers of competition; and a desire to create a meaningful impact.
Lora DiCarlo is the Founder and CEO of sex-tech start-up, Lora DiCarlo. Through tech, she has revolutionized the sex tool industry. In this episode, Adii and Lora talk about personal values that served as a foundation for her business and building the best team to create a sexually equitable world.
Paddy Donnelly is an Irish illustrator and author. Over his career he has made the transition from web and app designer to children’s book author and illustrator. In this episode, Adii and Paddy discuss the pursuit of diversity, openness to new opportunities, growing and making changes in work to avoid monotony, and creating a legacy through illustration.
Nora Wendel is a teacher, coach, and soon-to-be-published author. She teaches Feminine Magnetism, the art of being a confident, sexy woman. In this episode, Adii and Nora discuss seeking effortless pleasure in work and life, why self expression is so important, the difference between feminine and masculine energies, and the need for feminine energy in capitalism.
Andrew Wilkinson is the founder of MetaLab Design and a cofounder of Tiny Capital, a company that starts, buys, and invests in internet businesses. In this episode, Adii and Andrew discuss Andrew’s evolution from designer to investor, how design fits into the work he does now, starting MetaLab out of necessity, and optimizing his life and career to be able to say “no.”
Catharine Dockery is the founder of Vice Ventures, a venture capital fund that specializes in harm reduction in vice products and investing in “good” companies that operate in “bad” industries. In this episode Adii and Catharine discuss harm reduction; the mission, vision, and values of Vice Ventures; standing up for your beliefs; overcoming stigma through conversation; and where passion fits into creating something meaningful.
Megan Davies is a singer, songwriter, artist, and YouTuber known for videos of mashups, covers, collaborations with other artists, and her own original music. In this episode, Adii and Megan discuss turning music into a viable career, the importance of curiosity in refining a craft, artistic individuality, and being true to your own vision and holding yourself to a standard of growth and improvement in whatever you do.
Sidra Qasim and Waqas Ali are a wife and husband co-founding team behind two shoe companies, Markhor and Atoms. Together they have combined their Pakistani heritage and interest in social media and technology to create shoes that are both comfortable to wear and that stand the test of time. In this episode Adii, Sidra, and Waqas discuss their journey from rural Pakistan to the USA, combining craftsmanship and heritage, building a second company, how they define and are defined by labels, and what has ultimately kept them going through their business journey.
Tony Weaver, Jr. is the CEO of Weird Enough Productions, recent Forbes 30 under 30 nominee, and TEDx speaker. Weird Enough Productions combats misrepresentation of minority groups by creating unique and diverse heroes to help people of all backgrounds and circumstances recognize their own power. Adii and Tony discuss social entrepreneurship, interplay between business and art, the importance of honest conversations with oneself, the “why” of business, and the impact of influencers and idolizing the wrong people.
Brian Gardner is a minimalist designer and internet marketer, the founder of StudioPress, and the “OG” of the premium WordPress ecosystem. In this episode Adii and Brian discuss their similar paths in business, living as a minimalist in life and business, side projects, and committing to new journeys.
Tshepo Mohlala is the founder of Metacode, a search tool for coders and engineers, and Aspect, a website building platform. He aspires to create real change in the world—his ultimate goal: solve human aging. In this episode Adii and Tshepo discuss how growing up in South Africa and where you get an education can greatly affect your worldview; expanding Silicon Valley ambitions beyond San Francisco; and the concept of going big and going home.
Sara Mauskopf is CEO and Co-Founder of Winnie, a marketplace for childcare. She worked for Twitter in its startup days, and in several product creative roles for Google, YouTube, and Postmates. In this episode, Adii and Sara talk about raising millions of dollars and transforming the childcare market with Winnie, early ambitions and adjusting to change, and creating a work/family life balance.
Tim Van Damme is a digital designer who has worked with some of the best known tech companies in the business. Sometimes known as “the first ever designer,” Tim is the Principal Product Designer at Abstract and has worked with Instagram, Facebook, Gowalla, and Dropbox. In this episode, Adii and Tim discuss getting started in design, evolving into a team player, unfair moments of opportunity, leaving space for others, and setting an example for children through work/life decisions.
Marie Prokopets has had a “wild ride” of a career. She is the co-founder of tech start-up FYI, recent recipient of Product Hunt’s Golden Kitty Maker of the Year award, former Diageo Director of Tequila, comedy screenplay writer, and avid meditator, crystal collector, and sage burner. In this episode Adii and Marie discuss making career changes, keeping a student mindset, taking risks, and the habits and attitudes necessary for success.
Eliot Peper is the author of nine novels and a practicing independent consultant for several Fortune 100 companies. In his writing, he bends and blends traditional genres to explore the intersection of technology and culture. In this episode, Adii and Eliot discuss the intersection of Eliot’s roles and storytelling, how forgetting can be a superpower, and the importance of labels.
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