DiscoverThe Marketing Podcast - Digital Marketing tips and insights
The Marketing Podcast - Digital Marketing tips and insights

The Marketing Podcast - Digital Marketing tips and insights

Author: Augustine Kiama

Subscribed: 9Played: 118
Share

Description

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
193 Episodes
Reverse
Get in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.io
Get in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.ioBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Slow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update. The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll give up long before that happens.Get in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.io
200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community.In this episode I sit down with Moses Githinji, Host of Just For The Flow EngineeringPod, to catch up with his progress and experience podcasting. Moses is a Kenyan Mechanical Engineer based in Germany & to know more about him you can listen to episode 146. Listen in & also make sure to check Just For The Flow Podcast.To follow up and connect with Moses :@imoses_e_mc2 on Instagram@ B.Eng Moses Githinji on LinkedinConnect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.Connect with me !Clubhouse @augustinekiamaEmail :Info@savadigital.ioBusiness Inquiries : Clientrelation@savadigital.io Join TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals.Core Web Vitals are simply your Page Speed Insights and include :Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good )First Input Delay : Interactivity  (100 ms or less is good )Cumulative Layout Shift : Visual Stability (0.1 or less)Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc5 Different Smart Bidding StrategiesMaximise ConversionTarget ROASTarget CPATarget Impression ShareEnhanced PPCConnect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaaugustine                                                                        @SavaDigital on FacebookRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before .Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaaugustine                                                                        @SavaDigital on FacebookRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the design of your website or landing page is important.In this episode I explain how Web Design affects your Bottom line and what you should be keen on when designing your website.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaaugustine                                                                        @SavaDigital on FacebookRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Facebook came out recently with the announcement of the audio-products they plan on rolling out soon.  One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience.Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaaugustine                                                                        @SavaDigital on FacebookRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workflow and create more time to focus on the important part of your podcast which is the content.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaaugustine                                                                        @SavaDigital on FacebookRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major role in the ranking factor of your Podcast on search engines.It might  feel quite unnecessary to write show notes because the impact it has on the performance of the podcast might not be directly measurable, however, similar to SEO it takes a bit of time to reap the results of the extra effort. In this episode I discuss the 4 key benefits of writing great show notes and descriptions.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated  especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing page on Google Page 1 in a step by step process.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Should you boost your Ads on Facebook & Instagram or  are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs running your Ad campaigns on the Facebook Ads manager.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Clubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to receive money from their listeners and  Clubhouse stated they will not take a percentage cut as of now, allowing creators to receive 100% of the money sent to them.Linkedin & Facebook also came out & confirmed that they are working separately  on Clubhouse rival app, both set to be launched later this year.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
loading
Comments 
loading
Download from Google Play
Download from App Store