DiscoverThe Marketing Podcast - Digital Marketing tips and insights
The Marketing Podcast - Digital Marketing tips and insights

The Marketing Podcast - Digital Marketing tips and insights

Author: Augustine Kiama

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Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
158 Episodes
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Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ?In episode 167 I explain insights and tips on why and how you can use your Podcast to scale your business. Connect with me !Agency Savadigital.io                  Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business. Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them .Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities.Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode.The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, reach out to me on social media !Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same.  Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights. Connect with Just For The Flow Podcast by Moses Githinji  :Just For The Flow PodcastJust For The Flow on InstagramConnect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbsas a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP.Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ?Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website.  Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website. Links mentioned :AhrefsUbersuggestSEMRushBuiltwithGoogle Analytics Google Search ConsoleMoz SEOSEObilityYoastConnect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
It's happening ! I will be co-hosting a second podcast with Jacque Sonda called Back to Business. I know, you are wondering what the podcast is about and why I'm doing two podcasts now ,right ? Well, I receive a ton of emails and messages on Matchmaker from amazing people seeking to come on to the Podcast and talk about different things. I'm grateful for the many messages and emails I get, however, not everyone fits into what TMP is all about and that's okay. I always want to give a platform to guests that I believe will bring a ton of value on topics surrounding marketing and podcasting  and that will help each and every one of you learn and level up their marketing. The second Podcast will be for those amazing guests that did not get to feature on TMP and it will be a broad podcast but primarily under business and marketing. Co-hosting Back to Business is part of a great project we are working and it will provide every one of us a platform to learn from each other and provide utmost value. We might just document our business venture ! Stick around to get informed!Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !https://www.buzzsprout.com/?referrer_id=1225955 | Buzzsprout Affiliate Link | Start your Podcast today!
Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website.In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cause you sleepless nights. Organic traffic like most Marketing metrics is a vanity metric and what matters are the KPIs your business has and whether or not they are being met.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals.Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Rate, Review & Subscribe 
In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why.I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their point of view on the best way to learn marketing. Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Let's talk about some of the lessons I have learnt after recording  150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a  regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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