The BIG, commerce Podcast

Luigi is joined by Tom Franey and Rob from Comestri, a unified PIM and e-commerce technology company, and Calashock partner.During the episode, we cover why it is important to have up-to-date and correct product data, how to optimise product information for international market expansion, and how omnichannel retailers can ensure their brick-and-mortar stores don't let their customers down.ComestriLorna Jane case studyGet a demo Podcast website Instagram Calashock Commerce website

Kicking off 2023 with Luigi is Philipp Rogge from Styla Frontend, a PWA-enabled headless frontend for BigCommerce merchants.Together they discuss the importance of optimising for mobile visitors, how page speed affects conversion rates, and what merchants can do to stay ahead of the competition. Podcast website Instagram Calashock Commerce website

Word of mouth is the best form of advertising, yet many merchants are still not incentivising their customers to spread the word.In this episode, Luigi sits down with Jamilya from ReferralCandy to understand the best way to launch a referral program, and why B2B brand should also consider using their customers to refer new business. Podcast website Instagram Calashock Commerce website

With Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages.Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possible engagement rate and ROI from their email and SMS marketing platforms. Podcast website Instagram Calashock Commerce website

In today's slightly longer episode, Luigi sat down with Johnnie Norton from payment provider Mollie to discuss the importance of choosing the right payment provider and payment methods in the lead-up to Black Friday and Christmas. Podcast website Instagram Calashock Commerce website

In this solo cast, Luigi - Founder and CEO of Calashock Commerce - talks you through the 10 ecommerce trends for 2023 every merchant should be considering as part of their ecommerce strategy.Starting with sustainability, Luigi covers both on-site and off-site trends including personalisation, social commerce and customer service. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 6 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss BigCommerce and why its the preferred E-commerce platform for merchants looking to grow their business. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 5 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss the fascinating world of  B2B Ecommerce. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 4 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss reasons for customer cart abandonment. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 3 . Luigi (Founder and CEO) discusses five things merchants  wishing to replatform should do before calling an agency.Understand on-site user behaviourUnderstand the user journeyKnow what your customers like and don’t likeMake a list of features and prioritise themPrepare a marketing plan Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast Season 2, Episode 2 . Luigi (Founder and CEO) and Dozie (Marketing Manager) speak on the Amazon Effect.The "Amazon effect" refers to the impact that Amazon's digital marketplace has had on business models all over the world. Many businesses have been impacted, and have  now been forced to compete in the digital marketplace.We talk about how consumer preferences have shifted and how merchants may stand out in a crowded online market. Podcast website Instagram Calashock Commerce website

The BIG, commerce Podcast returns for season 2. Luigi (Founder and CEO) is joined by Dozie (Marketing Manager) speaking on the state of ecommerce today.They touch on the following topics:• X-commerce• Access to data• Advertising will become more difficult• SMS is back• Social commerce• Retaining customers• The importance of personalisation• Subscriptions Podcast website Instagram Calashock Commerce website

Back after a short break, Luigi and Vincenzo discuss the risks, benefits and hidden consequences of re-platforming from one e-commerce platform to another.The following topics are discussed in today's podcast episode:Why merchants should consider re-platformingWho should be involved in a re-platforming projectThe hidden costs of re-platforming projectsImportance of implementing a solid re-platforming planEffects of migrating platforms on SEOWe hope you enjoy the episode. #theBIGcommercePodcast Podcast website Instagram Calashock Commerce website

In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers.The topics covered in this podcast episode include:Pay Per Click (PPC) marketingSearch Engine Optimisation/Optimization (SEO)Social Media Marketing (SMM)email marketingNet Promoter Score® (NPS)Using customers as promotersWe hope you enjoy the episode. #theBIGcommercePodcast Podcast website Instagram Calashock Commerce website

Vincenzo sits down with Luigi to discuss some golden rules to setting up a successful online business. Luigi does a deep dive into the fundamentals of an e-commerce website, as well as giving simple strategies and tips for e-commerce owners.The topics covered in this episode include what to think about when choosing what to sell, target markets, website design and customer journeys, and payment providers.We hope you enjoy the episode. #theBIGcommercePodcast Podcast website Instagram Calashock Commerce website

Welcome to a new podcast for ecommerce merchants.Join your hosts Luigi and Vincenzo from Calashock to learn the strategies and tips to help you grow your ecommerce stores.This podcast has been launched to help merchants who are looking for ways to stand out in crowded marketplaces, improve their website customer journies, and optimise ecommerce operations.COVID-19 has become a gamechanger for many merchants, both those online and those with traditional brick-and-mortar stores, so we're on a mission to help you understand how to navigate and scale in the everchanging world of ecommerce.Calashock is a leading BigCommerce partner agency with over 10 years' experience of developing successful ecommerce websites. Podcast website Instagram Calashock Commerce website

Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.This episode gives you a deep understanding of how to make the most out of these crucial shopping days!Ever wondered how to utilise Black Friday and Cyber Monday to acquire new customers? Luigi and Burc uncover the secrets of this strategy, discussing the concept of loss leadership and how retailers can effectively use it, provided they have a well-thought-out plan.Additionally, understanding the automation of pricing for a competitive edge is also explored with emphasis on product sourcing at competitive prices and leveraging automation for competitor price benchmarking.By the end of this episode, you'll have a well-rounded understanding of pricing strategies to stand out in the market.Join us for insightful discussions and strategies to ace your holiday season sales! Podcast website Instagram Calashock Commerce website

Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships.The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions.Ever wondered how to marry efficiency and personalisation in customer service?Get a fresh perspective on how businesses can budget for automation implementation, with the ROI calculator shedding light on the cost benefits of an automated customer service process. Podcast website Instagram Calashock Commerce website

Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.We round off with a look at hidden opportunities for business improvement.Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies. Podcast website Instagram Calashock Commerce website

Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a keen focus on customer service. Hear about how they tap into AdWords, email marketing, and customer reviews to keep their message relevant for different customer segments.Plus, learn about the crucial role of understanding the lifetime value of customers and maintaining a constant communication line with them.In our final segment, we pick Tom's brain on the e-commerce tools that have proven instrumental for GTSE. We get into the weeds on testing methods and how tools like Microsoft Clarity help identify customer pain points. You'll discover how to gather feedback from diverse sources and how to make your website customer-search-friendly.Lastly, we discuss how GTSE caters to both B2B and B2C customers, maintaining a cost-effective website, and optimising order value. Join us for this enlightening conversation that's packed to the brim with e-commerce wisdom. Podcast website Instagram Calashock Commerce website