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The BIG, commerce Podcast
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The BIG, commerce Podcast

Author: Calashock Commerce

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The podcast for BigCommerce merchants, agencies and anyone with an interest in e-commerce. We talk about the latest features, updates and stories from BigCommerce, as well as e-commerce industry news and trends.

23 Episodes
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Luigi is joined by Tom Franey and Rob from Comestri, a unified PIM and e-commerce technology company, and Calashock partner.During the episode, we cover why it is important to have up-to-date and correct product data, how to optimise product information for international market expansion, and how omnichannel retailers can ensure their brick-and-mortar stores don't let their customers down.ComestriLorna Jane case studyGet a demo Website Instagram Calashock Commerce website
Kicking off 2023 with Luigi is Philipp Rogge from Styla Frontend, a PWA-enabled headless frontend for BigCommerce merchants.Together they discuss the importance of optimising for mobile visitors, how page speed affects conversion rates, and what merchants can do to stay ahead of the competition. Website Instagram Calashock Commerce website
Word of mouth is the best form of advertising, yet many merchants are still not incentivising their customers to spread the word.In this episode, Luigi sits down with Jamilya from ReferralCandy to understand the best way to launch a referral program, and why B2B brand should also consider using their customers to refer new business. Website Instagram Calashock Commerce website
With Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages.Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possible engagement rate and ROI from their email and SMS marketing platforms. Website Instagram Calashock Commerce website
In today's slightly longer episode, Luigi sat down with Johnnie Norton from payment provider Mollie to discuss the importance of choosing the right payment provider and payment methods in the lead-up to Black Friday and Christmas. Website Instagram Calashock Commerce website
In this solo cast, Luigi - Founder and CEO of Calashock Commerce - talks you through the 10 ecommerce trends for 2023 every merchant should be considering as part of their ecommerce strategy.Starting with sustainability, Luigi covers both on-site and off-site trends including personalisation, social commerce and customer service. Website Instagram Calashock Commerce website
The BIG, commerce Podcast Season 2, Episode 6 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss BigCommerce and why its the preferred E-commerce platform for merchants looking to grow their business. Website Instagram Calashock Commerce website
The BIG, commerce Podcast Season 2, Episode 5 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss the fascinating world of  B2B Ecommerce. Website Instagram Calashock Commerce website
The BIG, commerce Podcast Season 2, Episode 4 . Luigi (Founder and CEO) and Dozie (Marketing Manager) discuss reasons for customer cart abandonment. Website Instagram Calashock Commerce website
The BIG, commerce Podcast Season 2, Episode 3 . Luigi (Founder and CEO) discusses five things merchants  wishing to replatform should do before calling an agency.Understand on-site user behaviourUnderstand the user journeyKnow what your customers like and don’t likeMake a list of features and prioritise themPrepare a marketing plan Website Instagram Calashock Commerce website
The BIG, commerce Podcast Season 2, Episode 2 . Luigi (Founder and CEO) and Dozie (Marketing Manager) speak on the Amazon Effect.The "Amazon effect" refers to the impact that Amazon's digital marketplace has had on business models all over the world. Many businesses have been impacted, and have  now been forced to compete in the digital marketplace.We talk about how consumer preferences have shifted and how merchants may stand out in a crowded online market. Website Instagram Calashock Commerce website
The BIG, commerce Podcast returns for season 2. Luigi (Founder and CEO) is joined by Dozie (Marketing Manager) speaking on the state of ecommerce today.They touch on the following topics:• X-commerce• Access to data• Advertising will become more difficult• SMS is back• Social commerce• Retaining customers• The importance of personalisation• Subscriptions Website Instagram Calashock Commerce website
Back after a short break, Luigi and Vincenzo discuss the risks, benefits and hidden consequences of re-platforming from one e-commerce platform to another.The following topics are discussed in today's podcast episode:Why merchants should consider re-platformingWho should be involved in a re-platforming projectThe hidden costs of re-platforming projectsImportance of implementing a solid re-platforming planEffects of migrating platforms on SEOWe hope you enjoy the episode. #theBIGcommercePodcast Website Instagram Calashock Commerce website
In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers.The topics covered in this podcast episode include:Pay Per Click (PPC) marketingSearch Engine Optimisation/Optimization (SEO)Social Media Marketing (SMM)email marketingNet Promoter Score® (NPS)Using customers as promotersWe hope you enjoy the episode. #theBIGcommercePodcast Website Instagram Calashock Commerce website
Vincenzo sits down with Luigi to discuss some golden rules to setting up a successful online business. Luigi does a deep dive into the fundamentals of an e-commerce website, as well as giving simple strategies and tips for e-commerce owners.The topics covered in this episode include what to think about when choosing what to sell, target markets, website design and customer journeys, and payment providers.We hope you enjoy the episode. #theBIGcommercePodcast Website Instagram Calashock Commerce website
Welcome to a new podcast for ecommerce merchants.Join your hosts Luigi and Vincenzo from Calashock to learn the strategies and tips to help you grow your ecommerce stores.This podcast has been launched to help merchants who are looking for ways to stand out in crowded marketplaces, improve their website customer journies, and optimise ecommerce operations.COVID-19 has become a gamechanger for many merchants, both those online and those with traditional brick-and-mortar stores, so we're on a mission to help you understand how to navigate and scale in the everchanging world of ecommerce.Calashock is a leading BigCommerce partner agency with over 10 years' experience of developing successful ecommerce websites. Website Instagram Calashock Commerce website
When was the last time you reviewed your shipping strategy?That’s the question our guest, Quentin Montalto from ShipperHQ asks in this podcast episode.Luigi and Quentin discuss the critical role of shipping in the e-commerce journey and how ShipperHQ is transforming how businesses handle shipping rates, rules, and delivery options.If you want to differentiate yourself from competitors and offer your customers a tailored shipping experience that improves the conversation rate, you won’t want to miss this episode.To learn more about ShipperHQ visit www.shipperhq.com.ShipperHQQuentin Montalto on LinkedIn Website Instagram Calashock Commerce website
We were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide.If you’re a B2B company - with or without a website - you won’t want to miss this episode.Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued growth and demand for B2B e-commerce.Covering BigCommerce B2B Edition specifically, Lance talks us through all the latest solutions and features that come with B2B Edition, and how BigCommerce’s powerful APIs ensure connected systems like PIMs and ERPs can support the customer journey.Finally, Lance discusses the must-have functionality and features merchants need to have on their B2B ecommerce platform to compete strongly and give their customers a great online experience.To learn more about BigCommerce B2B Edition visit www.bigcommerce.com.BigCommerce B2B Edition Lance Owide on LinkedIn  Website Instagram Calashock Commerce website
The importance of backing up your ecommerce platform's data, with Jerry Meron from RewindOn the latest episode of the BIG, commerce podcast, Luigi welcomes Jerry Meron, from data backup and recovery platform Rewind.Jerry and Luigi delve into the significance of backing up your SaaS ecommerce data, sharing valuable insights and tips for merchants to ensure they have a reliable backup system in place, and some real-life examples of merchants losing data.Companies can sometimes wrongly assume their SaaS providers keep backups of order, customer and product data, and it is solutions such as Rewind that ensure merchants can get back online quickly and easily should disaster strike.To learn more about Rewind visit www.rewind.com.Rewind.comJerry Meron on LinkedIn Website Instagram Calashock Commerce website
Never have we seen so much focus on B2B e-commerce.  However, merchants often take for granted that the payments and checkout for B2B websites can be the same as those for B2C.Launched in 2020, Balance aims to reshape B2B payments so B2B buyers and B2B merchants can make and take orders with a dedicated B2B checkout and payment experience.Not only does Balance remove the need to process payments offline, it also offers merchants the ability to offer Net terms, whereby the buyer pays on agreed terms, yet the merchant receives payment with the order.Letting B2B customers pay how they want, when they want without leaving the merchant to finance the order is the reason why Balance is a must-have solution for B2B merchants.To learn more about Balance and arrange a demo, visit https://www.getbalance.com/getbalance.comSean Last on LinkedIn Website Instagram Calashock Commerce website
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