Claim OwnershipThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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© 2023 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Description
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/xs3r3ZthqhkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/yhPw8dBu8vsSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/cppiMJ5n2LASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://t.co/mA2u7R9oYr
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/jkfuN8i3eEsSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/hydG6_69-H8Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharingSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/JCFUrkpCGscSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:In this episode Chris Schaeffer builds a basic Google Ads search campaign focused on a high funnel lead generation campaign.
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTube - https://youtu.be/xD38qOhHujoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTube - https://youtu.be/hnyLZUau94USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comJoey Bidner at https://joeybidner.comThis Episode on YouTube: https://youtu.be/Gu-seS8didISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/QMIu5P8Io_wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/9oF65LaxWCQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.
Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/JBQXOv-f2qQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/8Cn6AR2n4-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/kw2EEFjjzh8Submit a Question - https://www.paidsearchpodcast.comShow Notes:Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/hUvUbIc1RSUSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/mjteO7aefpYSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Episode on YouTube: https://youtu.be/kZNThdaaZfESubmit a Question - https://www.paidsearchpodcast.comShow Notes:The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.
Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/uKxPAHGmXpQShow Notes:This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!
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wish there were show notes ... too much to digest when you're on the run and you don't have a pen and paper.
thanks so much for this episode learnt a lot would really love more episodes on google shopping ads
I tried listening to this episode and I'm 5 minutes in and they haven't started talking about the topic. please get to the point and then plug a product. and you can crack your jokes in between but please, get to the point a little sooner
love these guys
Great podcast - especially detail on b2b campaigns. Thanks guys!
It's like a free education. These guys have the heart of a teacher. Listen long enough and you'll come away fully prepared to manage your own campaigns toward success.
Excellent series of Podcasts. These 2 are great Craic. Reciently I'm in the process of listening back from the start. Thr first episode is a little bit monotone, but after that it gets fairly lively. There are times that I'm almost wetting myself with laughter like the start of episode 11. The audio quality on the podcasts are top notch too. I usually finish any review on negative but this time I can't find a fault.