The Science of Advertising Show

A Hollywood actress, a betting app almost nobody had heard of, and an ad that broke the internet. Sydney Sweeney, reportedly with equity in the business, fronted a campaign so controversial that fifteen sportswomen publicly came out against it, and it worked. The app shot up the download charts and the whole internet argued about it for a week. We break down why the outrage was the strategy, with a CMO who has spent 30 years behind the brand. HOSTED BY Jonathan Rolley, CEO of Undivided and h...

Ten years ago, your brain needed 2.5 seconds to remember an ad. Out on the street today, a billboard gets about one second. So what can you possibly fit in one second, six words, a brand, a sale, or nothing at all? This is Ads in the Wild, powered by The Science of Advertising. We pull a dozen real billboards straight off the streets, count the words, hunt for the brand, and at least one of them is going to fail. HOSTED BY: Jonathan Rolley, CEO of Undivided and host of The Science of Adverti...

Your brain cannot feel a number, but it can never forget a wave. That one flaw in how we think runs through everything this episode. We autopsy the craft behind a political ad that turned a debt figure into a tsunami of red ink, look at a bold US political stunt, referee a war between two vitamin giants fighting over your feelings, and break down the celebrity playbook that built an empire. Not the politics, the craft. HOSTED BY Jonathan Rolley, CEO of Undivided and host of The Science of Ad...

Three Australian banks are running three completely different experiments on your brain. One built its entire brand out of AI-generated animals. One makes saving feel desirable. One goes on the attack against a rival's fine print. But every one of them has the same weakness: they make claims, and claims are cheap. So we finish on the one thing advertising can do that no claim can touch, proof. HOSTED BY Jonathan Rolley, CEO of Undivided and host of The Science of Advertising. The show is pro...

Brilliant strategy. Millions in budget. And a tiny execution detail your brain hates that no survey could ever catch. This episode, Peter Pynta reads real brain activity second by second and shows why some of the most beautifully made ads secretly fail, and why one bank quietly wins by promising less. HOSTED BY Jonathan Rolley, CEO of Undivided and host of The Science of Advertising. The show is produced with Undivided, an independent media agency. LinkedIn: https://www.linkedin.com/in/jonat...