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Food Business Success

Author: Sari Kimbell

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Whether you have a delicious idea that you want to turn into a real business, or you have a small food brand and want to grow it, Food Business Success is here to help you create a profitable packaged food business. Sari Kimbell, the creator of Food Business Success offers you valuable insights, practical tools and step-by-step help to launch or grow your business as well as ideas to help you become the badass entrepreneur running your dream business. Together, let's make your food business dream real!
32 Episodes
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I had so much fun delivering the updated Farmers Market Masterclass yesterday, I wanted to be sure everyone knew about it! You can get the replay at foodbizsuccess.com/masterclassIn the masterclass I teach:What to expect in time and moneyYour next four steps to get started3 Mistakes to avoidMy top 3 sales strategies to sell out every time
Shannon Roddy is my go-to Amazon expert, especially for clients who want to take a more DIY approach, but want the guidance of an expert so they don't royally f*&K it up (which is easy to do on Amazon). In this episode we go over the three biggest mistakes entrepreneurs (you) make and how to avoid them when you are ready to go on Amazon. His monthly membership to get his full Amazon Brand Success Academy is amazing for only $97 a month and I highly recommend it (I have gone through it myself and it is amazing all the things I didn't know, but needed to). Use the links below to get all of our freebies and paid courses/resources:The Amazon Brand Success Academy: https://go.foodbizsuccess.com/brandsuccessacademyAmazon Masterclass with Shannon: https://go.foodbizsuccess.com/amazon-masterclassFree mini food brands on Amazon course:  https://go.foodbizsuccess.com/amazonfreecourse10% off Mindful Goods launch and listing services using code FBSGOODS  https://mindfulgoods.co/insider-offers Launch Your Food Business Webinar with Shannon Roddy Marketplace Seller FacebookMarketplace Seller LinkedInMarketplace Seller YouTube Website https://www.marketplacesellercourses.com/If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.Food Business Success™ Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVFor the full transcript of the episode and other links: https://www.foodbizsuccess.com/26
I am getting so many questions about farmers markets lately and so I recruited a friend who runs a large market in Denver and we are having a frank conversation about COVID and how vendors can be more successful at a market.  AND be sure to register for the upcoming live Farmer's Market Masterclass. I am updating the class to include even more gems and a few COVID related tips. You will also learn what to expect when you start at a farmers market (financially, time and more), your next four steps and the three biggest mistakes I see producers make at a market, and how to avoid them.Register for the Farmers Market Masterclass We recorded this interview and it is on YouTube with images of market booths we think are doing a great job!  Nicole's links:Facebook: HobNob-EventsInstagram: southpearlst (for the market)Website: www.hobnobevents.comIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.Food Business Success™ Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVFor the full transcript of the episode and other links: https://www.foodbizsuccess.com/25
Are you in the grind of your business and wondering if there is a light at the end of the tunnel? My guest today, Chelsea Ford, is a fellow CPG food industry expert helping women with operations and scaling up their business to get to the breakthrough cycle (where they can hire people and not work so many hours and wear all the hats).  This is probably why you started your business in the first place! Join us as we discuss three phases in the foodpreneur's roadmap to reach the much anticipated phase of your business.The Foodpreneur Journey™ roadmap Facebook: Females in Food Instagram: Females in FoodLinkedIn: Females in Food with Chelsea FordYouTube: Females in FoodWebsite: https://www.femalesinfood.com/If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.Food Business Success™ Private Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVFor the full transcript of the episode and other links: https://www.foodbizsuccess.com/24
Not getting the results you want in your business? It may be time to check your beliefs before you take any action. Are you coming from a belief that supports your goals and dreams or from a place that says you "always mess it up" or "it's too hard or too expensive". This week's episode is all about creating a belief plan first BEFORE taking any action. I share my belief plan and give you ideas for what might be in yours. After you listen, head over to the private FBS facebook group and share one of your negative beliefs and how you will reword it going forward. Ep #17 The 80% Rule to Get More DoneIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.Food Business Success™ Private Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVFor the full transcript of the episode and other links: https://www.foodbizsuccess.com/23
Many of my clients wonder if they need a digital strategy. My answer is it depends...on your goals and your product. But, there is no question that the opportunity is huge on Amazon and my guest today, Luke Tierney, founder of Eco D2C, specializes in capitalizing on the opportunity. He helps brands large and small be more successful on Amazon and their own ecommerce websites. If you are considering going online and are wondering how much it will cost and what to expect, you definitely want to check out this interview!Luke's email: luke@ecod2c.comLuke's LinkedIn www.ecod2c.comIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/22
What if you took a completely different approach this year to get closer to your impossible goal?  Instead of trying to avoid failure, you actually leaned into it and did it on PURPOSE?! I know...sounds crazy, but it works! And there are huge benefits that come from getting better at failing. This week's podcast is the third in the series on your Impossible Goal and you don't want to miss it! Grab the Impossible Goal worksheet at https://www.foodbizsuccess.com/impossibleHead over to the private Facebook group and share one or several worthy fail attempts you will make in the next quarter. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”~Theodore RooseveltIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/21
What does it actually mean to go after your impossible goal? By his own admission, Christopher, founder of Vukoo Nutrition,  shouldn't even be here after a near death experience, let alone a be a successful packaged food founder.  He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it. Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what it takes to be a self-funded successful brand in today's environment. I will definitely have him back to talk more about his co-packing adventures as well as his inventory and traceability software he is launching soon (https://vukoocpg.app). Vukoo FacebookVukoo Instagram @vukoobarVukoo YouTubeVukoo website: https://vukoo.comVukoo CPG help https://vukoocpg.appVukoo Variety PackVukoo Logo MaskWant expert guidance to avoid some of the pitfalls Christopher made? Apply to Food Business Success today and let's see if it is a good match. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/20
ASK ME ANYTHING 2021

ASK ME ANYTHING 2021

2021-01-0702:56

What are the burning questions that are stopping you from pursuing your packaged food business dreams?  Whether it's about packaging, branding, licensing or whatever, now is YOUR chance to ask me questions about the packaged food industry. Join me, Sari Kimbell, for a YouTube Live question and answer session. For links and instructions for watching visit foodbizsuccess.com/amaFood Business Success™ YouTube ChannelFood Business Success™ Private Facebook GroupFood Business Success™ Instagram & IGTVIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/BONUS-AMA
So, you have your impossible goal defined. Now what?  Remember, we are doing things differently so we actually create a sustainable system. This week's podcast lays the groundwork and gives you two actionable, and VERY doable, steps to take this week to kick off your year of doing the impossible. Get the Impossible Goal quarterly worksheet at foodbizsuccess.com/impossibleEp #5: Why You Need a Hard WhyIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/19
What do you want to achieve for yourself in 2021? If you are thinking about starting a packaged food business or you want to grow the one you have, you can't just set a small goal. Tune in to today's episode about how and why you need to set a BIG goal that seems impossible to generate enough action to achieve something amazing and blow your own mind. Food Business Success Podcast Ep #13: Using Gratitude to Fuel You Into ActionFood Business Success Podcast Ep #10: Celebrating Your Small WinsFood Business Success Podcast Ep #5: Why You Need a Hard WhyFood Business Success™ Private Facebook GroupIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/18
Perfectionism will steal your dreams because you stop moving forward.  It keeps you safe and allows you to never get it out into the world. Whether it is a product or a social media post or an email. I see it all the time with my clients. They stay stuck under the thumb of perfectionism.I offer all of my clients the 80% rule and I give them permission to put it into action. Learn more about this and three ideas you can put into action to get more done and achieve your goals!If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/17
Whatever your measure of success, from a great day at a farmers market to a $15M exit and everything in between, you need to hone your data story to increase your sales and profitability over time. My guest today is Doug Helbig, VP of Sales for Alter Eco and previously brands like Wandering Bear and Dang Foods.  We get into a ton of topics around growing your business into wholesale including how to use LinkedIn, brokers, trade shows and community. Breaking the (First) Million $ Ceiling with Doug Helbig and Sari KimbellDoug's LinkedInColorado Food WorksNaturally BoulderAlter Eco FoundationFood Business Success™ Private Facebook GroupIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/16
We need you more than ever. Entrepreneurs really will save the world! They always have during downtimes, and this is no different. There is so much opportunity right now to share your delicious foods with the world  and step into the entrepreneur you want to be. Now is the time to take the risk. What are you waiting for...a pandemic? It isn't going to be easy, but nothing worth having is. Being an entrepreneur means it is all on you, the good and the bad. If you are ready to go on this journey and become the next best version of yourself, I help simplify the process by providing the expert "how", provide accountability to keep you on, and the support you need to believe this is possible for you inside Food Business Success. Apply today! How to do Hard Things episodeYouTube video with Katie of Blue OwlCelebrating Your Small Wins episodeMichael Hyatt Lead to Win episode: Entrepreneurs Will Save the World If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/15
Many states have a law called the Cottage Food Act that allows certain products to be made in a home kitchen and sold directly to a consumer. My guest today, David Crabill, is who I turn to as the expert on all things Cottage Food with his website Forrager.com.David shares his own cottage food journey, whether you need insurance or an LLC and his top five tips for success that have come out of his own podcast interviewing founders. We are seeing many more Cottage Food producers coming out of the woodwork due to COVID, and you just might be one of them!Forrager FacebookWebsite forrager.comFarmer's Market MasterclassForrager Mini-Course https://forrager.com/mini-course/If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/14
This is not your typical Thanksgiving week gratitude podcast. Believe it or not, we often use gratitude against ourselves to stay in the status quo and not go after our dreams. Instead, I give you three exercises to try to use gratitude in an active way that fuels your action and gets you past the fear and discomfort you feel when you think about starting your business. Try one of them on this week and see how it feels. I hope you feel more empowered and ready to start your business this year! If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/13
My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research during COVID!My big piece of advice for any entrepreneur is to be willing to step back and be open to feedback. You need to be willing to adjust your brand and idea without taking it personal. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/12
Today my special guest is Karyn Savory, Owner & Creative Director of Sweet and Savory Designs and we are going to be talking all things design, and branding and learning some of the insider tips and tricks and what to expect when working with a graphic designer.Karen Savory is a design connoisseur with a food fetish. She helps restaurants and food & beverage companies create top-shelf visual brands that directly impact both the vitality of the business and the bottom line. Using visionary thinking, a commitment to excellence, and a deep understanding of the industry, she can create everything a delicious brand requires.Interested in a full rebrand or brand refresh? Visit www.sweetsavorydesigns.com and mention the Food Business Success podcast to receive 20% off a logo package.Also, when you sign up for the Tasty Tidbits monthly newsletter you’ll receive her free “Recipe for a Successful Brand”. Sign up here: https://sweetsavorydesigns.com/blog/If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/11
This is week 10 of the podcast and I am celebrating this small victory! What are you celebrating today, this week, this month? Focusing on the small wins are what add up to your big successes. It is so important that you break down your big goal into small, bite sized pieces and celebrate yourself along the way. Join me as I will share some of the wins my clients are having and some ways you can get better at celebrating your wins!  If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/10
I get so many questions about working with me inside Food Business Success vs one-on-one and which one is best for you. FBS closes and goes to a waitlist on November 9, 2020.I was reflecting back on this time two years ago when I was ready to throw in the towel and go get a "real job". I dug deep and leaned on my hard why to double down and go all in on my purpose to serve early stage packaged food business entrepreneurs just like you start or grow their delicious dream. That was when I created Food Business Success™ and started on this journey. The doors are closing on November 9 for new applications to start working with me in 2020! I wanted to be sure you knew this date if you have been thinking about applying and all of the benefits you get by joining Food Business Success as a founding 2020 member. After November 9, 2020, we move to a waitlist and you will have to wait for the doors to open in January of 2021. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/BONUS-FBSEpisode 2Episode 5
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