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Food Business Success

Author: Sari Kimbell

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Whether you have a delicious idea that you want to turn into a real business, or you have a small food brand and want to grow it, Food Business Success is here to help you create a profitable packaged food business. Sari Kimbell, the creator of Food Business Success offers you valuable insights, practical tools and step-by-step help to launch or grow your business as well as ideas to help you become the badass entrepreneur running your dream business. Together, let's make your food business dream real!
12 Episodes
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If you think email is dead, think again! The only customers you truly own are ones that have given you their email. If you aren't leveraging this resource, you are definitely missing out on sales from loyal customers and raving fans who just need to be reminded about how awesome you are!Sarah Shuda of Lynn Design Co. has some great strategies even the earliest stage brands can implement on their e-commerce website and with their email list. She helps food helps food entrepreneurs sell more good food with cohesive brand visuals and ecommerce design. Sarah began her professional design career specializing in email marketing for a multi-channel internet retailer and finds email marketing to be one of the most effective methods to turn new customers into repeat buyers.After listening, head over to the Food Business Success Facebook group and share with the group one tactic you are going to try and if you have any questions about it!If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/9
I have a special guest today, colleague, mentor and fellow badass woman helping CPG brands, Alli Ball. If you don't know her yet, she is the creator of Retail Ready and host of the Food Biz Wiz podcast and you definitely want to grab her Retail Roadmap or her free Masterclass for packaged food brands. Alli and I could talk for hours about the packaged food industry, but we kept it focused on how to stand out in a competitive category and why you still need a wholesale strategy even if you are moving to more e-commerce. This is a must listen to episode that you don't want to miss!Food Biz Wiz® Podcast with guest Sari KimbellFree Masterclass with AlliRetail Ready WaitlistGet Alli's free Retail Ready Roadmap Instagram: @itsalliballIf you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/8
Feeling a lot of discomfort with starting or growing your business? Me too. This episode is something we all need to hear and be reminded of. I am guilty of this myself - thinking that once I decide to start my business or a project that it will just be easy without any discomfort - success entitlement. The key is to first accept, feel the feelings and then practice being uncomfortable in smaller ways. Are you willing to experience discomfort? It is the currency of your dreams and you won't achieve success without it, so we might as well lean in to it.If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/7
Alli and Matt launched Sweet Logic a year and a half ago on Amazon and they have big dreams to become a big brand. Alli shares her learnings about Amazon, product R&D, email marketing, re-branding and working with her husband. Find out more about Sweet Logic www.eatsweetlogic.com. Use code FOODBIZSUCCESS for 10% off your order!If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.For the full transcript of the episode and other links: https://www.foodbizsuccess.com/6
Starting or growing your packaged food business is hard! You need a compelling reason that is strong enough to overcome your doubt and desire to quit. It doesn't have to be noble, but it has to be true for you. In this episode, I give you some examples from my own life my clients' and why you need a hard why to push past the obstacles and when you want to quit. Quitting only slows you down on your journey to make your dream a reality. If you want help on your journey and some external accountability. Apply for Food Business Success today!
I get this questions ALL the time, especially now. In fact, I am probably talking with more people interested in starting their packaged food business BECAUSE of COVID. More people just like you are wondering what you are waiting for to start your dream, a pandemic? I went to some farmers markets last weekend and I just had to share what I saw (hint: a ton of new producers) and give you my expert opinion on whether NOW is a good time to start your business. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/BONUS2
Join me in this podcast as special guest Tera Johnson and I discuss the importance of managing your cash flow as a startup business, especially during a pandemic, and tools to help.Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.Learn more about Tera and her work by visiting the Food Finance Institute website, subscribing to the Edible-Alpha® podcast,  and liking Edible-Alpha® on Facebook.Get the Cash Flow Mini Course or the Pricing for Profit Workshop. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/4
This episode brings it all together. Understand why you set a goals to start or grow your packaged food business and then immediately freak out and stop taking action. Create your roadmap to achieve your goals by turning your obstacles into strategies and define your next steps. Let's bring it down to manageable, bite size pieces. Grab the obstacle worksheet to do this work on your own at  https://www.foodbizsuccess.com/goals.After you listen, head over the Food Business Success Private Facebook Group and share with the group what your biggest obstacle is and ask for help from the group. We can help you!If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/3
It may be September, but it is time to plan your holiday strategy for profitability and ending the year with great sales. In this podcast, I go over your holiday planning strategy to be able to execute your holiday plan successfully including production, cash flow and maximizing your profit. You know what they say about those who do not plan...If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/bonusholiday
Starting a packaged food business is HARD! But guess what, you can do hard things! In this episode I give you seven concrete things you can do to push through and get to the other side. I am not saying it will get easier, there will always be new challenges in your business, but when you stop trying to resist doing hard things and lean into it more with these tools, it eases up a bit and you will build confidence that you can do hard things!After you listen, head over the Food Business Success Private Facebook Group and share with the group what your hardest thing is right now and how you will overcome it. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/2
In this very first episode I discusses the importance of consistency and showing up for yourself and your business. This is how you will get it done and build momentum that achieves your goals.  After you listen, head over the Food Business Success Private Facebook Group and share with the group what your consistency challenge will be for the next 30 days. If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you. For the full transcript of the episode and other links: https://www.foodbizsuccess.com/1 
In this welcome podcast I introduce the Food Business Success podcast and why I finally decided it was time to do a podcast after five years of helping packaged food business entrepreneurs make their dreams a reality. 
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