The Marketing Millennials

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: https://twitter.com/nharhutFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business.Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement.Plus the panel takes questions from the audience.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently.Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies.Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media.You’ll also hear the team’s view on creating video content that artfully combines education and entertainment.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Lavender:LinkedIn: https://www.linkedin.com/company/itslavenderduh/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Eli:LinkedIn: www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Growth Pain Points06:21 Identifying Business Touchpoints11:46 Digging Into The Minutiae15:38 Giving Your Marketing Team Bandwidth17:17 The Challenge To Market Leaders20:41 Daniel’s CMO Theory24:34 Marketing For The Long Game29:11 A Hill To Die On35:43 Curiosity Makes The Best MarketerMaximizing ROI: How to Leverage Demand Efficiency to Drive Sales and GrowthIn today's highly competitive business environment, companies of all sizes are looking for ways to maximize their return on investment (ROI). One approach that is gaining increasing attention is demand efficiency. By focusing on optimizing every aspect of the customer journey, businesses can ensure they are making the most of every marketing dollar and driving the greatest possible ROI.Understanding demand efficiencyDemand efficiency is the process of optimizing the customer journey to maximize ROI. It involves analyzing and improving every touchpoint between a business and its customers, from initial awareness through to post-sale support. By understanding the customer journey, businesses can identify areas of inefficiency and take steps to improve them.One of the key principles of demand efficiency is the importance of data. By collecting and analyzing data at every stage of the customer journey, businesses can gain a deep understanding of their customers' needs and behaviors. This, in turn, allows them to tailor their marketing efforts to better meet those needs and drive greater engagement and conversions.Importance of demand efficiency for businessesDemand efficiency is critically important for businesses looking to maximize their ROI. By optimizing the customer journey, businesses can reduce the cost of acquiring new customers and increase the lifetime value of existing ones. This, in turn, leads to higher revenue and greater profitability.In addition to driving financial performance, demand efficiency also

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.Follow Camille:LinkedIn: www.linkedin.com/in/camillehansentrent/Twitter: https://twitter.com/camilletrentFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Evolving Definition Of Content07:40 Meeting Your Customer’s REAL Needs10:59 How To Execute A Great Piece of Content15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success28:15 A Marketing Hill To Die On31:14 Leaving Ego At The Door31:49 Advice That’s Bigger Than Marketing33:32 Everybody Is A Beginner At SomethingHOW TO THINK ABOUT B2B CONTENT MARKETINGAs a marketing professional, you understand the importance of content marketing in reaching your target audience and building brand awareness. However, when it comes to B2B content marketing, there are some unique considerations to keep in mind. In this blog post, we’ll explore some tips for effective B2B content marketing.Define your target audienceBefore you start creating content, it’s important to understand who your target audience is. Who are the decision-makers in your target companies? What are their pain points, challenges, and goals? What kind of content do they consume, and where do they consume it? By answering these questions, you can create content that speaks directly to your audience and provides value.Focus on thought leadershipIn B2B content marketing, thought leadership is key. By positioning your brand as an authority in your industry, you can build trust with your audience and differentiate yourself from your competitors. To establish thought leadership, create content that showcases your expertise, such as whitepapers, case studies, and blog posts that provide insights and analysis on industry trends.Leverage social mediaSocial media can be a powerful tool for B2B content marketing, especially for reaching decision-makers who may be active on LinkedIn. Share your content on social media platforms, engage with your audience, and participate in industry conversations to build your brand’s visibility and credibility.Use data to drive your strategyData can provide valuable insights into what kind of content resonates with your audience, which channels are most effective for reaching them, and what topics are trending in your industry. Use data analytics tools to track your content’s performance, and use these insights to refine...

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: www.linkedin.com/in/arimurray/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO STAND OUT AS A B2B CREATORAs a B2B creator, standing out in a crowded market can be a challenge. With so much content available online, it can be difficult to capture your audience’s attention and differentiate yourself from your competitors. In this blog post, we’ll explore some tips for standing out as a B2B creator.Know your audienceThe first step in standing out as a B2B creator is to know your audience. Who are you creating content for? What are their pain points, challenges, and goals? By understanding your audience’s needs and preferences, you can create content that is tailored to their interests and provides value.Be authenticAuthenticity is key to standing out as a B2B creator. Your audience wants to hear from a real person, not a faceless brand. Share your personal stories and experiences, and be honest about your successes and failures. By being authentic, you can build trust with your audience and differentiate yourself from competitors who may be more focused on sales pitches and marketing slogans.Provide valueB2B buyers are looking for solutions to their business problems. By providing value in your content, you can position yourself as a thought leader in your industry and build trust with your audience. Share your expertise and insights, and provide actionable tips and advice that your audience can use to improve their businesses.Experiment with different formatsThere are many different formats for B2B content, including blog posts, videos, podcasts, and infographics. Experiment with different formats to find what works best for you and your audience. For example, if your audience prefers visual content, consider creating more infographics or videos.Collaborate with othersCollaborating with other B2B creators can be a great way to stand out and reach new audiences. Look for opportunities to collaborate on webinars, guest blog posts, or social media campaigns. By partnering with other creators in your industry, you can leverage their expertise and reach new audiences.Stay up-to-date with industry trendsTo stay relevant as a B2B creator, it’s important to stay up-to-date with industry trends and developments. Follow industry thought leaders on social media, attend conferences

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Mark:LinkedIn: linkedin.com/in/markpjung/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comWHY CREATIVITY MATTERS IN B2B MARKETINGIn today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals.Capturing AttentionIn today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression.DifferentiationWith so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest.Building TrustTrust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals.Engaging EmotionallyB2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action.Generating ResultsAt the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real...

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsWHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETINGContent marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.Understanding Your AudienceContent marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.Providing ValueContent marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.Building RelationshipsContent marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.Enhancing EngagementContent marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.Supporting SalesContent marketing can support your sales efforts by providing your sales team with the information they

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows in this episode from the archives.KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow KT:LinkedIn: linkedin.com/in/ktmcbratneyTwitter: twitter.com/k_to_the_tKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro02:08 The Spider Web of Organic Growth16:27 How Marketing Has Been Democratized19:42 The Need to Talk With People, Not At Them20:10 Why It’s Time to Break Out of Our Boxes22:17 Sometimes You’ve Just Gotta Work Harder24:40 Personal Brand Authenticity31:15 Take a Look At TikTok33:15 Why Can’t We All Just Get Along?41:48 If I Can Tell You One ThingTHE IMPORTANCE OF PAID AND ORGANIC GROWTH IN B2B MARKETINGIn today’s competitive B2B marketing landscape, businesses need to use a variety of strategies to grow their audience and drive revenue. Two of the most important strategies are paid and organic growth. While each strategy has its strengths and weaknesses, both are essential to a successful B2B marketing campaign. In this blog post, we’ll explore the importance of paid and organic growth in B2B marketing.Organic GrowthOrganic growth is the process of growing your audience and driving traffic to your website without paid advertising. This strategy includes tactics like search engine optimization (SEO), social media marketing, email marketing, and content marketing. Organic growth is important for several reasons:Cost-Effective: Organic growth can be cost-effective compared to paid advertising. Once you create content, optimize your website, and build your social media presence, it can continue to drive traffic to your site for months or even years, without ongoing costs.Builds Trust: Organic growth helps to build trust with your audience. When you rank high in search results or have a strong social media presence, it shows that you’re a reputable and credible business. This builds trust with your audience and can lead to more conversions.Long-Term Benefits: Organic growth has long-term benefits. As your website becomes more established, it will continue to rank higher in search results, attracting more visitors and leads to your website. It can also help you to establish your business as a thought leader in your industry.Paid GrowthPaid growth is the process of growing your audience and driving traffic to your website

When you treat your customer like the star of the show, it doesn’t feel like marketing.Meet Chantelle, one of the best in the business. This is one from the archives.Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Chantelle:LinkedIn: linkedin.com/in/chantellemarcelleTwitter: twitter.com/ccmarce_writesKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsHOW TO WRITE AN EFFECTIVE CONTENT STRATEGYCreating an effective content strategy is a crucial aspect of any successful marketing campaign. A well-executed content strategy can help businesses drive traffic, generate leads, and build brand awareness. In this blog post, we’ll explore the key steps to create an effective content strategy for B2B marketing.Define Your Goals and ObjectivesThe first step in creating an effective content strategy is to define your goals and objectives. What do you want to achieve through your content marketing efforts? Do you want to drive traffic to your website, generate leads, build brand awareness, or establish your business as a thought leader in your industry? Defining your goals and objectives will help you to create content that is focused and aligned with your overall marketing strategy.Define Your Target AudienceOnce you have defined your goals and objectives, the next step is to define your target audience. Who are you creating content for? What are their needs, pain points, and interests? Understanding your target audience will help you to create content that resonates with them and addresses their specific needs.Conduct Keyword ResearchKeyword research is an important step in creating an effective content strategy. It helps you to identify the keywords and topics that your target audience is searching for. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume, low-competition keywords that you can target in your content.Identify Content Types and FormatsThe next step is to identify the types and formats of content that you will create. There are many different types of content to choose from, including blog posts, videos, podcasts, infographics, whitepapers, and case studies. Consider the preferences of your target audience and the resources that you have available when deciding on the types of content to create.Develop a Content CalendarA content calendar is a schedule of the content that you plan to create and publish. It helps you to stay organized and ensures that you are consistently creating content that is aligned with your goals and objectives. Use a content calendar tool like Trello, Asana, or CoSchedule to plan and schedule your content in advance.Promote and...

This episode from the archives is gold.Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/Twitter: https://twitter.com/AnthonyYepezKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGYSocial media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy.Define Your Goals and ObjectivesThe first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy.Choose the Right Social Media PlatformsOnce you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use.Build Your CommunityBuilding a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience.4. Measure Your PerformanceMeasuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results.In...

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro00:57 Vogue Ambition03:36 All The Latest Cat News07:53 The Goal Is 100%10:47 The Importance of Building In Time11:47 Design is Hard14:25 People Don’t Read Long Form Content17:18 The Content Repository23:48 Why Content Marketing is Chaos29:10 Not Healthy to Die On a Moving Marketing HillHOW TO WRITE A BLOG POST – LONG FORMLong form content has become essential to the success of any blog or online publication.Users now demand longer reads that delve deeper into subjects that interest them and can be read from start to finish without wanting to gouge their eyes out. However, creating long-form content isn’t always easy. There are different rules and techniques to consider if you want your blog posts to get read.The following guide will teach you everything you need to know about creating long form content for your own blog or website.DEFINING WHAT LONG FORM MEANS TO YOUR BRANDBefore you start writing, you need to make sure you know exactly what long form means to your brand. Although there are no strict rules or guidelines when it comes to long form content, there are certain criteria that you need to meet in order for your posts to be classed as long form. These include: – A minimum number of words – 10,000 words is a good benchmark when writing a long form article. – An in-depth analysis of a subject – Rather than just listing the pros and cons of a particular product, you need to fully explore the subject and include concrete examples of why it is important. – Excluding fluff and filler words –

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Dale:LinkedIn: https://www.linkedin.com/in/copierwarrior/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comWHAT MARKETERS SHOULD KNOW ABOUT SALESSales and marketing are two essential functions of any business. While marketing focuses on building brand awareness, generating leads, and creating demand for products and services, sales focuses on converting those leads into paying customers. In this blog post, we’ll explore what marketers should know about sales to create effective marketing strategies that support sales efforts.Understand Your Target AudienceTo create effective marketing strategies that support sales efforts, it is important to understand your target audience. Who are your ideal customers? What are their pain points, challenges, and goals? What motivates them to make purchasing decisions? By understanding your target audience, you can create messaging and content that resonates with them, and that drives them towards a purchasing decision.Align Your Marketing Strategy with Sales GoalsTo support sales efforts, your marketing strategy should be aligned with sales goals. This means that marketing and sales teams should work together to develop a shared understanding of target audience, messaging, and lead generation strategies. By aligning marketing and sales efforts, you can create a seamless customer journey that moves prospects from awareness to consideration to purchase.Use Data to Inform Your StrategiesData is a valuable resource for both marketing and sales teams. By using data to inform your strategies, you can gain insights into customer behavior, identify trends, and optimize your messaging and content. Use tools like Google Analytics, CRM software, and marketing automation software to track website traffic, lead generation, and customer behavior. This data can help you to create more targeted marketing campaigns, and to identify areas for improvement in your sales process.Provide Sales Enablement SupportTo support sales efforts, marketing teams can provide sales enablement support. This includes creating sales collateral, such as product datasheets, case studies, and customer testimonials, that can help sales teams to close...

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Aazar:LinkedIn: https://www.linkedin.com/in/aazarshad/Twitter: https://twitter.com/AazarshadFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO IMPLEMENT MESSAGE-MARKET FITIn today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy.Understand Your Target MarketThe first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires.Develop a Clear Value PropositionOnce you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience.Test and Refine Your MessagingNext, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market.Align Messaging Across All ChannelsTo ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition.Continuously Monitor and Adjust Your MessagingFinally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with...

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there -  who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/HOW TO LEVERAGE PUSH NOTIFICATIONS FOR MARKETINGPush notifications are a powerful marketing tool that can help you engage with your audience and drive business results. In this blog post, we’ll explore how professional marketers can leverage push notifications for marketing.Personalize your messagesOne of the most effective ways to use push notifications is to personalize your messages. Use data on your users’ preferences, behaviors, and interactions with your app or website to create messages that are relevant and personalized. This can help increase engagement and drive conversions.Segment your audienceSegmenting your audience is another key strategy for effective push notification marketing. Divide your audience into groups based on factors such as their behavior, demographics, location, and interests. This can help you create targeted messages that are more likely to resonate with specific segments of your audience.Use compelling visuals and copyPush notifications are a highly visual and concise form of communication, so it’s important to use compelling visuals and copy that capture your audience’s attention. Use images, videos, and emojis to add visual interest to your messages, and craft copy that is concise, clear, and attention-grabbing.Time your messages strategicallyTiming is critical when it comes to push notifications. You want to send your messages at a time when your audience is most likely to engage with them. Use data on your users’ behavior and preferences to identify the best times to send messages, and experiment with different timing strategies to see what works best for your audience.Optimize for mobilePush notifications are a mobile-first communication channel, so it’s important to optimize your messages for mobile...

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sam:https://www.linkedin.com/in/samanthahembree/Follow Brooklin:https://www.linkedin.com/in/brooklin-nash/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 The Benefits Of Being In-House07:59 Freelancing Freedom12:35 What People Underestimate18:54 Finding Your Niche22:39 Asking Yourself What You Really Want24:48 The Different Marketing Hills To Die On28:31 Advice You Wish You’d Received29:56 Don’t Be Afraid To Say Yes35:47 Who We AreHOW TO THINK ABOUT LONG-FORM B2B CONTENTAs a professional marketer, you’re probably aware that long-form content has become increasingly popular in the B2B world. However, creating long-form content that resonates with your audience can be a challenge. In this blog post, we’ll explore some of the key considerations that should be taken into account when thinking about long-form content for B2B.Understand your audienceThe first step in creating effective long-form content is to understand your audience. Who are they, what are their pain points, and what type of content do they prefer? It’s important to conduct thorough research on your audience, including conducting surveys and interviews, analyzing social media data, and reviewing website analytics. This information can help you create content that addresses your audience’s specific needs and preferences.Choose the right formatLong-form content can take many different forms, including blog posts, whitepapers, e-books, and case studies. Choosing the right format depends on your goals and your audience’s preferences. For example, if you’re looking to position yourself as a thought leader in your industry, a whitepaper or e-book might be the best option. If you want to provide actionable insights, a case study or how-to guide could be more appropriate.Focus on quality over quantityWhen it comes to long-form content, quality is more important than quantity. Rather than focusing on word count, make sure that your content is well-researched, engaging, and informative. Use data, anecdotes, and real-life examples to illustrate your points and make your content more relatable. Keep in mind that your audience is likely to...

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.Get to know Kaylee better in this quick-fire question and answer session.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation?Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of  Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:14 When Marketing Feels Off03:34 Creating Demand Through Brand Storytelling06:18 The Demand/Creation Split10:17 How To Push Back Against Adding Forms15:18 Data As A Compass, Intuition From Experience18:44 The Marketing Hill I’d Die On23:06 The Feedback Loop Is Real28:36 A Firm Base Of Analytics And Understanding30:45 Connect With KayleeHOW TO CREATE DEMAND THROUGH BRAND STORYTELLINGBrand storytelling is a powerful marketing tactic that can help you create demand for your products or services. By telling a compelling story that resonates with your target audience, you can create a stronger emotional connection between your brand and your customers. Here are some ways you can create demand through brand storytelling:Identify Your Brand’s StoryThe first step in creating demand through brand storytelling is to identify your brand’s story. This should be a narrative that connects your brand with your target audience and sets you apart from your competitors. Your brand’s story should be authentic, compelling, and relevant to your target audience.Use Emotion to Create a ConnectionEmotions are a powerful tool in storytelling. By using emotion, you can create a stronger connection between your brand and your customers. Use stories that evoke positive emotions such as joy, hope, or inspiration. This will help your target audience feel more connected to your brand and increase the likelihood of them becoming loyal customers.Use Visuals to Enhance Your StoryVisuals are an important part of brand storytelling. They can help you create a more engaging and memorable experience for your target audience. Use visuals that enhance your brand’s story and evoke emotion. This can include images, videos, or even animations.Focus on the Benefits of Your Product or ServiceYour brand’s story should focus on the benefits of your product or service. Highlight how your product or service can solve a problem or fulfill a need for your...

How should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Meghan:LinkedIn: https://www.linkedin.com/in/meghankeaney/Twitter: https://twitter.com/meghkeaneyFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:11 The Pain Point AI Is Solving03:53 Two Extreme Reactions06:01 Why AI Can’t Replace Great Writers07:07 A Photography Parallel09:30 Solving The Time Drain Of Long Form Content12:30 Meghan’s Favorite Use Case15:38 The Marketing Hill I Would Die On20:13 Marketing As An Introvert24:00 An Early Education In StorytellingHOW TO USE AI AS A MARKETING TACTICArtificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic:Personalize ContentAI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales.Improve Customer ServiceAI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction.Optimize Marketing CampaignsAI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns.Predictive AnalyticsAI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly.Image and Voice RecognitionAI-powered...

Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology.Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.Follow Rory:LinkedIn: https://www.linkedin.com/in/rorysutherland/Twitter: https://twitter.com/rorysutherlandKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE PSYCHOLOGY IN MARKETINGAs a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts:Use Social ProofSocial proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews.Appeal to EmotionsPeople often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience.Create ScarcityThe fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website.Use AnchoringAnchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price.Utilize the Power of ColorsColors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability.In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social...