Claim OwnershipOn Top of PR with Jason Mudd
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Description
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
169 Episodes
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Send us Fan Mail In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. Tune in to learn more! Meet Our Guest: Our episode guest is Frank X. Shaw, chief communications officer at Microsoft. Frank leads global communications strategy, product PR, media and analyst relations, executive and employee communications, and global agency partnerships. He shares insights on how communicators can leverage AI...
Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era. Tune in to learn more! Meet Our Guest: Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He’s also contributed to Fast Company, Entrepreneur, and Adweek. Five...
Send us Fan Mail In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest: Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human. Five things you’ll learn from this episode: 1. Why ...
Send us Fan Mail In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. Meet Our Guest: Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generati...
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations. Tune in to learn more! Five things you’ll learn from this episode: 1. The clear differences between exclusives, advances, and embargoes 2. The most common PR mistakes that quietly damage credibility 3. Why advances don’t restrict publication unless you explicitly say so 4. How to structur...
Send us Fan Mail In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators. Tune in to learn more! Meet our guest: Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA’s strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence. Five things you’ll learn fro...
Send us Fan Mail In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices. Tune in to learn more! Meet Our Guest: Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader i...
Send us Fan Mail In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands. Tune in to learn more! Meet Our Guest: Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audienc...
Send us Fan Mail In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation. Tune in to learn more! Meet Our Guest: Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She’s the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas. Five things you’ll learn from this episode: How breakthrough id...
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights. Tune in to learn more! Five things you’ll learn from this episode: 1. How perseverance helped build Axia into the agency it is today 2. How integrity shaped Jason Mudd’s career, leadership, and long-term reputation 3. Why lifelong learning sets great communicators apart in PR and beyond 4. The value of genui...
Send us Fan Mail In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies. Tune in to learn more! Meet Our Guest: Our episode guest is Pragya Dubey, Agility PR Solutions’ VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insigh...
Send us Fan Mail In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make. Tune in to learn more! Meet our guest: Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements. Five things you’ll learn from this episode: ...
Send us Fan Mail In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting. Tune in to learn more! Meet Our Guest: Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She’s a best-selling author and recognized expert in strategic gifting and relationship...
Send us Fan Mail Our Guest: Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide. Five things you’ll learn from this episode: 1. How to leverage marke...
Send us Fan Mail In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI. Tune in to learn more! Five things you’ll learn from this episode: 1. Why 95% of AI citations come from PR-driven content 2. The six types of content AI trusts most for brand visibility 3. How earned media, thought leadership, news coverage, and press releases shape AI search results 4. Why reviews, soci...
Send us Fan Mail In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users. Tune in to learn more! Our Guest: Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services. Serena helps spread the “good word” of up-to-date, evolving PR strategies to h...
Send us Fan Mail In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven s...
Send us Fan Mail Daniel Mendez of Collective Measures shares how the importance of early and active networking. Tune in to learn more! Our Guest: Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He is a seasoned public relations and corporate communications professional with more than 17 years of experience leading global strategies in employee engagement, executive visibility, and reputation management across industries such as healthcare, ...
Send us Fan Mail In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach and leadership consultant, she specializes in helping professionals in high-stress industries like PR thrive under pressure. M.J. supports execut...
Send us Fan Mail In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, placed, contributed, and sponsored content 3. How deceptive firms use fake credibility and vanity metrics to lure clients 4. The true cost of f...
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