On Top of PR

Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.Guest:Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. Topic:Learn what to expect when you go on Undercover Boss. Five things you’ll learn from this episode: What is the criteria for a company to appear on Undercover Boss?What Does it have to be a nationally recognized brand to go undercover?What can I expect from the upcoming season of Undercover Boss? What is the production process for Undercover Boss? How likely is it for an employee to recognize the undercover boss? Quotables“I’m looking for a boss that wants to do the experience, wants to embrace the undercover opportunity, and has a specific reason they want to go undercover in the first place.” — @MikeCotton1“We want to feature a diverse workforce and feature diverse bosses.” — @MikeCotton1“Undercover Boss is at its best when it’s at its most real.” — @MikeCotton1“What we hope from this is that bosses will learn things that will result in company-wide changes.” — @MikeCotton1“I think the only mistake a boss can make coming on the episode is not giving themselves over to the process.” — @MikeCotton1About Mike CottonMike Cotton is an executive producer/showrunner with 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. He is best known for his work on Emmy Award-winning Undercover Boss in the UK and the US, and BAFTA winning formats that include the UK version of The Apprentice and The Only Way is Essex. He's been responsible for creating and developing numerous award-winning television formats that have successfully sold to British, American, and international networks.Contact info and resources:Twitter: @MikeCotton1 Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.   Guest:Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.Topic: Innovation is no longer about thriving; it’s about survival. You must be creative to stay relevant.Five things you’ll learn from this episode:How might we challenge the rules of our industry?How might we prioritize innovation at our company?What steps leaders can take to encourage creativity?Why should we spend a day with consumers of our products and services?Why is playfulness important to your creative strategy?Quotables:“If you think we’re going back to business as usual, you’re in for a nasty surprise.” — @duncanjwardle“Now is the time to take time, challenge, and pivot yourself. Take all the rules of your industry, list those rules, and ask, ‘what if?’” — @duncanjwardle“If you’re only looking at big data, you’re looking at the same data your competition has.” — @duncanjwardle“Go and work in the front lines of the brand you represent one day a year. And go spend a day in the living room of one of your consumers. You’ll be amazed by what you find.” — @duncanjwardle“The four traits you were born with — creativity, imagination, curiosity, and intuition — will not be programmed into artificial intelligence any time in the next decade.” — @duncanjwardleIf you enjoyed the episode, would you please leave us a review?About Duncan Wardle:As Head of Innovation & Creativity at Disney, Duncan helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering, and Animation to innovate, creating magical new storylines and amazing experiences for consumers across the globe.He now brings his Disney experience to audiences around the world, delivering a series of keynotes, masterclasses, and ideation forums that help people capture unlikely connections and lead to both disruptive thinking and revolutionary ideas.Contact Resources:Twitter: @duncanjwardleWebsite: duncanwardle.com Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, NeReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.  Guest:Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.Topic: There is a right and wrong way to pitch to the media.Five things you’ll learn from this episode:How should you pitch to reporters?Why should you build relationships with reporters?How can you build relationships with reporters?How can you pitch your company in a way that is helpful to audiences?Why should you vet the reporter before an interview? Quotables:“One of my pet peeves of pitching is saying, ‘this would be very interesting to your readers,’ and then it has nothing to do with anything I’ve ever written before.” — @jeff_haden“If I’m going to write about a company or an entrepreneur, I want them to have something actionable, useful, or helpful that people can benefit from.” — @jeff_haden“If you help me, I don’t forget you.”— @jeff_haden“It starts with a story, but the story has to be one that has value and merit.” — @jeff_haden“For ghostwriting, I build your house, but I don’t get to live in it.” — @jeff_haden“There is no job that doesn’t allow you to help people in some fashion.”— @jeff_haden If you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @jeff_hadenLinkedIn: https://www.linkedin.com/in/hadenjeff/Website: https://www.jeffhaden.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.    Guest:Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.Topic: Learn how to get your company’s boss on Undercover Boss.Five things you’ll learn from this episode:What are the producers of Undercover Boss looking for?How can you get your company on Undercover Boss?How does CBS select who to appear on Undercover Boss?Why do I want my company on Undercover Boss?What coaching process will my company need to follow?Quotables:“On-site employees have no idea they’re on Undercover Boss.” -@jasonmudd9“Diversity is important to Undercover Boss.” -@jasonmudd9“Undercover Boss opens the door to a whole new crowd of businesses to share the kind of publicity an appearance on the show might create.” -@jasonmudd9“[Undercover Boss] is a unique chance for higher-ups to get truly candid feedback from the people on the frontlines of their company in a way they would never be able to get from being behind their desk.” -@jasonmudd9If you enjoyed the episode, would you please leave us a review?About Jason Mudd:Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands.Clients love Mudd’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Mudd’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Mudd helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.At Axia, Mudd attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.Contact Resources:Get On Undercover Boss: www.GetOnUndercoverBoss.comTwitter: @jasonmudd9LinkedIn: https://www.linkedin.com/in/jasonmudd/Axia Public Relations: https://www.axiapr.com/ Additional Resources:Undercover Boss on CBSReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.  Guest:Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.Topic: Quantify return-on-investment for your public relations and how research leads to better business decisionsFive things you’ll learn from this episode:Why is research valuable to your profession?Why do companies make the mistake of overlooking, underfunding, or skipping the research phase for campaigns?How do you fund research when the perception is there is no budget for it?What’s the right price for research?What is attribution technology, and why is it a game-changer for the public relations industry?Quotables“Research is a matter of willingness for communicators, not a matter of ability.” — @WeinerMark“Research and data take the emotion out of decision making.” — @WeinerMark“Being approximately right is better than being totally in the dark.” — @WeinerMark“Research often acts as a type of insurance.” — @WeinerMark“Public relations does not drive the most sales in terms of volume, but it does provide the greatest efficiency.” — @WeinerMark“Public relations is as big of a game-changer as social media was 10 years ago.” — @WeinerMark  If you enjoyed the episode, would you please leave us a review?About Mark WeinerMark Weiner is the chief insights officer at Cision, a multifaceted communication software company that helps you reach, target, engage, and measure your audience to enrich corporate and brand reputation. Weiner is also a member of the Arthur Page Society, a board director for the Institute for Public Relations, and serves on the academic advisory board for the University of Florida School of Public Relations. Contact Resources:Email: weiner@prime-research.comTwitter: @WeinerMarkLinkedIn: https://www.linkedin.com/in/mark-weiner-0ab74b1/ Cision: https://www.cision.com/us/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management.   Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.Topic: Managing and acquiring online reviews to get higher search-engine rankings.Five things you’ll learn from this episode:What are the factors that Google uses to rank local businesses?Why are reviews from your customers important for your business?How do you get the best reviews from your customers?What is the best system to manage, monitor, and promote your online reviews?What is a review, and why is it a game-changer for the public-relations industry?Quotables:“Reviews right now are important to the local search space.” @ReviewMaxer“The best and the easiest [thing] that customers can do for you right now is leaving you an online review.” @ReviewMaxer“You are more likely to show up if you have a lot of positive online reviews.” @ReviewMaxer“Online reviews account for 15% of how Google ranks a local business.” @ReviewMaxer“The second part of that is social worth, that when someone sees other customers enjoy your services or products they are more likely to solicit your business.” @ReviewMaxerIf you enjoyed the episode, would you please leave us a review?About Garrett and ReviewMaxerGarrett Sussman is with ReviewMaxer, a powerful cloud software that allows companies to proactively manage their customers’ online reviews. You can track your reviews on more than 500 reviews sites to see how customers rate your company. Sussman is an expert in online review management. Contact Resources:Twitter: @reviewmaxer Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002. ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Guest:Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Topic: Being a trusted adviser doesn’t take years of experience. You have to earn respect and be authentic.Five things you’ll learn from this episode:How should your company respond during a crisis?How did Wells Fargo handle 2020’s crises?How can you be a trusted advisor to your team and clients?Why is it important to be authentic?An update on the 2020 Public Relations Society of America virtual internationalQuotables:“The crucible of crisis is often when ingenuity and innovation happen.” -@delgallowaywf“An organization with values such as diversity, equity, inclusion, and representation must speak out.” -@delgallowaywf“Understand the way your leaders think.” -@delgallowaywf“Be you. Authenticity will never steer you wrong. It may on occasion rub some people the wrong way, and it may slow you down temporarily, but ultimately it will advance you.” -@delgallowaywf“Be smart and be brief.” - @JasonMudd9If you enjoyed the episode, would you please leave us a review?About Del Galloway:Galloway has a gift for “connecting the dots” between organizations and stakeholders, brands and consumers, key influentials and communities. It is his understanding of relationships and his ability to convey the right messages at the right time — when to push and when to pause — that have made Galloway a trusted adviser to clients worldwide.His 35-year career includes practice in the agency, corporate, and nonprofit sectors, and he served as a public relations educator.Contact info and resources:Twitter: @delgallowaywfLinkedIn: https://www.linkedin.com/in/delgalloway/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.Guest:Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations. Topic: Keep up with the PR industry’s key measurement trends.You might be missing some key measurement opportunities in your PR campaigns.Five things you’ll learn from this episode: What are the current trends of measurement in the PR industry? What is the difference between inputs, outputs, outtakes, outcomes, and impacts? What are some overlooked impacts you should be measuring? What is the purpose of AMEC? Why should you focus on communication to build relationships?Quotables:“We are seeing a trend in people measuring outcomes instead of just the outputs.” -@gojohnab“If you don’t have a good reputation and if you aren’t trusted in your industry, then no matter how many leads you get, the funnel is going to take a lot longer to cycle through.” -@gojohnab“People need to start doing some testing now to understand and prepare for pivot points in the new economy.” -@gojohnab“Behind every B2B transaction is a B2C relationship.” -@jasonmudd9“‘What is the goal you’re trying to accomplish and what are the items that you need in your toolkit to be able to properly solve that problem?’ Is always the best question as opposed to, ‘What are the tools and technology I can use?’” -@gojohnab“Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for.” -@gojohnab If you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @gojohnab / @AmecOrgLinkedIn: https://www.linkedin.com/in/gojohnab/Website: https://amecorg.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.Guest:Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.Topic: Learning more about disclosing brands/products for social media influencersFive things you’ll learn from this episode:What are the legal regulations for companies and influencers on disclosures?What are the advantages of bringing in legal counsel early in a disclosure?When and how do I make good disclosures?What are some tips on how to better manage influencer disclosures?What are important aspects of disclosing products that I should know about?Quotables:“Material connection is not just payment.”  - @LPaavana“The fact that they’re issuing warning letters to influencers themselves shows they’re not afraid to take actions against individuals either.” - @LPaavana“They’ll hold companies to a reasonable standard of training, monitoring, and ultimately taking action if an influencer is not complying with these disclosure obligations.”  -@LPaavana“The FTC is not prescriptive in how to make those disclosures.” - @LPaavana“You can’t require a consumer to only post if it’s positive because that would violate the requirement.” - @LPaavanaIf you enjoyed the episode, would you please leave us a review?About Paavana Kumar:Paavana Kumar is a marketing, media, advertising, and promotions attorney. She is deeply involved in all aspects of social media marketing, social and experiential activations, influencer and native advertising, and related promotions.Contact Resources:Twitter: @LPaavanaLinkedIn: Paavana KumarDavis & Gilbert LLP: https://www.dglaw.com/index.cfm Additional Resources:FTC: Social Media Disclosure 101 for InfluencersReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.Guest:Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. Topic: Media monitoring in 2020 and beyondFive things you’ll learn from this episode:Why is media monitoring important to an organization?How can a media monitoring company help your organization?What is the new trend in media monitoring in 2020?Is monitoring print as important as monitoring web and social media?How has technology changed media monitoring?Quotables:“We provide our clients with content that is relevant to them in all media streams.” — @cdelcolle“Maybe you don’t want to monitor everything in the news but as it relates to your industry, as it relates to different things that might be important for your employees and your company.” — @cdelcolle“We’re an extension of a PR team” — @cdelcolle“We haven’t found the technology for the computer to take over and provide human opinion” — @cdelcolleIf you enjoyed the episode, would you please leave us a review?About Cathy Del Colle:Cathy Del Colle is the president of Burrelles, a media monitoring company that provides organizations with seamless personalized connections to media data across all platforms. Del Colle started her career with Burrelles 23 years ago in sales and has been involved with client services since 1996. She has extensive working experience in what PR professionals need and has developed a close relationship with many practitioners over the years. Contact Resources:Twitter: @cdelcolleLinkedIn: https://www.linkedin.com/in/cdelcolle/Burrelles: www.burrelles.com Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002. Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxer

Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands.   Guest:Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.Topic: Learn about your On Top of PR host Jason Mudd and his experience in the PR industry.Five things you’ll learn from this episode:Who is this podcast for?What is public relations?How can a PR agency help your company?Why should you get involved with your company culture?How will On Top of PR benefit your career?Quotables:“Everything we do, we want it to be a team effort.” -@jasonmudd9“Great clients get great work.” - @jasonmudd9“Every company has a culture whether or not you’re creating and navigating it.” -@jasonmudd9“Culture is more than just core values on a wall. Culture is the way the company is led and operated.” -@jasonmudd9If you enjoyed the episode, would you please leave us a review?About Jason Mudd:Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.Clients love Jason’s passion, innovation, candor, commitment, and his award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.Contact Resources:Email: jmudd@axiapr.comTwitter: @jasonmudd9LinkedIn: https://www.linkedin.com/in/jasonmudd/Axia Public Relations: https://www.axiapr.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comReviewMaxer On Top of PR brought to you by ReviewMaxer