Claim OwnershipOn Top of PR with Jason Mudd
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Description
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
134 Episodes
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Send us a textIn this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio o...
Send us a textIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.Tune in to learn more!Our Guest:Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.Five things you’ll learn from this episode:1. The inspiration behind Anchorman’s Ron Burgundy2. Mort’s journalism c...
Send us a textDisclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!Our Guest:Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, a...
Send us a textOur Guest:Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility, media relations, crisis communications, community relations, and thought leadership. Five things you’ll learn from this episode:1. How interna...
Send us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you’ll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journalist care?5. Have a copy editor review the release. Quotables“About half of the news stories they ...
Send us a textIn this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!Our guest:Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual production side of events. Now an executive leader, he’s played a pivotal role in the company’s gr...
Send us a textIn this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as th...
Send us a textIn this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!Our Guest:Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector. Five things you’ll learn from this episode:1. What to do when you are swimmi...
Send us a textLeslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more!Our Guest:Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel company. She’s also the executive sponsor for the company’s employee resource...
Send us a textCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that they didn't...
Send us a textAI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guestOur episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of optimizing AI for business marketing and advertising. Five things you’ll learn from this episode:The race for AI: staying authentic while building ...
Send us a textIn this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.Tune in to learn more!Guest:Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors.Five things you’ll learn from this episode:1. Understanding the role of social media professionals2. How to manage a work/life balance as a social media professio...
Send us a textIn this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.Guest:Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and engage the busines...
Send us a textIn this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest:John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S.Five things you’ll learn from this episode:1. How to u...
Send us a textIn this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.Five things you’ll learn from this episode:Why time is of the essence for media relationsHow to be more timely and responsive to journalists Why you should pad deadlinesThe definition of newsjackingWhat to d...
Send us a textIn this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.Guest:Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.Five things you’ll learn from this episode:What first-party data collection ...
Send us a textSteve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.Guest:Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.Five things you’ll learn from this episode:What compelled Steve to write “The ROI of LOL” The reaction of comedy in ...
Send us a textDan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.Guest:Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundreds of companies ...
Send us a textAntony Cousins discusses GPTs and how to use them in PR with host Jason Mudd.Guest:Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office.Five things you’ll learn from this episode:What GPTs are Implications GPTs have in the PR i...
Send us a textJason Mudd discusses editorial calendars and how to use them to pitch to publicationsGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editorial calendar How to pitch once you have an editorial calendar Qu...
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