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Introduction to Google Ads PoliciesJoin our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns that are bulletproof to compliance issues right from the get-go.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
Stop Sending Users to Your Home PageJoin our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process.We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on crafting landing pages with a singular goal that engages potential clients with precision, prompting that all-important call to action. Whether your goal is to ramp up email sign-ups or secure immediate client engagement, this episode is your guide to optimizing your legal marketing efforts Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
What is CPC?

What is CPC?

2024-02-0507:33

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
Your 2024 Marketing PlanJoin our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn't stop there: we're talking about AI, and paid advertising like PPC, too. This episode isn’t just about predictions; it’s packed with actionable intel to set your firm up for success in the ever-competitive legal marketing battlefield of 2024. From this episode:Rosen Institute: https://roseninstitute.com/ Sune AI: https://www.sunebeyond.com/ Jasper: https://www.jasper.ai/ ChatGPT: https://chat.openai.com/ Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
What's up with Google's new Sensitive Events policy?Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis.It's not just about staying compliant. Discover how Google's policy could alter the trajectory of your marketing efforts when society faces emergencies and tragedies. Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
How Do I Drive Traffic to Lead Magnets?Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage with your lead nurturing system.Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
How to Make Better First Impressions OnlineJoin our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impression with potential clients.From the episode: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
3 Ways to Use AI in Your Marketing Right NowJoin our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation.From the episode:Can AI Make Me a Marketing Plan? S2E39ChatGPTGammaEmmaCanvaFor more, visit https://rosenadvertising.comSupport the show
How to Make a Podcast

How to Make a Podcast

2023-11-2713:44

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podcast, but my method has been effective and might just be the beacon you're searching for.From the episode:BuzzsproutCraft from SetApp My Blue MicrophoneChatGPTThings 3 For more, visit https://rosenadvertising.comSupport the show
What is Contextual Advertising?Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey.For more, visit https://rosenadvertising.comSupport the show
PPC Settings Google Doesn't Want You to Know AboutJoin our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode. Get the PPC course @  RosenInstitute.comFor more, visit https://rosenadvertising.comSupport the show
What is Quality Score?

What is Quality Score?

2023-11-0607:48

What is quality score?What if I told you that you could save money and earn discounts on Google Ads? Would you be interested?Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score.From the episode: Google's Quality Score For more, visit https://rosenadvertising.comSupport the show
What is Bounce Rate?

What is Bounce Rate?

2023-10-3005:04

What is Bounce Rate?Join our host, Toby Rosen, to find out what bounce rate really is.  We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of potential clients. For more, visit https://rosenadvertising.comSupport the show
When Should I Focus on Marketing?Join our host, Toby Rosen, to find out when you should really be focusing on marketing.  Every twist and turn, every high and low of the marketing calendar is part of the journey.  It's not about when to shift your focus to marketing or how to fill a lull in leads; it's about planning, committing, and succeeding, and we're going to show you how it's done.For more, visit https://rosenadvertising.comSupport the show
What is an Impression?

What is an Impression?

2023-10-2311:01

What is an Impression?Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content. For more, visit https://rosenadvertising.comSupport the show
Email Marketing - Part 6 - Advanced Strategies for LawyersJoin our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation workflow in Active Campaign for reengagement emails.  Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show
What is a Conversion?

What is a Conversion?

2023-10-1608:47

What is a conversion? Join our host, Toby Rosen, to find out what a conversion really is.  We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts.  For more, visit https://rosenadvertising.comSupport the show
Email Marketing - Part 5 - Analytics & TrackingJoin our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment it lands in your client's inbox to the final act of conversion, and how you can tweak your tactics based on the data you gather. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show
What is a Lead Magnet?

What is a Lead Magnet?

2023-10-0910:56

What is a Lead Magnet? Join our host, Toby Rosen, to find out what a lead magnet really is.  We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of 9 proven ideas for crafting effective lead magnets. For more, visit https://rosenadvertising.comSupport the show
Email Marketing - Part 4 - Automation for Law FirmsJoin our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of personalization in emails. We explore how to inject your brand into all communications and maintain consistency across platforms. And finally, we touch upon the significance of a streamlined client intake process and how it can prevent leads from falling through the cracks. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show
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