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Legal Marketing 101
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Legal Marketing 101

Author: Rosen Advertising

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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.

The website: rosenadvertising.com

89 Episodes
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A Short Update

A Short Update

2024-04-1506:50

Today we have a short update in lieu of a full break. Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
Narrow Down to Scale Up: Maximizing Law Firm ProfitabilityJoin our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not bleed, in today’s competitive legal market. By spotlighting high-profit services and using recent successes as a roadmap, we show you how to identify and scale the most lucrative aspects of your practice.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
Building the Ultimate Drip Email SequenceJoin our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.It's not just about sending emails – it's about sending the right ones, at the right time, with the right message. Join us and discover how strategic preparation and savvy automation can revolutionize how you connect with your clients and grow your practice.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
What should I look for in my email marketing software?Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your firm's transition to automation, highlighting how a gradual approach minimizes risk and maximizes impact. But what's innovation without instruction? I dive into the often-neglected realm of training within legal marketing, revealing how a robust onboarding process can be the difference between a firm that fumbles and one that flourishes. Join me for an episode that promises not just to inform but to transform the way you think about legal marketing and client intake. From the episode:SetAppActiveCampaignClio  EmailToolTester: Email Marketing for LawyersVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
What should I look for in my email marketing software?Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal firm's marketing strategy use a secret weapon? Let's unlock the potential of email marketing software together.Email Tool Tester Smart FinderVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
Strategies for Compliance with Google Ads PoliciesCurious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, design, and mobile responsiveness play pivotal roles in user engagement. From this episode:Editorial PoliciesVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySupport the show
Navigating Google Ads Editorial PoliciesJoin our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards.This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your messages with the real-life queries of potential clients, ensuring your firm remains a beacon of trust in a sea of search results. From this episode:Editorial PoliciesEmailToolTester Free E-BookVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
Navigating Google Ads PoliciesJoin our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only compliant but also crafted with the highest standard of integrity. From this episode:Google Ads PoliciesVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
Introduction to Google Ads PoliciesJoin our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns that are bulletproof to compliance issues right from the get-go.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
Stop Sending Users to Your Home PageJoin our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process.We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on crafting landing pages with a singular goal that engages potential clients with precision, prompting that all-important call to action. Whether your goal is to ramp up email sign-ups or secure immediate client engagement, this episode is your guide to optimizing your legal marketing efforts Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSupport the show
What is CPC?

What is CPC?

2024-02-0507:33

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
Your 2024 Marketing PlanJoin our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn't stop there: we're talking about AI, and paid advertising like PPC, too. This episode isn’t just about predictions; it’s packed with actionable intel to set your firm up for success in the ever-competitive legal marketing battlefield of 2024. From this episode:Rosen Institute: https://roseninstitute.com/ Sune AI: https://www.sunebeyond.com/ Jasper: https://www.jasper.ai/ ChatGPT: https://chat.openai.com/ Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
What's up with Google's new Sensitive Events policy?Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis.It's not just about staying compliant. Discover how Google's policy could alter the trajectory of your marketing efforts when society faces emergencies and tragedies. Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
How Do I Drive Traffic to Lead Magnets?Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage with your lead nurturing system.Visit: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
How to Make Better First Impressions OnlineJoin our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impression with potential clients.From the episode: Legal Marketing 101 YoutubeFor more, visit https://rosenadvertising.comSupport the show
3 Ways to Use AI in Your Marketing Right NowJoin our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation.From the episode:Can AI Make Me a Marketing Plan? S2E39ChatGPTGammaEmmaCanvaFor more, visit https://rosenadvertising.comSupport the show
How to Make a Podcast

How to Make a Podcast

2023-11-2713:44

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podcast, but my method has been effective and might just be the beacon you're searching for.From the episode:BuzzsproutCraft from SetApp My Blue MicrophoneChatGPTThings 3 For more, visit https://rosenadvertising.comSupport the show
What is Contextual Advertising?Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey.For more, visit https://rosenadvertising.comSupport the show
PPC Settings Google Doesn't Want You to Know AboutJoin our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode. Get the PPC course @  RosenInstitute.comFor more, visit https://rosenadvertising.comSupport the show
What is Quality Score?

What is Quality Score?

2023-11-0607:48

What is quality score?What if I told you that you could save money and earn discounts on Google Ads? Would you be interested?Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score.From the episode: Google's Quality Score For more, visit https://rosenadvertising.comSupport the show
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