Legal Marketing 101

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podcast, but my method has been effective and might just be the beacon you're searching for.From the episode:BuzzsproutCraft from SetApp My Blue MicrophoneChatGPTThings 3 For more, visit https://rosenadvertising.comSupport the show

What is Contextual Advertising?Join our host, Toby Rosen, to learn how contextual advertising can take your marketing to the next level. This strategy is redefining how law firms connect with potential clients by delivering targeted content that fits seamlessly within their online journey.For more, visit https://rosenadvertising.comSupport the show

PPC Settings Google Doesn't Want You to Know AboutJoin our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode. Get the PPC course @  RosenInstitute.comFor more, visit https://rosenadvertising.comSupport the show

What is quality score?What if I told you that you could save money and earn discounts on Google Ads? Would you be interested?Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score.From the episode: Google's Quality Score For more, visit https://rosenadvertising.comSupport the show

What is Bounce Rate?Join our host, Toby Rosen, to find out what bounce rate really is.  We'll look at bounce rate beyond its basic definition and delve into its impact on user experience, its potential to signal issues like slow loading speeds or confusing layouts, and its role in the loss of potential clients. For more, visit https://rosenadvertising.comSupport the show

When Should I Focus on Marketing?Join our host, Toby Rosen, to find out when you should really be focusing on marketing.  Every twist and turn, every high and low of the marketing calendar is part of the journey.  It's not about when to shift your focus to marketing or how to fill a lull in leads; it's about planning, committing, and succeeding, and we're going to show you how it's done.For more, visit https://rosenadvertising.comSupport the show

What is an Impression?Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content. For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 6 - Advanced Strategies for LawyersJoin our host, Toby Rosen, in the sixth and final episode of our email marketing series. We're going to deep dive into creating a regular newsletter, maintaining touch with past clients, and the nitty-gritty of setting up an automation workflow in Active Campaign for reengagement emails.  Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

What is a conversion? Join our host, Toby Rosen, to find out what a conversion really is.  We're going beyond the basics of conversions and demystifying the concept of conversions in legal marketing. In this episode, you'll learn the most common pitfalls I see with conversions in Google Ads, Google Analytics, and Facebook Ads accounts.  For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 5 - Analytics & TrackingJoin our host, Toby Rosen, in the fifth episode of our email marketing series. We're talking about the pivotal role of open rate, click-through rate, conversion rate, and unsubscribe rate in crafting your marketing strategy. We'll walk you through the fascinating journey of an email, from the moment it lands in your client's inbox to the final act of conversion, and how you can tweak your tactics based on the data you gather. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

What is a Lead Magnet? Join our host, Toby Rosen, to find out what a lead magnet really is.  We're not talking about run-of-the-mill content here; we're talking about high-quality, highly relevant content, designed to specifically address your client's pain points. We're diving into a list of 9 proven ideas for crafting effective lead magnets. For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 4 - Automation for Law FirmsJoin our host, Toby Rosen, in the fourth episode of our email marketing series. We're talking about the potential of automating your campaigns, breaking the misconception of losing personal touch due to automation, and discussing the power of personalization in emails. We explore how to inject your brand into all communications and maintain consistency across platforms. And finally, we touch upon the significance of a streamlined client intake process and how it can prevent leads from falling through the cracks. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

What is My Secret Weapon for Online Advertising? Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going to show you how these platforms can help you connect with potential clients who may not be actively searching for your firm, giving you the edge in a competitive marketplace. For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 3 - Creating Effective CampaignsJoin our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, we share the secrets of maintaining a clean list and authenticating your domain, and we'll dig into crafting content that engages your audience and helps drives your potential clients towards a sale.   Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

What is evergreen content?Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the world of Evergreen content for legal marketing. For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 2 - Lists, Tags, & ContactsJoin our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick to keep the systems working for you. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

How do I get started with video marketing? Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality videos. Don't let camera jitters stop you; we're talking about how to overcome common fears and tips on creating compelling video content For more, visit https://rosenadvertising.comSupport the show

Email Marketing - Part 1 - Introduction to ActiveCampaignJoin our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!Get ActiveCampaignFor more, visit rosenadvertising.comSupport the show

Should I Use Facebook Lead Forms?Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck.  For more, visit https://rosenadvertising.comSupport the show

All About AI - Part 4 - Future-proofing Your PracticeJoin our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration. Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!Get the latest on legal marketing every Monday!For more, visit rosenadvertising.comSupport the show