build your profitable product business with mel robbins thelotco business podcast

Bumping in and bumping out of markets is A LOT of work.Besides the sales and the sore feet you get, what else is a reason to attend a market?We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them.Today I sharing 5 More Unexpected Perks of Attending Markets that may make you stop and reconsider the cost vs true value of your next market.To get access to my FREE training on Maximising you next Market head here.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

How are you sabotaging yourself?Do you even realise you are doing it?Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business back because of fears.Are there things that trigger you that maybe you need to reviewing and trying to figure out why?What thoughts are you having and telling the universe and therefore what are you getting back because of this!Carla from @moneymindsethub and I explore what it means to work on your Money Mindset and some tactics to focus on to improve it today.  The parable not fable about Good luck Bad luck is here.   The book mentioned The Surrender ExperimentQuote from Carla- "If you can begin to become the observer of your thoughts that wil change the trajectory of your life".    Take the quiz here.  Carla | Money Mindset ExpertMoney amplifies your authentic self & who you were born to be, so claim it.In this episode of thelotco Business Podcast, I interview Carla Townsend, a money mindset and success coach. We explore the challenges female entrepreneurs face with money blocks and self-imposed limitations. Carla emphasises the importance of addressing one's mindset, behaviours, and societal conditioning around money. We discuss overcoming fear, the power of language in shaping beliefs, and the impact of upbringing on risk-taking. Carla shares a personal story, underscoring the role of perception in life events. The episode also covers the balance between persistence and pivoting, finding joy in work, and the significance of authenticity.Money Mindset and Entrepreneurship (00:00:04) Melissa introduces Carla Townsend and they discuss the importance of overcoming money blocks and self-imposed limitations for female entrepreneurs.Impact of In-Person Connections (00:01:07) Melissa and Carla discuss the impact of in-person connections and the importance of meeting and connecting with others in business.Helping Female Entrepreneurs (00:02:57) Carla explains her role as a money mindset and success coach, helping female entrepreneurs overcome money blocks and monetize their genius online.Understanding Money Mindset (00:04:02) Carla delves into the attitudes, opinions, and behaviors arI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace.   Now anyone who knows me will know I flocked to those gold stars and sequins pretty fast.  I got to meet Kate, the owner and designer of a brand new Brisbane children's fashion brand called Bella and Lace.  That was it- I ordered the range for my store and continued to do so until sold it a number of years later.  Kate and I have been catching up at trade events ever since.  Part of my conversations with brands long after I had sold my store was where the foray into consulting started.  I would be offering tips and guidance for them to grow and how to sell DTC or Wholesale and what the latest Instagram marketing tips were (at the time).  Kate has been a friend and client now for many years.  And having insight into her brand and how amazing and gorgeous it is I knew I wanted to get her to share her story.  Welcome to the enchanting world of Bella & Lace, a whimsical brand of children's clothing and accessories that captures the magic and wonder of childhood.  Kate sells the brand around the world and wholesale is her main revenue stream.  She is a multi 6 figure company and has continued to evolve and grow and adpat t market conditions. Passion and using your skill set are key in starting and growing a brand.Adapting and evolving with the industry is crucial for long-term success.Wholesale is an important channel for reaching customers and growing sales..Building relationships and showing longevity are important in the wholesale industry. Building relationships with agents and retailers can make entry into stores easier.Persistence and consistently showing up are key to success in business.Trade shows can provide valuable brand exposure.Understanding landed price and shipping times is crucial for exporting brands.Product testing and compliance can be challenging, especially for certain types of products.Having a strong team is essential for running a successful business.Focus on sales and invest in the right areas from the start.Adaptability and constant evaluation are important for business growth.Long-term customer relationships are valuable for business sustainability.Resilience and passion are necessary qualities for entrepreneurship.Celebrate the journey and milestones in business.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

VM (visual merchandising) is a real combination of art and science.It can't just be beautiful. It has to work to sell your products also!I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two!In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at markets and pop ups too) make that can be tweaked and changed to help you boost sales and provide alternative strategies. Some of the mistakes include positioning items too low, not pricing all products, not allowing movement through the store, not having enough stock, lack of visuals, ineffective signage, neglecting store cleanliness, staff not understanding customers, underutilizing the checkout counter and change rooms, and underutilizing the window. By addressing these mistakes, retailers can improve their VM and increase sales.Want more?  Check out thelotco.com.au blog for more stories and imagery to go hand in hand with this content.  Time stamp.00:00Introduction00:57Mistake 1: Positioning things too low 03.23Mistake 2: Not pricing your products 07:32Mistake 3: Not allowing movement through the store09:26Mistake 4: Not having enough stock11:54Mistake 5: Lack of visuals14:39Mistake 6: Ineffective signage16:34Mistake 7: Neglecting store cleanliness20:35Mistake 9: Underutilizing checkout counter and change rooms23:43Mistake 10: Underutilizing the windowI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Hands up if you want more sales?  Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.Get more customers (new ones)Get the customers you have to buy more each time (AOV).Get the customers have to buy more often  (frequency)Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.Things that don't break the bank nor take hours and hours of your time. Check your numbers before starting and let me know what your conversion rate is.Then make these tweaks and grab my checklist for more!.Want help with the implementation?Check out my 5 days to boost your conversion rate  easy to follow program. Looking for attraction methods and need to explore ways to get more traffic to your website Grab my guide here. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

I myself love a good trade show.  I have just spend 4 days in Sydney at the @life_instyel and @reedexpo trade shows for lifestyle , beauty and fashion products. Why do I love them though?Why do they work and why should you attend? Whether as a buyer or as an exhibitor? They are not a cheap investment in your business so why put yourself out there and take the risk?What are the things you need to when looking at whether they have been successful or not.  What should you  consider to measure there "worth'?  It cannot be just the sales when you are there. It cannot be just the sales on the days of the show.There are other really important factors to consider.  I dive into some more of them here and also why as a Buyer you should be attending too. Want help with your? Wholesale and building it into a strong revenue stream?  Check out my Transform Your Wholesale course to see how you can be like Jacquie and 20 x your investment in 1 month! Linked hereI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Ahh Mindset ...I have heard some people audibly sigh when they hear it mentioned.  But call it what you will the way you speak to yourself, the beliefs you hold and the way they impact your actions can also impact your business and your levels of success. In this episode I discuss the importance of mindset in business.  How your limiting beliefs impact your behaviour and the actions you take. I explain the most common 3 limiting beliefs I have seen that I believe may be holding you back from your wildly successful life.Let's dive into the episode. TakeawaysMindset is a crucial factor in business success and resilience.Shifting from a scarcity mindset to an abundance mindset can open up opportunities and growth.Implementing systems and automation can help manage increased sales volume.Positive self-talk and reframing negative thoughts can improve mindset and productivity.Self-talk and mindset have a significant impact on personal and business success.Analyzing the way we view the world and speak to ourselves is crucial for personal growth.Mindset plays a vital role in achieving success, alongside strategic actions.Exploring and addressing limiting beliefs and negative self-talk is essential for personal development.Patterns and recurring themes can provide valuable insights into personal and business challenges.Reviews and feedback are appreciated to improve and reach a wider audience.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

How much spirituality do you incorporate into your daily business practices ?Is it something you want to do more of, are you exploring this side of yourself and how it can help you in your business?The past few years I have really started exploring this area so much more.From tarot readings, to crystals to daily journaling, affirmations, visualisations and manifestation. The woo side of business excites me and I want to start sharing more of this with you here as well.  For such a practical and realistic person this is something that you may not know about me.  I absolutely love it and thin sometimes these are the missing pieces that seperate those struggle and those who achieve beyond their wildest dreams. So between tapping into your spiritual guides, to really getting to know who you are and how that can be used to tell better stories, Ashu shares how she works spirituality into her business and how Human Design , Manifestation and really sharing your authentic self can help you grow. I hope you love this epiosde.Links to Ashu are here: Instagram @listeningstoriesuntoldSome free guided meditations here.Ashu is -Your Spiritual Business Coach here to help you grow your business using spirituality & strategies!I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Ever wondered what things product-based business owners do to get ahead?Have you ever tried to figure out what they have in common?After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.Some of these are actions and some of these are strategies.See how many you have and whether you think I am on the mark.I listed out 10 but I am sure there are more.Welcome to this new season in thelotco business podcast.  I love helping you build your profitable product business and sharing stories to inspire your journey. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

When you think of an offer or a promotion do you only revert to price discounts?There are so many different things you can offer you customers to get them excited, get them adding to cart and hopefully increasing their LTV with you.Whether it is a gift with purchase, a special bundle offer or adding in priortiy shipping. How can you go above and beyond for your customers?How can you get them waiting in anticipation about what you are doing next, and what is coming up for you?I run through 10 offers you can add to your repertoire in this holiday period or really any time of year.Let me know what ones you try and what works to boost your sales in your physical retail store or online ecommerce store.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

You don't know what you don't know right. IKYYK.After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. Want to increase sales or even get some sales from Wholesale listen in to this episode for some insights to help you in that domain.Want even more insights?  Come along ot my FREE webinar on the Essentials to Wholesale success.Register here: https://www.thelotco.com/wholesaleessentialsfreewebinarI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Have you ever wondered what a Business Coach actually does or if they are right for you ? I am a Product-Based business Coach so specifically work with product-based businesses on how to grow, scale and build a sustainable profitable and thriving Retail store or Brand.  Someone asked me the other day if I could come in and give a 'fresh eyes' perspective on what opportunities there may be, how to refine and streamline aspects of their business, how to add more sales channels or edit their marketing strategies.   These are all things I do regularly with my clients. We can focus on the area you want to or I can come in and help you figure out what is the most important thing to do first. These are some areas I have worked on with clients recently: Retail Buying and Range planning. Profit margins and profitability. Marketing plan and strategy. Sales Channels opportunities. Wholesale Systems and automation.  Wholesale growth opportunities. Exporting and global expansion. GettingTrade Show ready for local (AU ) or USA/Eurpoean shows. Money Mindset and Limiting belief work.  Outsourcing and Hiring. Starting a Retail store. How to manage time and productivity. Data analysis and ranging.  Supply chain management (Ordering stock and planning your critical path).  Email Marketing overhaul and review.  In Store Visual Merchandising and store planning.  This is just scratching the surface.   I have over 5 years specifically working as a Business Coach and Consultant as well 25 years in Retail and Wholesale running my own brands, retail store and wearing all the hats! It is in my blood to coach, teach, educate.  I absolutely fkn love it. And will always somewhere somehow be doing this.  I started as a personal trainer, then swimming teacher, moved to be a high school science and maths teacher, then a fashion business lecturer, then mentoring and now coaching.   If you want help in your business and someone to tell it like it is with no bs and no pretence. Then I am here when you need. Get access to my private coaching options here. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

How the heck do you use AI and Automations in your business? Have you embraced them yet? Even started to add it into your daily life?It can save so much time and money in business and can streamline processes, free up valuable time, add new dimensions to your content creation, and just make life that little bit easier.Who doesn't want that!Ok some of you don't. But bare with me. You might just not even realise what AI can do to help you manage your time and life better.   In this episode I dive into all the ways.The many ways AI and AUTOMATIONS can help you save time and money in your business.Some examples I mention are: OtterSupernormalClockwiseand more.... in my list here:Grab list of all examples and suggested prompts here.Cannot wait to share even more with you.  Got a fab AI or Automation you use?  Let me know on instagram and let's share this shiz. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Do you want to get in front of 80 million customers?What could that do to your business?How would it feel to get 1000's of new eyes on your product and 100's of new orders every month?Monica Little has been using Etsy for selling her product for years and she shares how Etsy is such a great sales channel and an amazing tool to get in front of new customers.  They have over 80 million users and it is such an under utilised sales channel. Don't think that it is such for those with product businesses who think that it is only for those without their own website.    And then once you are on but how do you get found? How do stand out? How do you use the right language to be found,  use language your customer is using. One tool Monica mentions:Tool to track searches everbee.ioTo find out how Monica can help you get started on Etsy you can follow her here: Monica Little Instagram and listen to her podcast hereThe link to her Etsy training webinar is here now https://www.monicalittlecoaching.com/etsywebinarI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Retail is not for the faint hearted but who says it is all doom and gloom.  Lauren Henry started Common Circus (a Newcastle-based business ) 9 years ago now and in this episode she shares the what, why, and how to do with  running and building her Retail stores. The freedom and choices it allows. The parts she absolutely loves and then some of the parts that are not her favourite aspects!!Come along for the journey of what it means to build a retail business, how she supports other brands and provides amazing LTV to her suppliers and is helping to build their businesses too.Lauren shares her favourite way for brands to contact her and also why giving your stockists full retail markup is so important.  The connection between your mental health and having beautiful spaces within your home.  I can't wait to hear what you think of this episode.You can see more of Lauren and her stores on Instagram at @commoncircus and check out her website at https://shop.commoncircus.com.au/.Thanks for sharing so much of your story Lauren.   Programs mentioned in todays episode are :The TLC Membership which supports brands and retail stores with monthly group coaching. The Profitable Product Business Roadmap a program and guide on how to build a profitable retail store and brand. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

What should your Instagram content look like in 2023 and heading into 2024 if you are a product-based business?Things have changed in recent times but after chatting with a number of clients who are telling me they are struggling to get sales and struggling to get in front of new customers I started asking what they are currently doing to market their business?Some answer with just instagram (which I do not recommend!) however even their instagram has minimal posting or content on it.  Or they are only using stories to share information.   If it is going t be your main source of traffic and your only marketing strategy then you better be showing up on every area of the platform.  You better be utilising every type of content it has available and be there as much as you can!Whilst being smart about how you then use that content in other areas of your business to repurpose it in numerous ways. Remember only 3-5% of your followers see all your content.  If Taylor Swift is out there re-releasing her own (now owned) music, playing the same songs at concerts, releasing a movie about teh same concert and then sharign images, videos and clips again and again why cant you.  Be more like Taylor.  #marketing geniusTune in to hear what your Instagram content should look like if you want to use it to really start attracting raving fans.BUT also remember 'Social Media is not a Marketing strategy'  ;).Make sure you film B-roll content (random filming yourself doing regular activities) regularly throughout your week to use as reels also.   To grab my 100+ ideas for new content guide - click here. The @productreelstips instagram page.Examples of Retail stores with awesome instagram pages. @Jumbledonline https://www.instagram.com/jumbledonline/I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

How well are you using Email marketing right now? Whether you are using Klaviyo, Flodesk, Mailchimp or one of the other many email systems you must be using one of them!I am passionate about helping ecommerce and bricks and mortar retail stores use Email marketing more effectively.The impact it can have on your business and the way it can generate sales for you is a big part of being a long term successful and profitable product business.You need to have strong and solid email marketing strategy from the very beginning.Making sure you build a database of customers from the very start of your journey and work hard to add new customers to your list at all times. Today I with talk with Samantha Taylor from @thesamanthataylor_ about how to do that and how she helps brands generate $100's and $1000's of dollars in sales from her email marketing campaigns.. We chat what email flows you need to have set up? Why you are missing out if you are not using email marketing and just exactly how many emails you should be sending each week.To get help with your email marketing and start understanding and planning out exactly what to send to customers, you can get immediate access to my Nail Your Email Marketing course.Or to get Sam to manage it al for you head to her instagram now and snap up one of her last spots for 2023!I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

3 short years ago....was when I first met sisters Alicia and Jacinta from @thelittlepotionco. The Little Potion Co (a mindful magic potion making brand) was a side hustle for them both and they made everything from Jacinta’s back shed and by hand. Now 3 years later they are over a Million dollars in sales and it is testament to how much they have continued to evolve, to listen to experts and to their customers, to invest, to take risks and to thank goodness understand their margins and pricing!!! What I would say are keys to their success?- They have multiple sales channels and markets (DTC, Wholesale, USA, AUS, NZ...)- They have a strong USP and keep evolving it and adapting and editing the range.- Marketing is in many forms. Not just one channel. Influencers, Social, UGC, Paid ads, Collaborations, Print, SEO, Email marketing....-They started outsourcing and hiring for their team.-They spend time ON the business and not just IN (we can all get better at this one!)- They know their financials and work at always improving their margins and pricing structures.Of course there are many other factors, and we chat through their story and journey today on the podcast. And we all know that having top line sales does not mean you have this money in the bank and it should not be the only thing you focus on, but it is also great to celebrate milestones along the way!! Want to get your hands on my Pricing Guide?   To help you figure out how to price your products for profit?  Grab it here.If you want help to reach your first million or first $10K then send me a DM on instagram and we can plan where you will be in 3 years too!I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Do you want bumper sales for your last quarter of the year? It can be so hard to figure our where to focus your time and energy when you are 'doing it all'.Being we are about to hit the last 90 days of the year. Here’s 4 things to focus on in your product business and make sure you have maximise your chances.1. Stock- have you made sure you have enough stock (and of the right stock) to get the sales you want? Your supply chain is crucial to plan out prior to this and make sure you have stock arriving in time. If you don’t currently have a critical path- think about it for next year.2. Sales channels- what are utilising? Wholesale? Make a plan to stay in touch with stockists. Keep them updated and make sure they can reorder easily and regularly. Selling online ? Update your website so its converting as high as possible.3. Marketing planning. Have your promos, events and activities mapped out. Know ahead what is needs to be ready. Don’t leave it til the last minute.4. Staff. Do you need any? Will they do extra hours? Could you outsource anything to help a give you back some of your time? Now it’s the time to get it sorted.I dive deeper into each of these int he episode. Register for the upcoming workshop How to plan and run a successful Promotion. Check out my 5 day boost your website sales series here. And to really Nail your Email Marketing head here to make sure are planned, prepared and ready to go. Get the book Who not How by Dan Sullivan.Want help with increasing sales? And knowing what to focus on in your business? DM me on instagram to chat about how I can help you with your product sales.  I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Imagine waking up tomorrow and your website sales have doubled! 🙀 And not just one day, but everyday from now on.  And they keep growing and they continue to exponentially scale. 📈 How would you feel? 💃🏻 What impact would it have on you and your family? 💰 What would you do with the extra income into your business? 🎉 Well, this is possible.   And without spending $1000's on facebook ads to achieve it. You need to want make sure your website is converting as high as possible.   What does that mean?  Well it means for every visitor you have coming to you -more of them add to cart , more of them go through to checkout, more of them click purchase than ever before.  AND you make more sales!!! (hopefully double!) So how do we make that happen? Without it taking 6 months, and you paying money to a web developer or designer. You start by making sure you have these 10 things right on your website.  I share with you in this episode what they are. Little tweaks and changes to try and boost that conversion rate!! SO every visitor is doubly as likely to buy!! If you want help with HOW to make that happen and get feedback on your own website then join me for the 4 day LIVE event next week!!! Starting Tuesday 19th at 12pm AEST.I am running my regular 5 part series let's BOOST your WEBSITE SALES mini series as LIVE part to 4 days .  Find out more here.If you are listening after the LIVE event you can grab the 5 day series here.  An easy and practical way to increase those website sales. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.