Marketing Sensibility

Type one line into a chatbot and you get an average answer. Brief it properly and you get something that sounds like your business.A prompt isn’t a magic spell. It’s a brief, and the same rules apply as when you brief a freelancer or a new hire. In this episode of Marketing Sensibility’s AI season, I walk through what to do (context, your real material, a specific output, feedback rounds, and letting the tool question you first), what not to do (confidential data, unchecked facts, unedited first drafts, outsourcing your strategy), and how to get far more out of an LLM than caption writing, from sparring partner to pitch rehearsal.There’s a before-and-after prompt example, and a challenge at the end: take something a chatbot wrote for you, brief it properly, and compare the two versions side by side.If you know someone who’s still typing one line and hoping for the best, send them this one.Listen now, and keep it human.#MarketingSensibility #AISeason #AIMarketing #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #ChatGPT #PromptEngineering #BrandVoice #MarketingStrategy

Open your feed and you'll see it within seconds: the question as an opener, the emoji on every line, the "thrilled to announce," the glossy image with the soft glow. You've seen that post forty times, from forty different businesses.This season of Marketing Sensibility is about AI and marketing, with no hype and no doom. In this episode, I explain why the tool is no longer the advantage, what a chatbot can't supply on its own (your value proposition, a clear call to action, and real empathy for your customer), and how to brief one so the result sounds like you. I also say where I think AI should stay out of the room entirely, and I get a little fired up about it.There's a challenge at the end that takes five minutes and will show you the difference straight away.If you know someone who's still posting copy-and-paste captions, send them this one.Listen now, and keep it human.#MarketingSensibility #AISeason #AIMarketing #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #ChatGPT #SocialMediaMarketing #MarketingStrategy #BrandVoice

Marketing the Invisible: How the Internet Makes Services Sellable.From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value."#marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice

Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them. Master them. #marketingsensibility #CustomerService #BrandLoyalty #Customer

And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketingsensibility #ValueProposition #PersonalBrand #WhatMakesYouDifferent