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Upon Arrival | Events & Incentives with Adelaine Ng
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Upon Arrival | Events & Incentives with Adelaine Ng

Author: Adelaine Ng

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Upon Arrival is a podcast for the people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through a pandemic. No one really knows when this travel-dependent industry will truly revive. But the drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
63 Episodes
The Great Resignation? Not so fast, and we'll see why in this episode. Millions of people are expected to quit their jobs after the pandemic, thanks to this unprecedented time of change. What does this mean for you if you're an employer? Are you about to have almost half your workforce walk out on you? Or what if you're the employee already hatching a plan for your great corporate escape? How does your personal growth affect your career?Rachel Service is a workplace culture expert and CEO of the Happiness Concierge. Her award-winning approach to personal and professional growth has been featured in the BBC, Financial Review, Sydney Morning Herald and The Age. Her TED talk, How to Break Up With Your Public Identity, was internationally syndicated on the official TED website in 2020. Rachel's new book is There Has To Be More: The Essential Guide to Personal Growth.Quotes from Episode:"A lot of leaders are afraid to have the conversation of, 'Are we all in or are we half in, half out?' Because countless studies show, if you've got people with one foot in the boat and one foot out, they're actually just treading water and not adding any value. So number one, have the conversation. Don't be afraid to lose people who aren't completely invested anyway." "There's this romantic idea that I'll quit my job and start a business. And for some people that would be a sexy proposition. It's exciting. And I'm here to say it's a heck of a ride if that's appealing to you. For the majority, 94% or 95% of people in my care, they don't want to start a business. They just want to make a change. They want to feel valued in their job.""My belief is personal growth fuels business growth. And what I've learned is how we show up in any context influences what happens next." -Rachel ServiceDon’t miss:-The perfect storm that created The Great Resignation. But why it won't happen as quickly as pundits suggest-What employers can do before the workforce tide shifts-How you can decide whether your workplace is right for you -The danger of staying somewhere you've outgrown-How to work with the parts of your brain that will help you succeed-The loss aversion phenomenon and how it influences your decisions-How to navigate personal growth-What being  overwhelmed and bored simultaneously means Rachel's website with audiobook and video resources:www.rachelservice.comRachel's book:There Has To Be More: The Essential Guide to Personal GrowthConnect with Rachel:Email: rachel@happinessconcierge.comLinkedIn: Rachel ServiceConnect with Adelaine / Sign up for her newsletter:Email:
Why are we talking about China? Well, there are a lot of reasons to talk about China but for our purposes, we're most interested in the country's changing travel appetite. Like it or not, China's massive population and growing wealth is a great attraction for many countries looking for tourists. At the time of this recording, China's borders remain firmly shut and they practise a Covid Zero policy. But China's residents are raring to go abroad as soon as they're allowed to. In the second of a two-part series, Professor Wolfgang Georg Arlt shows us where many countries, especially Western, misunderstand the needs of the Chinese tourist and are  misfiring in their marketing efforts to attract them. Professor Arlt is the German-based founder and director of the China Outbound Tourism Research Institute (COTRI), and a member of the United Nations World Tourism Organization (UNTWO) Panel of Tourism Experts.  Quotes from Episode:"There was a clear focus on quantity of arrival numbers...This has been a trap. This development looked very nice for the tourism ministers or their annual press conference. But if you look from the industry point of view, how happy have people been with this large group of Chinese visitors or guests? Not very." "We had a lot of Chinese people that  were interviewed in the last year where they said, 'I actually came back to China with some money in my pocket. I wanted to spend more, but I couldn't find a reason'.""Everybody says the Chinese market is very important, but they have no idea about who are their customers, what their customers really wanted, what they actually really did. And you could see, wow. It boils down to  this not very outlandish idea: Know your customer"-Wolfgang Georg ArltDon’t miss:-The size of China's group travel post pandemic isn't the biggest issue-Why a marketing strategy for China needs to go far beyond WeChat and Weibo-The shift of influencer power from Key Opinion Leaders to Key Opinion Consumers -The sales app being created for Chinese tourists so they don't have to carry all those souvenirs home-How the Chinese tourist has changed during the pandemic-Wolfgang's top 3 tips for destinations that enjoyed high numbers of Chinese visitationWolfgang's book recommendation:Getting Along With TheChinese: For Fun and Profit by Fred SchneiterConnect with Wolfgang:LinkedIn: Wolfgang Georg ArltCOTRI China Outbound Tourism Research Institute:china-outbound.comConnect with Adelaine / Sign up for her newsletter:Email:
If there was one country that all destination bureaus are most curious about during this pandemic period, it's China.  The country which is probably the world’s most significant source of tourism has been locked in for almost two years with a Zero-Covid policy. So how have Chinese travel trends and preferences changed in this time? Professor Wolfgang Georg Arlt is the German-based founder and director of the China Outbound Tourism Research Institute (COTRI), and a member of the United Nations World Tourism Organization (UNTWO) Panel of Tourism Experts.  In the first of a two-part series, he pulls apart the curtains behind China's great wall of information for a sneak peek into the changing Chinese attitudes towards travel and experiences.Quotes from Episode:"There is an opportunity for many small places. If you offer a nice product, if you give people a reason to come, you can get Chinese tourists to places which are not on the main track, and also at times of the year where maybe it is low season... So there's opportunity, but also it means that for places like Paris or the Maldives, they have to work harder than before because the competition is growing." "I think it's the same for destinations and for luxury brands. It's getting harder. You have to be more knowledgeable about your specific target group."Recommendation marketing in China is the key. The Word of Mouth and the Word of (computer) Mouse..."-Wolfgang Georg ArltDon’t miss:-Why international destinations will be competing with China's local destinations for the travel market-China's new camping and  driving trend-The rise of meaningful tourism in China   -If shopping has lost its appeal in China, where's the money going? -The new countries Chinese tourists will pick when its borders re-open-The impact of political tensions on overseas tourismConnect with Wolfgang:LinkedIn: Wolfgang Georg ArltCOTRI China Outbound Tourism Research Institute:china-outbound.comConnect with Adelaine / Sign up for her newsletter:Email:
How would you like to never pay ticketing fees and always get a better deal to access live events? That's the promise of Festival Pass, which is the world's first live events subscription service across various experiences including music, film, food & wine, theatre, and tech & innovation. Launched in the US, the plan is for a truly global village of experiences as more countries ease restrictions to allow gatherings again.Ed Vincent is an entrepreneur with over 25 years experience in business, technology and management. Among his achievements was the founding of an e-commerce business in 1999 which was sold to a competitor in 2001. He also founded companies like SimplyEngage, myProducer, and Predict Ventures before starting and becoming the CEO of Festival Pass.Quotes from Episode:"What I'm most excited about is when somebody comes onto our platform and says, Hey, I'm in New York city but I can't get out ...and I want to see my favourite band in five places playing live tonight.... And I'm going to pay five credits,, maybe the equivalent of $5 or $10 to see them playing for a half hour or an hour in New York. And then I'll flip over to LA to the Viper room and I'll see my second favourite band playing live there.""It's not that our product is only for millennial and Gen Zs, it's that they're leading kind of the path of how to consume for the future."-Ed VincentDon’t miss:-The return of major festivals as the world lives with COVID-19-An offer to never pay ticketing fees and always get a better deal to experience live events-How technology for capturing live events has become affordable even for small players-How Festival Pass is like AirBnB meets ClassPass-Using credits to book hotels at cheaper rates than you can find online-Painful past failed subscription models and what they've taught Ed-How Gen Z is informing experience platforms for the futureWhat Ed is reading now:Nonviolent Communication by Marshall RosenbergConnect with Ed:LinkedIn: Ed Vincent Festival Pass:Website: www.festivalpass.comIG: festival_passFB: getfestivalpassConnect with Adelaine / Sign up for her newsletter:Email:
The rules for connecting authentically with your audience keeps changing and some of the new rules even contradict widely-held practice.  With so much conflicting advice from the gurus, who do you choose to believe?  How can we make sure we're speaking to our audience rather than at them?Shani Taylor is the Client Connection Consultant at Open to Grace. She specialises in showing entrepreneurs, coaches and consultants how to become visible to the right audience and connect with the right messaging.  She has also co-authored a new book, Intuitive: Speaking Her Truth.Quotes from Episode:"There is so much conflicting advice... but what the gurus are telling you is not the truth of how they became the guru, because if that was the truth, then every single one of us would be a guru because we would have followed their advice and it would have worked.""Social media is there to be social. So you need to know how to sell socially.""The number one thing that's getting in the way for individuals trying to use social media to share their message or to grow their business is their lack of ability to connect with other humans, and it comes back to that I-centricity". -Shani TaylorDon’t miss:-How a book started Shani's journey to helping coaches and consultants connect with their audiences -How to decide which advice to follow on social strategies when you're presented with conflicting knowledge -The area entrepreneurs struggle with the most in their messaging with online marketing-The FaceBook algorithm secret that could get your posts seen by a lot more people-What to do when you don't feel like you don't have anything valuable to share on your socialsBook co-authored by Shani:Intuitive: Speaking Her TruthShani's other book recommendations:How to Win Friends and Influence People by Dale CarnegiePower Vs Force by David R HawkinsHow To Write Copy That Sells by Ray EdwardsConnect with Shani:FB: Shani TaylorWebsite: with Adelaine / Sign up for her newsletter:Email:
Travel dreaming has begun again as borders start to reopen across the  Asia-Pacific region. But travel has also changed during the pandemic, disrupting supply and demand patterns which could impact pricing. Henry Hooper identifies five major ways the industry is now different as people start booking their flights and hotels.Henry Hooper is the General Manager of Klook ANZ, one of the world's leading travel activities booking platforms, offering over 240,000 experiences in more than 500 destinations. Based in Singapore, Henry oversees the domestic strategy for ANZ, which includes both business development and marketing initiatives across all verticals, such as tours, activities, car rental, airport transfers and accommodation.Quotes from Episode:"I used to be able to wake up at 6am in Singapore and be on a 7.30am flight to Thailand. We're so far away from that happening. And I do think that's going to force people to say, do I really need to go on this trip or not.""FOMO, like fear of missing out is what's going to drive people to book upfront. Because they don't want to go there and not be able to have that experience." "QR codes were used in China for transacting and I'll never forget (as) I was walking down the street and there was unfortunately a homeless man and he said, can I have some money?  I said, I'm so sorry, I don't have any money and I'll never forget this. He pulled out a QR code and he said, no problem. You can give me money on WeChat."-Henry HooperDon’t miss:-How Klook has had to adapt to the changing needs of its app users during the pandemic-How Henry determines whether a change pattern will be permanent -Why business travel will be slow to return-Why airlines may lose while hotels win over the next year-How the way we book our travel experiences will change-How Klook stays ahead of the game in a competitive fieldHenry's book recommendations:Principles: Life and Work by Ray DalioThe Culture Map by Erin MeyerReinventing Organizations by Frederic LalouxThe Sales Acceleration Formula by Mark RobergeConnect with Henry:Email: henry.hooper@klook.comLinkedIn: Henry HooperConnect with Adelaine / Sign up for her newsletter:Email:
You'd think that event profs and hospitality services aimed at business events would be lighting up their social media with their offerings and experiences. But while many have social media accounts, most of the feeds offer irregular and lacklustre content. Sabrina Meyers' mission is to inspire confidence in the industry with strategies to optimise their social platforms and win more clients. Sabrina Meyers is a visibility coach and strategist to the Event Industry on all things social media. She is the Founder of Hot Hospitality Exchange and The Get Visible Collective, an online community for event and hospitality professionals learning how to level up their social media to maximise online engagement, reach and growth. Sabrina is also an experienced speaker and event moderator for in-person, hybrid and virtual events.Quotes from Episode:"Do not post and ghost. You need to start engaging with people. You need to start going to other people within your space, within your industry, and say hi... It's still the same rules. If you're not going to engage with other people, they're not going to follow you.""(When it comes to social media with our industry), I want to say we're at fetal stage. That's bad. And I'm honest about it because I've been banging on about this for years. I don't think we  come anywhere near comparable to business travel or leisure travel.""It doesn't take that much to be visible, considering where our industry is at, in terms of adoption to social media. It's very low hanging fruit." -Sabrina MeyersDon’t miss:-How Sabrina's career evolved from working with the top hotels in London to becoming the industry's social media queen-How the absence of social content in event planning is a huge opportunity for smaller players right now-How venues can do so much more to expand their story  on social media-Social media as the best and easiest way to build your thought leadership presence-Can you get away with posting the same content on multiple platforms?-How to start building your presence on social media, if you haven't already-Going viral isn't your goal-How to be efficient with your time on social media-Every day is Event Day on social media Sabrina's Recommendations:Social PlatformsPlanolyLaterBufferHootsuiteSprout SocialFaceBook Business ManagerBooksInfluencer: Building Your Personal Brand in the Age of Social Media by Brittany HennessyThe Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg FitzpatrickConnect with Sabrina:LinkedIn: @sabrinameyers Facebook: @hothospitalityexchange   YouTube: @hothospitalitye     Get Visible Collective: Connect with Adelaine / Sign up for her newsletter:Email:
Will an industry known for its optimistic outlook and creative pursuits return with the same gusto it had before? It's an interesting question since society has made further mental shifts compared to even a year ago when we realised the Covid-19 pandemic was not going away as quickly as we'd hoped. And there are definite consequences for the industry, requiring new strategies for navigating customer experience. Karen Bolinger has a long history working in the events, tourism and hospitality services industry.  During her time as CEO of the Melbourne Convention Bureau, the MCB achieved its most successful years on record, including Victoria's highest ever economic contribution of A$500 million in one financial year.  She is currently Acting Chief Operating Officer for Destination Gold Coast and Strategic Business Consultant for PCMA (Professional Convention Management Association ).Quotes from Episode:"There (are) groups that want to go back to business as usual and think nothing has changed. And that is the nature of our industry. We love to meet. We love being in the industry because we like people. Now, our customers may think differently. And I think that's the conversation that we need to have as an industry.""The case numbers are bouncing back, they're bigger than ever before... So it's actually scary to see that the strategies that you thought would work aren't working. And so what is our strategy going forward and how do we actually prepare for that?"-Karen BolingerDon’t miss:-When Covid 19-strategies aren't working it has a further mental health impact-The pandemic's impact on innovation and dreaming in the industry-The need to be vulnerable to receive moral support-The importance of recognising where our customers' sentiments are as restrictions lift-Karen's new challenge and her strategies for Destination Gold Coast-How Karen decides on new opportunities while protecting her healthConnect with Karen:LinkedIn: Karen BolingerConnect with Adelaine / Sign up for her newsletter:Email:
When the only constant thing is sudden change, are your event plans ready to adapt and change course quickly? In this anniversary episode, Georgie Stayches shares tips on how the events industry can navigate uncertain times, as well as managing our emotions when demands are being placed on our mental health in unprecedented ways. Georgie Stayches is the Founder and Chief Engagement Officer of Fetching Events & Communications, an agency specializing in event management, communication, and volunteer management. An industry expert with over 20 years of experience, she is passionate about events and communications that make an impact on the community.Quotes from episode:“Your Covid-safe plans need to be really flexible and really dynamic because at any moment it can change… depending on what's happening… Everything moves really quickly and you've got to be ready for that.”“You're dealing with different expectations and different experiences with Covid compliance. And I think that's going to be a real challenge going forward. If the national plan takes this path that it's indicating that we will open up at 80%.... you're going to have a whole new education and behaviour process.""It's the strong people you've got to watch out for. Someone I work with said to me, "how are you doing?" And she said, "I know you are a rock, but rocks can crumble."  Because we pick up a whole lot of other people, but you know, who picks you up if you're the strong person or the go-to person?- Georgie StaychesDon’t miss:-How event plans can be dynamic and flexible-How different attitudes towards Covid can be a challenge when events reopen-The things that worked best in the industry during the pandemic-Public discussion topics and engagement techniques that currently work-How Georgie pulled through her lowest moments during the pandemic-Tips on navigating event cancellations in the new normal-How to keep motivatedGeorgie’s Recommendations:The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt DisneyCompany by Robert IgerLights Out: Pride, Delusion, and the Fall of General Electric by Thomas Gryta and Ted MannShoe Dog: A Memoir by the Creator of Nike by Phil KnightThe Trend Forecaster's Handbook by Martin RaymondA Repurposed Life by Ronni KahnConnect with Georgie:LinkedIn: Georgie StaychesWebsite: with Adelaine / Sign up for her newsletter:Email:
What is the equation entrepreneurs and companies need to operate their business and resources to be effective today? Flexibility is now a minimum requirement in business. Whether you're a solopreneur or leading a company in the industry, the right blend of core operations, outsourcing and automation will keep you effective and agile.Morris Miselowski is a business futurist, founder and lead strategist at Eye on the Future. He’s also Australia’s first and only futurist in the Einstein 100 Genius (G100) alumni and an Adjunct Industry Fellow with Griffith University, heading a research division specialising in disability and resilience.Quotes from Episode:"Don't ask for certainty when my life is so uncertain. Ask for commitment. Ask for me to join you and to want to be part of the common direction we're going in.""When this epidemic hit us, we went looking for the lowest hanging fruit of technology - what's available now that we can repurpose and cobble together and use as best as we can... But they weren't built to do what we want in the last 12 months. There's been a huge investment, literally billions of dollars spent in the event, hospitality, tourism space to build specific tools from the ground up to actually cope with what needs to be done.""We need to remember that many of the people that are working for us or around us have not been through difficult times. It's been a decade or two since we've really had the GFC, which might've been the last real time that we saw this industrialized wholesale business difficulty."-Morris Misel Don't miss:-The business of turning physical into virtual-Are people actually Zoomed out?-Augmented, mixed reality and avatars -The business operations equation that works today for many in the travel trade industry-Leaders need to care for a pre-GFC generation that never lived through a global business difficulty-The need for commitment when certainty can't be promised-Why 'new normal' doesn't make senseConnect with Morris:www.morrisfuturist.comConnect with Adelaine / Sign up for her newsletter:Email:
Reality check: How far has the industry evolved since Covid-19 first hit? Professionals have switched careers, we've changed the way we consume content, human connections have become more important than ever and the entire industry has been pivoting to cope. Karen Yue is the Group Editor at TTG Asia Media heading a team of editors, reporters and correspondents across the Asia-Pacific region. Founder of the TTG Content Lab which creates multi-platform content,  Karen also oversees titles such as  TTGmice, which has won several PATA accolades. Quotes“Prior to the pandemic, travel and tourism accounted for one in four of all new jobs created across the world. international visitors’ spend amounted to 1.7 trillion US dollars in 2019. But throughout 2020, the very tough year, it suffered a loss of about 44.5 trillion to 4.7 trillion US dollars... you can see that the data is quite heartbreaking.”“Fearless, farsighted, decisive leaders are always needed, especially in tough times. But I think people are starting to pay more attention to the hearts of leaders and to the heart of corporations… How leaders and corporations behave under challenging conditions define their reputation and influence consumer choices.”“The luxury market is seen as the ones to lead travel revival. In fact, we have seen studies conducted by ILTM Asia-(Pacific) that the luxury travel market has continued to grow even despite the pandemic…"Don’t miss:- How the pandemic has changed Karen’s professional and personal life- What makes a good mentor in the tourism and events space- Reasons to stay in the travel and business events industry- Pandemic impacts on travel trade magazines- The Singaporean government’s bold endemic Covid-19 strategy and complications for travel bubbles- Why pursue an education and career in the industry despite current challenges- How luxury and solo travelers will lead the recovery for tourismKaren is reading:Neither Civil Nor Servant: The Philip Yeo StoryThe Best I Could : Subhas AnandanConnect with Karen:LinkedIn: Karen YueEmail: karen.yue@ttgasia.comConnect with Adelaine / Sign up for her newsletter:Email:
Positive psychology isn't about staying positive all the time, contrary to popular belief. Applied correctly, the skill of positive psychology will help address our triggers for why we're reacting the way we do during the pandemic, and why we keep self-sabotaging. Ultimately positive psychology just helps people flourish and thrive. But not only that, positive psychology can be used to improve incentive experiences and give meetings a new dimension.El Kwang designs engaging experiences across the Asia Pacific region and has worked in the hospitality, tourism, and business events industry for over two decades. He is the founder-CEO of consultancy firm Untangled and owns two brand experiences, Biz Events Asia and U Agency. More recently, he established BEAM, an agency that produces content and designs experiences that help their clients’ brands stay ahead of their game. El is also a board member of SITE (Society for Incentive Travel Excellence).Quotes from Episode:“(Fact checking) is so important when it comes to understanding self-sabotaging, because I think self-sabotage goes hand-in-hand with impostor syndrome."“(Positive psychology) is really more about how can we get more of what we want instead of how we suppress… what we don't want. So, it is not about cognitive behaviour therapy, it’s not about changing behaviour. It’s more about enhancing elements in our lives that could help us thrive.”“The one thing that I love seeing is the usage of the key word ‘resilience’ across the industry, particularly in countries like Singapore. And now that we know what resilience is, (it’s important) to make sure that we can do what we call, ‘presilience’....(being) able to predict the stress that is coming your way. “Don’t miss:- El's evolution of content creation and conversations due to COVID- How to use positive psychology to help people thrive- Redesigning and personalising experiences with positive psychology- The difference between mindfulness and meditation- Countering self-sabotage with self-awareness- Where the industry stands with positive psychology practice- Tips on how to practice positive psychology effectivelyEl’s recommendations:Positive Psychology articles on Google ScholarEl’s website:beamexperience.lifeConnect with El:LinkedIn: El KwangConnect with Adelaine or sign up for her newsletter:Email:
We didn't think we'd be still here, in lockdown and unable to travel or plan events, 18 months since Covid first hit. Governments across the region have had different ideas about how to tackle the pandemic. Critics could say some governments appear not to have had an idea at all. Do we laugh or cry, as those in the industry are left to fend for themselves, often with little or at best, ineffective support systems?Hannah Pearson is the director of Southeast Asian travel consultancy Pear Anderson, based in Kuala Lumpur. She helps travel organisations target the Southeast Asian & Muslim market and produces a weekly report on COVID-19's impact on the region's tourism industry. Widely referenced, Hannah has featured on BBC World News and the Phnom Penh Post.  She also co-hosts the The South East Asia Travel Show podcast.  Quotes from  episode:"The difference, I think in mentalities between travellers, is quite distinct. So whenever Indonesians can travel, you do see this pickup in domestic travel whereas I think Thai consumers and travellers tend to be a little bit more cautious and tend to not want to travel. And I think that's a lot down to those government policies... because if the government is constantly telling you it's really dangerous to be outside and you have to wear a mask and you have to stay at home, ultimately (the messages will) become ingrained inside you.""What I'm worried about is how tourism businesses see Southeast Asia, I really think it's going to be a market that's going to get a bit left behind with these prolonged border closures, prolonged lockdowns." - Hannah PearsonDon’t miss:- Why we feel like we're languishing- Does Malaysia have a pandemic exit strategy?- Why some government support schemes aren't working- How different policies across Southeast Asia are having different impacts- Why countries are watching the Phuket Sandbox programResources or Links Mentioned:Sign up for Hannah's weekly SEA travel reports: South East Asia Travel Show: video on YouTube (yes, really) with Hannah:LinkedIn: Hannah PearsonConnect with Adelaine or sign up for her newsletter:Email:
Youth and adventure tourism is the biggest earning sector of Australia's international tourism market and yet has been one of the hardest hit by the pandemic. But as soon as flights return, young people will be some of the first to flood back into the tourism market, even willing to pay for a two-week hotel quarantine in order to spend some pent-up savings for a long working holiday. Alex Hill is president of advocate organisation Adventure Tourism Victoria (ATV),  Melbourne operations manager for Tourism Adventure Group and general manager for United Backpackers.  Alex has worked in hospitality and tourism management roles all over Australia, the UK and Germany. Quotes from  episode:“It's called adventure travel for a reason… And I think if there is going to be a segment of the population that are willing to risk something, it's the adventure travel industry. And I think (that while) our segment is almost decimated at the moment, it can rebound very quickly given the opportunity.”"Youth tourism is the number one earning or generating segment of the international market in Australia. 23% of visitor arrivals is international youth tourism and represents 45% of international tourism spend, which is the largest segment of international tourism in terms of revenue, Australia needs a thriving adventure tourism infrastructure for when the youth of the world come back to travel here and they will."Don’t miss:- How Alex turned his love for adventure tourism into a career- The one adventure activity Alex will not repeat- The impact of the pandemic on adventure tourists- How some businesses in the sector pivoted to stay relevant- How communities support each other in pandemic times- Where government help falls short- What if the pandemic goes on till 2025Connect with Alex:Website: Alex HillFacebook: Adventure Tourism VictoriaConnect with Adelaine:Email:
It's the story you hardly hear: Life after professional sports can be a huge struggle for many athletes trying to find a new identity and be just as successful. But Rachel Boardman's own story of transformation has enabled her to extract lessons that entrepreneurs and event professionals can use to employ storytelling and take their business to the next level. She shares her Goldilocks formula that demystifies the science of storytelling for impact.Rachel is a former UK national athlete, a PhD turned Storyteling Coach and host of the S Word podcast. A natural-born storyteller, she can often be found crafting and telling stories across social media and podcasts. She specialises in helping other entrepreneurs easily attract their dream customers through storytelling in all aspects of their business.Quotes from Episode"I got to the point where I was like, I can't do this. And I felt like swimming had betrayed me. I had like this big, messy breakup with it and I just didn't want to have anything to do with sport or exercise for that matter.""I realised that everybody that I talked to in the athlete world, whether they were just a high school athlete, whether they were college, whether they were an Olympic medalist, a Paralympic medalist, all had a similar mental health journey when they left sport, because you lose your identity".“As a species, we're built on storytelling... You are a better storyteller than you think you are…And most of the time it's about having that structure to focus on (which) allows you to squash and stretch out your story. And basically, it starts with your who and your why.”“All you want to do is tell them a story that either changes their belief, entertains them, solves a problem, gives them some kind of teaching point, and then relate it back to something that you do in your business. Show them how you can help them and then tell them how they can start working with you.”-Rachel BoardmanDon’t miss:- The event that made Rachel feel betrayed by her sport- The identity crisis that athletes need to process to transition successfully - How to start being a good storyteller- The science and art of business storytelling- Rachel’s process of coming up with good stories to tell- How stories can take events to the next level- The biggest lesson Rachel learned from sports that she applies in businessRachel’s recommendations:Notion productivity app Wired for Story by Lisa Cron The Science of Storytelling by Will Storr Rachel’s podcast:The S WordConnect with Rachel:Facebook: Rachel BoardmanInstagram: Rachel BoardmanClubhouse: @rachboardmanShare this episode: with Adelaine:Email: 
Event gamification is a hot topic. But how do you adapt and gamify live entertainment for the online or hybrid environment for events? Simply with some tech adaptation and out-of-the-box thinking.  The process may require some investment initially but the payoff is an event that will have attendees talking about it long after it's over.Arthur Kerekes is the founder of Fusion Events, an award-winning entertainment and event planning company.  In 2017 he founded the worlds first audience curated concert experience where the audience curates the live show in real time called uRequest Live. Named by BizBash as one of the 250 Most Influential Event Professionals in Canada (2020), Arthur was also named Event Professional Of the Year at the Canadian Event Industry Awards (2015 and 2017).  Quotes From Episode"What entertainers need to get into is finding ways to gamify what they do... I'm talking about actually gamifying the content, gamifying the program and taking this choose-your-own-adventure style idea that we're doing with the band and put that on your content.""The format for event bands hasn't really changed in 20 years . The production value has changed drastically (but) the format is generally the same...When I was getting more nos than yeses from clients, that's what really inspired me to come up with something completely new and different."-Arthur KerekesDon’t miss:- How Canada's events industry is coping with the pandemic- Arthur's epiphany moment that birthed a new way to do live entertainment- How a band can engage a live and virtual audience at the same time- Using choose-your-own-adventures to gamify delegate experience- The need for the events community to band togetherConnect with Arthur:IG @uRequestLive  @FusionEventsLinkedIn Arthur Kerekeswww.fusion-events.caConnect with Adelaine:Email: 
Every industry is shaped by the quality of its entrepreneurs who disrupt the status quo, inspire admiration and challenge our world to be better. But how do you know if entrepreneurship is truly in your DNA, that you have a future being a visionary and trailblazer? In 2015, a global report found that 66 percent of adults saw entrepreneurship as a good career choice and more than half of the working age population felt they could start a business. But true entrepreneurs are rare.Robin Copernicus is the founder of Vertical Liftoff, the first startup accelerator that helps founders skip investor funding. He's also the author of Minimum Viable Mockup and podcast host of The Six Percent Entrepreneur. Robin's current mission is to help startup founders build an audience and get their first paying customers without relying on pitch decks, business plans, or giving up equity to venture capitalists.Quotes From Episode"The thing about failure is when most founders fail, they will actually give you all different types of excuses... Such as my co-founder left me, or I couldn't raise enough money, or I ran out of money or Google shut my ads account down, or a competitor just stole all my, you know...But the real reason that founders fail is because the founder lost motivation and got bored and quit. Because if the founder did not lose motivation, they wouldn't have given up. The reason why they've lost motivation is because they got into entrepreneurship wanting more freedom, getting out of this corporate job situation but then they realise that they're actually just trapping themselves into a new job.""We don't need to go to investors anymore. So this whole idea of maximising the TAM (Total Addressable Market) and going out for this huge market size, this is  very old-school thinking and this is what they're still teaching in entrepreneurship programs".-Robin CopernicusDon’t miss:- How to identify the natural born traits of entrepreneurs- How a side hustle can split your focus and be your disadvantage- The three types of entrepreneurs and the chemical imbalance that identifies a true type entrepreneur- Why an MBA sets entrepreneurs up for failure- The real reason why most founders fail and how to fix it- How a vertical startup can be the smartest way to launch without needing investorsRobin's recommendations:The Hypomanic Edge by John D GartnerThinking, Fast and Slow by Daniel KahnemanRobin's free 30-minute audio course on going vertical:theverticalmethod.comFree Quiz to see if you are a six percent entrepreneur:visionary.wtfConnect with Robin:www.robincopernicus.comConnect with Adelaine:Email: 
You've probably heard of sick building syndrome. But what if we could make our buildings healthier, improving staff happiness with an impact-to-bottomline outcome and even reverse incidence of chronic illness? It sounds a little too good to be true until we look at the science a little closer.  And it's even more important now in the era of COVID-19.Ken Fong is an award-winning acoustics specialist and a health and wellness coach based in Australia. Passionate about amplifying the impact of people and organisations through public health, he leads the Healthy Buildings & Communities work at Arup Melbourne and is currently leveraging the Healthy Buildings Frameworks for the property sector.  Ken is also part of a COVID-19 task force for The International WELL Building Institute.Quotes From Episode“For a long time, we haven’t paid much attention to how our environment affects our personal health. When the sick building syndrome came to public consciousness, we realised the spaces that we occupy are making us sick around the chemicals being used in construction, the ventilation quality, lack of sunlight, poor acoustic design, or areas that didn’t foster social connections. Healthy buildings are our attempt to make spaces that promote better health in people.”“Wellness is going to be a key theme moving forward in the post COVID-19 recovery phase, especially for the hospitality industry. Apart from all the traditional metrics on shifting customer satisfaction scores, you have to look after your own staff better. And how do you look after them? Provide them with better space, services, and programs that upshift their health, productivity, and happiness.”-Ken FongDon’t miss:- The connection between healthy buildings and public health outcomes - How travel trade and hospitality businesses can benefit from healthy buildings- The “90%” point of view that should matter for health and business - Frameworks of a WELL building standard- Health and wellness as a key marketing differentiator- How our perception of sound affects our productivity- How to incorporate sound mapping and circadian lighting to improve health- Why investing in healthy buildings makes financial senseKen’s recommendations:Healthy Buildings: How Indoor Spaces Drive Performance and ProductivityWELL Certified | International WELL Building InstituteConnect with Ken:LinkedInConnect with Adelaine:Email: 
With more than four million subscribers on YouTube, Ann Reardon has learned a thing or two about how the internet's second biggest search engine works. She's also done a ton of food research and experiments which help us understand the way food works, how non-food elements affect our perception of food and looked at Covid's possible impact on our taste buds.Ann is a certified food scientist, dietician and seasoned online content creator who’s on a mission to inform the public about falsehoods in the food industry. She's also the creator of the YouTube channel How To Cook That with over half a billion views.  During the pandemic, she finally started on a long-awaited request by her fans…a cookbook. How To Cook That: Crazy Sweet Creations, has already shot to the top of Amazon's list. Quotes From Episode"There's actually been properly documented scientific studies where they look at changing different elements of the same meal and how that affects people's perception of it... It goes to show our perceptions of what we see visually plays a big impact into the flavour of what we eat and even things down to the weight of the cutlery."“It’s important to educate, particularly the younger generation coming through, that you can’t believe everything you see. There are so many motivations and if money is a motivator behind it, you can guarantee that with algorithms being the thing that’s promoting or demoting stuff, it’s very easily gamed and truth is not a factor in that game.”-Ann ReardonDon’t miss:- How Ann went from obscurity to a YouTube superstar- What drives her to keep producing video content- Money and aesthetics vs. authenticity- Watching viral videos at your own risk- How genuine content creators deal with the challenges of modern algorithms- How Covid vaccines are affecting taste buds- What can food lovers expect from How To Cook That: Crazy Sweet Creations.Ann Reardon’s cookbook:How To Cook That: Crazy Sweet CreationsConnect with Ann Reardon:Email: business@howtocookthat.netYouTube: with Adelaine:Email:
The events industry has never seen a film like this one. Moments That Matter will be a documentary that aims, for the first time, to tell the story of events tourism from the perspective of the lives that have been impacted at events, for a public that barely even knows about the industry's existence. Shawn Cheng is a  Client Solutions Manager at MCI Group and co-founder of #EventsProfBreakShit. He is also a Certified Meeting Professional (CMP) and Certified Digital Event Strategist (DES) and was named among the “Planners of the Year” by Smart Meetings Magazine in 2019. Anh Nguyen has 15 years' experience in event design, production, and management. Founder of Spark Event Management and Head of Community Engagement at Twine, she heads a network of independent planners collaborating to deliver event experiences. She was named a Meetings Today 2020 Trendsetter for successfully leading 50 event professionals to coordinate the Global Meetings Industry Day (GMID) Goes Virtual initiative. Quotes from Episode“We talk in circles about (why the) events industry is so important, how amazing we are, how much pressure we can handle, and how many amazing moments we create for our clients. (But) this is not about us. This is about the moments we’re creating for the people.”“After every disaster (there) will be a Renaissance era. It’s not just about bouncing back but simply the whole rebuilding process after a disaster will be huge. The pandemic has been a big shock but it did show a lot of potential for the virtual space that the industry, honestly, purposely ignored for years.”-Shawn Cheng"There's lots of things in the industry that in terms of advocacy and awareness, we find operate in a bit of an echo chamber. So we end up as an industry talking to each other a lot about our role and our significance and our impact but it's really kind of within our industry (and) nobody else knows about it...So the idea is to create a more consumer-facing documentary that tells the stories of attendees and their lives and how their lives are impacted when they go to events and following to sort of pinpoint the moments at events that make a difference."-Anh NguyenDon’t miss:- Why there's never been a documentary like ‘Moments That Matter’ - The movement behind the 1001 EventsProfs campaign and Global Events Collective- How both the public and event planners can benefit from the project- The biggest challenges getting this documentary made- A re-assessment of the events industry still dealing with the pandemicFor donations and enquiries, reach out to these channels: with Shawn Cheng:LinkedIn with Anh Nguyen:LinkedIn with Adelaine:Email:
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