TheeDigital’s GrowthCast

Tired of waiting on a developer every time your website needs a small update? In this episode of TheeDigital's GrowthCast, we're sharing our September WordPress Basics training, led by Keri Rosemond, VP of Operations at TheeDigital.Keri brings about 15 years of WordPress experience and years of running our support department. She walks through how to confidently manage your own website, step by step.In this episode:Logging in and navigating the WordPress dashboardEditing existing pages and creating new onesPages vs. posts, and why blogging matters for SEOImage optimization: file size, dimensions, file names, and alt textManaging menus and finding content hidden in widgetsAdding users, assigning roles, and setting strong passwordsADA compliance and why accessibility applies to websitesPrivacy laws, privacy policies, and cookie consentWebsite maintenance: backups, updates, and server healthWhether you're a business owner, marketing manager, or the person who got handed the website login, this episode will help you keep your site fast, secure, and working for your business.Join our next free monthly training on WordPress, SEO, WooCommerce, or HubSpot: https://www.theedigital.com/about/eventsLearn more about TheeDigital: https://www.theedigital.com

This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren Clay from The Digital discuss practical strategies for businesses of all sizes to leverage AI for better engagement and results.Key Topics- The death of static websites and the rise of AI personalization- How AI enables real-time, personalized visitor experiences- Practical steps for implementing AI personalization without coding- Key metrics impacted by personalization: conversion rate, AOV, revenue per session- Common mistakes in website optimization and how to avoid them- The role of AI in scaling personalization for large product catalogsSound Bites- The static website is dead.- AI reads signals in real time to personalize experiences.- Personalization lifts revenue per session by 8 to 25 percent.Chapters00:00 Introduction to AI Personalization and Its Impact02:12 Why Static Websites Are Dead in the Age of AI04:12 Visitor Expectations for Personalized Experiences10:00 How AI Personalization Works Behind the Scenes13:00 Top Personalization Tactics That Move the Needle15:05 The Human Role in AI-Driven Marketing17:18 Integrating Personalization into Website Strategy22:51 Key Metrics for Measuring Personalization Success24:56 Common Mistakes in Conversion Optimization33:19 Getting Started with AI Personalization for Your Business#aipersonalization #conversionrateoptimisation #websiteredesign #digitalmarketing

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.