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The Orbit Shift Podcast

Author: Freshworks Inc.

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Practical insights from founders, investors, and experts to help scale your startup. Powered by Freshworks for Startups.
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In a world flooded with content, how do you stand out as a digital media company? How do you then build this community up to 90 million readers? How do you grow profitably? The answer has a lot to do with community. And of course, content and commerce. In the first episode of our second season Dhimant Parekh, Founder of the Indian digital-media platform ‘The Better India’ talks to us about how he married content, commerce, and community to build his company. He talks about⚡️ His early journey and the inspiration to build The Better India⚡️ What he looks for in early-stage hiring⚡️ Cracking his first corporate client⚡️ Starting The Better Home and scaling the business⚡️ How founders should manage personal finances⚡️ His lessons from fund-raising   Listen in.Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.About the GuestDhimant Parekh is an impact entrepreneur. He built and grew The Better India, a social and environmental impact focused digital platform with a reader base of 90 million. He then built India’s first e-commerce marketplace for sustainable products to connect MSME’s to conscious customers. Most recently he launched India’s only DTC subscription box of sustainable products called ‘The Better Home’. Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
This week we bring you a special episode that's all about hiring for startups. It's the last episode of this year and we've been busy lining up guests for the next season. In the last four months, we've had 16 guests on the show and we asked many of them about how they look at hiring. This episode features Cal Henderson, the co-founder of Slack, investor and advisor Elad Gil, Rahul Chari, the co-founder of India's largest payments company, Tyler Sloat, the Chief Financial Officer of Freshworks, Yamini Bhat, the co-founder of Vymo, Jose Morales, the Chief Revenue Officer of Freshworks and a few others. We talked about hiring engineering talent, product managers, sales leaders, chief financial officer, and so on. If you enjoyed listening to this episode, leave us a rating on Apple Podcasts. Or share this on social media, send it to your friends. We'd also love for you to check out the Freshworks for Startups program, where we give out $10,000 worth of free credits to startups that are looking to engage with their customers better. We also have white-glove onboarding, mentorship, and resources for startups that are part of the program. Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
A few weeks ago when we recorded this podcast, Aditya Kothari's startup was at 25 million users. Now it's at 42 million. That's the speed at which Chingari, the short video app is growing. In this episode of The Orbit Shift Podcast, Aditya talks to us about the startups that didn't grow and failed, raising funds, and how they're scaling Chingari. Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestAditya Kothari, has been an active entrepreneur for the last 11 years, with ventures in customised events, e-commerce, and visitor management. He has also been proactively involved in other startup stories like Bounce, Getlinks (a Thailand based recruitment venture), and Rapidbox. He is currently the Co-Founder of Chingari an Indian video-sharing app. Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
When Yamini Bhat was a consultant at McKinsey & Company she helped companies transform their sales process. It was here that she saw salespeople were using CRMs merely as a customer database and not making the most use of them. This led to a gap in companies knowing what led to results and what didn’t. This is where her idea of starting Vymo a personal sales assistant that sits on top of the CRM came from. Vymo now helps 60+ enterprise customers and 125,000 sales reps crush their targets! In our latest episode, the SaaS founder speaks to us about⚡️How she achieved product-market-fit⚡️Hiring her first employee and how she sets up her team to compliment founder skills⚡️Achieving success marketing at events and bouncing back from COVID ⚡️Managing customer churn through customer success ⚡️Empowering senior leaders and setting up rules of governance⚡️Her fund-raising journey ⚡️The power of saying no and not counting certain wins as momentum         Listen In. Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestYamini is the Co-Founder and CEO of Vymo, which offers a Sales Excellence Cloud that is used by leading Financial Institutions across the World. She was, previously, Engagement Manager at McKinsey & Company, where she specialized in Marketing Strategy and Sales & Distribution. Yamini is a recognized thought leader in Digital Transformation and is passionate about data-driven growth.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian 
Our latest episode is a fireside chat between Armando Mann, Chief Business Officer at Hopin and Elad Gil,  entrepreneur, investor and author. Elad walks us through how he sees companies coming out of the pandemic, the offensive and defensive moves a startup can take to protect themselves from uncertainties that arise during a pandemic, how companies can leverage the pandemic to recruit the best talent, explore new opportunities in mergers and acquisitions and go after enterprise clients. The future of remote work, the urgent needs and problems startups are not addressing, what new technology Elad is most excited about and much more.   Listen in.Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestElad Gil is an entrepreneur, operating executive, and investor or advisor to private companies such as Airbnb, Coinbase, Checkr, Gusto, Instacart, OpenDoor, Pinterest, Square, Stripe and Wish. He is co-founder and chairman at Color Genomics and its former CEO. Previously, Gil was VP of corporate strategy at Twitter after it acquired his firm Mixer Labs, and he was Google’s original product manager for Google Mobile Maps.About the HostArmando Mann is Chief Business Officer at Hopin, the leading platform for virtual events where you can host a 50 person meetup or a 50,000 person conference. He is also a global investor in SaaS startups such as Carta, Blend, and Freshworks. Armando launched and led go to market for Dropbox for Business. Before that, he built the sales teams for various Google emerging businesses, including Google Offers and AdWords Express. Armando holds an Industrial Engineering degree from ITBA and a Master in Business Administration from the Harvard Business School, where he graduated as a Baker Scholar.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian 
Intuition, analytics, and research are the three pillars that you should rely on when you make a product decision according to product leader Ravi Mehta. We had a chance to sit down and go in-depth with Ravi Mehta, former chief product officer at Tinder, and several other top tech companies including Facebook and Microsoft. In this conversation, we talk about his journey as a product manager, his learnings from his days at Facebook, TripAdvisor, and later Tinder. We also took on questions like:⚡️ What's the right time for a startup to hire a product manager?⚡️What do peak product managers look like? ⚡️How do you build products for Gen Z? ⚡️Making startups antifragile. ...And much more. Listen in. Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestRavi Mehta is a consumer tech leader who has built and scaled consumer tech products that have impacted millions of people’s lives and scaled teams to meet the challenge. Most recently, he was the Chief Product Officer at Tinder, he has previously held product roles at Facebook, TripAdvisor, and Microsoft Xbox.Sign up for regular updates from The Orbit Shift Podcast.Subscribe to Ravi Mehta’s Newsletter The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
As a startup founder, you must have gone through your fair share of sales playbooks, all claiming that they contain the ‘secret sauce’ to generate more leads and close more deals. This episode with sales leader Jose Morales is not that. In this episode, we explore the nuances of building a modern sales team —  when to build one, how to build one, and how to set it up for success.“Your customer looks at your sales rep as a trusted advisor. Someone that really understands their needs,” says Jose, the chief revenue officer at Freshworks. Jose, who comes with an extensive track record of sales across the spectrum of startups — from the small company to the global giant — also covers how to scale modern sales teams, his sales philosophy, and several other questions that will help startups build an efficient sales organization.Listen in. Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestJose Morales is the Chief Revenue Officer at Freshworks. He joined Freshworks from Atlassian, where he spent the last 10 years leading the field operations organization which included direct sales, partner programs, services, and other key GTM functions. The organization included teams supporting and driving the self-serve business to field sales organizations closing seven-figure deals in the global 2000. Jose joined Atlassian when they were less than  $100M in revenue and helped grow them to over $1.8B in annual run rate. During that time he built teams in many countries including the US, the Netherlands, France, Germany, Japan, and the Philippines. Prior to Atlassian, he held other go-to-market roles with leading Silicon Valley software companies.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Startups that have a subscription model are valued a lot more than startups that have to repeatedly sell to their customers. This is why publicly-listed Netflix or privately held Notion, and many others are valued at a premium. Even traditional businesses have started to see this trend and are now building their own subscription businesses. But what is it that makes them successful? Why do they tend to do better than traditional companies? In this episode of The Orbit Shift Podcast, we bring you a conversation with Robbie Kellman Baxter, one of the most prominent thinkers in the field of the membership economy. Robbie, whose clients include companies like Netflix, Fitbit, Microsoft, and several others, talks to us about how startups should go about designing their membership models to unlock value for customers and shareholders. We spoke to Robbie about⚡️ how a startup can discover their forever promise ⚡️  how a company can pivot to a subscription model by identifying their forever promise ⚡️ how startups can manage churn without hiding the cancel button ⚡️ the importance of a customer success team ⚡️ why more and more companies are shifting to a membership model ⚡️ how a membership model benefits the company and how it benefits the consumer Listen in.Get $10,000 free credits to use Freshworks products by joining the Freshworks for Startups program. Click here to check eligibility. About the Guest Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm. She is also the author of The Membership Economy and The Forever Transaction and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports.  She has been focused on subscription and growth strategies for the past decade.  Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB and graduated with honours from Harvard College.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Robbie Kellman Baxter Official Site. Additional Goodies for our listeners from Robbie. Listen to Robbie’s Podcast Subscription Stories: True Tales from the TrenchesBuy The Forever Transaction book by Robbie Kellman BaxterBuy Membership Economy book by Robbie Kellman BaxterFree Download of a chapter from The Forever Transaction by Robbie Kellman BaxterHost and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian 
Twenty years ago, Cal Henderson was working in London while Stewart Butterfield was making a game called Game Neverending. Henderson, a big fan of the game, broke into the email server to join the internal mailing list of Butterfield’s 4 person company. Eventually, Cal convinced Butterfield to hire him.  The game was not going anywhere, so they started focusing on a side project which eventually became Flickr and eventually sold to Yahoo in 2005. The two founders went back to building another gaming company called Glitch. That didn’t do well either. Another side project, that helped Glitch manage their remote teams now became the core product. They called it Slack. And the rest is history.  Today Slack has a market cap of almost $15 billion. In the quarter ended April 2020, it pulled in over $200 million in revenues, growing at 49% compared to the year-ago quarter, with a gross margin of 87.3% and a stellar net retention rate of 132%.This episode of The Orbit Shift Podcast brings you a fireside chat between Cal Henderson and Girish Mathrubootham. The two talked about Achieving Product-market fitConvincing others to use SlackGrowing beyond the original product-market fitThe #2 reason why startups failSuccess comes from failureGiving away your lego blocks Go from sprinting to running a marathonStress and the role of leaders Succeeding in the post-Covid worldThis episode was originally recorded as part of the AgainstAllOdds startup summit conducted by Freshworks for Startups. Get $10,000 free credits to use Freshworks products by joining the Freshworks for Startups program. Click here to check eligibility. About the GuestCal Henderson is the co-founder and CTO of Slack. Previously, Cal built and led the engineering teams at Flickr, until its acquisition by Yahoo. An experienced technology leader and a popular speaker on engineering scalability, he authored the best-selling O’Reilly Media book Building Scalable Websites. Cal was also a pioneer in the use of web APIs and created the basis for OAuth and oEmbed, now used by YouTube, Twitter and many others. He has a Bachelor of Computer Science and has received an Honorary Doctorate from Birmingham City University. He now resides in San Francisco.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian
On Monday, payments startup PhonePe said that it has crossed 250 million registered users with over 100 million monthly active users. The Bengaluru headquartered startup became one of India's biggest payments startup in a short span of six years. PhonePe's co-founder and chief technology officer Rahul Chari spoke to Vinod Chandramouli of Freshworks about how the company stays focused and sticks to the mission even when there are distractions. Chari, who was earlier a top engineering leader at Flipkart, also talks about the lessons from his career. He also discussed⚡️ How startups can bounce back from the Covid-19 pandemic and settle tech debt⚡️The biggest learnings from his career            - Compressing learning cycles            - Lessons from Flipkart’s first ‘Big Billion Day Sale’             - Continuous platformisation to avoid growth hack hell⚡️The next phase of growth at PhonePe⚡️ Balancing agility and compliance using a core system and peripheral system modelThis episode was originally recorded as part of the AgainstAllOdds startup summit conducted by Freshworks for Startups. Get $10,000 free credits to use Freshworks products by joining the Freshworks for Startups program. Click here to check eligibility. About the Guest Rahul is the co-founder and CTO at PhonePe. He is a serial entrepreneur in the consumer internet space and has built PhonePe into one of India’s fastest-growing and largest fintech companies. He comes with over two decades of experience in consumer internet and enterprise software space. He has strong experience in building world-class tech platforms for web-scale, continuously scaling systems to deal with hyper-growth and evolving the processes and practices to meet the demands of a fast-growing organization.Sign up for regular updates from The Orbit Shift Podcast.The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
As the engineering leader at Freshworks, STS Prasad plays an integral role in the development of the Freshworks suite of products. In the latest episode of the podcast, we talk to him about engineering at startups. We covered⚡️How founders should go about hiring engineers for their teams⚡️ What should the role of the early engineer at startups be⚡️ How to identify the right tech co-founder⚡️ How Freshworks remains an eternal startup using the 'Freshwave Model'⚡️ Retaining the startup culture even as you scale Enjoy the show! About the GuestSTS Prasad has been an entrepreneur, a top engineer who transitioned to manage several engineering teams, and one of the most successful engineering leaders at Freshworks. After graduating from IIT- Madras and acquiring his masters degree in computer science from the University of Wisconsin, he started his career at HCL, became a chief architect of Junglee (acquired by Amazon), and later he headed up Walmart Labs.  STS Prasad also served as the CTO of Aventeon, a mobile enterprise solution startup that he founded. He is currently the SVP of Engineering at Freshworks Inc. Sign up for regular updates from The Orbit Shift PodcastRegister as part of the Freshworks for Startups ProgrammeThe Orbit Shift Podcast is powered by Freshworks Inc., a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Our latest guest is Ranjeet Pratap Singh the co-founder and CEO on Indian language storytelling platform Pratilipi. Ranjeet walks us through how frustrated by the lack of access to Hindi literature he built Pratilipi, much before the concept of Next Billion Users became mainstream. He talks to us about how he built his team and scaled the platform to over 20 million monthly users, the lessons he learnt from raising funds and his future strategies to monetize his platform.  About the GuestRanjeet Pratap Singh is the co-founder and CEO of Indian language storytelling platform Pratilipi. Pratilipi has over 2.5 million stories published by more than 240,000 writers in 12 languages and over 20 million Monthly Active Users. Sign up for regular updates from The Orbit Shift Podcast.Register as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
As a new immigrant Gopi Rangan’s American Dream was nearly cut short by a car accident. Fortunately for the ace investor, he was insured, shielding him from the financial burden he would have to undergo. This incident is ingrained into Gopi as the founding partner of Sure Ventures where he invests in insuretech companies. On this episode of The Orbit Shift Podcast Gopi talks to us about who he invests in and how he identifies these ‘agents of change’, what he looks for in pitch decks, why he loves typos in pitch decks, when a startup founder should look to raise capital from institutional investors, how founders can create great teams and when they should hire lovable fools and when they should hire the competent jerks.About the GuestGopi Rangan is the Founding Partner at Sure Ventures, an early-stage venture capital firm based in the Silicon Valley. He invests with the mission to enable peace of mind for all. His main areas of focus are seed-stage startups in the insurance, ageing care, mental health, wealth management, and related sectors in the United States. He is also an Adjunct Professor of Entrepreneurship at INSEAD.Sign up for regular updates from The Orbit Shift Podcast.Listen to The Sure Shot Entrepreneur Podcast by Gopi RanganRegister as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Continuing our series of talks from our recently concluded AgainstAllOdds startup summit we have with us, Shellye Archambeau. In this episode, Shellye talks to Preethy Padmanabhan of Freshworks, on her journey to become one of Silicon Valley’s first female African American CEOs and recounts how she transformed MetricStream from being a Silicon Valley ‘problem child’ to a sustainable multi-million dollar business. She talks about how founders can balance short-term interests and long-term desire to build sustainable companies, how they can bring in more diversity and inclusivity to their businesses, and what the business can gain from this, the dangers of falling in love with your product, and much more.  About the GuestShellye Archambeau is one of Silicon Valley's first female African American CEOs. Formerly an executive at IBM and CMO at two public companies, Archambeau was recruited to be the CEO of a then-struggling Silicon Valley startup, which is now MetricStream, a recognized global leader in governance, risk, and compliance software solutions. She currently serves as a Fortune 500 board member and holds board seats at Verizon, Nordstrom, Roper Technologies, and Okta. Her debut book, Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms will be launched on October 6, 2020, with Grand Central Publishing.Preethy Padmanabhan is the Head of Platform Product Marketing at Freshworks. Prior to joining Freshworks, Preethy was the VP of Marketing at Panzura. She is also an angel investment partner with SV2, Portfolia, and a Board Member for CortexBCI. She served in various non-profit boards focused on economic empowerment, women, children, and education. She also held positions in marketing, sales, and engineering across Nutanix, Dell, and Cisco. Sign up for regular updates from The Orbit Shift Podcast.Shellye Archambeau Official WebsiteBuy Unapologetically Ambitious by Shellye ArchambeauRegister as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
‘’Revenue is vanity, profit is sanity, but cash is king’’ is the mantra that Alex Theuma repeats to us when quizzed about some of the learnings he has had as the founder of SaaStock — one of the largest SaaS conferences in the world. Join us for another episode as Alex talks to us about why building a community is important for startups. In this episode, he also walks us through his career and how he grew a SaaS blog meet-up into the global conference SaaStock, some of the mistakes and learnings he made in his career, how to build a community and the big trends that he anticipates in the future for the SaaS industry. About the GuestAlex Theuma is the Founder & CEO of SaaStock a conference to help SaaS companies get traction, grow, and scale. Alex launched the conference in 2016, building on the popularity of his blog and podcast for SaaS founders and initial SaaS meetups in Dublin, London, and Berlin.Sign up for regular updates from The Orbit Shift PodcastRegister as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Today we have a special episode for you. As part of AgainstAllOdds, our startup summit, we had the chance to sit down with Virginia Sharma, Vice President of Brand Solutions at JioSaavn, the largest streaming platform for South Asian music and audio entertainment. Ms Sharma walked us through the founding and development of the Saavn app, how they combine data and art to make decisions at Saavn, her forecast for podcasts, the value of “edutainment” and the reason why AR Rahman collaborated with U2 shortly before the bands’ debut performance in India.      About the GuestVirginia Sharma is the Vice President of Brand Solution at JioSaavn, the largest streaming platform for South Asian music and audio entertainment. She spearheads the company’s global digital ad monetization efforts across platforms and is responsible for driving adoption to JioSaavn’s advertising solutions for brands. Having worked in the U.S., Singapore, Japan and India, Virginia brings a global perspective to the digital entertainment company. Virginia has over 20 years of experience in leading marketing and sales teams. Sign up for regular updates from The Orbit Shift PodcastRegister as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Used to be that we subscribed to newspapers, magazines and gym memberships. But these days, every business is trying to become a subscription service. Movies, music, transportation, groceries, fashion, lawn maintenance and the list of subscription businesses in our lives go on. Why is that? What is it about the subscription economy that makes it a superior business model? And what are the nuances of building a subscription business? In today’s episode Tyler Sloat, the chief financial officer at Freshworks Inc decodes the subscription model for us. We also dive deep into the business of software as a services model. As the former CFO at Zuora, a pioneering enterprise software company that manages subscription payments for businesses, Sloat is an expert on the subject. Tune in as he breaks down the building blocks of a subscription-based company, the metrics that you need to keep track of as a startup founder, the importance of the Rule of 40 and the role of the CFO in a startup. If you’re a part of a SaaS organization or a business that relies on monthly recurring payments we promise you that this is an episode that you do not want to miss out on. About the GuestTyler Sloat has more than twenty-five years of experience in finance and operations roles for SaaS, software and hardware technology companies varying in size from start-up to Fortune 500. Sloat served as Chief Financial Officer at Zuora Inc. for nearly 10 years, guiding the subscription payments leader from start-up through a successful public listing and subsequent quarters as a public company. In that role, he helped the company grow annual recurring revenue ~20x, raised over $200 mn in capital and at times managed all G&A, commercial sales, technical operations and sales operations. Before Zuora Sloat was the Chief Financial Officer for Obopay, where he was integral in raising well over $100M in investment and strategic capital, forming global commercial relationships with the likes of Nokia, MasterCard and Societe Generale, and deploying Obopay's mobile payment service in four countries spanning three continents. Tyler joined Freshworks as CFO in 2020. At Freshworks, Tyler’s role involves maintaining sustainable growth across its customer segments and overseeing all the Accounting, Finance, Legal and IT functions.  Sign up for regular updates from The Orbit Shift Podcast.Register as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
On this episode of The Orbit Shift Podcast, we sit down with Alex Lazarow, venture capitalist and author of Out-Innovate: How Global Entrepreneurs from Delhi to Detroit Are Rewriting the Rules of Silicon Valley. Mr Lazarow walks us through how startups outside Silicon Valley in what he calls ‘the frontier’ are innovating, what they are doing differently and what other startups from Silicon Valley and beyond can learn from these frontier companies; he tells us why founders should aspire to make their businesses more ‘camels like’ and not like unicorns, how to create A-teams, his long term and midterm forecasts for venture capital during the Covid-19 pandemic and much more.About the GuestAlexandre Lazarow has worked at the intersection of investing, innovation, and economic development across the public, private, and social sectors for more than a decade. He is a venture capitalist with Cathay Innovation, a global investment firm, with over $3 billion in assets, and offices across the world. He is also an Adjunct Professor with the Middlebury Institute for International Studies MBA program, where he teaches entrepreneurship.Previously, Alex worked with Omidyar Network, a global early-stage investing platform that has invested over a billion dollars in hundreds of startups. Sign up for regular updates from The Orbit Shift Podcast.Alexandre Lazarow Official WebsiteBuy Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley on Harvard Book Review Official WebsiteRegister as part of the Freshworks for Startups Programme The Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
Anthony Rose is a serial disrupter. He first disrupted file sharing with his application Kazaa. He then disrupted streaming with the launch of the BBC iPlayer.And he is now looking to disrupt the legal industry with his legal tech platform SeedLegals. We spoke to the entrepreneur about the road he took to achieve product-market fit, how cash strapped early-stage entrepreneurs can persuade talent to join them, the biggest learnings of his career, how founders can integrate customer feedback to their company and his marketing strategies. Listen in.  Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.About the GuestAnthony Rose is the Founder & CEO of SeedLegals, a new legal tech platform that lets startups and investors complete the legal work needed to build, grow and fund their business, at a fraction of the cost of using a law firm. Previously, Anthony co-founded Beamly, a social and content network for television, which was acquired by Coty in 2015. Known as “The man behind BBC iPlayer”, Anthony ran the iPlayer and other BBC services from 2007 to 2010, taking the iPlayer from pre-launch to major success story. Anthony’s patent portfolio includes patents for distributed online rewards, content discovery and interactive television.Sign up for regular updates from The Orbit Shift PodcastThe Orbit Shift Podcast is Powered by Freshworks Inc. a global SaaS company headquartered in San Mateo, California. If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts. Host and Producer - Jayadevan PKAssistant Producer - Shashwath JAudio Engineer - Rajesh Subramanian  
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