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Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Use Analytics To Increase Your ROIDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.Beyond The Episode Gems:Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
iDigress is nominated for a Webby award!  In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:You can cast your vote for iDigress here: wbby.co/pod-creativityBeyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Many of you are making noise but not saying what your ideal audience wants to hear.You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comLearn more and join the Social Media Pulse Community for freeDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
We made it to Episode 50!In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. FisherGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comWatch Phil's full live stream interview with me: Sales & Marketing  Processes DebunkedListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Kevin LauGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comKieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARRKieran Flanagan's newsletter: KieranFlanagan.ioListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGillSee the Top 80 Marketing Podcats by FeedSpotGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comHear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse hereWatch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube hereYou can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business hereFedEx 2022 Small Business Grant Contest:Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.The three things are awareness, accountability, and action.This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  I ask that you listen with an open mind with the intent to understand.This is episode 46.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.com#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.Please don't forget to leave a review of this podcast if it has brought you value for you and your business!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comListen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
If you are trying to market and sell something, you are in the behavioral science business.Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.This episode will breakdown:What is behavioral science and why should I careHow can a business incorporate behavioral science, economics, and psychology to better performance and resultsHow to use the E.A.S.T. framework to be on top of mind with customersHow understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behaviorThe three ways to incorporate behavioral economics to optimize business operationsBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtMore information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.comListen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtWatch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTubeListen to Ep 42 on how to negotiate and position your business when it comes to sales.Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
Do you charge by the hour or by the project?Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?Honestly, are you making the money, getting the business, generating the leads and opportunities you want?If you hesitated or your answer is no, it might be time to sincerely change some things.In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtHear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
Do you believe you can achieve a level of growth you've never seen?To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.But you have to elevate your growth mindset in order to reach that higher level of growth and success.This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently."The potential within us is limitless - we usually create our own limits." — Dr. John C. MaxwellBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy  
Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.Beyond The Episode Gems:Book referenced: Six Second Stories by B. Rain BennettFree tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy  
I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?Which one would you consider yourself? Jack of many trades or master of one?But my real question to you is, have you heard the full quote?In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.In today's episode, I'm going to reference this study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
If a client says yes and signs but reneges...If a client says yes but ghosts you...If a client says no...Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!This is episode 36, #KeepKnocking#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 
Comments (1)

Aalon Townsend

I freakin LOVE the iDigress podcast. I never miss an episode! It's truly changed my mindset, so if you're looking to level up... you're in the right place! Definitely worth the listen!

Jul 8th
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