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While Greg gets his bearings after weeks of travel, we revisit another of our most popular episodes. Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome.  Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24!  Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under its umbrella. In this episode, Simon explains how building a strong network of mentors and fellow entrepreneurs helped him accelerate his success, and why maintaining good relationships with suppliers is key. According to Simon, “If you want to grow your content site, build good relationships with your affiliate managers. They are humans and they are in the business of relationships. Talk, help each other, and you’ll see your business grow.” Simon gives us insights into his entrepreneurial journey, including what inspired him to move from Denmark to Chaing Mai, the epicenter of SEO, when he was just 19. He walks us through the hard work and sacrifice that helped him achieve success, and why he chose to hone in on the pet niche when building out his portfolio. Speaking of his portfolio, Simon also discusses how he transitioned from building sites into buying them, what he looks for in new business acquisitions, and the benefits of consolidating multiple small websites into one big site. He also explains why he made the jump into eCommerce through his latest acquisition, Hepper, and reveals how he grew Hepper from 100 visitors per day to 40.000 readers per day.  If you want to know how to make the leap from owning one business to owning several, this episode is the perfect place to start! Topics Discussed in this episode: Simon walks us through his experience entering the world of online business (02:14) Why Simon decided to build a portfolio of businesses in the pet niche (12:14) How Simon transitioned from owning one business to running several (14:17) The benefits of running eCommerce and content site businesses in synergy (16:36) What qualities Simon looks for in a new business acquisition (18:46) How Simon adapted to running an eCommerce business alongside his content sites (23:53) How Simon grew the traffic on his eCommerce site from 100 daily visitors to 40,0000 (27:11) The key to successfully running multiple businesses simultaneously (31:22) Simon’s advice to entrepreneurs looking to replicate his success (32:04) Simon reveals what’s next, and his plans for growing his businesses further (37:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Pangolia Hepper Ahrefs Sit back, grab a coffee, and learn how to grow one content site into a powerful portfolio of online businesses. 
Greg has spent the last few weeks traveling around the US attending several conferences, so he was unable to record a new episode this week. Instead, we'll be revising one of our favorite episodes where Sarah chatted to Codie Sanchez about how to build wealth the unconventional way.  On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses. Buying unconventional businesses is contrarian investor Codie Sanchez’s bread and butter. Codie has acquired a personal empire of cash-flowing assets across multiple business models. She teaches investors how to do the same as the founder of Contrarian Thinking, an educational resource where investors and entrepreneurs can learn about how to create an ocean of wealth through different income streams. In this episode, Codie explains why buying businesses is a great way to fast-track your way to financial freedom. She walks us through the first steps to diversifying your income through online business acquisitions and the common mistakes many entrepreneurs make when trying to achieve financial independence. According to Codie, “The number one reason people don't achieve financial freedom is they do not spend the time thinking about it, they do not spend the time learning about it, and then they do not spend the time taking action on it.” Codie also discusses the philosophy behind being a contrarian investor, and how to effectively manage a portfolio of businesses.  If you’re looking for ways to kickstart your journey to financial independence, you don’t want to miss a minute of this episode! Topics Discussed in this episode: What it means to be a contrarian investor (02:07) Why business ownership is a great way to achieve financial freedom (05:20) The first steps to achieving financial freedom through business ownership (09:53) The benefits of diversifying asset classes (14:48) Managing time and leadership across multiple income streams (19:53) Common mistakes investors make on their journey to financial freedom (22:08) Out of date investment advice that investors should be wary of (26:09) Current trends that are driving the investment industry (29:34) The lessons Codie has learned throughout her career (35:36) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Contrarian Thinking newsletter Contrarian Cashflow Unconventional Acquisitions business buying course Mint Sit back, grab a coffee, and learn how to diversify your income streams through purchasing unconventional businesses!
Building and acquiring websites is a great way to make money online. But growing these sites can be a slow process if you don’t know which levers to pull to improve your traffic and conversions.  Luckily for Zach Zorn, he quickly figured out which key areas to focus on - a discovery that lead to a 60% ROI on his website in under six months! After making a successful exit from that site, he decided to share his online business knowledge with the world.  Zach is the owner of Money Nomad, a website that provides digital entrepreneurs with tips and strategies on how to grow their businesses. Money Nomad also collaborated with Empire Flippers to open up an online business marketplace selling businesses that fall below our minimum valuation threshold.  In this episode, Zach joins us to discuss the origins of Money Nomad and how it evolved from a simple content site into a fully-fledged marketplace.  We dive into the techniques and frameworks Zach uses to grow his website portfolio, including making the best use of different monetization methods, and optimizing the website’s CRO to maximize profits. According to Zach, “When it comes to content sites, making sure you have the correct affiliate offerings and creating call-to-action buttons are quick wins that buyers can take advantage of. Literally adding blue, red, or green buttons that tell people what you want them to do really helps with conversions. If possible, you should also update your theme to a faster, cleaner theme.” Zach also walks us through his acquisition strategy, his experiences using the Empire Flippers marketplace, and the pros and cons of buying businesses privately vs through a broker. Whether you’re shopping around for your first website acquisition, or you’re an experienced content site owner, this episode is jam-packed full of valuable information that can help you accelerate your website’s growth. Topics Discussed in This Episode: Zach explains how he became involved with the online business industry (02:37) What attracted Zach to the first content site he bought from Empire Flippers (07:52) How Zach got a 60% ROI from his website in less than 6 months (09:56) The techniques and frameworks Zach uses to grow his portfolio of websites (16:22) The pros and cons of buying businesses privately vs through a broker (23:00) The evolution of the Money Nomad website and marketplace (26:40) The Money Nomad marketplace commission structure (32:07) The online business trends Zach foresees in the near future (35:05) Zach’s goals and vision for the future of Money Nomad (39:38) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Money Nomad Ahrefs Surfer SEO Short Pixel Rank Math Link Whisper Sit back, grab a coffee, and discover a few simple tips and tricks to increase your website’s traffic and conversions.
Sometimes, it’s an entrepreneur's ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference.  Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21.  But Lauren didn’t stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries.  This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights.  In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren, “As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.” Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School. Topics Discussed in This Episode: How Lauren helps people detach their personal brand from their business (05:06) Lauren walks us through her origin story as an entrepreneur (07:55) Hiring people who compliment your weaknesses (13:48) How systemization can benefit entrepreneurs (15:10) The right time to implement systemization in your business’s lifecycle (18:03) The V.I.L.E. system Lauren uses to prioritize tasks (24:33) The bad advice Lauren has heard floating around the industry (29:41) How Lauren plans to diversify her income streams moving forward (39:35) How Lauren avoids shiny object syndrome when acquiring businesses (44:05) Why Lauren decided to exclude investors from her own business (50:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Impact School Notion Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.
Some entrepreneurs are gifted with a talent for taking run-of-the-mill businesses to new heights and turning them into stable, cash-flowing assets.  Empire Flippers Capital offers a unique opportunity to these talented entrepreneurs - the chance to operate and grow businesses to generate profit for themselves and investors while EFC takes care of the behind-the-scenes logistics.   Mohit Tater was one of the first entrepreneurs to qualify for this opportunity. Mohit is the Founder & CEO of BlackBook Investments, a successful private equity firm that specializes in website investing. He has also been an operator for EF Capital for two investment rounds.  In this episode, we take a peek behind the curtain as Mohit sheds some light on his experiences as an EFC operator.  We discuss what drew Mohit to this opportunity, his acquisition strategy when building his EFC portfolio, and how his portfolio has performed over the last two investment rounds. Mohit walks us through the various tools and resources that EFC operators have at their disposal and shares the productivity hacks he uses to stay on top of his game as he juggles being a business owner and an operator for EF Capital. Lastly, Mohits reveals some of the sure-fire tactics he uses to boost content site revenue. According to Mohit, “When it comes to scaling content sites, the best-hidden growth opportunities often lie in plain sight. Focus on conversion rate optimization. It’s helped us get up to 80% more revenue from the same amount of traffic.” Join us for a behind-the-scenes look at how EF Capital generates profits for its investors. If you’re inspired by Mohit’s story and would like to become an operator yourself, check out the operator interest form in the links below. Topics Discussed in This Episode: Mohit shares how he became involved with online businesses (04:04) What led Mohit to become an EF Capital operator (14:53) How EF Capital operators are compensated (18:15) How raising funds differs for a Mohit’s personal business vs EF Capital (20:20) The productivity hacks Mohit uses to effectively manage his portfolio of businesses (23:50) Mohit shares insights on the type of business he operates for EF Capital (26:23) The qualities Mohit looks for in a website acquisition (29:07) How Mohit’s EF Capital portfolio has performed under his management (37:50) The milestones Mohit wants to reach as an EFC operator (42:34) Mohit’s advice to entrepreneurs looking to become operators (44:56) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Empire Flippers Capital EF Capital Operator Interest form Blackbook Investments Rich Dad Poor Dad The 4-Hour Work Week Ahrefs Surfer Copyscape Grammarly Sit back, grab a coffee, and take a behind-the-scenes look at what it’s like to be an Empire Flippers Capital operator.
The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows.  You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg's top takeaways includes, “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.” Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry. Topics Discussed in This Episode: Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07) Lesson 2: Learning to Love Risk to Create Wealth (10:30) Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07) Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33) Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43) Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45) Lesson 7: Persistence Through Adversarial Wins (44:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Jobs to be Done Framework Featured Guests: Kevin Espiritu (Ep #87) Matt Diggity (Ep #23) Sushee Nzeutem (Ep #59) John Hefter (Ep #19) Emma Shermer Tamir (Ep #49) Doron Wolffberg (Ep #41) Perrin Carrell (Ep #79) Alexis Grant (Ep #84) Chelsea Cohen (Ep #42) Fabricio Miranda (Ep #91) Chelsea Jones and Rachel Saul (Ep #74) Nicole Baqcai (Ep #55) Ben Donovan (Ep #71) Bill Szabrak (Ep #6) Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.
As you grow your Amazon FBA business, so too should you scale your fulfillment.  Employing a 3PL service opens up a wealth of opportunities and helps shield your business from Amazon inventory limits, stockout penalties, and supply chain delays.  But not all 3PLs are created equal, so how do you find the right 3PL to suit your business’s unique needs? Few people are better qualified to answer this question than Taylor Smits. Taylor is an Amazon seller and the Co-founder of My FBA Prep, a SaaS-based 3PL service that helps eCommerce brands scale their operations by streamlining logistics and fulfillment. In this episode, we dissect the eCommerce supply chain. Taylor explains the different fulfillment options available to FBA sellers and the common pain points sellers encounter when prepping, packing, and shipping their inventory to Amazon warehouses.   We discuss the many benefits of outsourcing fulfillment and outline the important questions sellers should ask when choosing a 3PL. According to Taylor,  “As an Amazon seller, the biggest question to ask a 3PL service is “What’s the turnaround time for getting inventory prepped and into Amazon warehouses.” That time period is going to directly affect your cash flow cycle. It’s also important to ask if they have experience working with businesses similar to yours so that you know they can meet your expectations.” This interview will provide you with the information you need to break free of your fulfillment restrictions and watch your FBA business thrive! Topics Discussed in This Episode: Taylor’s entrepreneurial journey and how he founded My FBA Prep (03:33) The difference between first, second, and third-party logistics (12:37) How Taylor got a foot in the door with large eCommerce clients (20:26)  The questions sellers should be asking 3PL service providers before hiring them (25:05) The trends Taylor is seeing in the current eCommerce fulfillment ecosystem (41:38) The biggest obstacle Taylor faced when building and growing My FBA Prep (48:13) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  My FBA Prep Netsuite Sit back, grab a coffee, and learn how to get the most out of your 3PL fulfillment!
It’s no secret that Amazon’s marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon’s advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns.  This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses. In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool. We also dive into the secrets behind Mina’s entrepreneurial success, including how he grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team. According to Mina,  “The number one hack I’ve figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good.” If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don’t want to miss out on!  Want a free PPC audit from Trivium? Follow the link below to learn more. Topics Discussed in This Episode: Mina discusses his background and how he became involved with Amazon (02:55) The benefits of attending business conferences (11:14) An explanation of Amazon DSP and how it differs from PPC (19:05) The criteria sellers need to meet in order to use Amazon DSP (24:35) How long do you need to run DSP ad campaigns before they become profitable? (30:26) How to segment your DSP marketing funnel (33:40) The success stories Mina has witnessed DSP have on Amazon brands (38:40) Why Mina grew his team from 3 people to 30 in one year (41:44) The key to hiring the right person for the job (46:04) The lessons Mina wishes he know when first starting out on Amazon (55:14) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Trivium Group Free PPC audit from Trivium CXL Digital Marketing Courses Zoom Slack Notion Salesforce Helium 10 Data Dive Sit back, grab a coffee, and learn how to grow your Amazon business using DSP campaigns.
International expansion is a great way to scale your Amazon business, but many sellers don’t speak the local language of the market they are trying to infiltrate.  To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them.   Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keyword research to suit various foreign markets. Jana believes that human-based translations help sellers to better navigate the nuances of foreign languages in a way that software cannot.  In this episode, we discuss the language differences that often trip sellers up, the pros and cons of using AI to generate your sales copy, and the international rules and regulations sellers should be aware of. We also discuss the risks and rewards of international expansion, which countries to expand into first, and the steps sellers should take to ensure a smooth transition into foreign marketplaces. According to Jana, “If you want to enter an international Amazon marketplace, the number one thing you should do is market research. That is crucial. After that, you should focus on creating keyword-driven content. The Amazon content rules are less strict in Europe than in the US, so you can use that to your advantage.”  Lastly, Jana shares some insights into Amazon's expansion plans, including the new countries they will be launching marketplaces in, and the opportunities this creates for Amazon sellers around the world.  If you have set your sights on global expansion, then listen in to this conversation to find out how to conquer foreign Amazon marketplaces. Topics Discussed in This Episode: The services that YLT Translations offers Amazon sellers (03:22) Jana walks us through her background and entrepreneurial journey so far (05:34) How AI competes with human-based translations (11:13) The opportunities Amazon sellers can tap into by expanding internationally (16:55) Nuances other than languages differences that sellers should be aware of (28:39) International rules and regulations that often trip sellers up (34:14) New Amazon marketplaces that will be opening in the coming year (39:14) The foundation's sellers should have in place before they expand internationally (40:34) Risks sellers should be aware of when moving into foreign FBA marketplaces (44:43) The European countries you should expand into first (48:21) Mentions: Empire Flippers Podcast Empire Flippers Marketplace YLT Translations Helium 10 Data Dive Tools Sit back, grab a coffee, and learn how to adjust your Amazon listings to suit international marketplaces.
It’s been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs.   But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs.  In this episode, Greg explains how online business owners can build a moat around their businesses to help them ride out the storm and outlast the competition. He discusses how AI will impact marketing and content creation moving forward, and the best way to shield your business from pesky algorithm updates. According to Greg, “The number one thing you can do to protect your business from Google algorithm updates is to build an audience you retain. So, whether you’re growing an affiliate site or an eCommerce store - build an email list. That is your biggest asset that the algorithms can’t do anything about.” Greg also shares his expert marketing knowledge, revealing the latest clever marketing trick that caught his attention, the bad marketing advice you should avoid, and some quick wins that will take your marketing efforts from good to great. If you're looking for the inside scoop on the current state of the online business industry, then this is the episode for you. We close out the show with an exciting announcement about the future of the podcast, so be sure to listen to the end of the episode! Topics Discussed in This Episode: The events that impacted the online business industry in 2022 (04:24) The opportunities to be found in the doom and gloom (08:17) What the online business landscape looks like for sellers (10:37) How to protect your business from Google algorithm updates (17:56) How AI will impact content creation (22:28) The most recent clever marketing strategy that caught Greg’s attention (27:20) The challenges online entrepreneurs are facing at the moment (30:20) The quick marketing wins business owners can use to move the needle (33:54) Bad marketing advice you should avoid (38:23) An exciting change to The Opportunity podcast (48:28) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Descript SparkToro Affiliate World Conferences Sit back, grab a coffee, and learn about the latest industry opportunities you can take advantage of!
On the surface, discounts may seem like a great way to boost sales, but over time they erode your profits and can have a negative effect on consumers’ perception of your brand. So, if not discounts, what tool can you use to entice consumers to increase their average spend? Andrew Forman believes donations are the ideal incentive. Andrew is the founder and CEO of Givz, a tool that gives eCommerce sellers instant access to hundreds of different charitable donation incentives without the endless red tape and paperwork.  In this episode, Andrew explains how replacing discounts with donations increases conversion rates and boosts average order value. It also enhances customer loyalty by helping brands to be more authentic and socially conscious. According to Andrew,   “Discounts hurt growth and come straight off your bottom line. More importantly, you run the risk of becoming known as a “discount brand” or becoming reliant on discounts to drive sales. Alternatively, donation incentives help to increase your average order value and drive social impact in a genuine and authentic way.” Andrew shares insights into the challenges brands previously faced when partnering with charitable organizations and how this inspired him to create Givz. We also discuss how the growing demand for social impact will affect the future of eCommerce, and the various tools and techniques brands can use to meet this demand.  If you want to learn how to bounce back from your discount dependency, then this is a conversation you can afford to miss out on! Topics Discussed in This Episode: Andrew walks us through his entrepreneurial journey so far (02:36) What inspired Andrew to create Givz (06:23) Andrew explains the service that Givz provides (08:17) How Givz helps businesses increase engagement, ROI, and more (16:57) The “discount drug” and why brands should move away from discounts (21:39) Various ways eCommerce brands can be more socially conscious (23:50) How the growing demand for social impact will affect the future of eCommerce (25:45) The advice Andrew wished he had when starting out as an entrepreneur (27:46) How creating Givz has changed Andrew’s life (33:25) Real-world examples of how Givz has benefited businesses (38:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Givz Inveterate Sit back, grab a coffee, and learn how to attract new sales and increase your bottom line through the use of donation incentives!
Online businesses are a great investment, but many people haven’t been able to cash in on this opportunity because they lack the time or skills needed to effectively manage an online business. The creation of Empire Flippers Capital provided a solution to this problem, allowing investors to buy fractional shares of online businesses and gain access to this unique asset class without any of the work associated with running a business.  Now, EF Capital is offering you a one-time opportunity to own a piece of EFC itself and benefit from the company’s first-mover advantage. In this episode, Mike Vranjkovic, the Managing Partner of Empire Flippers Capital, joins us to discuss the rise of the online business industry, what makes it such a powerful asset class, and the inspiration behind the creation of EF Capital. According to Mike, “Our goal is to make online businesses an accessible asset class for individual investors. Empire Flippers Capital gives you online business exposure without the need for a specialized skill set, you don’t need to spend time running the business, and it’s an easy way to build a diversified portfolio.” Mike also discusses why EF Capital is splitting from Empire Flippers, how EFC plans to spend the growth capital raised, and the rewards investors can expect to receive from investing in EFC directly. After you’ve listened to the podcast, check out this webinar where Mike and Empire Flippers co-founder Justin Cooke dive deeper into the EF Capital story and the details of the direct raise. Topics Discussed in This Episode: How the online business industry has changed over the last few years (05:51) Empire Flippers Capital explained (08:30) The benefits of investing in online businesses over other asset classes (09:09) The barriers to entry that EF Capital seeks to remove for investors and entrepreneurs (12:39) The results achieved from EFC’s first three rounds of investments (16:36) How long investors will have to wait before seeing a return on their investment (19:09) Why EF Capital is splitting from Empire Flippers (21:56) The risks and rewards of investing in Empire Flippers Capital (28:11) Details of the raise and how EFC aims to spend the growth capital raised (31:47) The type of investors that would benefit from this investment (40:04) The effect EF Capital may have on the online business industry moving forward (43:26) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Empire Flippers Capital Direct Raise Investor Interest Form Direct Raise Deal Page Direct Raise Sales Presentation Operator Interest Form EFC Investor Relations Call Link Sit back, grab a coffee, and learn how you can own a piece of EF Capital and profit from its future growth!
Big brands have large budgets that allow them to harness the power of multiple marketing channels, from digital marketing to mass media. Small businesses rarely have this same advantage, so how can they leverage their limited budgets to compete with industry giants? Ian Barnard believes the answer lies in targeting future customers.  Ian is an experienced marketing strategist and the Strategy Director at Creative Business Company, a marketing agency that helps businesses accelerate growth through the power of brand marketing.   In this episode, Ian explains how big brands succeed by targeting both current and future customers, ensuring they maintain consistent demand for their products. Small businesses, on the other hand, tend to focus solely on in-market consumers. Ian reveals how small businesses can restructure their budgets to mimic the marketing strategies of big brands. According to Ian,  “The optimal split for your marketing budget is to spend 60% of your money on online video brand-building campaigns. These are wide-reaching campaigns with broad messages that target future customers. Spend the other 40% on digital marketing campaigns targeting existing customers who are in-market.” We also discuss how to create effective storytelling in modern advertising campaigns, how to maintain authenticity on social media, and the changes Ian foresees in the marketing landscape in the coming years. If you want to level up your marketing without breaking the bank, then this is an episode you don’t afford to miss out on! Topics Discussed in This Episode: Ian walks us through his marketing journey and what he’s working on today (02:42) The main marketing advantage that big brands have over smaller businesses (04:20) How small businesses can chase future customers on a limited budget (07:45) Ian walks us through the 2-4-5 digital media framework (11:41) How to create great storytelling in a modern advertising campaign (15:48) Do consumers have lower attention spans or is advertising not entertaining enough? (18:38) Why focusing on organic social media is a waste of time for small businesses (22:13) How people can leverage paid ads to boost sales (25:25) Marketing elements small businesses can put in place on a small budget (30:50) How Creative Business Company helps small businesses with their marketing (33:32) The changes Ian foresees in the marketing industry over the next few years (35:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Creative Business Company Creative Business Company whitepapers Born Social whitepaper Ogilvy on Advertising, David Ogilvy (1986) JWT Planning Guide, Stephen King (1974) Scientific Advertising, Claude Hopkins (1923) Good Strategy, Bad Strategy, Richard Rumelt (2011) Sit back, grab a coffee, and learn how to build a big brand on a small marketing budget.
For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries.  But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and maintain platforms and apps using no or low-code solutions.  Lola provides a definition of what no-code and low-code actually refer to, and outlines the skills and experience entrepreneurs will need in order to use no-code tools. We discuss the various projects no-code can be used for and the limitations and downsides of choosing no-code over traditional coding solutions.  Lola also explains why she is so passionate about economic equity, and how no-code applications help to further the pursuit of this goal. According to Lola, “What’s so interesting about no-code and low-code is this “permissionlessness” that it enables. Even as a non-technical founder, you don’t have to have anybody’s say-so or permission. And that enables more folks to empower themselves and build solutions that are authentic to themselves.” If you want to dive deeper into the world of no-code, listen carefully to this conversation as Lola shares a long list of tools, educational platforms, and communities that you can use to further your no-code journey. Topics Discussed in This Episode: Lola shares insights into how she became involved with no-code platforms (03:58) An explanation of what no-code and low-code really mean (06:42) The type of projects that no code solutions could be used for (08:06) The skills and requirements needed to build no-code platforms (12:26) How LunchPail Labs assists businesses in creating no-code solutions (14:41) The downsides and limitations of no-code (18:31) Changes within the no-code space that are exciting Lola right now (23:34) The best no-code communities for beginners (26:26) The catalyst that inspired Lola to start her own business (28:10) The unique way that Lola approaches risk (33:20) Lola explains why she is so passionate about economic equity (37:43) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Lunch Pail Labs Shoutout Atlanta interview Webflow Zapier Airtable No Code Founders 100 Days of No Code  No Code Family No-Code Cheat Sheet Bubble GitHub CoPilot Makerpad On Deck No-Code Sit back, grab a coffee, and discover the many benefits of no-code and low-code solutions!
Many eCommerce sellers would argue that quality products are the key to success. This may be true, but if you don’t have enough products in stock, or are overstocked with products that aren’t selling, you will struggle to achieve the success you were hoping for.  For these reasons, Fabricio Miranda believes that inventory and supply chain optimization should a business's top priority. Fabricio is the CEO and co-founder of Flieber, a business that helps eCommerce sellers maximize sales through demand planning and inventory optimization. In this episode, Fabricio walks us through the most important aspects of a well-optimized supply chain and explains the importance of a holistic approach to inventory management. According to Fabricio, “Many retailers make the mistake of having a disconnected structure between inventory and sales. Sales teams operate blind to the future inventory impact of their actions, while inventory plays the catch-up game to keep up with what sales is doing. Every sale decision that you make has to be connected with the inventory impact of that decision.” We also discuss Fabricio’s past success as an FBA seller, including how he was able to make $10 million in sales in his first few years on Amazon. Fabricio sheds light on some of the biggest mistakes sellers make when scaling their businesses, and reveals the systems sellers can put in place to help them navigate changes in the eCommerce industry. If stock-outs are holding your business back from its full potential, then take a listen to Fabricio’s expert advice on how to solve your supply chain woes.  Topics Discussed in This Episode: Fabricio walks us through his entrepreneurial history and what he’s up to today (02:35) The secret to Fabricio’s early success as an Amazon seller (06:47) The gap in the supply chain market that inspired Fabricio to create Flieber (14:11) The consequences of poor inventory optimization (16:08) The core pillars of a well-optimized inventory and supply chain system (19:02) How eCommerce sellers can leverage real-time data to prevent future problems (24:16) The importance of a holistic approach to inventory management (27:17) The biggest mistakes sellers make when scaling their businesses (29:43) The systems sellers can put in place to navigate changes in the industry (31:33) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Flieber Anvyl Flexport  Convoy Deliverr Sit back, grab a coffee, and learn how to maximize your sales and profit margins through optimized inventory management.
With over 200 Google search engine ranking factors to take into consideration, it’s important to focus on the SEO strategies that will actually move the needle for your business.  Moon Hussain and Marie Ysais believe that on-site SEO will provide you with the best bang for your buck. Moon and Marie are the co-founders of Rule Your Rankings, an SEO agency that specializes in on-site and technical SEO to help website owners boost their rankings and reduce their reliance on backlinks. In this episode, Moon and Marie walk us through their 80/20 on-site and off-site SEO policy and reveal what they believe are the pillars of a good SEO strategy. We discuss the various reasons why a site may become ‘stuck” and the techniques Moon and Marie use to get these sites moving again.  The dynamic duo shares their predictions on where the SEO industry is headed and how business owners can future-proof their sites. They also shed some light on the biggest myths and misconceptions in SEO today, including false promises about instant results. According to Marie, “If you want to be successful in SEO, you need to learn how to be patient. The truth is, SEO doesn’t pay off in a week. It’s definitely a long-term strategy. Depending on how big your site is, it can take a few months to see results really kick in. Setting realistic timelines is key.” If you’re struggling to move up the rankings, or are spreading yourself thin with too many SEO techniques, then this is the episode for you. Topics Discussed in This Episode: How Moon and Marie ended working in the SEO industry (02:20) The story behind the creation of Rule Your Rankings (06:58) The philosophy behind Moon and Marie’s 80/20 approach to on-site SEO (10:20) The pillars of good on-site and technical SEO (13:40) The definition of a “stuck site” and the challenges these sites face (16:10) An example of a stuck site that Moon and Marie fixed (21:09) How Moon and Marie minimize the risk of being affected by algorithm updates (27:50) What good content building looks like with on-site optimization in mind (33:11) Moon and Marie reveal the biggest myths and misconceptions in SEO today (39:10) Moon and Marie’s predictions on where the SEO industry is headed (44:32) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Rule Your Rankings Sit back, grab a coffee, and learn how to climb the Google rankings using on-site SEO.
In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.  In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.  Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.  We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, “When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don’t have traffic, you don't have anything else. It’s too soon to be focusing on things like email and SMS marketing if you don’t have any idea how you’re going to drive traffic to your site.” If you’re ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don’t want to miss out on! Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling  NFTs through your Shopify store.
Successfully scaling your business is a great achievement, but as the size of your business grows, so does the importance of accurately tracking your financials.  Having learned the problems caused by disorganized bookkeeping the hard way, Nathan Hirsch set about co-creating EcomBalance, a service designed to simplify the way eCommerce businesses conduct their bookkeeping.  In this episode, Nathan sheds some light on the most important financial metrics to keep track of as an eCommerce seller as well as some of the biggest bookkeeping mistakes sellers make. According to Nathan, “If you want to be a successful entrepreneur, you can’t be in a position where your books are not caught up, you’re not receiving monthly reports, or you’re falling three months behind on your financials. You have to get that financial reporting system set up, and the time to do it is now, not when you’re going to sell your business.” We also dive into Nathan’s previous business FreeUp, a freelancer and virtual assistant sourcing platform. We discuss the challenges Nathan faced when scaling FreeUp, the secrets to hiring the right people for your business, and Nathan’s experience selling FreeUp for a whopping 8-figures.  As an added bonus, Nathan is offering 2 free months of bookkeeping to our podcast listeners! Simply go to the EcomBalance website and mention Empire Flippers or The Opportunity podcast to take advantage of this generous offer.  Listen in to this conversation if you want to learn how to master your financials to set your business up for future success. Topics Discussed in This Episode: Nathan walks us through his entrepreneurial journey so far (03:09) The unique gap in the market that Nathan addressed through FreeUp (07:45) The secrets to hiring the best person for the job (09:33) The challenges Nathan faced when scaling FreeUp (16:55) Nathan’s experience exiting FreeUp (19:15) The most important due diligence steps to follow when selling your business (21:27) Nathan’s secret to keeping his company’s books in order (24:53) The gap in the market that inspired Nathan to create EcomBalance(27:53) The crucial financial metrics to keep track of as an eCommerce seller (29:34) The biggest bookkeeping mistakes eCommerce sellers make (30:59) The key lessons Nathan has learned along his entrepreneurial journey (35:09) Mentions: Empire Flippers Podcast Empire Flippers Marketplace EcomBalance FreeUp Outsource School A2X Accounting Quickbooks Xero Accounting ClickUp Sit back, grab a coffee, and listen to Nathan’s expert advice on how to stay on top of your financial reporting.
How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to teach 10,000,000 people around the world how to grow plants and food. What started as just a website, is now a multi-faceted content and eCommerce brand with millions of followers on social media.  In this episode, Kevin walks us through the things he wished he had known when he first started building his business, including outsourcing labor to free up valuable time. According to Kevin, “When it comes to growing your business, knowing where your time is most valuable as the founder is the most important thing. If you have the resources, what you should be doing is either automating, delegating, hiring, or deleting things that are not as valuable as your leveraged time.” We dive into the ins and outs of Kevin’s content creation strategy, discussing the techniques and approaches that helped him attract over 10 million readers to his website last year, and over 3 million followers on his various social media channels.  Kevin also shares some insights into the future of Epic Gardening, including how he plans to use the $17.5 million in growth capital he recently raised.  Kevin’s success story is a wonderful example of the merits of a human-focused, instead of profit-driven, business strategy. Listen in to learn how to grow your brand across multiple sales and social media platforms while maintaining a cohesive brand identity.  Topics Discussed in This Episode: Kevin shares how his entrepreneurial journey started and where he is today (02:22) The origins and inspiration behind Epic Gardening (06:25) The secret sauce behind Epic Gardening’s enduring success (08:45) How Kevin approaches creating content across various channels and platforms (16:25) The biggest setbacks and challenges Kevin faced while building Epic Gardening (22:46) How Kevin identified the right time to expand into eCommerce (27:41) Why and how Kevin raised $17.5 million in growth capital  (34:53) How Kevin plans to use this growth capital to scale Epic Gardening (38:07) Why websites make such a good investment vehicle (41:09) What Kevin would do differently if he had to start Epic Gardening all over again (43:06) Kevin’s dreams for the future of Epic Gardening (49:26) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Epic Gardening Epic Homesteading   Authority Hacker Backlinko Sit back, grab a coffee, and learn how to successfully scale your business while remaining true to your brand identity.
One of the first lessons website owners learn is that content is the key to success. But how do you identify which topics and keywords to target to help your website gain authority? Finding the answer to this question is what Chima Mmeje, an experienced SEO copywriter and content strategist, does best. Through her company, Zenith Copy, she helps SaaS businesses rank for their target keywords and dominate the search results.  In this episode, Chima gives us the low-down on her favorite SEO content strategy - topic clusters. Topic clusters help website owners comprehensively cover their targeted topic, helping them to become an authority in their niche. Chima walks us through how to conduct research for a topic cluster, how to integrate backlinks into topic clusters and how long it takes to see measurable results from this strategy. She also discusses the power of high-quality content and the rewards of investing in a good content strategy. According to Chima, “Content can do more than just get your website to rank for a few keywords. Content can help you to build authority in the mind of your audience so that even when they're offline and are thinking of a problem, your brand name is the first thing that comes to mind.” Chima also walks us through the struggles she faced trying to break into the big leagues as a BIPOC content writer from Nigeria. She describes how the obstacles she overcame inspired her to create The Freelance Coalition for Developing Countries, an organization that provides free mentorship and training for BIPOC freelancers living in developing countries. If you’re tired of lackluster SEO results, listen in to this episode to learn how to create a comprehensive content strategy that’ll help you climb the SERPS and capture customer attention. Topics Discussed in This Episode: Chima guides us through her back story and entrepreneurial journey so far (02:07) Chima explains why not all traffic is created equally (09:20) The biggest challenges new domains face when trying to become established (10:53) The benefits of using topic clusters (13:55) The foundations you should have in place before implementing topic clusters (17:39) How to conduct research for a topic cluster (18:40) How to integrate backlinks into a topic cluster strategy (22:55) The common mistakes that entrepreneurs make when building topic clusters (25:02) How long do topic clusters take to start producing measurable results? (29:22) The challenges Chima faced when striking out on her own as a business owner (32:14) Chima explains why she started the Freelance Coalition for developing countries (34:12)  Mentions: Empire Flippers Podcast Empire Flippers Marketplace Zenith Copy The Freelance Coalition for Developing Countries  Ahrefs Semrush Sapphire SEO Market Muse Phrase Screaming Frog Sit back, grab a coffee, and learn how to drive significantly more traffic to your site through the use of topic clusters!
Comments (1)

Vincent W

Such an underrated and great podcast! Love love LOVE this one, can't wait to hear what else these guys release! Keep it up!!

Oct 13th
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