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Digital Marketing Victories

Author: Katherine Watier Ong & Jim Keeney

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The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.
9 Episodes
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Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.Key Takeaways: Learn how you can work on your communication skills to become more successful at persuading others.Hear about how becoming a better communicator can elevate your personal brand.How, as an introvert, can you easily earn confidence in public speaking and storytelling?Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. Links Mentioned:Check out the Networking platform HiRightNow. Public speakers like Brené Brown, Gary Vaynerchuck, and Seth Godin.
Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways: How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.Tips for integrating the marketing and sales efforts at your organization or client’s organization. Her tips for getting her strategies implemented when it involves IT departments. 
Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.Key Takeaways: What is the most common mistake in global brands when targeting different cultures?We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  Resources MentionedFind useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.
Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. "Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori SullivanLori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . Key Takeaways: How to track the lifecycle of an idea and vet it’s potential success before implementing.Why you should always track how those ideas drive ROI.  How important is to have an Ideal Customer Profile (ICP) to organize your strategy.How content marketing can shift interest in your brand.Connect with Lori SullivanCheck out Fleetio contentConnect with her on Twitter and  LinkedInLinks MentionedTake a look to FullStory for visitor behavior analyticsMixpanel product analytics for conversionFind more about Asana for project managementGet to know  Slack as a communication channelThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 
I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:"The clients that are most successful, are energized by keeping it positive. You have to celebrate the victories, you have to note where we have gotten something done." ~ John MorabitoA marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.Here are the episode’s key takeaways: How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. How the connection and synergy between the team and client can drive true organizational change and SEO success.Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. Connect with John MorabitoCheck out Stella Rising websiteFollow him on Twitter and LinkedIn Links mentionedAsana to keep your client projects organized.URL Inspect Tool in Google Search Console to ask Google to -recrawl your URLs.Thank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 
Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. "The big thing I find with SEO is you can take five totally different strategies, but as long as they're executed with conviction, and with consistency, they'll almost all succeed in their own way" ~Dan ShureDan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.Key Takeaways: How to discover the keywords that work for youHow to have a killer SEO strategy, even if you’re not tech-savvyHow to turn your meetings into valuable training material within the companyConnect with Dan ShureCheck out his websiteFollow him on Twitter and LinkedInListen to his podcastThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.
Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe FedererInternet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.Key Takeaways: How the different social networks “bubble up” content based on the context that resonates on those networks.How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and InstagramWhy you need a different content approach and brand voice to each platform to be successful. Which network would work the best if you’re interested in changing the perceptions of your brand.Connect with JoeCheck out his websiteFollow him on Twitter Pre-order his new bookThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly.This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategyShe especially speaks about how to create a SEO plan for a new brand:"If you had never heard of us {our brand}, and you needed to solve a problem that you came to us to help you solve, what question would you type into Google?" ~ Kathleen BoothKathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.Key Takeaways:How to set up the initial plan for start-upsWhy you need to learn to say noHow to build success paying attention to your internal clientsWhat is the best way to generate content in your business early daysConnect with KathleenCheck out the Inbound Success PodcastFind her on LinkedInFollow her on TwitterLinks mentionedSlack for internal teams communicationsCheck out Attila Security websiteFind out more about Maryland Renaissance Festival Get to know John MuellerRecommended by Kathleen ImpactHubSpot to order your site automationsThank you for listening! If you’d like to know more about change-makers in the digital markets, celebrate the wins and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
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