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About This EpisodeIn this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.In This Episode, You Will Learn Using empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).Connect With WillVisit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on TwitterResources MentionedNever Split The Difference: Negotiating As If Your Life Depended On ItCrowdfunding Calculator - How to hit your goalSocial Media Customer Service: Developing a process and planThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About This EpisodeIn this episode, we’re joined by Benjamin Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.Ben is also an author of five books, including his latest, “People Ignorant: Unlocking Success, Confidence & Influence”. "Most people fail to actually probe deep enough to the emotional level to find out what the real problem actually is." - Benjamin BressingtonIf you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.In This Episode, You Will Learn How to “read the room” and pivot your message so that it’s heard on the other end.How to get to the “yes” for your digital strategy recommendations or sales pitch.What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.Connect With BenVisit the Behavior Sales websiteConnect with Ben on LinkedInFind him on FacebookFollow Ben on TwitterResources MentionedBen’s latest book “People Ignorant: Unlocking Success, Confidence & Influence” + bonus videos and online training support. Get the digital eBook and resources for free by emailing the Behavior Sales team at help@behaviorsales.com and mention the Digital Marketing Victories podcast, or purchase the book on Amazon.Thank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About This EpisodeIn this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.“Very often one of the biggest challenges you as an SEO is that, really, you are friction for other business processes that are already happening.” - Chris GreenWhat You Will Learn AboutThe different SEO skills required based on the site or industry you work in. How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.What steps you can take to self-evaluate and grow your own skillset as you advance in your career.Where to find SEO resources for self-evaluation.How you can evaluate your team members and help them set goals for the year.How you can gain the skills to be more persuasive in giving SEO recommendations.Connect With Chris GreenVisit his personal websiteVisit the Torque Partnership websiteFollow Chris on TwitterConnect with Chris on LinkedInResources MentionedLearning SEOThe SEO MBALearn SEO by MozProfessional Focus for SEO SkillsThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
About this episodeIn this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.Key takeawaysWhy you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.Connect with Patrick FrankVisit Patrick’s personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick’s newsletterPurchase Patrick’s new book Zoom Out: The Video-First PlaybookResources mentioned during this episode:Edit Video Calls - Turn your everyday Zoom calls into shareable videos for marketing and trainingSocial Video Studio - Unlimited done-for-you social videos for agenciesMilk Video - Turn long-form video into highlightsbonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer's email inboxPrezi Video: Let’s you show your content on-screen with your video callsDovetail: User research analysis and repository platform.Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engagingRun The World helps you host virtual conferences, talks, and happy hoursGather: Virtual spaces for more meaningful human connectionsBidsketch: Easily create professional proposalsProposify: Proposal softwareThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
About this episodeIn this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.Key takeawaysHow to future-proof an organization?How does digital marketing fit into the concept of future-proofing?How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?What is the biggest opportunity with social media data that is not being used today by most businesses?Connect with Terry DryFind out what Future Proof Advisors is all about.Future Proof Advisors company LinkedIn page.Follow Terry on Twitter.Connect with Terry on LinkedIn.Resources Mentioned During this Episode(Book) Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.Smarter Service: A membership service for older adults who want to demystify tech and enjoy its benefits.(Blog) 10 Ways to Make Your Business Customer-Obsessed(Podcast) Interview with Lori SullivanThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
About this episodeIn this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge.She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You should listen to this episode if you want to learn more about how you can add accessibility to your SEO service offering where you can find resources to fix those issues, and most importantly, how to convince your clients to take action. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.Key takeawaysHow to make websites accessible to people with disabilities?How to add accessibility to your SEO service offerings?How to test your site for accessibility?How to convince and push your clients to take action?How to encourage your clients to write about various topics?Where to find templates to help make your site more accessible?Where to find a beginner’s guide to accessibility?Connect with Lea ScudamoreFind out what Aimclear is all about.Follow Lea on TwitterConnect with Lea on LinkedInLinked resourcesSEO for Google Images | Search Central Lightning TalksWeb Developer Chrome extensionChromeVox Screen ReaderWAVE: Web Accessibility Evaluation ToolW3C AriaThe Aimclear Guide to Web Accessibility and WCAG Best PracticesWeb Content Accessibility Guidelines (WCAG) OverviewDeveloping an Accessibility statementLea’s BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEOTesting your Website for ADA ComplianceAdobe’s Acrobat Pro DC Accessibility CheckerFollow Kim Krause Berg, Purple Tuesday, Women in Tech SEOThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. “We need to spend the time to market ourselves internally so that we can have more influence, be more recognized, to be able to showcase what we're doing, and therefore get the resources we need to continue on with the programs and the trajectory we're looking at." - Christina Del VillarWith a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.Key TakeawaysHow to leverage the G.R.I.T. Marketing Method to gain influence.How to be successful as an in-house catalyst for digital marketing change.How to grow your own career and your ability to influence your audience.How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.How to develop a Map of Influence that identifies all the ways you can make an impact.How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)Connect with Christina del VillarCheck out her websiteFollow her on TwitterConnect with Christina on LinkedInLinks mentionedChristina’s book : SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy OracleAutodeskUdacityInterview with Kathleen BoothSlackDellDreamforceBill.comThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks:How to kickstart a project with an organization to create and build momentumHelp the client’s marketers (who are often in the weeds) communicate with the C-suiteHow to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. Connect with Tom CritchlowCheck out his websiteFollow him on TwitterLearn more about SEO MBALinks mentionedThis Smashing Magazine article about Page SpeedHow Complex Systems FailTom’s book chapters available at Strategic IndependentA tweet with an algorithmic cover design to enjoyOur previous episodes with Dan Shure from Experts On The Wire and Janet Driscoll Miller from Marketing Mojo
Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.Key Takeaways: Learn how you can work on your communication skills to become more successful at persuading others.Hear about how becoming a better communicator can elevate your personal brand.How, as an introvert, can you easily earn confidence in public speaking and storytelling?Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. Links Mentioned:Check out the Networking platform HiRightNow. Public speakers like Brené Brown, Gary Vaynerchuck, and Seth Godin.
Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways: How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.Tips for integrating the marketing and sales efforts at your organization or client’s organization. Her tips for getting her strategies implemented when it involves IT departments. 
Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.Key Takeaways: What is the most common mistake in global brands when targeting different cultures?We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  Resources MentionedFind useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.
Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. "Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori SullivanLori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . Key Takeaways: How to track the lifecycle of an idea and vet it’s potential success before implementing.Why you should always track how those ideas drive ROI.  How important is to have an Ideal Customer Profile (ICP) to organize your strategy.How content marketing can shift interest in your brand.Connect with Lori SullivanCheck out Fleetio contentConnect with her on Twitter and  LinkedInLinks MentionedTake a look to FullStory for visitor behavior analyticsMixpanel product analytics for conversionFind more about Asana for project managementGet to know  Slack as a communication channelThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 
I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:"The clients that are most successful, are energized by keeping it positive. You have to celebrate the victories, you have to note where we have gotten something done." ~ John MorabitoA marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.Here are the episode’s key takeaways: How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. How the connection and synergy between the team and client can drive true organizational change and SEO success.Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. Connect with John MorabitoCheck out Stella Rising websiteFollow him on Twitter and LinkedIn Links mentionedAsana to keep your client projects organized.URL Inspect Tool in Google Search Console to ask Google to -recrawl your URLs.Thank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 
Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. "The big thing I find with SEO is you can take five totally different strategies, but as long as they're executed with conviction, and with consistency, they'll almost all succeed in their own way" ~Dan ShureDan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.Key Takeaways: How to discover the keywords that work for youHow to have a killer SEO strategy, even if you’re not tech-savvyHow to turn your meetings into valuable training material within the companyConnect with Dan ShureCheck out his websiteFollow him on Twitter and LinkedInListen to his podcastThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.
Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe FedererInternet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.Key Takeaways: How the different social networks “bubble up” content based on the context that resonates on those networks.How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and InstagramWhy you need a different content approach and brand voice to each platform to be successful. Which network would work the best if you’re interested in changing the perceptions of your brand.Connect with JoeCheck out his websiteFollow him on Twitter Pre-order his new bookThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly.This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategyShe especially speaks about how to create a SEO plan for a new brand:"If you had never heard of us {our brand}, and you needed to solve a problem that you came to us to help you solve, what question would you type into Google?" ~ Kathleen BoothKathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.Key Takeaways:How to set up the initial plan for start-upsWhy you need to learn to say noHow to build success paying attention to your internal clientsWhat is the best way to generate content in your business early daysConnect with KathleenCheck out the Inbound Success PodcastFind her on LinkedInFollow her on TwitterLinks mentionedSlack for internal teams communicationsCheck out Attila Security websiteFind out more about Maryland Renaissance Festival Get to know John MuellerRecommended by Kathleen ImpactHubSpot to order your site automationsThank you for listening! If you’d like to know more about change-makers in the digital markets, celebrate the wins and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 
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