Sales Transformation
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
707 Episodes
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In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails to point prospects to their emails. They also discuss the dos and don'ts of using LinkedIn as a sales channel.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experiences and encourages listeners to ask tough questions of themselves and their prospects. Overall, the episode highlights the importance of being proactive and learning from failures to achieve sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination, Inattentive, Disconnected), to help people set more effective goals. They emphasize the importance of aligning goals with individual skills and interests, breaking goals down into actionable tasks, adapting to changing situations, and connecting goals with calendars and task lists.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Elizabeth Frederick (President and CEO, Collavia)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. The episode provides practical tips for sales teams and leaders to streamline their processes and achieve better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Simmons (Seasoned Coach and Leader)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and terms with technology vendors. David emphasizes the need for companies to be proactive in evaluating and piloting different technologies before committing to long-term contracts.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:David Dulany (CEO and Founder, TenBound)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Collin Mitchell interviews Lindsey McMillon, the founder of McMillon Consulting. They discuss the common mistakes people make on LinkedIn and how to use the platform effectively for sales prospecting. Lindsey emphasizes the importance of building genuine relationships and taking conversations offline. She shares tips on engaging with connections, using personalized outreach, and providing value. Overall, the episode provides valuable insights on leveraging LinkedIn for sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lindsey McMillon (Founder, McMillon Consulting)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell welcomes Jay Webb to discuss hiring revenue leaders and the importance of hiring for the right stage fit. They explore the changing landscape of hiring, including the decreasing emphasis on four-year degrees and the value of curiosity as a soft skill. Jay emphasizes the need to avoid over-indexing on domain expertise and highlights the importance of finding candidates who are a good fit for the stage and culture of the company.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jay Webb (Founder, Goats of Growth)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell welcomes guest Bowen Moody, the sales guru and AI mastermind behind Wonder Way. They discuss the problem of sales coaching and training in today's market and how AI is playing a role in solving it. Bowen explains how Wonder Way listens to sales calls and provides instant feedback to sales reps, eliminating the need for managers to watch recordings. They also address concerns about relying on AI and the potential impact on job roles.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Bowen Moody (CEO, Wonder Way)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can.
In this episode, host Mark and Collin discuss prospecting in today's sales environment. Mark emphasizes the importance of treating prospects like customers and providing value in every interaction. They also criticizes ineffective email strategies, such as generic "checking in" messages, and highlights the need for quality over quantity in prospecting. Also, Hunter shares insights on separating oneself from the competition and creating meaningful connections with prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Hunter (Sales kickoff speaker, The Sales Hunter)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger events and other segmentation criteria. They emphasize the importance of strategic thinking and personalization in outbound sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, the John Barrows talks about the importance of hard work and the role it plays in achieving success. He shares his own experience of working hard to reach the top of a company in less than 12 months. Barrows also emphasizes the value of money and how it can eliminate unhappiness. He encourages listeners to take ownership of their careers and to continuously learn and improve through testing and trying different approaches.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:John Barrows (Founder, JB Sales)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, Colin Mitchell discusses with Larry Long Jr. the importance of sales transformation and the need for intentional action to achieve success. They emphasize the need for continuous learning and adapting to the changing sales environment. Mitchell also highlights the significance of focusing on revenue-generating activities and executing a well-defined plan. Larry also shares insights on thriving in challenging times and the power of belief in achieving success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell discusses with Mike Swigunski the importance of creating focused content to attract the right audience and build trust. Mike shares his own experiences and mistakes in content creation and offers tips on how to cater to specific target groups. Mike Swiginski, an expert in buying and selling online businesses, who provides insights on the basics of these transactions also discuss liquidity, risk tolerance, and the factors that determine the value of a business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Swigunski (Founder, Global Career)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Andy Paul (Author, Sell without selling out)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Collin Mitchell interviews David Dulany, CEO and founder of TenBound, about sales technology and its impact on sales teams. They discuss the importance of having a strong foundation in people and processes before investing in new technology. They also talk about the trend of consolidation in the sales tech space and the emergence of the "seller action hub" concept. Listeners can visit tenbound.com for more information and access to a free directory of sales technology.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:David Dulany (CEO and Founder, TenBound)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Collin Mitchell welcomes Jay Webb, the mastermind behind the Goats of Growth podcast. They discuss the common mistakes made when hiring revenue leaders and the importance of finding a leader who is a stage fit for the company. Jay emphasizes the need for expeditionary sales leaders who can handle the ambiguity and uncertainty of early-stage startups. They also touch on the importance of data-driven decision-making and the need for transparency and realistic expectations in the hiring process.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jay Webb (Founder, Goats of Growth)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell discusses the state of sales and the importance of fundamentals with guest John Barrows, founder of JB Sales. They talk about how the sales industry has become reliant on technology and automation, leading to a lack of essential skills and a false sense of success. They also touch on the impact of COVID-19 on sales and the challenges of virtual selling. The conversation highlights the need for feedback, resilience, and hard work in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:John Barrows (Founder, JB Sales)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell welcomes sales author Mark Hunter to discuss how to sell in today's environment. They talk about the challenges sales leaders are facing and provide strategies for navigating tough times. Mark emphasizes the importance of understanding customer priorities and decision-making processes. He also highlights the need for sellers to focus on building relationships and creating value for customers.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Hunter (Sales kickoff speaker, The Sales Hunter)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
In this episode, host Colin Mitchell interviews Mike Simmons, a seasoned coach and leader with over 22 years of experience in high-growth tech companies. They discuss the importance of sellers taking ownership and leading themselves instead of relying on leaders. Simmons shares insights from his own journey and emphasizes the need for self-reflection and asking important questions like "Who am I?" and "What problems do I like to solve?" They also discuss the impact of focusing on high-energy, high-impact tasks and eliminating those that drain energy.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Simmons (Seasoned Coach and Leader)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
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