VIP Access

Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding  your purpose with Jacinda Jacobs.You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I'm chatting with Jacinda Jacobs, a media guru with 20+ years on radio and TV.  She's been an in-arena host for the NBA's Charlotte Hornets since 2014, alongside her co-host and husband Flyty.  She's also the author of Uniquely Qualified which has since launched her into another career field as a business coach or as she likes to call herself, a Purpose Pusher.  Some of the talking points Jacinda and I go over in this episode include:How to determine your purposeDefinitions of successWhat makes you uniquely qualifiedHow to plan for changeYou can grab your copy of Uniquely Qualified here. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on Instagram

A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Kelly Irving, a best-selling Book Coach, Editor, and Creator of the Expert Author Academy. She helps change-makers author work that matters and makes an impact. She also nurtures authors from idea to implementation.Some of the talking points Kelly and I go over in this episode include:The challenges of writing a bookThe Why, the What, and the HowThe tangible goalsUsing your book as a business toolYour book is the best marketing tool you can create. You can leverage your book to engage with new and prospective clients. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on Instagram

Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half.Some of the talking points Veronica and I go over in this episode include:Her storyThe Genuine OfferGreat tips for messaging to gain people's trustThe 6 key questionsGood communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.Some of the talking points Esther and I go over in this episode include:Defining publicity and its benefitsHaving a book and going after a traditional publicityHow to monetize your publicityThe range of time needed to garner publicityWith proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Johanna Walker, a keynote speaker and a workshop facilitator who helps entrepreneurs, leaders, and movers and shakers craft talks and presentations around stories that matter.Some of the talking points Johanna and I go over in this episode include:The importance of storytelling in your marketingHow stories are a shortcut to making connectionsWeaving stories into your signature talkUsing fear as a doorway to your powerStorytelling is a key element in any talk you give. Your audience should be able to see themselves in your stories so they can become enrolled in your overall mission of your book and brand. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Cat Stancik, known as The LEAD Boss. She supports time-crunched CEOs and expert entrepreneurs to implement and leverage a simple and strategic approach to consistently fill their pipeline with highly qualified organic leads.Some of the talking points Cat and I go over in this episode include:What it means to be The Lead BossHow to create a Firework ExperienceWhy ”Bro Marketing” is a no-noBuilding a “YES” pipelineWhen you focus on a long-term strategy, it drives every aspect of your business. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m sharing the benefits of lead magnets and how to create ones that will appeal to your ideal audience. Some of the talking points I go over in this episode include:What a lead magnet isWhy it’s a great marketing toolThe benefits of including a quick win in your opt-inThe ideal structure of your opt-inPeople always want to know how to grow their email lists, this is THE way. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Are you showing your AUTHOR-ity online? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Susie Schaefer, CEO of Finish the Book Publishing. She’s known as The Book Angel for an important reason: she helps entrepreneurs, coaches & consultants professionally self-publish their books to become part of the global conversation and create a ripple effect of social impact. Some of the talking points Susie and I go over in this episode include:Why publishing a book can help you make a differenceThe process of book visioningWriting as a healing toolHow to become intuitiveEvery story is unique and your story matters. Writing can be a tool for healing past trauma. As you express your thoughts in writing, it helps you gain a greater perspective. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

If you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why episode 60 of the VIP Access Podcast is about  creating your ideal content marketing strategy! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m sharing the steps to follow in creating your content marketing strategy that aligns with your mission. Some of the talking points I go over in this episode include:The importance of messagingCreating clarityPlanning your contentHow to be consistent with your content marketingYour content marketing serves as a magnet that draws people to working with you. Without a concrete strategic plan, you’re basically driving on a road trip with no destination. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

555Remember that book on CD? What about a book on tape? Maybe you even had a book on record! While audiobooks have actually been around since the 1930s, today’s technology makes them a hot commodity in the publishing industry. That’s why Episode 57 of the VIP Access Podcast is about The Growing Appeal of Audiobooks! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m chatting with Audiobook Publisher Tina Dietz, CEO and founder of Twin Flames Studios. Some of the talking points Tina and I address in this episode include:Audiobook stats you need to knowThe history of audiobooksHow an audiobook is a great marketing toolBusy people love the convenience of audiobooks and the popularity of audiobooks will continue to rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Storytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content Creation! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m sharing the value of storytelling in the content you create for your marketing. Some of the talking points I go over in this episode include:Why adding a story is essential to your contentThe elements of a good brand storyHow story will help your audience relate to your brandThe story as fabulous hookOne of the greatest ways to attract your ideal audience is to tell engaging stories that truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Every overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other budding entrepreneurs, and that’s why Episode 57 of the VIP Access Podcast is about Turning Ideas into Reality! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, Falicia Fracassi, founder and CEO of Fracassi Lashes, a Coach, a Motivational Speaker, and a fashion-forward entrepreneur with an extreme passion for all things beauty, fashion, and entertainment is sharing her mission, goals, and the reasons behind why she helps women entrepreneurs. Some of the talking points Falicia and I go over in this episode include:The Beauty Boss Millionaire JourneyHow to get started on the path to reaching your goalsThe importance of lifting others as you riseHow to feed the machineWith resources and encouragement from experts like Falicia, women entrepreneurs have the opportunity to not only chase their dreams but to persevere. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Have you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You don’t need to respond to the trolls. It’s okay not to engage with them at all. That’s why episode 56 of the VIP Access Podcast is about dealing with negativity online! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I’m sharing how to respond to trolls no matter what they throw at you and how not to take things personally. Some of the talking points I go over in this episode include:My stories of dealing with negativityHow to rise above trollsHow being vulnerable and repelling can be goodThe importance of being authentically youAs you share your thoughts and ideas online, you should realize that you can’t please everybody. There will be haters, naysayers, and trolls. Dealing with them can be so stressful but you have to make sure not to take things personally. What they do is the reflection of who they are as a person and not the message they want to send you. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today. In this episode of the VIP Access Podcast, Jessica Bargenquast, founder of Lady Changemakers, a directory of product- and service-based businesses with women in charge, is sharing why she launched it and the importance of women supporting women in business. Some of the talking points Jessica and I go over in this episode include:Becoming part of a community of lady bossesWhy a listing gets visibility for your brand How this directory began as a Yelp for womenThe benefits of women supporting each other As Jessica says, “when women get together and build each other up amazing things happen.” So let’s continue to support one another and lift as we rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group  

Speaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility.In this episode of VIP Access Podcast, Jackie Lapin, an Author, and a World Leader in educating, mentoring, and coaching people at SpeakerTunity and Conscious Media Creation,  is sharing how to save time and broaden your opportunities to find speaking gigs. Some of the talking points Jackie and I go over in this episode include:How to become a TedX speakerThe mission of SpeakerTunityWhy you have to dedicate time to apply for speaking engagementsThe vast number of speaking gigs availableSpeaking engagements provide a chance for you to get in front of your ideal audience and grow your reach as a thought leader. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360° Approach To Self-Care. In this episode of VIP Access Podcast, Barbie Haven, an Author, Certified Life Coach, and CEO of Desired Lives, is sharing how to achieve a more balanced way of living through knowing the benefits of self-care. Some of the talking points Barbie and I go over in this episode include:Defining what self-care is and its importanceMaking a list of things that you are responsible for Values: Who you are vs. the stereotypeUnderstanding “belief change works”Self-care isn't a one-size-fits-all plan. It is a customized list according to your needs and the present situation. What works for other people might not work for you, and vice versa. That is why it is very important to take note of the negotiable and non-negotiable things in your life that has a huge impact on your well-being both mentally and physically. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book! In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include:The Content Marketing Strategy after writing the bookThe best Social Media Platform you should use and concentrate onPlanning Tools you need to use  Email Marketing StrategyThere are so many things you can do to create excitement around your book and your brand. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners! In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing what a Power Partners System is all about and how to identify who they are. Some of the talking points Meghann and I go over in this episode include:What is Power Partners System The four (4) categories of the Power Partners SystemThe marketing techniques you ultimately needThe importance of knowing your Center of InfluenceThe foundation of successful marketing is to find your specific audience and when you do, you need to nurture them because these same people will give you more leads and will help your business grow. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy! Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of VIP Access Podcast, I’m sharing the importance of sticking with it and how this one marketing strategy will keep you cool-headed when something out of your control happens. Some of the talking points I go over in this episode include:Why you should stick with your marketing plan, and ways you can make sure you don’t forget to stay accountable to your decisions.Statistics of popular social media platforms and which platforms may be worth more of your time and attention.How to create the perfect, consistent marketing strategy for YOU.Engagement isn’t just a buzzword! How to stay consistent with simple engagement tips to keep you engaging and know your community members closely.Staying consistent doesn’t actually mean more work. It’s more patience and more strategy, but actually can be less energy towards new plans and new content. You can do it! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your content marketing building your AUTHOR-ity? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group

Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, Alaina Schwartz, founder of Alaina Schwartz, and I discuss how you can grow your business while maintaining a balance between your personal and professional life.Some points Alaina and I discuss in this episode include:The biggest myth about business successHow to show up in your personal lifeSteps you can take right now to have balanceFocusing on the things you CAN controlYour business and relationships can thrive when you develop a work/life balance.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me on InstagramJoin the Sparkles and Strategy Facebook group