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VIP Access

Author: Melanie Herschorn

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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
38 Episodes
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Email marketing is an amazing way to nurture your audience and make sales. That’s why episode 38 of the VIP Access Podcast is to help you Make Your Emails Stand Out! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of crafting emails the right way, one that gets them noticed and actionable steps you can take right now to get your emails to resonate with your ideal client. Some of the talking points I go over in this episode include:The process of creating emailsWhy your subject line needs to popThe importance of nurturing your audienceMaking your emails truly interactiveYour email list is where you are going to nurture your people, share your authenticity, and stand out from your competitors. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Being a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of being a guest on OPP – other people's podcasts and why you should add podcast guesting to your marketing plan. Some of the talking points I go over in this episode include:Why you should utilize other people's platformsThe importance of building a know, like and trust factor with the audienceWhy being vulnerable and sharing your stories is crucial How to leave a great impression when you are a podcast guestYou now have all the tools you need to be an outstanding guest on a podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Your business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sharing the importance of branding for your business and actionable steps you can take right now to begin building an audience on social media platforms. Some of the talking points Cheale and I go over in this episode include:What to do when you feel like you don't have a brandThe right approach to social mediaHow social media platform differs Which social media you should be onYou now have some amazing tools to begin building your own personal brand that truly shines online.  And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  Don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Do you have a Facebook group? It's a fantastic lead generator and nurture system too.  That’s why episode 35 of the VIP Access Podcast is about changing your business with a Facebook Group! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of having a Facebook group and actionable steps you can take right now to grow your own group. Some of the talking points I go over in this episode include:The importance of having a Facebook group for your businessHow to grow a Facebook groupWhy you should be selective about who joins your groupStrategies to nurture your ideal clients within your groupNow that you have the tools to grow your own Facebook group, it's time to do it. And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.CONNECT WITH MELANIE HERSCHORN:Schedule a Content-To-Cash Strategy Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Email is not Dead

Email is not Dead

2021-05-1312:19

Email marketing is one of the best ways to keep your audience engaged with your business. And it's very much alive. That’s why episode 34 of the VIP Access Podcast is about Email Marketing! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of having an email list and actionable steps you can take right now to create your marketing strategy. Some of the talking points I go over in this episode include:Why you should be using email Will social media replace email marketing?The three C's of email marketingWhy consistently sending emails is keyHaving an email list is crucial for your business, and with these tips you will be ready to create your own. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Building your network through podcasts will help your business grow exponentially. That’s why episode 33 of the VIP Access Podcast is about Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, Margy Feldhuhn, co-owner of Interview Connections, is sharing the importance of being a guest on podcasts and actionable steps you can take right now to begin speaking on podcasts. Some of the talking points Margy and I go over in this episode include:What makes podcast booking agents crucial for your businessThe most important things about being a guest on a podcastHow to feel comfortable investing in an agentWhy podcasting is so amazing for the growth of your businessExpanding your network will allow for your business to reach new potential. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Coming up with brand new content ideas isn't always necessary if you take the right steps. That’s why episode 32 of the VIP Access Podcast is about Repurposing your Content! In this episode of VIP Access Podcast, I’m sharing the importance of taking your old content and transforming it into something new and actionable steps you can take right now to begin repurposing your content. Some of the talking points I go over in this episode include:Repurposing for every social media platformWays that you can turn old content into new contentHow to use video as a tool when repurposing old contentWhen and where you should be posting content for your audienceThese tips will guide you into creating amazing content without struggling to come up with new ideas. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Being inclusive in the workplace is vital for the health of your business as a whole. That’s why episode 31 of the VIP Access Podcast is about Diversity Inclusion! In this episode of the VIP Access Podcast, Colleen James, Principal Consultant and CEO of Divonify, is sharing the importance of creating an inclusive environment in the workplace  and actionable steps you can take right now to bring diversity to your brand. Some of the talking points Colleen and I go over in this episode include:How you may be excluding members of your workforceWays that you can make your products/services more inclusiveThe importance of diversity within your businessMistakes to avoid when approaching diversity inclusionIt's time to educate yourself on diversity inclusion. These tips will allow to look at your business from a new perspective.  And be sure to tune in to all the episodes to receive tons of practical tips on content marketing for your brand.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Building a brand that makes your business stand out is key. That’s why episode 30 of the VIP Access Podcast is about Branding Strategies! In this episode of the VIP Access Podcast, Laura Meyer of JoyBrand Creative is sharing the importance of having a mission-driven brand and actionable steps you can take right now to begin building your personal mission statement. Some of the talking points Laura and I go over in this episode include:Why you should have a mission-driven brandWhat you can do if you haven't figured out your mission statementHow to find your nicheBuilding a legacy for your businessWith these tips you are now ready to begin constructing a brand personalized to your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
You hold power as a woman in the business world. That’s why episode 29 of the VIP Access Podcast is about stepping into your power and eradicating the female recession.In this episode of VIP Access Podcast, Marie Hale of AtRevenue is sharing about the fwd@rEvolution movement and actionable steps you can take right now to claim the potential you hold. Some of the talking points Marie and I go over in this episode include:What the female recession isOvercoming hardship as a business ownerTaking your power within yourself and your businessHow to empower yourselfReclaiming the power you hold as a female entrepreneur will allow you to reach that next step within your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Email Etiquette 101

Email Etiquette 101

2021-04-0111:27

Emails are an amazing tool to increase sales and keep your audience engaged. That’s why episode 28 of the VIP Access Podcast is about Email Etiquette! In this episode of VIP Access, I’m sharing the importance of sending effective emails to your business community, and actionable steps you can take right now to start creating emails that resonate with your ideal client. Some of the talking points I go over in this episode include:The best time to send an emailHow often you should be sending emailsThe type of content can be included in an emailBest practices and what to avoidThese tips will help you level up your email skills so that you can keep your audience interested and engaged. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Keeping your audience engaged while building a relationship is key. That’s why episode 27 of the VIP Access Podcast is about Captions that Convert and Connect! In this episode of VIP Access Podcast, I’m sharing the importance of creating a well-structured caption and actionable steps you can take right now to begin writing your own. Some of the talking points I go over in this episode include:How to construct a caption that doesn't look like a sales pitchRepurposing past content into a captionWhy you should lead your audience further to connect with youThe importance of staying authentic and vulnerableWith these tips, you will be creating effective captions that grab your ideal clients' attention.  So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Showing up consistently for your audience is a crucial step in building your credibility. That’s why episode 26 of the VIP Access Podcast is about Creating Consistent Content! In this episode of VIP Access Podcast, I’m sharing the importance of posting consistently for your viewers and actionable steps you can take right now to begin planning your content. Some of the talking points I go over in this episode include:How significant it is to consider SEO when posting contentThe importance of becoming a reliable figure for your audienceWhy you should be using a content calendarTactics to help keep you consistent when posting contentYour business will grow once you develop a strategy for creating consistent content. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content engaging and landing you clients? Take the quiz to find out!
Being a podcaster can grow your business in a huge way. That’s why episode 25 of the VIP Access Podcast is about Podcasting! In this episode of VIP Access Podcast, Tracy Hazzard is sharing the importance of podcasting and actionable steps you can take right now to begin planning a podcast of your own. Some of the talking points Tracy and I go over in this episode include:The longevity of podcastingWhy staying consistent is crucialHow far in advance you should be planning contentRepurposing old contentThese tips will get you started on the right path to launch your own podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Taking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success! In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include:How to take the first steps within your businessHelpful tips for those who may be afraid to startThe importance of mindsetGetting past fearful thoughtsWith these tips you will be prepared to tackle all of the steps you need to take for your business to flourish. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:Public relations vs. marketingWhat a publicist can do for your businessHow everyone can share their own personal story with the proper techniquesWhere to focus your PR efforts for your business A strategic approach to public relations can impact your business in a positive way. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode include:How an entrepreneur should present a storyIf there are certain stories that should not be sharedThe type of language that inspires othersTips for entrepreneurs who are intimidated to share their storySharing stories that reveal the face behind the brand will have a positive influence on your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include:Accelerating your business in any economyPublicity vs. MarketingHow anyone can be newsworthy Where to begin if you have no previous experience with publicityYour business can be taken to the next level with these incredible tips. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include:How to start writing a bookHow a book can be a great tool for growing your businessWhy sharing stories and experiences with your audience is so importantMistakes to avoid when writing a bookWith these amazing tips you are now ready to start writing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast,  Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include:Constructing standard operating procedures for your businessHow to stop micromanaging your teamWhy building a blueprint of your business operations is so valuableBuilding a team that will stick with youScaling a business can be overwhelming, but with these tips you can build a successful plan of action to do so. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
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