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Author: Melanie Herschorn

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Get VIP Access today to learn marketing tips and strategies from powerful women in business. Go behind the scenes to learn from top women entrepreneurs about the secrets to marketing yourself and your brand effectively. Melanie Herschorn has extensive knowledge about the process of starting a business from scratch, curating the best digital marketing content for your niche, and creating effective writing to attract your ideal customer. Melanie, whose award-winning maternity designs have been sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Learn more at https://vipdigitalcontent.com/
24 Episodes
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Taking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success! In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include:How to take the first steps within your businessHelpful tips for those who may be afraid to startThe importance of mindsetGetting past fearful thoughtsWith these tips you will be prepared to tackle all of the steps you need to take for your business to flourish. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:Public relations vs. marketingWhat a publicist can do for your businessHow everyone can share their own personal story with the proper techniquesWhere to focus your PR efforts for your business A strategic approach to public relations can impact your business in a positive way. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode include:How an entrepreneur should present a storyIf there are certain stories that should not be sharedThe type of language that inspires othersTips for entrepreneurs who are intimidated to share their storySharing stories that reveal the face behind the brand will have a positive influence on your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include:Accelerating your business in any economyPublicity vs. MarketingHow anyone can be newsworthy Where to begin if you have no previous experience with publicityYour business can be taken to the next level with these incredible tips. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include:How to start writing a bookHow a book can be a great tool for growing your businessWhy sharing stories and experiences with your audience is so importantMistakes to avoid when writing a bookWith these amazing tips you are now ready to start writing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast,  Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include:Constructing standard operating procedures for your businessHow to stop micromanaging your teamWhy building a blueprint of your business operations is so valuableBuilding a team that will stick with youScaling a business can be overwhelming, but with these tips you can build a successful plan of action to do so. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!
Having someone to guide you in the right direction is key when building your business. That’s why episode 17 of the VIP Access Podcast is about Mentoring and Coaching! In this episode of VIP Access Podcast, I’m sharing the importance of Mentoring and Coaching and actionable steps you can take right now to find someone who is right for you. Some of the talking points I go over in this episode include:Coaching that works compared to coaching that doesn'tHow to find the right coach for youMentor vs. CoachGetting past mental blocks when hiring a coachYour business will flourish with the guidance of a mentor or coach. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!Is Your Content Helping You Land Clients? Take the Quiz to Find Out!
Video creation plays a crucial role in attracting an audience to your business. That’s why episode 16 of the VIP Access Podcast is about Getting Started with Video! In this episode of VIP Access Podcast, Nina Froriep of Clock Wise Productions, Inc. is sharing the importance of video as an entrepreneur and actionable steps you can take towards creating them at home.  Some of the talking points Nina and I go over in this episode include:Where to start with video as a new entrepreneurWhat types of videos are binge-worthyThe importance of closed captioning How to create a beautifully produced video on a mobile deviceDoing video is a fantastic tool to boost your brand’s engagement. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Growing your network is a vital part of marketing your brand. That’s why episode 15 of the VIP Access Podcast is about Profitable Podcast Guesting! In this episode of VIP Access Podcast, Kristin Molenaar of Yes Boss VA is sharing the importance of delegating as an entrepreneur and actionable steps you can take right now to not do all the work yourself. Some of the talking points Kristin and I go over in this episode include:Why business owners need to delegate How to make sure you don’t do all of the work yourselfWhy getting on a podcast is the greatest networking The profitability of relationships with podcast hostsBeing a guest on podcasts is a fantastic way to boost your brand’s visibility. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Online courses are a tried and true way to grow your business. That’s why episode 14 of the VIP Access Podcast is about creating a profitable course! In this episode of VIP Access Podcast, Donna Ashton is sharing the details of building a profitable course and actionable steps you can take right now to begin to create the online course you’ve always dreamed of. Some of the talking points Donna and I go over in this episode include:How to work less and make moreSelling a profitable course onlineThe importance of building your online communityHow to do market research the right wayFind out if you're on track to create an online course. Take the Create Your Course Quiz now.And when you’re ready to start marketing the course, we have lots of resources right here! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Every business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose! In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include:Why entrepreneurs need to have a clear visionThe importance of setting goalsHow hiring a coach is the right moveGetting to know your zone of genius Get access to Carey's free masterclass by Texting GUIDE to 26786.When you get your vision on paper, your plan is there for you to follow. Then you can start implementing your marketing strategy and skyrocket your visibility! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
You keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand! In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include:What engagement looks like on different platformsThe reason your brand needs engagementHow to grow your network without leaving your houseTips to get engagement on your posts and emailsNow that you’re ready to go out there and start engaging with your followers and email subscribers, be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
It’s time to stop viewing sales as uncomfortable or slimy. That’s why episode 11 of the VIP Access Podcast is about Tackling the Sales Conversation! In this episode of VIP Access Podcast, Jan Janzen is sharing the importance of perfecting the sales covo and actionable steps you can take right now to get over the scaries. Some of the talking points Jan and I go over in this episode include:How sales is about mindsetThe mistakes entrepreneurs make in the sales conversationWhy sales is the lifeblood of your businessAll about the money conversationTo find out what your sales type personality is, click here. Sales is a vital part of every entrepreneur’s growth strategy. When you master sales and marketing, the sky is truly the limit.  So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Have you been thinking about writing a book but you’re just not sure what it takes? That’s why episode 10 of the VIP Access Podcast is about Publishing a Bestselling Book! In this episode of VIP Access Podcast, Melanie Johnson of Elite Online Publishing is sharing the importance of writing a book to help market your business and actionable steps you can take right now to get published. Some of the talking points Melanie and I go over in this episode include:How to become a best-selling authorWhy you need a bookWhy you shouldn’t be focused on royaltiesHow marketing works when you publish a bookWriting a book is a fantastic way to grow your visibility and marketing reach. It’s just one of the great tools you can have in your arsenal as an entrepreneur. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook GroupSchedule a Connect Call with Melanie!
Networking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success! In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include:How to break the ice effectivelyWhy you don’t have to be an extrovert to master networkingHow to prepare your introductionThe tricks to being memorableNetworking is about creating relationships and serving others. When you create authentic connections, you grow your reach exponentially. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Marketing Digita Marketing Tips Facebook GroupSchedule a Connect call with Melanie!
Your website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website! In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site.Some of the talking points Chris and I go over in this episode include:Why you truly need a websiteDesign elements of a great siteWebsite conversionsDifferent website platforms availableA great website that’s set up correctly will help you attract and convert leads and get the online attention your business deserves. It’s just one of the many important elements your brand needs. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:Schedule a Discovery Call with MelanieInstagramJoin the VIP Digital Marketing Tips Facebook GroupWhy Every Business Needs a Website 
"Everything you want is on the other side of fear."– Jack CanfieldThat’s why episode 07 of the VIP Access Podcast is about Breaking Through Fear in Email Marketing! In this episode of VIP Access, I’m sharing how to push through fear to get what you want in your business and actionable steps you can take right now to start sending those emails. Some of the talking points I go over in this episode include:Creating a purpose behind every email that you sendHow to get over the fear of being judgedWhy subscriber numbers aren't what you thinkCrafting a good subject lineWhy mistakes are not the end of the worldYou deserve to overcome anything standing in your way of effective content marketing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Discovery Call with Melanie!
As women entrepreneurs, we often have to conquer negative thoughts we tell ourselves that threaten to keep us and our business stagnant. That’s why episode 06 of the VIP Access Podcast is about Confidence and Competence as an Entrepreneur!  In this episode of VIP Access Podcast, Megan Johnson is sharing the importance of breaking through negativity and actionable steps you can take right now to start thinking like the CEO of your business and your life. Some of the talking points Megan and I go over in this episode include:Finding confidence and competence as an entrepreneurThe stories we tell ourselves vs. realityHow to think like a business ownerCrafting your messageWhen you start to trust and believe in your abilities as an entrepreneur, the sky's the limit. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Masters Facebook GroupSchedule a Discovery Call with Melanie!
When you're an entrepreneur, you often find yourself on an emotional rollercoaster. That’s why episode 5 of the VIP Access Podcast is about Imposter Syndrome and how to deal with it. In this episode of VIP Access Podcast, I’m sharing my experience with Imposter Syndrome and actionable steps you can take right now to deal with it and try to move past it. Some of the talking points I go over in this episode include:That you're not alone in feeling this wayTips to change your mindsetWays to prove to yourself you're not an imposterYou deserve to get past imposter syndrome so you can keep showing up with your unique and amazing talents. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Speaking on stages is a fantastic way to get your message out to the world. That’s why episode 04 of VIP Access Podcast is about Busting The Myths of Public Speaking! In this episode of VIP Access Podcast, Margaret Watts Romney is sharing the importance of speaking on stages and actionable steps you can take right now to craft your message. Some of the talking points Margaret and I go over in this episode include:Speaking is leadershipHow to use time to your benefitGetting over the fear of speakingTips for becoming a public speakerPublic speaking is an incredible tool for entrepreneurs to share their stories, develop confidence, and reach new audiences worldwide. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook GroupSchedule a Call with Melanie!
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