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Smart AF

Smart AF

Author: Torie Mathis

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When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals, and of course, how to work Smart AF.
98 Episodes
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So many business owners find themselves incredibly busy day in and day out, yet are rarely moving the need forward, struggling to pay themselves and beating themselves up for not getting it all done. In this episode, Torie Mathis and her cohost Sean talk about the facade of the 40-hour workweek and what that means to an entrepreneur. They look at why there is more to business than checking off your do list and why failing to take time off will crush your business and possibly your soul.
We hear all the time that social media is a waste of time or that it just doesn't work for local small business, but that's just not true. Social media is one of the best opportunities for any small business to get in front of more people than they ever could FOR FREE. In this episode, Torie Mathis and her cohost Sean go over easy steps for YOUR business to make huge strides in your social media strategy. It isn't hard. It doesn't take special skills or tools. And it can work for any business. Get show notes, resources, and more episodes at toriemathis.com/show
You're supposed to have work-life balance. You're supposed to have a spectacular morning routine to be successful. And you're supposed to grind yourself into the ground so that one day, just maybe, you can retire. In this episode, Torie Mathis and her cohost Sean debunk all the things you're supposed to be doing and go over real strategies to success. Burn the handbook. Punch the guru. Blow up the morning routine. Let's get real. More episodes, show notes, resources, and more at toriemathis.com/show
Life is full of challenges, especially when you are a parent, a business owner, or an athlete...and in those cases, it's pretty much the name of the game. Yet, many of us feel resistance and think that means we aren't up to the task. In this episode, Torie Mathis and her cohost Sean talk about how to push through any challenges and break through any setbacks in business and in life, even when you feel the weight of the challenge is too much to handle.   Updates, show notes, and more episodes at smartafshow.com
You can have the greatest product or service but if you fail to connect with your audience, fail to get them to act, or worse fail to get them to care about it your marketing will fall flat. In this episode, Torie Mathis and her cohost Sean talk about how to make your digital marketing more effective with 3 simple strategies you can do right now. If you want to know how to market your business and sell more this episode is for you.
One of the most effective pieces of marketing your business is growing your "herd" - the number of people that have heard of you and your business. If you want to grow your business, more people need to know about it. That means you have to promote yourself. In this episode, Torie Mathis and her cohost Sean talk about stepping into your personal brand and becoming the face of your business - with self-promotion being paramount. If you're not sure where to start or how to do it, this episode is for you.
This is the greatest time to be in business. The opportunity of digital marketing to get in front of more people for less money is unlike any other time in history. And social media is one of the greatest opportunities out there for all businesses. However, there are some BIG mistakes being made that are hampering your efforts, even making you think social media doesn't work. It does work! And these mistakes are EASY to fix. On this episode, Torie Mathis and her cohost Sean go over the big mistakes you're making on social media and exactly how to fix them.
Peter Drucker famously said, "What gets measured, gets managed." But a better approach for business and life is "What gets measured gets improved." In this episode, Torie Mathis and her cohost Sean talk about the ways you can implement simple measurements to improve the growth of your business, the effectiveness of your marketing, your money, your health, and more. And if you want to fight this approach because you don't like numbers or you have a fear of negative results, we have tips for you too.
There is never a shortage of salesmen ready to sell you the greatest advertising - sure to drive more people to your business. But which ones are the best? What marketing has the best ROI? In this episode, Torie Mathis and her cohost Sean talk about the different advertising channels and which have yielded the best and worst results. If your thinking of paying for ads for your business this episode is for you.   Get show notes and resources at https://toriemathis.com/show
Business owners are notorious for being overwhelmed, stressed out, and time-strapped. If you're not careful, your business can and will take over all parts of your life. Bye-bye hobbies. Bye-bye travel. See ya later family. In this episode, Torie Mathis and her co-host Sean talk about why it's essential that you put family first and business second. If you're wanting to enjoy more time away from your business while still being wildly successful then this episode is for you.
Design is not just about looking pretty. It's about effectively communicating your message, gaining trust, and making sales. In this episode, long-time designer Torie Mathis and her non-designer cohost Sean go over basic design principles and some easy-to-follow tips that will have your beginner designs looking professional. With these simple guidelines and the tools available you never have to hire our your design work again. Watch or listen to episodes at smartafshow.com
Are you scared to start something new because you might fail or might not do well at first? The truth is we all start as a beginner. We all start shitty. Michael Jordan wasn't the GOAT when he started. Warren Buffet didn't start a finance genius. Gary Vaynerchuk went through years of Wine TV being shitty before anyone ever watched him. They all rose to the very top BUT only after taking imperfect action. In this episode, Torie Mathis and her cohost Sean talk about how to push through the ugly, uncomfortable, awkward phase and why you cannot and should not skip it. Get ready to take action and embrace starting shitty.
Hate your job? Despise your clients? Or is that bridge-job feeling more like a torture cell than a bridge to anywhere? What do you do when you look around and you're not where you want to be? In this episode, Torie Mathis and her cohost Sean talk about their journey to escaping low-paying, misaligned, crappy jobs for their true passions and why being served a crap sandwich doesn't mean you have to make a meal of it.  Show notes, resources, and more at https://smartafshow.com
Sometimes the worst experience imaginable turns into the best thing after all. Life's funny that way. In a freak accident, I broke my hip and coupled with 9/11 my Army career was kaput. Sean severely injured his back and suffered through 2 grueling back surgeries ending his Air Force and law enforcement career. Life didn't go as planned. In this episode, we recount the severe injuries that lead to our entrepreneurial journeys and to a life we couldn't have imagined. Sometimes it's good it didn't go as planned.
Website design has come a long way since I started coding websites. Business owners can now easily design their own or get a decent little site for a fraction of the price it was a few years back. Easy, however, doesn't mean it's designed with sales and conversions in mind, and most of you are missing out big time. In this episode, Torie Mathis and her cohost Sean talk about the five website upgrades your website is missing that will cost your business, google ranking, and profits. Watch or listen to more episodes at https://toriemathis.com/show
This past year, every business experienced unexpected situations, but in business, this isn't new. No matter how much you plan there are always going to be things that don't go as planned. Things change. People change. The economy changes. Maybe it's you that changes. As a business owner, you have to be flexible. In this episode, Torie Mathis and her cohost Sean talk about how to navigate through difficult times due to the unexpected. 
Ep. 82 Blogging is Dead

Ep. 82 Blogging is Dead

2021-04-2233:271

Is blogging a waste of time for your small business? Is writing blog articles a thing of the past like VHS tapes and common sense? Should blog posts be thrown out with 2020? In this episode, Torie Mathis and her cohost Sean talk about the state of blogging for small business today. Sean talks about his experience with blogging recently and what results it got for his local small business, Miles Through Time Automotive Museum. Watch or listen to more episodes at https://toriemathis.com/show
Are you not getting enough sales from your website? Or maybe your website isn't generating enough leads or calls. Even if your website is beautifully designed it may be lacking what it takes to get customers to take action. On this episode, Torie Mathis and her co-host Sean talk about website mistakes that keep you from generating calls, sales, and leads and how to fix them. If you want more leads, more calls or more sales from your website this episode is for you.  Watch or listen to more episodes and grab show notes at toriemathis.com/show
Nothing really prepares you for life as an entrepreneur. But if I could put my finger on the one thing that helped me the most on my entrepreneurial journey it would be my time in the military. In this episode, Sean, an Air Force Veteran, and I, an Army Veteran, talk about how the military shaped our businesses, our health, and family. In ways we never would have expected it, it prepared us for the challenges, failures, and successes we have today. Hoah! Watch the episode and grab any show notes at toriemathis.com/show
In 2017, Sean Mathis started Miles Through Time Automotive Museum with one car, his Pop's 1959 Cadillac Coupe De Ville. Since then he has had a wild ride, from moving locations, changing services, and juggling over a million dollars worth of exhibits. Sean and I talk about humble beginnings, challenges, successes, and what's in the future for Sean and Miles Through Time. You can find out more about Miles Through Time at milesthroughtime.com You can watch the episode at toriemathis.com/show
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