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Smart AF

Smart AF

Author: Torie Mathis

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Being a small business owner is not always easy. But some of you are making it even harder on yourself. It’s time to get SMART. After 15+ years as an entrepreneur, Army Veteran, and marketing agency owner Torie Mathis is here to be straight with you. Joined by her husband, Sean Mathis, Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, kids, working together, accomplishing big goals, and of course, how to work Smart AF.
66 Episodes
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Advertising power used to be solely in the hands of big business. Big money won ALL the attention. But not anymore. Most small businesses now at least have a website up, but many are still not “all-in” when it comes to digital marketing. This is a huge missed opportunity. And if this is you, listen up! Torie and Sean Mathis discuss different strategies any business can take to get their business to take advantage of the digital marketing boom. Most are free or low cost and many could easily double your business. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
It used to be difficult and expensive to get your business in front of potential customers, but that is not the case these days. It’s easier than ever. Torie Mathis and her cohost Sean go over one super simple tactic you can use to get your business in front of more people every month – for FREE. And it’s great even if you are lazy, impatient, unskilled, or scared of tech. No excuses. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
Everyone loves to buy, but no one likes to be sold to. So how can you sell without actually being salesy. Is it possible for YOUR business? The answer is under-the-radar marketing and it can work for ANY business. Torie Mathis and her cohost Sean talk about great examples of under-radar-marketing – even one they were a part of that sold over $100k in luxury items in a couple of days. If you’re ready to sell easier this episode is for you. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
We were lucky enough to get an unintentional front row seat to watch Game Stop Stock skyrocket. It can be hard to sit back from the sidelines when you see trends explode and want to ride the wave, but can you take handle the risk. Torie Mathis and her cohost Sean talk stocks, trends, and risk management for the time-strapped entrepreneur. Buckle your seatbelt, we’re going to the moon. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
Many service-based businesses have an amazing opportunity with technology to automate their customer retention and they just drop the ball. Torie Mathis and her cohost Sean go over strategies you can easily start to retain more customers, get more reviews and get your calendar full. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
With so much of our businesses running on technology, third-party apps, and monthly software subscriptions, is our business safe? Whether on purpose or on accident your business could be removed from any source…would it survive? Torie Mathis and her cohost Sean talk about the devastation that is possible in a time of censorship, hackers, big-tech, and algorithms running the show. Learn some steps to keep your data, assets, and livelihood safe from “just in case.” Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
Facebook used to be a great place to market your business, but not anymore. Facebook ads no longer work. If you believe this, from your own experience, or like us, you’ve heard it again and again, we are here to tell you: Facebook Ads work. Torie Mathis and her cohost Sean talk about the biggest pitfalls with Facebook Ads and why some think they don’t work. Facebook Ads work if you know how to work them, and you’ll find it’s not all that difficult. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
Are you holding off on starting a project because it’s not yet perfect? Are you waiting for the perfect time to jump onto social media or launch your program?  Torie Mathis and her cohost Sean go over strategies to dodge the impossible quest for perfect and how to actually get things moving in your business and in life. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
Every year we see everyone screaming New Year, New Me – ready to take on a laundry list of new goals for the year. Problem is, it’s February and now, and your resolutions failed. So how do you reach your goals and create new habits that last? Torie Mathis and her cohost Sean go over how to finally create habits that stick and set goals in a way you can reach them every time. If you’re tired of failing to reach your goals and are ready to create long-lasting habits this one is for you. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
When trying to grow your business how do you find the time to eat well, work out, hang out with your kids, read, and all the other things on your to-do list?  Torie Mathis and her cohost Sean talk about how they get ALL THE THINGS done, how to create new habits that stick, and how to keep up momentum when motivation fades.
Haters gonna hate. It seems to be one of those unspoken rules of modern life. Torie Mathis and her cost Sean talk about how to deal with haters in a digital world when trying to grow your business. Whether it’s schoolyard bullies, grammar police, or crazy reviews we have strategies to get you through. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
If you want to grow your business and reach your goals there is one thing that will cause you to fail no matter how hard you work. Torie Mathis and her cohost Sean go over the biggest mistake so many of us make, costing us our motivation, goals, and confidence. If you’ve failed to reach your goals, in business, life, sports or gift wrapping this episode is for you. Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
We have people all the time ask us how we can work together every single day, so many saying they could never work with their spouse. Torie Mathis and her co-host Sean talk about strategies and tips to working together and staying a team through business ups and downs. If you’re working with your spouse, this episode is a must.
If you’re a service-based business, you have to choose your clients wisely. Since you only have so much time, you have to keep your client base one that meshes with both your personality and values. Torie Mathis and her co-host Sean talk about why every service-based business owner must Marie Condo their clients. We go over the exact steps to qualify, review, and fire your clients.
Is your pride, stubbornness, or budget wasting time and sacrificing project quality? The problem may be beyond just your level of experience. Torie Mathis and her cohost Sean talk about the mistake of assuming you can tackle a deceivingly easy task and when it’s best to let experts take the lead. If you want to reach your goals, if you want to grow your business, if you want to take big leaps forward it's time to work smarter. Get SMART AF resources and tools to grow your business at besmartaf.com
Ep. 51 2020 Recap

Ep. 51 2020 Recap

2021-01-0536:24

After so many saying FU to 2020 we decided to take a look back at the longest year ever. Torie Mathis and her cohost Sean review 2020 and go over strategies for you to reach more goals in any year. “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenges, wish for more wisdom.” Jim Rohn Get SMART AF resources and tools to grow your business at besmartaf.com LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis
If you’re not happy with where you are right now what can you do? What if you hate your job? OR hate where you live?  Do you have options? How do you make changes to move toward being happy? Torie Mathis and he cohost Sean talk about their many twists and turns to get where they are today; changing jobs, hating jobs, major injuries, moving across the country, and finding home.
We all do it, we have grand ideas, and then we talk ourselves right out of it. What if I fail? What if I embarrass myself? What will they think? What if, what if, what if... You have to break the cycle. Torie Mathis and her cohost Sean discuss how they pushed through failure, embarrassment, and judgey-ass family and friends. You can do hard things.  Get SMART AF resources and tools to grow your business at besmartaf.com 
How do you keep your customers happy, your staff busy and not only boost your sales but make them predictable? Torie Mathis and her cohost Sean talk about how to use no-overhead products and recurring services, that not only make your customer's lives easier but increase your profits in a predictable and scaleable way. Get SMART AF resources and tools to grow your business at besmartaf.com
On Saturday, December 12, 2020 we attempted to set a world record for the longest Tesla parade. Torie Mathis and her cohost Sean talk about the attempt, the results, and what they learned getting 340 Tesla owners to parade 15 miles down the GA Hwy 400. Get SMART AF resources and tools to grow your business at besmartaf.com
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