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In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy.In this episode, you'll learn about: Team structure, roles and budget for content marketing strategy Privacy concerns and cost per acquisition - investment in content marketing Distributing content efforts across TOFU/MOFU/BOFU for new brands Writing articles that will rank and drive traffic Minimum viable SEO for startups So if you are interested in learning more about content marketing and SEO, then this episode is for you.Learn more about Kameron and her resources here: Visit the Shopify website Listen to Kameron’s interview with Amanda Natividad Follow Kameron on Twitter Connect with Kameron on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences.In this episode, you'll learn about: The business value of real-time human interaction for a better customer experience The power of personalized cart recovery Cartloop as a relationship management tool for brands Treating abandoned carts as an opportunity to understand shoppers intent Cartloop client success stories and case studies Qualities of a great customer relationship agents and how to find one So if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you.Learn more about Lisa and her resources here: Visit the Cartloop website Listen to The Growth Theory Podcast by Cartloop Try the Cartloop SMS Marketing app for free Follow Lisa on Twitter Connect with Lisa on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.In this episode, you'll learn about: Leveraging evergreen workflows/sequences to drive significant revenue The relationship between SaaS and ecommerce What are people in SaaS doing with their subscription strategy Nikki’s Sequence Test Drive email strategy Email marketing missed opportunities by brands So if you are interested in writing effective emails to drive revenue for your brand, then this episode is for you.Learn more about Nikki and her resources here: Visit Nikki’s website Grab Nikki’s Re-engagement Playbook and Ecomm Playbooks Subscribe to Nikki’s actionable email insights Follow Nikki on Twitter Connect with Nikki on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans. In this episode, you'll learn about: Why Beth leaped into entrepreneurship from academia How 3D printing technology revolutionize traditional clothing production How to find out if there’s demand for the product The process of planning and executing product launch strategy The What, Who and How in getting the product to market So if you are interested in all-things sustainable fashion, then this episode is for you.Learn more about Beth and her resources here: Visit the unspun website Visit Beth’s personal website Follow Beth on Twitter Connect with Beth on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples from the industry.In this episode, you'll learn about: What are the benefits of SMS marketing Strategizing for a small business vs a big business Prioritizing your marketing budget and figuring out where & what to spend How SMS fits in the marketing strategy, and the role of an email marketing manager (how the two platforms work together) So if you are interested in learning the best ways to use SMS and email marketing, then this episode is for you.Learn more about Dylan and his resources here: Visit the Wavebreak website Follow Dylan on Twitter Connect with Dylan on LinkedIn Listen to the Wavebreak Podcast Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses.In this episode, you'll learn about: What is the relationship between email and SMS How to use email and SMS in your marketing strategy The best tools and applications for email and SMS marketing The best way to put together an Ecommerce workflow that performs well What you should and should not do when it comes to email and SMS marketing So if you are interested in customer retention strategies for Ecommerce brands, then this episode is for you.Learn more about Joanne and her resources here: Visit the Aisling Organic Cosmetics website Follow Joanne on Twitter and TikTok Connect with Joanne on LinkedIn Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. During the interview, we cover topics like: What are the most common mistakes and misconceptions about email marketing What are the best ways to grow an email list How to make sure that your emails are read What email workflow works best for ecommerce brands So if you are interested in maximizing your ecommerce email marketing strategies, then this episode is for you.Learn more about Chase and his resources here: Visit Chase’s personal website Visit the Boundless Labs website Subscribe to Chase’s newsletter Sign up to Chase’s Ecommerce Email Marketing Course Follow Chase on Twitter and Instagram Connect with Chase on LinkedIn Check out Chase’s YouTube channel Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.During the episode, we cover topics like: On-demand audio is changing and how it is affecting the media landscape How does a business benefit from having a podcast Ways to get started with podcasting Unique ways to approach your podcast So if you’re interested in getting some valuable podcasting tips from a podcasting expert who’s team has helped brands like Freshbooks and HubSpot successfully grow their podcasts, this episode is for you.Learn more about Eric and his resources here: Visit the Lemonpie website Check out what Hatch is all about Sign up to Eric’s podcasting course Podcast In A Week Listen to his podcast Brands That Podcast Follow Eric on Twitter Connect with Eric on LinkedIn
In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.During the episode we cover topics like:  What makes a winning product detail page design Whether or not discounting is a good strategy on your product page Rishi’s framework for crafting product stories rather than product descriptions How to differentiate your product and the page it lives on A case study where personalization resulted in a 30.56% conversion lift So if you’re interested in improving the conversion rate on your product pages and learning how to do it, then this is the episode for you. Learn more about Rishi and Frictionless Commerce:  Connect with Rishi on LinkedIn Sign up for his newsletter Visit the Frictionless Commerce website
When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.
In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have significantly higher returns over time if you're willing to put in the effort up front and have the patience to wait for the tipping point.In this episode, you'll learn about things like: The business value of content marketing (and how it stacks up against alternatives) What separates "good enough" content from "best in class" material (with real-world examples) How to put together your content strategy and establish your processes How to efficiently find, onboard, and work with freelance writers to execute your strategy So, if you're interested in learning about how to add content marketing to your current marketing strategy or how to build a content marketing team that can support your efforts to make content an effective lead generation channel, then this is the episode for you.Learn more and Kaleigh and her resources here: Visit Kaleigh's personal website Purchase Kaleigh's Content Marketing Starter Kit Subscribe to Kaleigh's newsletter Follow Kaleigh on Twitter Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients.We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for making sure that email becomes one of your highest-performing sales channels. She has plenty of real-world examples from her experience boosting overall revenue and revenue share for her clients.So, if you're interested in learning about how to build a customer-centric email marketing strategy that not only grows your audience, but also presents subscribers with relevant product recommendations in a way that respects their inbox, then you'll want to listen to this.Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test.A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more scientific, which gives you more confidence that the results you get from your test are results you can be confident in. At The Good, we believe a strong hypothesis should do three things... Respond to an established challenge. Propose a specific solution.  State the assumed and measurable impact.  If your hypothesis doesn't address each of these elements, you put yourself at risk for heading down the wrong path or wasting time running tests that don't help you make a confident decision, because of inaccurate or incomplete data.In this episode, we go into more detail about why we have identified these three must-have components of testing hypotheses, and how you can make sure that your internal tests satisfy each of these requirements.Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.
In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom.We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brands who are looking to crack into that seven or eight figure revenue territory. It might surprise you to learn that most brands don't actually need a custom theme until the are much larger, which is good news for companies who are worried about leaving money on the table with off-the-shelf themes.So, if you're interested in learning about what design decisions are actually important to your sales performance, how you can attract your first customers without throwing money at Facebook, or what you should be looking for in a development agency, then this is the episode for you. Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode, we talk to Fynn Glover, the founder of an ecommerce-focused content marketing tool called Matcha.The tried-and-true ecommerce playbook is to launch your business with a barrage of paid advertising to "get people in the door" and then experiment with a handful of tactics to encourage things like repeat purchases or referrals to friends and family.In this episode, we talk about the value of content marketing as more sustainable, predictable growth strategy. Of course, that requires taking a long-term view of your business. Still...we can't help but wonder why content marketing (and sophisticated tools to support it) isn't a more prominent topic of discussion in the ecommerce space.So, if you're interested in learning about blogging and content marketing, how it can fit into your overarching growth strategy, and what you need to get started on the right foot, then this episode is for you.Listen, and you'll learn about: The tangible value of content marketing, with examples from Fynn's past Why adoption is comparatively low in ecommerce, and how it's getting better How effective content marketing can accelerate your sales performance How to get started and make every dollar or minute you invest be effective Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce.Phillip is well-know for his hair, but we were more interested in what's underneath. He brings a unique perspective to the convergence of traditional retail and ecommerce and how this evolution will continue to shape the rest of the world around us.We also talk about changes in consumer psychology and behaviors, and how savvy ecommerce leaders can use those as early indicators of challenges and opportunities on the horizon.So, if you're looking for something a little bit more cerebral and far-reaching than our usual conversations, but still packed with a lot of actionable takeaways, then this is the perfect episode for you.Listen, and you'll learn about: The convergence of brick & mortar retail and ecommerce The characteristics and mindset that make for resilient retail businesses How new technology and changing consumer behaviors will impact your business The importance of establishing and strengthening a customer-centric culture Emerging trends that will change the way ecommerce businesses operate Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn.Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode: The must-have campaigns and automations to reach "good enough"  Intermediate strategies for converting and retaining more of your subscription customers In other words, we share how to check the box for the 20% of email marketing strategies that will get you 80% of the financial results.We also included a little surprise for our loyal listeners – a live email campaign teardown. Val walks us through her real-life purchasing experience with a brand in the personal care space and shares her thoughts on what they get right as well as where they can improve.So, if you're looking for a playbook for leveling up your email marketing, or if you want to learn from the actual experiments and campaigns being run by an active brand, this is the episode for you.BONUS Resource:Make sure to check out Val's Dinner Party Strategy. It's a collection of resources to help you build an email welcome series that will create an army of loyal customers.Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
What happens after someone buys a product from you?Chances are, they get a templated order confirmation email, maybe a shipment tracking email, and that's usually all they receive.Here's the thing...these transactional emails get open rates as high as 70% or more. So, if you're using an off-the-shelf template, you're missing out on a lot of undivided attention. Instead, you could be using these touchpoints to continue to expand your relationship with the customer and increase your chances of earning a repeat purchase or a referral.Getting those repeat customers is a critical part of running a healthy ecommerce business. If you can generate a 5% increase in customer retention, studies have shown that it can lead to as much as a 75% increase in price stability. Additionally, repeat customers spend 67% more than new customers, on average.If your post-purchase emails are underutilized, please make time to listen to this episode, where our CEO Jon breaks down the timing, purpose, and business value of each message.And if you want even more information, including screenshots of real-world examples, check out this article – 5 Important Post-Purchase Emails You Need to Drive Sales.Want more actionable insights like this one? Subscribe to receive a new one each week at https://thegood.com/sign-up/
In this episode, we talk to Ilana Davis, an independent ecommerce consultant and advocate for accessibility, inclusivity, and equality.We talk about Ilana's flagship service, the Website Rescue, and how she communicates with clients who land in her inbox saying, "I want to improve my conversion rate...what should I do?"After going back and forth on CRO philosophy and strategies, we dive into the importance of considering accessibility and inclusivity when you launch a new product or review your store design. Neglecting this topic is literally costing you money.So, if you're looking for a playbook for auditing your site and identifying areas where you can make some small usability changes to drive a significant improvement in your conversion rate and revenue, this is the episode for you.Here are a few resources that we covered: Ilana's Website Amani Coffee Company Fetch Roasters Answer The Public Hair Love by Matthew Cherry Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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