Business of Endurance

In this episode, Charlie and Claire welcome Nick Butter as he shares the story behind his passion for running, starting with a childhood marathon participation that sparked his enduring love for the sport. Butter discusses how running served as therapy, an antidote to city life, and eventually evolved into performances in marathons around the world. He details pivotal moments and meetings that shifted his perspective, particularly his participation in the Marathon Des Sables, which led to the ambitious goal of running a marathon in every country. This experience not only changed his life but also led to the creation of his running business, charity work, and breaking world records. The conversation covers Butter's adventures, the lessons learned, the people met along the way, and his upcoming endurance projects, including a marathon endeavour in New Zealand and a potential record-breaking marathon challenge along the Pan American Highway. The episode also delves into Butter's initiative, Run Weekends, aimed at fostering community and togetherness through running, emphasising inclusivity across various destinations worldwide.Highlights:Finding Love for Running and the Therapy It ProvidesThe Turning Point: From Hobby to PassionThe Life-Changing Marathon in the SaharaThe Challenges and Triumphs of a Global Marathon MissionFacing Fears and Overcoming ObstaclesThe Scariest Moment: A Close Call at the BorderReflecting on Public Perception During COVIDThe Physical and Mental Toll of Marathon RunningTurning Passion into a Career: The Birth of Run WeekendsDangerous Locations & Dream DestinationsContact Nick Butter: Instagram | LinkedInNick Butter is a name synonymous with extraordinary endurance, resilience, and philanthropy. A British endurance athlete, speaker, and bestselling author, Nick's remarkable journey through the world of endurance running is nothing short of inspiring. With 11 world records, 4 world firsts, and the unprecedented achievement of running a marathon in every country on the globe in a mere 674 days, Nick's adventures speak volumes about the power of human spirit and determination. Beyond the miles, his contribution extends to raising £2.5 million for charity and founding The 196 Foundation, showcasing his commitment to making a significant impact beyond the finish line. Nick's story is a testament to the synergy of endurance, charity, and community. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereFind out more about the 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.comThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Steve Parry, a former Olympic swimmer turned entrepreneur. The discussion traverses Steve's unconventional entry into swimming after a childhood incident, his experiences competing against Michael Phelps, and his humble beginnings which led to an Olympic medal win. Steve shares insights on the significance of goal setting, both in sports and in business, and reflects on the learning opportunities that come from embracing personal development. The conversation also delves into Steve's entrepreneurial ventures aimed at improving access to swimming lessons amidst a backdrop of public pool closures in the UK, emphasising the importance of swimming as a life skill. Moreover, Steve highlights his parenting goals, underscoring the importance of dedicating time and resources to being a good father. The episode concludes with Steve offering his perspective on setting comprehensive, meaningful goals that go beyond business and fitness, to include family and personal growth.Highlights:The Unlikely Journey to Olympic SwimmingFrom Near-Drowning to Olympic MedalistThe Highs and Lows of an Olympic CareerLearning from Failure: The Sydney OlympicsThe Road to Redemption: Winning Bronze in AthensSetting Goals and Embracing ChallengesThe Importance of Trying Different ThingsRacing Against Michael PhelpsThe Power of Goal SettingNutritional Strategies and Personal HealthThe 5 and 2 Nutrition Rule: Balancing Diet and EnjoymentThe Decline of Public Swimming Pools: A National ConcernThe Ultimate Goal: Striving to Be the Best DadContact Steve Parry: Website | LinkedInSteve Parry MBE is an Olympic medalist and entrepreneur who has transcended the world of competitive swimming to make a profound impact on the next generation. From the pressure of representing Great Britain on the global stage to the fulfilment found in teaching children to swim, Steve shares his journey of perseverance, resilience, and dedication. His story isn't just about the pursuit of Olympic glory; it's about leveraging passion to drive positive change. Join us as Steve reflects on the challenges and triumphs of his career, and how he's channelling his Olympic spirit into empowering thousands of children with the life-saving skill of swimming. Through Steve's narrative, we'll discover the true essence of endurance, not just in sports, but in every endeavour we undertake. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereFind out more about the 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.comThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Claire Fudge is interviewed by co-host Charlie Reading. Claire, a dietician and high-performance nutritionist, shares her journey from growing up in a family-operated bakery to becoming an Ironman athlete and starting her own nutrition business. Her path took a dramatic turn following a severe accident that challenged her physical capabilities and reshaped her professional focus towards sports nutrition. Having completed 20 full Ironmans despite her injuries, Claire discusses the biggest mistakes in nutrition she observes among business professionals who are also endurance athletes. She emphasises the importance of personalised nutrition over following generalised diet trends and hints towards the future of nutrition with advancements like continuous glucose monitors and DNA testing. The episode also touches on the role of AI in creating personalised nutrition plans and the importance of kindness in making the world a better place.Highlights:From Dietitian to High Performance NutritionistThe Turning Point: A Life-Changing Accident and Its AftermathThe Evolution of Nutrition: Mistakes, Solutions, and PersonalizationThe Future of Nutrition: DNA Testing, AI, and Personalized PlansContact Claire Fudge: Website | LinkedInClaire Fudge is the dynamic force behind 4thDiscipline. Claire's journey merges her two passions: food and sport, into a career that transcends the conventional boundaries of nutrition and endurance athleticism. As a clinical dietitian with a heart firmly rooted in the world of sports, Claire has carved a niche with her 4-dimensional approach to nutrition, emphasising education and empowerment at its core. Claire's credentials are impressive, not only has she competed in the pinnacle of endurance sports, the 70.3 World Championships and the Ironman World Championships in Kona, but she has also led consultations with a spectrum of clients from professional athletes preparing for the Olympics, to those in clinical settings grappling with various medical conditions. Her 20 years of clinical experience, coupled with her dedication to high-performance sports nutrition, make her a revered High-Performance Nutritionist and Clinical Dietician. Claire's philosophy on nutrition is what truly sets her apart. She believes in empowering individuals with the knowledge to understand the 'why' behind their dietary choices, advocating for a personalised approach that acknowledges the uniqueness of each athlete and client. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereGet your free menu planner from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.cThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Nick Kershaw, founder of Impact Marathons. The conversation includes details about the origin and evolution of their community-driven marathon events. Initially working in finance, Nick sought a meaningful way to contribute to projects in Uganda, leading to the concept of Impact Marathons. These events combine marathon running with impactful community projects, such as building a water pipeline in Nepal or supporting youth leaders in Guatemala. Impact Marathons aim to create sustainable social impact, fostering a deep connection between participants and local communities. The conversation touches on the logistical challenges of organising such unique events, and the profound personal transformations experienced by participants. Nick emphasises the power of running and community engagement to enact positive change and the lasting impact these experiences have on participants and communities alike.Highlights:The Origin Story of Impact MarathonsFrom Finance to Philanthropy: The Birth of a Unique Marathon ConceptThe First Steps in Uganda: Launching the Impact Marathon MovementExpanding Horizons: The Evolution of Impact MarathonsDeepening Community Engagement: A Shift in ApproachTransformative Experiences: The Personal Impact of ParticipationChallenges and Triumphs: Building a Business with PurposeThe Global Footprint: Impact Marathons Around the WorldThe Power of Community: Making Every Race SpecialInspiring Change: The Lasting Impact on Participants and CommunitiesTrailblazing Women in Trail RunningBalancing Finances and Sustainability in BusinessFamily Adventures and Safety MeasuresThe Future of Impact Marathons and Community EngagementContact Nick Kershaw: Website | LinkedIn | InstagramNick Kershaw is the visionary founder of the Impact Marathon Series, an initiative that embodies the transformative power of running. In 2015, Nick embarked on a journey that would not only change his life but also the lives of communities around the globe. Inspired by the United Nations' 17 Global Goals, Nick saw an opportunity to make these lofty objectives tangible and relatable, asking critical questions about their real-world implications. Nick's leadership has guided the series to remarkable heights, raising over $1.3 million for grassroots organisations and directly impacting thousands of lives. Nick's story is a testament to the belief that running is more than a sport—it's a powerful force for global change and community connection. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereGet your free sustainable athlete guide from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up withThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received from his uncle Bill, which led him to value independence and the ability to set his own rules in business. He discusses his transition away from the financial sector's commission-driven environment to establishing his own business that prioritises client needs and a balanced life. A significant turning point came from attending a Tony Robbins event, which motivated him to focus on health, family, business success, and writing books. Charlie emphasises the importance of goal setting, fear setting, the role of AI in the future of business, and measuring what matters both in personal life and business. He advocates for regular goal assessment, creating systems for achieving goals, and the use of data and AI to enhance business operations and personal achievements.Highlights:Charlie's Journey: From Uncle Bill's Influence to Financial ServicesThe Turning Point: Tony Robbins and the Pursuit of a Balanced LifeAchieving Personal and Professional GrowthThe Power of Goal Setting: Insights and StrategiesOvercoming Challenges in Goal AchievementMeasuring What Matters in Life and BusinessThe Future of AI: Opportunities and ConcernsContact Charlie Reading: Website | LinkedInMy journey has been a blend of relentless pursuit and strategic pauses, marked by completing four Ironman competitions, running ultra-marathons, and navigating the peaks and valleys of entrepreneurship. Founding, building, and exiting one of the UK's premier financial planning practices wasn't just a career move; it was a testament to my belief in living life on my terms, integrating work with my passion for endurance sports. This narrative isn't solely about the finish lines crossed or the business milestones achieved; it's about the philosophy of taking three months off every year. Having authored four books, I've sought to distill the lessons learned from the endurance required in sports, business, and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories—both big and small—that have defined my journey. It's a tale of ambition, resilience, and the art of crafting a life that celebrates achievement while embracing the joy of living.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up to the free Limitless Life Workshop from the Trusted Team hereGet your free goal planner from the 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right stThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Claire Danson as shares her journey of recovering from a devastating accident to becoming an inspirational para athlete. Claire was involved in a tragic accident that left her paralyzed, however, determined and relentless in her approach, she treated her therapy and recovery sessions with the same discipline as her prior triathlon training. She describes the importance of understanding and accepting the new reality, fostering a positive mindset, harnessing the power of routine, and celebrating small achievements. Claire shares her post-recovery sports endeavours, which include half-Ironman and a 255 triathlon event. She eventually aspires to participate in the Paralympics. The conversation delves deeper into discussions about support systems, kindness towards oneself, and focusing on progress.Highlights:Reflections on RecoveryThe Journey Before the AccidentThe Immediate Aftermath and Hospital ExperienceTransitioning Back Home and Facing New ChallengesThe Role of Sport in RecoveryFuture Aspirations and GoalsContact Claire Danson: Website | InstagramThis is the extraordinary tale of Claire Danson, whose journey epitomises resilience and ambition. The summer of 2019 marked a pivotal moment for Claire, transitioning from European Triathlon Champion to navigating life with paralysis following a devastating accident. Yet, Claire's narrative is one of profound determination and hope. Within months of her accident, she embraced her new path, setting her sights on the Paralympics as a member of the British Cycling team. Her story, a testament to the human spirit's capacity to adapt and thrive has earned her many accolades so far. Despite the severe challenges, Claire's positive outlook and commitment to her sport have not only redefined her identity but also set a new benchmark for courage and perseverance. Join us as we explore Claire Danson's remarkable journey from the brink of a life-altering incident to her debut on the international handcycling stage. It's a narrative of overcoming, a celebration of the relentless pursuit of dreams against all odds, and a powerful message about the strength found in adversity.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up for the free Limitless Life Workshop from the Trusted Team hereGet your free meal planner from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.comThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome professional triathlete India Lee to discuss her journey from a shy childhood and her aversion to drama classes, to endurance sports and beyond. Indie earned a scholarship for competitive athletics in the U.S. Discussing the intense yet enriching experience of college sports and its impact on young athletes, Indie sheds light on the different cultures of sports in the UK and the U.S.After experimenting with short and middle-distance triathlon, she has now moved on to the long course triathlons. Indie shares exciting insights from her time in Kona, her shift in perception about the place, and discusses her anticipation for the races to come.Indie also touches upon the importance of having a supportive tribe and strategic approach to improving race performance. Her growth mindset, resilience, and continuous learning approach in sports is something we can all learn from.Highlights:Childhood and Getting into RunningTransitioning from Running to SwimmingUniversity Experience and U.S. ScholarshipIntense Training and Cultural DifferencesTransitioning into TriathlonChallenges and Support in TriathlonExperiences in Ironman and KonaLearning from Others and Personal GrowthChallenges of Flying with a BikeContact India Lee: LinkedIn | WikipediaIndia Lee, or Indie as she prefers to be known, is a British triathlete renowned for her versatility and strength in multisport events. With a passion for sport deeply ingrained from a young age, Indie has evolved from a runner in her younger days to a world class triathlete. Her journey in this gruelling sport reflects not only her love for competition but also her zest for life, finding joy in travelling the world and immersing herself in the triathlon lifestyle. Indie is known for her fierce independence, her love for cycling, and a deep bond with her dog, Ruby. With a unique ability to fix anything that's broken, she embodies a spirit that's both determined and reflective, and is as good an example of a growth mindset as you will see. Lee's career took a significant turn in 2018 when she stepped up to middle-distance racing, promptly making a mark with her victory at Ironman 70.3 Weymouth. Her accolades include being a double European champion, and her transition to Ironman racing suggests more exciting chapters ahead. Notably, she also played a pivotal role in pacing Kat Matthews during the historic Sub8 challenge. In this episode, we discuss the benefit of a growth mindset, the benefits of doing your own mechanics.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor MessagesSign up to the TRIBE Talk newsletter to receive bi-monthly updates, insights and tips from the hosts of the Business of Endurance Podcast hereGet access to the free on-demand sleep like a pro webinar from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneursThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Sebastien Bellin, a former professional basketball player recounts his journey from global traveller with his parents, to sports as a means of cultural immersion, to eventually becoming deeply invested in the sports industry. Sebastien shares the story of his near-fatal encounter with a bombing at Brussels airport, where he was severely injured and nearly lost both his legs.Despite these challenges, he managed to maintain consciousness long enough to stay alive due to his high glucose levels from enjoying pasta carbonara the night before the tragedy. Post recovery, he set a seemingly unrealistic goal of competing in the Ironman race in Hawaii, which he was able to successfully achieve.Throughout his story, Sebastien emphasises the importance of staying present and having a positive outlook on life. He also discusses the differences between fixing and healing oneself, and shares insights on the significance of quality vs quantity, and how focusing on immeasurable qualities can help one see no limits in life.Highlights:Sebastien's Early Life and Basketball CareerTransition from Sports to BusinessThe Brussels Attack & The Power of Pasta CarbonaraThe Power of Presence and Overcoming FearSetting the Goal: From Hospital Bed to IronmanThe Journey to Ironman and Lessons LearnedThe Impact of Sports and EducationContact Sebastien Bellin: LinkedIn | BBC ArticleSebastien Bellin is a former professional basketball player from Belgium who gained worldwide attention due to his harrowing experience during the 2016 Brussels bombings. He was at the Brussels Airport when the terrorist attacks occurred, and a widely circulated photograph showed him injured and lying on the floor of the airport. After the attacks, Sebastien Bellin underwent extensive medical treatment and rehabilitation. He has since become an inspirational figure, sharing his story of resilience and recovery, which includes completing the Ironman in Kona, Hawaii in 2022. Bellin's story serves as a testament to his determination and the support he received during his journey to recovery. In this episode Claire and I wanted to know how 3 portions of pasta saved his life, why did goal setting help his recovery and how did sport help him prepare for the biggest challenge of his life, staying alive.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Get your free personalised plan to highlight any areas where improvements can be made in your business and inspire you with some new ideas with the Entrepreneurial Happiness Scoreboard from the Trusted Team here.Get your free low carb snacks guide from 4th Discipline here.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.comThis episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome ultra marathon runner, Sophie Power, as she shares her unique experiences around pregnancy and racing. Sophie caught the world's attention when a photo of her breastfeeding during the UTMB race went viral.She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact on her decision to run the UTMB race with her three-month-old baby.Additionally, Sophie discusses the stigmas and barriers women face in sports and as mothers, her advocacy work like she races, her struggles with regaining fitness after pregnancy, and the importance of setting personal and family goals. Sophie also shares her book recommendations to educate women about their bodies and their health as athletes.Highlights:Discussing the Iconic UTMB Race PhotoThe Story Behind the Viral PhotoPost-Pregnancy Training for a 106 Mile Mountain RaceThe Role of Women in Ultra RunningThe Impact of the Iconic UTMB Race PhotoBarriers for Women in SportsInclusive Changes in Race PoliciesBalancing Motherhood and Athletic GoalsContact Sophie Power: LinkedIn | WebsiteSophie Power is a remarkable British ultrarunner and a mother of three. Sophie's extraordinary journey in the world of ultrarunning has been a source of inspiration for many. Her fame skyrocketed when a photo of her breastfeeding her 3-month-old during the grueling 106-mile Ultra-Trail du Mont-Blanc (UTMB) went viral in 2018. This powerful image not only showcased her incredible determination but also highlighted the unique challenges faced by female athletes, especially mothers, in balancing the demands of endurance sports with family life. Sophie's experience has ignited important conversations about the inclusion and support of women in endurance sports, advocating for greater equality and facilities for mothers. Beyond her athletic prowess, she is a beacon of empowerment, encouraging women to maintain an active lifestyle for both physical and mental health. Despite the demands of motherhood and work, Sophie has recently returned to running postpartum and has released a film documenting her journey. In this episode, we delve into Sophie's experiences with racing while breastfeeding, her ongoing campaign for fairness in sport, and how she navigates the mental challenges of 24-hour races. Join us as we explore the resilient world of Sophie Power, a woman who runs not just races, but also a campaign for change in the world of sports.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Sponsor Messages:Sign up to the Trusted Team's free 3 Steps to Entrepreneurial Happiness Virtual Workshop hereGet your free post-workout snacks guide from 4th Discipline hereLaunch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Joe De Sena, founder and CEO of Spartan and obstacle racing pro, to discuss the importance of resilience in life, sports, and business.Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovative tactics for instilling resilience in his own family, which include extreme measures like hiring a personal Kung Fu master. Joe explains how his company Spartan has managed through the COVID-19 pandemic, emphasising the importance of community and maintaining a strong corporate culture.The conversation also delves into the booming popularity of obstacle races, highlighting the human craving for both challenge and connection, which has intensified in the digital age. The podcast closes with Joe sharing some influential books that have guided him along his path.Highlights:Resilience in Early Life and UpbringingResilience in Business and EntrepreneurshipThe Rise of Challenge Seeking in Modern SocietyThe Simplicity of Modern Life and Our Innate Desire for ChallengesThe Thrill of Obstacle Course RacingComparing Different Sports: Ironman, Ultramarathons, and Obstacle RacesThe Impact of COVID on Sports and CommunityThe Importance of Consistent Training and Injury PreventionContact Joe De Sena: LinkedIn | WebsiteToday's guest is Joe De Sena, founder and CEO of Spartan, the world-renowned endurance sports brand. Joe's journey from a working-class neighbourhood in Queens to the founder of a global fitness empire is a story of true resilience. After a successful stint on Wall Street, he moved to Vermont, discovering a passion for endurance events, leading to the birth of Spartan Race. Now a global community with over 10 million participants, Spartan includes various endurance brands like Spartan Trail and Tough Mudder. Joe is also a New York Times bestselling author, with his latest book focusing on building mental toughness in families. Join us as we explore the insights of a man who turned endurance into an inspiring business.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.comThis episode was sponsored by The Trusted Team and 4th Discipline

Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

Have you ever wondered how the heart rate can affect an athlete's performance? In our latest exchange, we team up with Dr. Phil Maffetone, a trailblazer in the field of endurance training and whole health, to shed light on this intriguing concept. Specifically, we dissect the foundational principles of the Maximum Aerobic Function (MAF) methodology, unpacking the complex relationship between heart rate, aerobic thresholds, and the delicate balance between aerobic and anaerobic training. As we navigate our conversation, we don't just limit ourselves to fitness. We unfold the significance of nutrition for athletes, debunk the long-standing myth of the calories in/calories out equation, and explore how overtraining can trigger an unhealthy accumulation of body fat. Dr. Phil Maffetone provides us with invaluable insights into the diet of our ancestors, the perils of junk food and refined sugars on performance, and the indispensable role of protein in strength training. We also delve into the surprising realm of music's influence on mental health and exercise.As we round off our enlightening discourse, we pivot from sports to business, drawing parallels between endurance sports and life and work lessons. We venture into app development, derive insights from Paul Larson's book on HIT training, and emphasize the importance of personalizing diets and training routines. Our journey concludes with an invitation to join Tribe Talk, a valuable email newsletter teeming with resources designed to enhance your sport, life, and business. Don't miss out on an episode brimming with insights from the mind of a maestro!philmaffetone.commaffetonemusic.comThis episode was sponsored by The Trusted Team and 4th Discipline

Journey with us as we take a fascinating excursion into the world of running, injuries, and recovery with our guest, the seasoned athletics consultant and physiotherapy chain co-owner, Blaise Dubois. His expertise shines through as we probe into the psychological intricacies of injury and the monumental role nutrition plays, as well as the ongoing debate around barefoot running. Hold onto your headphones as we unravel the concept of training with pain, and the intriguing possibility of optimizing performance beyond its limits.As we delve deeper into our conversation with Blaise, we expose the shortcomings of the widely accepted 10% rule of increasing weekly mileage and discuss the pivotal role of sleep in injury recovery. Shifting gears to elite athletes, Blaise enlightens us on the importance of training quality over quantity, leading us to question and redefine widely held beliefs. The mental game isn't forgotten, as we explore the empowering lens of positivity and the growth mindset, examining their impact on recovery and performance.Moving away from the tracks, we delve into Blaise's entrepreneurial journey, navigating the challenges of running a physiotherapy chain of clinics. We explore the concept of collective decision-making and the importance of work-life balance, with Blaise's candid and insightful reflections leading us to question our own approaches. From the importance of vacations to managing distractions and over-indulgence, get ready to glean a wealth of knowledge from our enlightening exchange with Blaise Dubois. Buckle up and tune in for an episode packed with wisdom, insights, and quite a few surprises!This episode was sponsored by The Trusted Team and 4th Discipline

Unleash the ultra runner within you in a fascinating conversation with James Poole, an iron man, and outdoor enthusiast. Embark on an enthralling journey as we delve into James' transformation from Ironman competitions to the thrilling world of ultra marathons. Be prepared to be inspired by James' riveting experiences racing in the Gobi Desert, engaging with the underground Speed Project, and tackling grueling self-supported ultra marathons. His tales of hallucinations and battling sleep deprivation shed light on the extreme mental and physical demands of ultra running.Let's sprint forward as we explore James's unique approach to ultra-running, which surprisingly emphasizes the significance of walking for long-distance runners. Get an inside track on his energy conservation strategies, safety measures, and coping methods for sleep deprivation. For those ready to take the leap into endurance sports, get ready to be inspired by James' book recommendation, 'Always the Runner.' For our final sprint, we pace into the evolution of James' global running community, Advent Running, birthed from a 25 Days of Exercise challenge. Feel the exhilaration of leading weekly running groups, partnering with brands, and navigating the pressures of being self-employed. We cap off our conversation with a stimulating debate on adventure running, breaking norms, and crafting new experiences. Lace up your running shoes for this electrifying exploration into the mind of an ultra runner!This episode was sponsored by The Trusted Team and 4th Discipline

Get ready to stretch your horizons! We've got an enlightening conversation with Evan Lynch, a noteworthy nutritionist and educator, who gives us a compelling look at the lesser-known topic of relative energy deficiency in sport (RED-S) in men. Drawing from his unique journey from being an Irish race walker to a respected voice in nutritional science, Evan provides a refreshing perspective on this crucial topic. This episode is layered with practical insights and academic expertise, all aimed at providing a comprehensive understanding of the psychological aspects that underlie optimal nutrition.Our journey begins with a fascinating exploration of the world of race walking, an Olympic sport that pushes the boundaries of physiology and requires the technical prowess of a hurdler. Evan gives us an unparalleled insider look at the significance of body composition for success in race walking and the biomechanics of the sport, making this a must-listen for any sports enthusiast. Our conversation then takes a turn into the world of RED-S, a form of malnutrition that's not often talked about, but can have serious implications on the hormonal balance, performance, and long-term health of athletes. Evan generously shares his personal experience with RED-S and offers strategies for athletes to increase their caloric intake and safeguard against this condition.As we round off our discussion, we explore the exciting intersection of technology and sports nutrition, including the use of Continuous Glucose Monitors (CGM) and AI in enhancing athletic performance. While we acknowledge the potential benefits of these technologies, we also delve into the potential pitfalls and anxiety that can arise from over-dependence on them. From understanding the context of glucose levels, to exploring the utility of apps like Nutritics, this episode is a comprehensive study on the evolving world of sports nutrition. Listen on as we challenge common misconceptions and provide practical advice to optimize athletic performance. You won't want to miss this deep dive into the world of sports nutrition.evanlynchfitnut.comLinkedIn: @evan-lynch-77b88b227Instagram: @elynchfitnutThis episode was sponsored by The Trusted Team and 4th Discipline

What does it take to go from a humble beginning to becoming a world's leading triathlete? Katie Zaferes, our guest for today, holds the answers. From her sunny family fun activity to her Olympic dream, Katie shares an inspiring journey filled with grit and determination. Brace yourself for a roller coaster ride as we discuss her crash in Tokyo and her amazing comeback to become a World Champion - all within two weeks! Her mental strategies including journalling, guided visualisations, and mantras play a pivotal role in her success. Get a firsthand account of her experience at the Tokyo Olympics and the anxiety she had to overcome. We also delve into how Katie balances motherhood with the challenges of a triathlon career. She shares her insights on goal setting, how she uses books like Mind Gym and Atomic Habits for mental preparation, and her tips for travel, including managing jet lag and making travel painless. Tune in to this enlightening conversation with Katie Zaferes and discover what it takes to be a leading triathlete!www.triathlon.org/athletes/profile/katie_zaferesInstagram: @kzaferes6This episode was sponsored by The Trusted Team and 4th Discipline

Prepare for an exhilarating journey as we traverse the captivating world of adventure racing, obstacle course racing, and ninja competitions with none other than Ian Adamson, a Guinness World Record holder and the reigning Ninja World Record holder. We'll immerse ourselves in the adrenaline-filled tales of global competitions, and the triumphant victories of Team Nike. From the formats of endurance events, the world's top races, to Ian's incredible story of transformation - this conversation promises to be nothing short of riveting.Next, we'll venture into the breathtaking landscapes of New Zealand as we inspect one of the world's toughest adventure races, Godzone. Let's unravel its evolution and understand why this region has become a hotspot for such daring escapades. We'll also have an in-depth discussion about the critical role of sleep in endurance racing, taking cues from Ian's 2006 Adventure Race World Championship experience. The importance of safety guidelines, the necessity of an international governing body, and the onus on event producers for competitors' safety will also be addressed in this enlightening discussion.Lastly, we'll demystify the complexities of fueling for endurance events. From the benefits of stored body fat, the limitations of carbohydrates, to the intriguing insights from Timothy Noakes' revolutionary book, 'The Big Fat Surprise' - we leave no stone unturned. And before we wrap up, we'll explore the health benefits of adventure racing, the importance of posture, and even touch upon the impact of daylight savings on mortality rates. Brace yourselves for an engaging, informative, and enlightening dialogue with Ian Adamson!ianadamson.comFacebook: @ian.a.adamsonInstagram: @ian.a.adamsonThis episode was sponsored by The Trusted Team and 4th Discipline

Having been a former Canadian International Alpine ski racer, Raya Usher understands the intensities, pressures and physiological demands that are placed on athletes no matter what level they are competing at. Will Usher, her husband, is a full-time coach and has been coaching Triathlon for 21 years now and has guided over 200 athletes to GB Age Group success with numerous Top 10, podiums and champions across the whole range of ITU World, European, IRONMAN and Challenge Family races along the way. Together they have built Precision Coaching to become one of the UK's top triathlon coaching businesses, so I wanted to chat to them about how they are using AI to improve their coaching proposition, what Raya has brought from the world of international skiing into multi-sport, and how they are using a Pool School to improve swim times. Precision Coaching.co.ukFacebook: @precisiontriathloncoachingInstagram: @precision_race_teamThis episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline

Iain Hamilton founded OSB Events as a college project and has built a business renowned for its brilliant and accessible races. A former Elite triathlete himself, he won a lifetime achievement award in 2015 for his work developing the sport in the UK. As organiser of the award winning Outlaw Triathlon Series and the Cambridge Half Marathon (which Claire and I have raced in ourselves),  we wanted to chat to Iain about the positive changes that COVID brought to the sport, the highlights and challenges of running events that are both popular and profitable, and what it feels like to build a brand where people tattoo your logo onto their skin. www.osbevents.comThis episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline

In the world of triathlon, Karen Smyers is force to be reckoned with. In 1995, she etched her name in history as the first American woman to conquer the prestigious Ironman World Championship. Her triumphs continued as she secured titles like the ITU Triathlon World Championship and claimed the U.S. National Champion title three times. She is still the only woman to win the IM World Championship and the ITU World Championship in the same year. Karen's journey, however, has not been without hurdles as she faced both accidents and serious illness, yet her fierce determination and unwavering spirit drove her to overcome this adversity and return to the sport she loved.Beyond physical prowess, Karen embodies the power of mental fortitude and focus. Her ability to navigate setbacks and push through the most challenging moments has been an inspiration to athletes worldwide. Claire and I really wanted to chat to her about dealing with injuries, mental fortitude and her infamous 321 taper.  www.karensmyers.comKaren on Instagram: @karensmyers8926This episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline