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The Squirrel Marketing Podcast
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The Squirrel Marketing Podcast

Author: Bill Bronson & Jeffrey Cooperstein

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Join marketing guru William "Bill" Bronson, as he dives deep into the world of marketing and chase squirrels in all directions. Marketing is about connecting with people. To learn more about marketing your product or service, it's important to learn more about trends, human nature, motivating factors, and much more. Marketers never stop learning and each new insight helps us hone our skills. Learn from our experience and hear from real business owners about their experiences.
17 Episodes
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In the latest Episode, the guys talk about how being the independent variable is not only key in business, but in life. 
HIgh Touch

HIgh Touch

2021-04-1222:23

In the latest episode, the guys talk about the theory of High Touch and how it can impact your business. 
Staying Busy

Staying Busy

2021-04-0521:05

In the latest episode, the guys talk about why it's important to stay busy and to always have something to do. 
Business and COVID

Business and COVID

2021-03-0327:40

In the latest episode, the guys talk about how the COVID-19 Pandemic impacted the business world and the adjustments companies had to make to cope with the ever-changing landscape. 
Small Town Case Study

Small Town Case Study

2021-01-1837:12

In this episode, the guys introduce a case they will be taking on in an effort to help a small town business get off the ground. Listen in as Bill and Jeffrey offer insight to help this business grow! 
Porter's 5 Forces

Porter's 5 Forces

2021-01-1141:04

In the latest episode, the guys take a look at Porter's 5 forces and how they can impact your business model. 
In the first episode of 2021, the guys talk about how to properly review your previous year, as well as set goals and follow them for the following one. 2020 was one of the most trying times in history, so here's to hoping 2021 is a lot better!
Apple vs. Microsoft

Apple vs. Microsoft

2020-12-1444:30

In the latest episode, Bill and Jeffrey take on the case study of Apple vs. Microsoft and how they revolutionized modern technology with a few unexpected twists and turns along the way. 
Harley Davidson

Harley Davidson

2020-12-0741:38

In the latest episode, the guys take a look at one of the great American Icons in Harley Davidson and their rise, fall and resurrection during the 20th century. 
Thanksgiving Special!

Thanksgiving Special!

2020-11-2521:10

In this special episode of Squirrel Marketing, Bill and Jeffrey talk about what makes Thanksgiving special to them, with some squirrels along the way, of course! From throwing the football to their favorite foods, this special episode has a lot to give!
Leadership Styles

Leadership Styles

2020-11-2340:28

On the latest episode, Bill and Jeffrey talk about leadership styles, and how the different styles are used in today's business world. In addition, the guys talk about how to identify and alter leadership styles to best suit the personnel you are working with. 
In this episode, Bill and Jeffrey talk social media strategy for companies and a couple of general rules of thumb for how to best position your social media channels for success. 
The 7S Model

The 7S Model

2020-11-0929:06

In the latest episode, the guys talk about the 7S model, used by businesses around the world as a playbook for success in their respective field. Take a listen as the guys dive deep into the world of marketing, and squirrel off in between. 
Strategic Planning

Strategic Planning

2020-11-0227:31

In the latest episode, Bill and Jeffrey dive deeper into the marketing and business world talking about strategic planning and how that is necessary for a business to grow and be successful, with of course some squirrels in between. Take a listen and enjoy!
Action Plans

Action Plans

2020-10-2826:15

In the last episode, Bill and Jeffrey talked about companies doing a SWOT analysis, highlighting what a company needs to improve their overall business. In this episode, the guys talk about an action plan, which highlights how to execute those needs in a timely manner. 
SWOT Analysis

SWOT Analysis

2020-10-1926:10

In Episode 2 of the podcast, the guys discuss what a SWOT analysis is and how it can help any company in assessing their goals going forward. One of the most important things CEO's and the like can do for their companies are SWOT analyses to truly show where the company needs assistance and where it can flex its muscles. 
In the pilot episode of the Squirrel Marketing Podcast, Jeffrey Cooperstein and Bill Bronson discuss what the word marketing really means in a professional sense. There are many things that go into marketing, but it all circles back to one common goal. The guys go in depth on the misconceptions of the word marketing, and how companies try to intentionally misuse it to hire new people in the workforce for jobs they did not sign up to do. sit back, relax and enjoy the squirrel!
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