DiscoverThe Pete Primeau Show
The Pete Primeau Show
Claim Ownership

The Pete Primeau Show

Author: Pete Primeau

Subscribed: 14Played: 300
Share

Description

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business.

What You’ll Discover:
• Advanced sales psychology and customer conversion techniques refined through $millions in transactions
• Marketing strategies that work in today’s hyper-competitive marketplace
• Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm
• Vendor relationship mastery that creates sustainable competitive advantages

Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike.

Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises.

Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma.

Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.
337 Episodes
Reverse
ASK PETE: Episode 302

ASK PETE: Episode 302

2026-11-0901:00:58

In this episode, Pete welcomes veteran podcast producer Chris Stone back to The Pete Primeau Show for a timely conversation about the challenges and opportunities shaping today’s mattress and furniture retail industry. Bringing more than 40 years of experience to the table, Pete offers valuable insights into managing slow sales, standing out in a competitive market, and making smarter business decisions. From real-world strategies to candid observations and a few moments of humor, this episode is packed with practical takeaways to help retailers navigate challenges, embrace change, and build lasting success—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  
In this episode, we sit down with Bill Napier, Owner of Napier Marketing Group, brand strategist, author, and “strategic instigator,” to explore what it takes for businesses to stand out in a crowded marketplace. With more than 40 years of marketing experience, Bill has worked with iconic brands including General Mills, PepsiCo, Gerber, and Pillsbury, and served as Chief Marketing Officer of Ashley Furniture. Since founding Napier Marketing Group in 2005, he has helped businesses build stronger brands, connect meaningfully with consumers, and win customers beyond price. Bill also shares insights from his book, The Confessions of a Marketing Madman, offering a fresh perspective on brand strategy, customer engagement, and the power of differentiated marketing.  👤Connect with Bill Napier: ✅ Website: https://www.napiermkt.com/  ✅ LinkedIn: https://www.linkedin.com/in/bill-napier/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  
In this milestone 300th episode of The Pete Primeau Show, guest host RJ Williams leads a candid, no-holds-barred conversation with Pete Primeau and three industry leaders about the challenges, realities, and future of the mattress and furniture industry. Joining the discussion are Jeff Giagnocavo, co-owner of Gardner’s Mattress & More; Tambra Jones, Executive Director of the Specialty Sleep Association (SSA); and Fawad Zavary, VP of Operations at Exclusive Furniture. Alongside Pete Primeau, President of Primeau Furniture Sales, the group brings together four distinct perspectives for an honest conversation about an industry that needs to take a closer look at itself. As the show celebrates its 300th episode, this conversation goes beyond the milestone to tackle important industry issues, challenge conventional thinking, and encourage greater transparency, accountability, and meaningful change. With four voices, zero filters, and one shared industry in focus, this is an episode you won't want to miss. 👤Connect with RJ, Jeff, Tambra and Fawad : ✅ LinkedIn (RJ Williams): https://www.linkedin.com/in/vernon-williams-150a11320/  ✅ LinkedIn (Jeff Giagnocavo): https://www.linkedin.com/in/jeffgiagnocavo/  ✅ LinkedIn (Tambra Jones): https://www.linkedin.com/in/tambra-jones-73b567a/ ✅ LinkedIn  (Fawad Zavary): https://www.linkedin.com/in/fawad-zavary-8459109  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  
In this episode, we sit down with Andrew Burt, Vice President of Sales at Heritage Sleep Concepts, to explore the power of creativity, collaboration, and relationship-building in the sleep industry. With deep connections across the industry, Andrew brings a unique combination of strategic vision, innovative thinking, and a genuine passion for building lasting partnerships. He shares insights on driving growth, creating meaningful business relationships, and developing strategies that lead to long-term success. Tune in for an engaging conversation with an industry leader who understands that strong relationships and fresh ideas can make all the difference. 👤Connect with Andrew Burt: ✅ Website: https://heritagesleep.com/  ✅ Facebook: https://www.facebook.com/HeritageSleepMattress  ✅ Instagram: https://www.instagram.com/heritagesleepmattress  ✅ LinkedIn: https://www.linkedin.com/in/aburt2503/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
In this episode, RJ Williams, Owner of Jacksonville Bedding, steps into the host chair for a conversation with Kristin Sugar, Senior Vice President of Wholesale at Cariloha. Kristin is a dynamic sales executive and strategic leader with a proven track record of building strong partnerships, developing high-performing teams, and driving sustainable growth. Known for her sharp business insight and relationship-focused approach, Kristin brings a unique perspective on what it takes to create meaningful partnerships and turn opportunities into long-term results. RJ and Kristin dive into the business of building relationships, creating value for customers and partners, developing successful teams, and navigating the opportunities and challenges facing today's wholesale and bedding industry. 👤Connect with Kristin Sugar and Cariloha: ✅ Website: https://www.cariloha.com/wholesale  ✅ Facebook: https://www.facebook.com/Cariloha/  ✅ Instagram: https://www.instagram.com/cariloha  ✅ LinkedIn: https://www.linkedin.com/in/kristin-sugar-4061072/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net 
loading
Comments