In the spotlight. IRI Talks

“In this podcast, members of the IRI UK Analytics team introduce you to Business Value Drivers, the latest analytics innovation powered by IRI Liquid Data.Business Value Drivers combines the power of econometric modelling with weekly sales data and pushes out the insights to the entire commercial team. It takes just minutes to get to the ‘why’ behind the ‘what’.In a recent short survey, 54% of respondents told us that they spend too much time diagnosing market and brand performance.Perhaps more concerning is that 88% told us that they have a gap or reliance on key individuals to provide in-depth analysis on market and brand performance.Business Value Drivers is an ‘always-on’ analytics solution that accelerates and democratises insights that would normally take weeks or months.For more information, contact UKAnalyticsTeam@iriworldwide.com

In this episode, we talk to Angelo Massaro about the evolving Italian FMCG market. Italy experienced the severe impact of Covid-19 earlier than most in EU and there are firm signs that some of the resulting shopping behaviours are likely to stay for the long term. In addition to industry coping strategies similar to those seen in other countries, the growing importance of “localism” and e-commerce are changing the shape of the Italian market.Listen to Angelo as he shares his observations of the Italian FMCG market and how retailers and brand owners can adapt.

In this episode, we take a look at the German FMCG market. The German market is typically very price sensitive and dominated by discount retailers. Does that change the way in which retailers and brand owners are adapting to the current situation? Are new shopping behaviours seen in other EU markets mirrored in Germany? Listen to Christoph Knoke, MD IRI Germany to hear his observations and how he sees the market evolving in the coming weeks and months.