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Description
The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and sound marketing advice to gain an advantage over competitors. The G Factor Podcast is presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.
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It is the end of an era people! After more than three years, this will be our final episode. Listen to the top four G-Factor Podcasts since we began in 2020! Lauren and Tony chat about each episode, where they are headed as a team and individually. Thank you to all of our listeners who have been part of this amazing journey! Go back and listen to past G-Factor Podcasts and stay-tuned for future updates and information!Check out more at The Guild.
Timing is everything and marketing is no different! Lauren and Tony discuss the importance of timing announcements, campaign launches and marketing when conveying your message.Check out more at The Guild.
One of our favorite episodes, we showcase YOUR FAVORITES during our "Best of 2023" podcast. The three favorites from the past year are from February, March and October including topics on branding, favorite superstitions and listener questions! Check it out!Check out more at The Guild.
Marketing is a marathon, not a sprint. There are often temptations to choose short-term, "big gain" marketing tactics which negatively impact long-term goals. Lauren and Tony will discuss some of these and how to avoid this often troubling pitfall.Check out more at The Guild.
There are some things in life you just must do. Same is true with marketing! Lauren and Tony discuss some of their non-negotiables at it relates to marketing.Check out more at The Guild.
Let's face it, Thanksgiving Day is the one time of the year we can all get into eating big, sharing big and thanking even bigger! Lauren and Tony discuss their Thanksgiving Day menus and how best to combine the last bite of this fantastic holiday celebration!Check out more at The Guild.
Although the end of 2023 is on a collision course with our calendars, there is still time to get some important things done before December 31! Lauren and Tony discuss a few ways to make the most out of these final days!Check out more at The Guild.
The holiday season is upon us and marketing for this crucial part of the year creeps closer to Halloween. Lauren and Tony share some "grateful tactics" this Thanksgiving season for you to utilize for current and potential customers.Check out more at The Guild.
Happy Halloween from Lauren and Tony. This week, our co-hosts discuss scary marketing truths and how to take away the fear of utilizing these strategies and tactics. Hopefully, this will help alleviate the fear of bumps in your marketing plan.Check out more at The Guild.
There are occasions when a spokesperson needs to convey important information to the public. Lauren and Tony break down some helpful tips in preparing and executing the role of an official spokesperson!Check out more at The Guild.
This week, Lauren and Tony answer questions from listeners concerning marketing, budgeting and website development.Check out more at The Guild.
Fall is in the air and on the calendar! Lauren and Tony take a moment and discuss their top five favorite fall sweet treats! YUM!Check out more at The Guild.
The old nursery rhyme about the three little pigs isn't far from true when it comes to crisis communications. The critical key is to always be prepared. Lauren and Tony will discuss how to ensure your business or organization is ready for your first or next crisis and how to effectively communicate during such stressful situations.Check out more at The Guild.
Managing your online reputation is as important as ensuring your products and services are on-point. Lauren and Tony discuss different ways to keep apprised of you online reputation, how to manage it and tips for you to utilize positive comments for your marketing.Check out more at The Guild.
Having an effective marketing team coupled with an aggressive sales force is paramount to growing business. Unfortunately, there are growing pains and both sides must communicate in order to make a positive impact. Lauren and Tony discuss how and why these two entities are different and can work hand-in-hand to boost business!Check out more at The Guild.
One of the greatest misnomers of marketing is that social media is free. That couldn't be farther from the truth. Lauren and Tony breakdown the costs associated with social media marketing and how to budget for your next marketing year.Check out more at The Guild.
The age-old question, "What is the difference between marketing and advertising." Good news, Lauren and Tony answer that question and more in their latest installment of the G-Factor Podcast!Check out more at The Guild.
So what's the deal with twitter? Well, X marks the spot and Elon Musk has made his first steps toward hunter the limited word bird down. Lauren and Tony chat about the future of X, the brand and how business and organizations can learn from this "business giant's" successes and failures.Check out more at The Guild.
The numbers are in and many might just be surprised! Whether surfing the net on a mobile device or desktop, users are experience content in many different ways. Lauren and Tony break out the latest data and reveal which device has conquered the usage scale for 2022-2023!Check out more at The Guild.
A company and team members reach important milestones through their journey. Lauren and Tony discuss how to leverage those milestones for marketing as well as community celebrations.Check out more at The Guild.
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