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The Indie Worldwide Podcast

Author: Indie Worldwide

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Indie Worldwide is where indie hackers come to meet other indie hackers. Every week we interview a successful startup founder, indie maker, or bootstrapper and find out how they did it. Each episode is packed with actionable growth strategies and proven tactics for building your indie startup. Catch our recorded interviews here, or check out one of our multiple monthly live meetups:

See you there 🌎🌍🌏

Hosted by Anthony Castrio
58 Episodes
Try Outdone for AI-powered gift recommendations: https://www.outdone.ioK-Means Clustering: links mentioned:https://violet.ioSocials Worldwide - Startup founder community
With Chevy Cassar from Web3 Daily: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Intro00:00:16-00:02:36 Our secret mastermind00:02:36-00:10:21 Growth and Monetization00:10:21-00:11:49 TikTok advertising and tracking00:12:38-00:14:23 Content creation on TikTok00:18:34-00:21:00 Personal newsletters and experimental projects00:21:02 How will I die00:21:30 YouTube Channel00:25:22 Starting Web3 Daily00:31:19 Monetization Path for Newsletters00:32:51 The Potential of Newsletter Businesses00:34:24 Comparing Platforms00:41:57 Taylor Swift00:43:49 Content Growth Engine00:50:09 Monetizing parasocial audiences00:52:37 Billion dollar exits00:53:25 3 million readers00:54:32 Competition01:03:16 Sponsorships01:05:46 Creating Products for Newsletter Audiences01:09:19 Word of Mouth and Social Proof01:14:43 Sales business targeting newsletter owners01:14:50 Selling ads01:15:08 Outro this conversation, Anthony Castrio, founder of the Indie Worldwide Community, interviews Elie Steinbock, founder of, CryptoFighters, and FrontWork. Elie shares his journey from running a front-end development agency to working on Sharemint, a Web3 referral platform for startup partnerships. He discusses how he met his cofounder, Aamir, and built a strong working relationship with him.Elie explains that launching a Web3 business is similar to launching other businesses but emphasizes the importance of finding users on platforms like Twitter, Telegram, and Discord. He believes that building a valuable business during a bear market is more sustainable than focusing on quick gains during a bull market.Sharemint currently has a handful of clients and is making between $5,000 and $10,000 a month. Elie shares the challenges of managing finances in cryptocurrency and advises those looking to build a Web3 business to focus on providing value to users rather than launching unnecessary tokens.Elie is optimistic about the potential of Web3 and NFTs as alternative authentication systems and voting rights within organizations. He plans to focus on growing Sharemint over the next few years and hopes to become more established in the crypto space.In terms of the Indie Worldwide community, Elie appreciates the monthly calls and small group chats, but suggests hosting these calls more frequently to deepen connections within the community. His parting wisdom for aspiring indie hackers is that there is no right way to do things and that it's important to be open-minded and adaptable. Tell me more about Typogram!Hua: Typogram is a logo design tool for founders, entrepreneurs, and small business owners who do not have a professional design background. It aims to make logo design and branding easy for non-professionals. It is not a random logo generator, but rather a platform that allows users to feel creative and confident in making their own logos.Anthony: Who is your target audience?Hua: Our customers come from both individual creators and business owners, as well as people who offer logo design as part of their services, such as web developers or marketing consultants.Anthony: How did you and your co-founder meet and start working together?Hua: My co-founder and I met at a typeface design program at the Cooper Union in New York City. We collaborated on several projects before starting Typogram together.Anthony: How do you handle co-founder challenges?Hua: We have a clear division of work, with my co-founder handling product design and development, while I handle the marketing, content creation, and some backend work. This division of labor helps to prevent conflicts.Anthony: How has your background as a designer influenced Typogram?Hua: Both my co-founder and I are designers, and we wanted to make a tool that allows people to feel creative and enjoy the process of designing their own logos. We also aim to educate users on design concepts within the app, making it both a design tool and an educational platform.Anthony: What are the struggles of having two designers as startup founders?Hua: One downside is that we are both more introverted, which can make marketing and networking more challenging. However, we have complementary skills, such as my co-founder being a front-end developer and me being more focused on the big picture and deadlines.Anthony: Here's a big-brain question: What is a brand?Hua: A brand is how you want your customer to feel about the product and what they immediately think when they see it.Anthony: Can you have a brand without a logo?Hua: Yes, you can have a brand without a logo. An example would be Bernie Sanders' initial presidential campaign, which had a strong brand without a specific logo.Anthony: What are three things indie hackers should be aware of when creating a brand for their product?Hua: Simplicity: Make something simple and memorable. Avoid overcomplicating the logo. Sketch it out: Put your ideas on paper and create a rough sketch to understand what you want. Choose an appropriate font: Pick a typeface that performs well and is suitable for your brand. Thanks Hua for agreeing to this interview! Check out Typogram here:
Cheezus: Ross on Twitter: YouTube: Worldwide:
This is the second episode of our Featured Founder Friday series where we put the spotlight on Bootstrapped founders from the Indie Worldwide community and beyond.Our second feature is  Suzy Choi, an Indie Worldwide member and founder of  GoodPeople, a pre-launch startup that aims to drive cultural change by creating job descriptions that attract diverse talent quickly and easily.Earlier this week I interviewed Suzy to find out how she does it.What we talked about: Finding a co-founder. Why she's building a team pre-launch. Where HR goes wrong when it comes to hiring. How to write better job descriptions.
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Outseta gives founders the tools to monetize their website, SaaS product, or online community in minutes.
Follow Dash on Twitter Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter:
I met up with the founder of the Wannabe Entrepreneur Community in Lisbon for an in-person brainstorm on community businesses.What makes a community centered business work? How can you start your own? Just how tasty is pastel de nata?Find out here on the Indie Worldwide Podcast x Wannabe Entrepreneur Podcast crossover episode.Follow Tiago on Twitter: out his community: Entrepreneur YouTube: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: on YouTube:
Dan has made a name for himself for quitting his job at Amazon where he made $500k+ per year to become an Indie Hacker and build a portfolio of small bets. Now he works part-time for Gumroad, builds a SaaS called Userbase, has 100k+ Twitter followers, and runs the Tiny Bets Community.Anthony CastrioDaniel Vassallo TwitterIndie Worldwide
Watch part 2 here: is Part 1 of the 100 users 100 days demo day where we had a live Q&A session with Andrew Gazdecki the founder of MicroAcquire.Follow Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter:
• Husband and wife indie hacker team.• 2k MRR + another 2k non-recurring on average per month• Ramen profitable but still freelancing• Going nomadic soon for a year• Other ventures like a notebook company and a fun online candy shopping experience Liz Herman on Twitter: Lukas Herman on Twitter: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Introduction00:28 What came first marriage or product00:40 What is Stagetimer.io02:53 How many paying customers do they have03:41 How is stage timer monetised(An amazing payment plan idea)05:30 How large is the team05:30 What is the differentiating factor07:28 What is the limit of the free plan08:55 When did it go from project to startup10:08 Where did the first customers come from12:06 Opinion on paid ads14:50 How does being married help the business17:20 Is stage timer running itself?18:38 What’s the new side project19:20 What is OhCandyworld.com22:22 How to do MVP of a idea23:52 Fulfilling orders24:26 Working in different industries26:30 The Indiehacker Spirit29:06 The Ultimatum Story30:22 Profitability33:32 Ads for Bootstrappers34:26 Paid Ads Workshop35:00 Outro
Read Wizen Guides: Ana on Twitter: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Introduction01:20 How Anthony met Ana for Wizen Guides02:23 How Introversion effects a founder05:08 The problems of writing a book08:14 What advantages do introverts have as startup founders12:20 The history of Ana15:40 How the Web influenced Ana’s career17:05 How Ana entered retail21:11 Ana’s burnout25:30 Ana’s temporary retirement26:20 Ana’s teaching experience31:50 Why wizen guides was born33:10 Why is Ana NotechAna35:30 Advice for someone just getting started41:10 Outro
Bhanu is a 24 year old Indie Hacker quickly approaching $1,000 MRR just a couple months after launching his blog-on-top-of-Notion platform Feather.I first met Bhanu through the Indie Worldwide community and quickly fell in love with the product he was building. Now I use Feather for just about everything!Anywhere I want to lower the barrier between thought and blog post I reach for Feather.In this interview we discuss how Bhanu quit his job, became a startup founder, tried, failed, and pivoted his way to his current product which is now growing like crazy.Try Feather: Indie Worldwide: on Twitter: Anthony on Twitter: Indie Worldwide on Twitter: Introduction01:40 Life before Indie Hacking03:33 Building in public on Twitter03:52 The failure of MDX.one06:57 What is UseNotionCMS08:29 How did Bhanu market feather10:22 Why Bhanu pivoted to Twitter11:11 How did feather grow so fast11:44 Future distribution Plans12:22 Learning SEO13:39 How did Anthony find Bhanu14:14 Motivating other Indie Hackers14:56 The feedback process15:43 The 100 in 100 Challenge17:51 Plans for the next month18:07 Advice for someone new to Indie Hacking18:47 Outro
Zach Burau runs a dev shop, he develops software to run airport time bulletin boards, he bought a website off the founder of Kayak, and now he's building a niche-gaming empire.Get 50% off Bigin by Zoho CRM: Gomoku! Zach on Twitter: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Introduction01:39 Hidden niches03:19 Selling to airports 04:52 Airport tech05:43 When to pivot06:20 How Flyline solved the airline data problem07:21 Selecting the right business09:19 Does cold calling work every time?10:49 Contract size for Flyline12:08 When to raise prices14:45 How started18:04 How much traffic is Gomoku getting20:10 What is Pente and how it matters to Gomoku23:43 How monetization works for game sites25:26 How to figure out development for multiple businesses27:09 Subsidize your business ideas with contracting29:12 How to find problems to solve31:24 How Zach allocates his time32:00 Expanding the gaming empire34:14 How to build in public36:13 Advice for new Indie Hackers37:35 Recap38:33 Outro
Dana is the founder and CEO of Balodana, a curated marketplace of bespoke tailors. When you sign up for Balodana they take your measurements so that you can shop for clothes that fit you perfectly, every time. Their collection is curated from around the world and they work directly with the makers of your clothing to get each piece tailored to fit your exact dimensions.In this interview we talked about the clothing industry, artificial intelligence, pivoting during the pandemic, sustainable fashion and a whole lot more. on Twitter: met Dana through the Indie Worldwide community. If you're interested in meeting founders from around the world working on game-changing startups, you should consider joining too.Join Indie Worldwide: Anthony on Twitter: Indie Worldwide on Twitter: Introduction00:33 Where does the name balodana come from01:58 what is balodana4:04 Fast Fashion vs Slow Fashion6:24 What is the the order process08:43 how does balodana make money11:20 how does sizing work12:39 balodana’s technology approach16:03 Web3 Integration in Beladana18:11 How many vendors are on balodana20:53 What is balodana sales volume22:16 How to tackle the pandemic23:16 Is it a solo founded business24:08 Is it profitable yet?24:15 Have there been any formal investment rounds26:35 The 1000 bars story28:45 How are people finding out about balodana29:50 How to find vendors31:40 Marketing ideas for balodana and other clothing businesses35:18 The future for balodana36:38 Fashion as a engineering discipline37:11 The futuristic smart mirror tech37:43 Advice for fashion entrepreneurs39:50 Outro
Follow Charlie on Twitter: out Ramen Club: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Introduction00:28 Why did Weekend Club change to Ramen Club02:53 Why should one join Ramen Club05:06 Behind the scenes of Content Creation07:00 Secrets of the Youtube Game08:08 how do people find out about Ramen Club09:02 Is Ramen Club ramen profitable09:28 What does the growth graph look like10:38 Is it full-time right now?11:25 What’s the growth plan now13:00 The grind of content creation16:01 The unfair advantage leading to ranking on google16:43 What are Ramen Club goals for rest of 202217:45 Studio Ramen : The community builders hub20:00 How to find out if a community is valuable21:43 How can a community create stuff in the best way possible26:53 Advise for Indie community builders29:04 Timeline of Weekend Club and Ramen Club30:52 Outro
This is the Q&A follow up from on Twitter: thanks to Mash and Sparrow's startup advisors for connecting us to Trevor to make this event possible.Sparrow Startup Advisors: Anthony on Twitter: Indie Worldwide: Indie Worldwide on Twitter: Introduction00:28 How to pitch honestly02:00 What stops a business from growing faster04:22 How to cold start a business08:06 Two most common misdates of founders09:50 Opinion about social media presence11:04 Owning a community vs being a part of one12:46 How to market a new product properly16:02 Is the first client the ideal client19:04 How to validate a idea20:30 Conclusion
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