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Digital Dispatch Podcast

Author: Blythe Brumleve

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Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space. Podcast presented by Freight School Playbook: helping logistics companies save time, shorten sales cycles, and stand out from their competition with on-demand digital marketing training.
18 Episodes
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Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. Those fears usually are: fear of failuremetrics they can’t provelack of talentunnecessary quality standardsBy using influences from outside of the logistics industry, we can start to empower our teams to ditch the marketing metrics that no longer work and experiment with new creative content posted to where their target audience is already hanging out. Links from the show: Donate to the Barstool FundThe story behind YouTuber Mr. Beast and his burger launchWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more. Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year. Another option that would be super helpful to the marketing pros out there is auditing your website--which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. This is why I’m giving this course away FOR FREE on FreightSchoolPlaybook.com. This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning. Listen to the rest of this episode of 'Put That Coffee Down' here. And in case you missed the link above, you can snag that free course, How To Audit Your Website, via this link. Don't forget to go through the checkout process to get it. You won't have to enter any billing info--just go through the checkout process like any other internet purchase so you can get the login information needed to snag the course. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas who oversees three divisions within the brand: Dispatch, [outsourcing] Solutions, and just recently launched, Metromax Express for last-mile delivery. Coming from the military and finance industries, Demarco got into trucking by chance when a friend asked him for financial advice. Once Demarco ran the numbers, he saw a lot of potential problems—but also found a way to solve those problems. It didn’t take him long but one truck turned into dozens with multiple logistics solutions and more on the way, In today's show, Demarco is telling us how he learned through several business failures and came out on the other side with an even better perspective that’s helped him grow the Metromax brand. After all, failure teaches us much more about ourselves and our business than sitting on the sidelines ever could.This is a good one so if you’re feeling a little stuck and not sure which direction to go, or perhaps you’re already successful and looking to feel inspired, this is the interview for you. Where to find Demarco & MetromaxDemarco's LinkedinMetromax Dispatch websiteMetromax Dispatch InstagramMetromax Outsourcing websiteWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all that with their new platform aiming to be the one-stop-shop for brokers and shippers to review carriers based on industry best practices. Carriers are able to create a profile page with their insurance and contact information as well as build out their service offerings, preferred lanes, equipment, and more. Using these reviews, brokers and shippers alike can save time sourcing more qualified companies while carriers can focus on creating long-term relationships with authentic feedback--good and bad.Learn how this startup came to life and where they plan to head in 2021 with host Blythe Brumleve as she interviews Rob Light, founder of Carrier Source.Where to find Carrier Source: WebsiteLinkedInWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of work as trucking videography and photography is what his company specializes in. In this interview, we’re talking with James about the power of captivating graphics, the challenges of growing on social media, and how to actually take a good picture of a truck that stands out from the rest. All this plus more on the latest episode of The Digital Dispatch podcast presented by Freight School Playbook. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
COVID disrupted numerous industries and marketing is no different. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Blythe Brumleve talks about the strategies in B2B marketing that logistics companies should be taking advantage of.Watch the video of this show on YouTube.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance.He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomplished man and continues to live each day to the fullest. His positive vibes clearly feed off to his son K-boy as well as Rick and John. Rick can't state enough how important stories like that of Mr. Richey and uses moments like this to share with his team of drivers on their new radio program that broadcasts 24 hours every day, BCB-Live.com. In this interview, we cover Mr. Richey's accomplishments and how each person from the group drives inspiration from it.Check out BCB's live radio site created by your's truly.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to. In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't. Good Demo Examples:https://freightpath.io/ https://loadpilot.com/ https://www.shipstation.com/schedule-a-demo/ Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show. It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for….all of us. This webinar covers the important topics of some of the biggest marketing mistakes I see all kinds of logistics companies making.  Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind 'Call Her Daddy' and the hosts' battle for IP and we have a good look into where podcasters of all levels should place value.In this show, I'm joined by Badr Milligan of The Shortbox Podcast and Al Pete of Mister Peterson's Neighborhood to discuss our takeaways from the listener's perspective as well as what lessons we'll use for our own shows moving forward.Links from the show: Joe Budden's announcement on leaving SpotifyCharlamagne tha God's comments on Joe leavingJoe Budden's followup to the initial announcementBill Burr's comments on Joe Rogan about protecting comics and creatorsCall Her Daddy's battle with Barstool for IPBarstool CEO Erika Nardini explaining why IP is so valuable Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics space by providing courses that cut through the digital media noise. Naturally, with any fluid project, there are already improvements being made to the platform--which has resulted in the need to re-record the launch materials. But we do this for good reason as we've got to include more educators excited to share their expertise with the transportation world. Stay tuned for more upcoming updates but until then, check out the action at →https://FreightSchoolPlaybook.comWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
TikTok’s rise in popularity isn’t without controversy.Some of that worry has been orchestrated by other big tech jealous of that growthOthers are worried for more geopolitical reasons.But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years.Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new platform.I’m not alone as the app has skyrocketed in growth--and because the company’s owner, Bytedance is located in China, that obviously creates some issues like getting banned by the US government.So as content creators what do we do? How do we protect ourselves and the content we’ve spent a lot of time and energy on? Listen to the latest episode as host Blythe Brumleve dives into the strategies.Links mentioned during the show:Get a copy of your TikTok files from FYP.RIPPatreon in danger?Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay.So how do we make them not suck?In this episode, I'm diving into the key takeaways of what makes for a great virtual conference or event so you can apply those tips to your own meetup without, ya know, breaking social distancing rules. For my logistics people, if you participated in Freightwaves Live at Home event, you know exactly what I'm about to discuss.Check the timestamps to jump to a specific topic.Watch the video for this show: https://youtu.be/-iEjF3LleeACheckout Freightwaves Live at Home content: https://live.freightwaves.com/Links mentioned during the show:Creating your 2020 Content PlanPodia's insight into a great virtual retreatiBreakthrough Virtual Event SoftwareSwitcher Studios broadcasting softwareWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on? I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech. So in this show and as we make the transition into more of an entrepreneurial lifestyle podcast, I wanted to talk about the difficulties, the highs, and the lows, of preparing for my first speech at a big conference, Freightwaves Transparency19: Handling a big career challenge on top of your regular workload Why it’s important to challenge yourself even if it terrifies youMake no mistake public speaking fucking terrifies me.One thing I did throughout this entire process was to take notes. Not just about the product, bugs, feature improvements, but what I was feeling. What I was thinking.  Things like “fuck these marketing dashboards”, why did i wait so long to start this project? I shoulda started this months ago. Can I really do this? Why does anyone want to hear from me?That internal dialogue you have with yourself that can sometimes be your biggest fan or your biggest enemyWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, and other tips that may help expedite the startup of your venture.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds. One of those minds was former Cincinnati Reds GM Brad Kullman and author of Losing to Win and he believes he has the solution to avoid tanking in professional sports. In this remastered interview, we've diving into the psychological pros and cons of tanking in sports and how it can affect the mindset of any sports franchise for years to come. I believe these lessons are important across the business world in order to avoid the loser mentality to creep in. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
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