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In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. Listen to more of our "Logistics of" series: The wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother’s Day flowersThe logistics of racehorsesThe logistics of Calypso LemonadeDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve the farm-to-table logistics problem. Check out Get Swift on YouTube, Linkedin, and their websiteListen to these shows next: Wearable tech inside the warehouse with ProgloveMaking sense of economics and freightBonnie Plants, PCS Software, and Detmar Logistics on the power of collaborationA different way to save the planet with regenerative ranchingDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This underscores a stark reality: There’s a growing labor shortage that extends well beyond the pains of the pandemic. A few takeaways from their research:There's a big disconnect between management and production employees: The biggest area of concern is that production employees feel more pressure to achieve short-term objectives, even if it means acting unethically One in three employees surveyed observed misconduct in manufacturing, which is actually slightly less than the overall average across other industriesCorporate employees and production team members differ greatly on their comfort level in speaking up on misconduct: 74% of corporate employees in the manufacturing space would be comfortable reporting unethical behavior to a manager while only 57% of production employeesA Pandemic Paradox exists. While management heralds frontline employees as heroes, line workers aren’t feeling the love In this episode, Emily is helping to break all these data points down in hopes that more businesses, enterprise and SMB's, can learn how to start and monitor the happiness level of their employees to help retain them longer and avoid continuous hiring issues. Connect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureListen to these shows next: Women and the assertive backlashTrucking's training problem with Desiree WoodGrowing a freight brokerage with Liz Wayne
Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.Connect with Austin Johansen on LinkedinVisit the ExxonMobil websiteCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingLocomation explains how lidar works in truckingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Facebook, and TwitterConnect with Jennifer Karpus-Romain on Linkedin and TwitterListen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteWhat to know before you outsource your marketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and Instagram
Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it. Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring their first in-person conference back since 2019 and Haley is dishing all about why they chose Rogers, Arkansas as the place to do it. Links from the show: Connect with Haley Fazio on Linkedin and TwitterRegister for Freightwaves The Future of Supply Chain Listen to these shows next: The Power of Curiosity with Tim DoonerFrom Brokerage to Content Creator with Grace SharkeyMaking Sense of Economics and Freight with Anthony SmithThe History of Shipping with Sal MercoglianoContent Creation with The Freight Coach Chris JollySearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Listen to these shows next: AI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to talk all about it plus tell us about his new book, The Hawke Method, to help SMBs with the most important marketing strategies. Connect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodListen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your Website
Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. Loadsmart is using more and more AI technology and applying it to freight in order to automate how truckload and intermodal freight are priced, booked, and shipped.In today's conversation, we're chatting with Loadsmart's VP of account management, Ben Buchanan on how the company is leveraging this technology as well as adapting to a new hybrid work model. Listen to these shows next: Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman HussainDeep Fakes, Copy Bots, and How Artificial Intelligence Will Affect CreatorsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of ParadeA very beginner’s look into the MetaverseNFT’s, Futurism, and Fascinating Start-Ups with Nasjaq
Are you a big lemonade person?What about juice in general?Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. Check out some of these other fun facts from the Calypso team: In June, Calypso reported a more than 50% sales increase during the first half of 2021. These numbers follow a record year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw a 33% growth and category-leading sales velocity in its core line of flavored lemonades.Calypso Lights are now being sold in more than 7,000 outlets nationally with distribution building daily-- are available at retailers nationwide including Walmart, Kroger, Wawa, and moreCalypso is now the second largest player in the shelf stable lemonade category, representing 75% of category growth, surpassing Lipton BriskLinks from the show: Connect with John Jares on LinkedInFollow Calypso Lemonade on LinkedInCalypso Lemonade websiteCalypso Lemonade Company OverviewThe original, and now famous, Calypso Lemonade recipe was created in 1985 in Milwaukee, Wisconsin, by the owner of the King Juice Company. The idea was simple – make an authentic, delicious lemonade made with real lemons and real sugar. We made the lemonade in small batches and delivered it locally on the company truck. Through the years, our Original Lemonade grew in popularity. Bolstered by the response to our lemonade recipe, and inspired by the fruits, flavors, and spirit of The Islands, our Original Lemonade was given the name Calypso and grew into four lemonade blends. Today, Calypso Lemonade has evolved into twelve unique Lemonade combinations, four Limeades and four Lights – all of which are based on our Original Lemonade recipe. Each Calypso flavor is produced with a focus on quality – using real fruit and natural flavors.Listen to these Digital Dispatch shows next: The wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of the Tokyo OlympicsA different way to save the planetThe logistics of Mother's Day flowersThe logistics of racehorses
Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. Show links: Check out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next: Maritime Marketing with Spire’s Kevin NaakaoThe history of shipping with Sal Mercogliano Cargo Ship Life with Merchant Mariner Gabby Salazar
This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeology. So I was really pumped to see it being used in trucking. Locomation’s COO Glynn Spangenberg was kind enough to join me live while at the Manifest conference and gave us a breakdown of how lidar systems are being used on their autonomous truck--which the company says can dramatically increase capacity, improve asset utilization, and lower costs for the supply chain overall. Links from the showFollow Glynn Spangenberg on LinkedinCheck out Locomation’s websiteLocomation Explainer VideoCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking
Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy. I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well. Show LinksMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganListen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamMore articles about content marketing on our Digital Dispatch website
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