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Digital Dispatch Podcast

Author: Blythe Brumleve

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Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space. Podcast presented by Freight School Playbook: helping logistics companies save time, shorten sales cycles, and stand out from their competition with on-demand digital marketing training.
11 Episodes
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Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to. In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't. Good Demo Examples:https://freightpath.io/ https://loadpilot.com/ https://www.shipstation.com/schedule-a-demo/ Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show. It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for….all of us. This webinar covers the important topics of some of the biggest marketing mistakes I see all kinds of logistics companies making.  Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind 'Call Her Daddy' and the hosts' battle for IP and we have a good look into where podcasters of all levels should place value.In this show, I'm joined by Badr Milligan of The Shortbox Podcast and Al Pete of Mister Peterson's Neighborhood to discuss our takeaways from the listener's perspective as well as what lessons we'll use for our own shows moving forward.Links from the show: Joe Budden's announcement on leaving SpotifyCharlamagne tha God's comments on Joe leavingJoe Budden's followup to the initial announcementBill Burr's comments on Joe Rogan about protecting comics and creatorsCall Her Daddy's battle with Barstool for IPBarstool CEO Erika Nardini explaining why IP is so valuable Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics space by providing courses that cut through the digital media noise. Naturally, with any fluid project, there are already improvements being made to the platform--which has resulted in the need to re-record the launch materials. But we do this for good reason as we've got to include more educators excited to share their expertise with the transportation world. Stay tuned for more upcoming updates but until then, check out the action at →https://FreightSchoolPlaybook.comWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
TikTok’s rise in popularity isn’t without controversy.Some of that worry has been orchestrated by other big tech jealous of that growthOthers are worried for more geopolitical reasons.But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years.Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new platform.I’m not alone as the app has skyrocketed in growth--and because the company’s owner, Bytedance is located in China, that obviously creates some issues like getting banned by the US government.So as content creators what do we do? How do we protect ourselves and the content we’ve spent a lot of time and energy on? Listen to the latest episode as host Blythe Brumleve dives into the strategies.Links mentioned during the show:Get a copy of your TikTok files from FYP.RIPPatreon in danger?Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay.So how do we make them not suck?In this episode, I'm diving into the key takeaways of what makes for a great virtual conference or event so you can apply those tips to your own meetup without, ya know, breaking social distancing rules. For my logistics people, if you participated in Freightwaves Live at Home event, you know exactly what I'm about to discuss.Check the timestamps to jump to a specific topic.Watch the video for this show: https://youtu.be/-iEjF3LleeACheckout Freightwaves Live at Home content: https://live.freightwaves.com/Links mentioned during the show:Creating your 2020 Content PlanPodia's insight into a great virtual retreatiBreakthrough Virtual Event SoftwareSwitcher Studios broadcasting softwareWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on? I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech. So in this show and as we make the transition into more of an entrepreneurial lifestyle podcast, I wanted to talk about the difficulties, the highs, and the lows, of preparing for my first speech at a big conference, Freightwaves Transparency19: Handling a big career challenge on top of your regular workload Why it’s important to challenge yourself even if it terrifies youMake no mistake public speaking fucking terrifies me.One thing I did throughout this entire process was to take notes. Not just about the product, bugs, feature improvements, but what I was feeling. What I was thinking.  Things like “fuck these marketing dashboards”, why did i wait so long to start this project? I shoulda started this months ago. Can I really do this? Why does anyone want to hear from me?That internal dialogue you have with yourself that can sometimes be your biggest fan or your biggest enemyWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, and other tips that may help expedite the startup of your venture.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds. One of those minds was former Cincinnati Reds GM Brad Kullman and author of Losing to Win and he believes he has the solution to avoid tanking in professional sports. In this remastered interview, we've diving into the psychological pros and cons of tanking in sports and how it can affect the mindset of any sports franchise for years to come. I believe these lessons are important across the business world in order to avoid the loser mentality to creep in. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 
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