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Gateway to Ecommerce
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Gateway to Ecommerce

Author: ClearSale

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Gateway to Ecommerce is where global ecommerce leaders discuss challenges, best practices, new tech, and secrets to success for enterprise-level or budding solopreneurs. Build a tech-savvy and trusted ecommerce business in the digital economy—no matter where you are in your ecommerce journey.
24 Episodes
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When it comes to jewelry, the more technology, imagery and CX, the more likely you’ll keep customers on your site. Discover insights from an industry expert.
COVID may have knocked the travel industry down in 2020, but it’s back – and it’s gone online like gangbusters. From first-time to seasoned ecommerce customers, more and more people are flying and buying using apps and websites. And the trajectory is upward. The industry is expected to see tremendous growth through 2025 with nearly three-quarters of revenue coming from online sales. Great news, right? It is … if airline and travel businesses are prepared to handle the swath of fraud attempts that have already begun to plague the industry. The problem is that this type of fraud is tricky to identify. Simple fraud filters won’t be as effective because the data that travel companies use as identifiers are mostly based on names — and not information like address, phone or email. That opens a world of opportunity for fraudsters. Companies in this industry need to understand how to detect and prevent online fraud if they want to survive. In this episode of Gateway to Ecommerce, Rafael Lourenco, Executive Vice-President at ClearSale and Faye McEachern, Director of Partners at ClearSale narrate an inside look at how fraudsters tap into the airline and travel industry.
For years, the fraud industry has been using the terms “blacklist” and “whitelist” to identify customers whose transactions would be automatically declined or approved by a given merchant. We think it’s time for a change. Listen now or check out the show notes: https://gatewaytoecommerce.clear.sale/episodes/why-merchants-should-avoid-blacklists-name-and-practice
E-wallets have come a long way since PayPal first entered the market. Learn which payment options are available for your site. See the show notes & transcript here: https://gatewaytoecommerce.clear.sale/episodes/evolution-of-alternative-payments-ewallets
There are many misconceptions about what fraud is and how companies should handle it. Many companies believe that they have fraud under control but in reality, they actually don’t. The phrase “you don’t know what you don’t know” applies with unnerving precision here. There are several revenue-damaging pitfalls to the typical enterprise fraud protection approach, and these pitfalls often result in lost revenue. Fraud never grows in a straight line—it’s always dynamic. The good news? A more sophisticated fraud prevention strategy can keep ahead of fraudsters while preventing lost sales. Listen to our latest episode with Rick Sunzeri to learn more. Visit our website for more information about this episode.
This episode provides overview of GDPR, the implications and state of GDPR, and actionable tips for international merchants to keep their business following best practices and keeping their database secure. The thought leaders of this episode will provide specific ways to leverage security and data protection as a means to building trust with their audience and clients.  
2020 was a year of major changes in the digital space, in the digital e-commerce environment due to the pandemic effects and lockdowns in multiple cities. As a result, a slew of new customers were introduced into the online space. This influx of customers created new challenges for merchants of all sizes during the year of 2020 and beyond. The year of 2021 is a year of consolidation, of whether or not these new customers, in the absence of the need of going online, will remain buying online and what's going to be their actual behavior in the presence of other alternatives and options.
With ecommerce picking up now more than ever because of the pandemic from all generations, businesses are more likely to adopt the alternative payment method or buy now pay later for their customers. Co-Hosts Denise and Sarah discuss why this approach is beneficial and the pitfalls merchants make when implementing an alternative payment method. Learn more at clear.sale!
ClearSale recently partnered with Sapio research to bring you what is known today as the 2021 Global Ecommerce Consumer Behavior Analysis.  We dive into the insights for what the ecommerce industry needs to know about how consumer attitudes and behavior are evolving, especially through the pandemic.  We have tapped into the brainpower of our partners at Oracle and Sona Payments to talk about three trends that we see evolving with mobile wallet usage, contactless payments, and the reinvention of retail as we know it. Click here access to the report.
In this episode of Gateway to E-Commerce, Michael Burpoe, director of user experience at Punchmark joins Denise Purtzer, ClearSale’s vice president of partnerships and alliances to explore how luxury goods retailers can step up their UX to put make their customers’ experience the focus on their websites. Learn more at www.clear.sale.
In this episode of Gateway to Ecommerce, Faye McEachern, ClearSale’s Director of Partnerships and Monica Perez, ClearSale’s Global Partnership Manager join Denise Purtzer, ClearSale’s Vice President of Partnerships and Alliances to discuss the value of partnerships.  Together, they explore why partnerships are so important for ecommerce merchants, how ClearSale works with their partners to help merchants succeed, and how the pandemic has changed the process of forming these essential relationships. To become a partner, visit our partner page. To learn about our Consumer Behavior Analysis, click here.
In this episode of Gateway to E-Commerce, David Fletcher, ClearSale’s Senior Vice President, and Denise Purtzer, ClearSale’s Vice President of Partnerships and Alliances, join Rafael Lourenco, ClearSale’s Executive Vice President, and Sarah Elizabeth, ClearSale’s Senior Director of Marketing. Together, they discuss how 3D Secure offers security and authentication for customers and merchants — and how it might impact the customer experience.
As the holiday season wraps up, one thing is clear: Consumers are doing more shopping online than ever before, thanks to the pandemic and increased comfort levels with buying online. Were you prepared for the increased volume and potential for higher fraud levels? In this episode of Gateway to E-Commerce, Rafael Lourenco, ClearSale’s Executive Vice President, and Denise Purtzer, ClearSale’s Vice President of Partnerships and Alliances, explore how merchants should prepare for the busiest shopping time of the year. Learn more at www.clear.sale
In this episode of Gateway to E-Commerce, David Fletcher, ClearSale’s Senior Vice President of Sales, and Denise Purtzer, ClearSale’s Vice President of Partnerships and Alliances, explore the opportunities for both revenue – and fraud – that growing ecommerce merchants have in the United States.
In this episode of Gateway to E-Commerce, Rafael Lourenco, ClearSale’s Executive Vice President, discusses why jewelry ecommerce retailers must be especially wary about fraud, chargebacks and false declines and the steps they can take to protect themselves against lost revenue and a negative customer experience.
In this episode ofGateway to E-Commerce, Rafael Lourenco, ClearSale’s Executive Vice President, and Bruno Farinelli, ClearSale’s Head of Operations, discuss emerging patterns in ecommerce fraud, the increased risk as we near the holidays, and strategies for protecting your business against fraud and chargebacks. Learn more at: gatewaytoecommerce.clear.sale/podcasts/spookiest-fraud-storie
Can merchants provide robust protection against fraud without negatively impacting the customer experience? On this episode of Gateway to E-Commerce, Denise Purtzer, ClearSale’s Vice President of Partnerships and Alliances, and Sarah Elizabeth, ClearSale’s Senior Director of Marketing, discuss a recent Sapio survey commissioned by ClearSale. The sur evaluated different shopper demographics and uncovered some surprising revelations about the impact of fraud prevention and false declines on the customer experience. Learn more at: Gatewaytoecommerce.clear.sale/podcasts/fraud-abandoned-carts
As the 11th-largest ecommerce market, Australia is selling about $23 billion in 2020. In this episode, learn about the limitless opportunity for ecommerce retailers and how to be a part of its growing digital economy.    www.clear.sale
In this episode, host Rafael share how by applying some best practices, high-profile luxury retailers can protect themselves from the fraudsters who target them, build strong relationships with good customers and grow a stronger business.  Learn more at www.clear.sale
In this episode of Gateway to E-Commerce, Rafael shares 3Ds and how merchants can diagnosis potential issues. While adopting 3DS offers e-commerce merchants a new sense of security thanks to the financial liability shift to issuing banks, merchants need to evaluate three important factors before deciding to implement 3DS: Will it reduce our fraud levels? Will it increase our risk of false declines? Will it negatively affect the customer experience? Learn more at www.clear.sale.
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Comments (22)

Jarli Rey

Hi thanks for the knowledge, great podcast. I recently set up a drop shipping store... what’s your thoughts on outsourcing writing product descriptions and can you recommend any companies to help with this please. Thanks

Mar 19th
Reply

Jarli Rey

Hi thanks for the knowledge, great podcast. I recently set up a drop shipping store... what’s your thoughts on outsourcing writing product descriptions and can you recommend any companies to help with this please. Thanks.

Mar 19th
Reply

Juliana Salazar

Amazing stuff! I feel so overwhelmed though, the more I look into the ecommerce thing, the more I realize how much I don't know!

Mar 19th
Reply

María Laura Reyes

Thanks for these tips, as always, concise, and practical. We have a great product but need to sort out our e-commerce plan. This podcast was very helpful and excited to start using all your tips.

Mar 18th
Reply

Valeria Ramirez

I am currently running a startup e-commerce store that sells groceries to local customers. What would be the best way to market our brand and what is the right content? Thank you.

Mar 18th
Reply

René Lyon

Wow this is such useful content to share for free too! So many great tips, I'll have to watch again! And prepare to implement them.

Mar 17th
Reply

Dulce Guillen

Very helpful one! to enhance the sales one can also try next level ninjas!!!

Mar 16th
Reply

Valeria Villanueva

You are amazing. I learn a lot. Stay blessed.

Mar 12th
Reply

Yolimar Perez

Thaaaank you!!!!! I have been looking for marketing tips to scale my Shopify biz and most podcast focus on drop shipping (I have our products manufactured locally) or sleazy tips. This was so helpful!

Mar 12th
Reply

Lydia Pérez

Hey! I've been working on my art store and getting products ready, but I have an extremely tight budget. How would you suggest I go about marketing in the most cost-efficient way possible?

Mar 12th
Reply

Alberto Chacin

I really enjoyed this podcast and listen forward to more! I took a bunch of notes and will get organized!

Mar 12th
Reply

Diggy Modesti

Super helpful podcast! Thanks. My Brand is still in the early stages, but keen to implement these tips.

Mar 11th
Reply

Lazos de Paz y Salud

Great podcast. Thanks for the tips! My top problems are building an organic social media following for my niche and finding influencers who are a good fit for my product.

Mar 8th
Reply

Deborah F Glover

Great information, thank you so much!!! I really need help defining my target audience for my clothing brand. Any suggestions on the process to follow in order to do so, would be appreciated!!! I look forward to watching more of your podcasts!!!

Mar 4th
Reply

Daniela Alejandra Angarita

Hi, it’s very useful podcast. I took all the notes down I started jewelry business, tried sending emails and collab. İnvites to micro influencers but nobody replied. Please make a podcast about how to write a proper email for collaboration.

Mar 3rd
Reply

Daniela Chirinos

Thanks for the tips, do you think Twitter is viable platform to promote a starting business?

Mar 3rd
Reply

Alba Espin

This is one of the most informative podcasts I have come across! Thanks a lot for bringing up this expert podcast!

Mar 3rd
Reply

Raymar Mercedes

Some of the best marketing tip's I’ve listen.

Mar 3rd
Reply

Clodis J Rosa G

You really helped with my e-commerce, my sales go up after every advertising campaign and go very low a week later every time.

Mar 3rd
Reply

Danna Geraldine Laverde Florez

This is an excellent podcast. You just nailed it to the base. Beautiful lay

Mar 3rd
Reply
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