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The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
29 Episodes
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In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour.Callum McKeefery:LinkedInTwitterMatt Williams:LinkedInTom Locke:LinkedInShow notes:GreensparkNoughts & OnesShopifyMaevingCheeky PandaJohn Masters OrganicsWholegrain DigitalChatGPTPodcasts:This Is Important by WorkaholicsFreakonomics: The Hidden Side Of EverythingREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce.They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content, and the importance of finding your niche and providing exceptional customer service.Episode links:Callum Devine:LinkedInCallum McKeefery:LinkedInTwitterShow notes:CB SocialIN CTRLMaboVisualsoftChatGPTCarrie Rose Podcasts:The Lewis Morgan PodcastDiary of a CEOREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.They discuss...The opportunities and hesitancies of larger retailers on TikTokThe value of being able to access your customers data/ emailThe fact you can’t get reviews/ feedback from TikTok customersClever hacks to create effective TikTok adsTikTok Shopping's success in the UKAgency management across both disciplines and planning for that all important exitEpisode links:Phill Manson: LinkedInJoe Marston:LinkedInTwitterLiam Dean:LinkedInCallum McKeefery:LinkedInTwitterShow notes:PAASEFor You Advertising Klaviyo TikTokOodieSoar With UsMotionBloomreachSalesforce Marketing CloudDot Digital AttentiveShopify PrivyBooks: Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower Purple Cow: Seth GodinBuilt to Sell: Creating a Business That Can Thrive Without You: John WarrillowStandout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey Podcasts:Midnight Podcast: Matt Kelly
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution.They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave. Episode links:Rich Himsworth:LinkedInCallum McKeefery:LinkedInTwitterShow notes:SalesfireBigCommerceTriple WhaleChatGPTHubspot FlywheelSalesfire Trends (TrendDesk)KlaviyoCrossNetSimilarWebMerciaBooks:Steve Jobs: The Exclusive BiographyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution.They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates. Episode links:Noah Tucker:Twitter LinkedIn Callum McKeefery:LinkedInTwitter Show notes:Social SnowballRefersionCJ (Commission Junction)KlaviyoStartups For The Rest of UsMy First Million PodcastIndie Hackers PodcastDrip ESPTriple Whale REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to: www.reviews.io Find us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and ExperimentationThey discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.Episode links:Lorenzo CarreriTwitterLinkedInCallum McKeefery:LinkedInTwitterShow notes:Simplescraper.ioYappy.comKatelyn BourgoinNotion.soahrefsRoam ResearchRedditBooks:EDISON: Edmond Morris REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.Episode links:Rishi Rawat:LinkedInTwitterFrictionless CommerceCallum McKeefery:LinkedInTwitterShow notes:Google OptimizeOptimizelyVWOZingerman'sFullPictureGrammarlyBooks:Titan: The Life of John D. Rockefeller, Sr.1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century AmericaREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
(PLEASE NOTE: This episode was recorded on 27th July 2022)In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts.They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem to support your business saving valuable amounts of time and resource, the importance of just getting started and not worrying about the volume of SKUs.Episode links:Keith Matthews:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:Milk Bottle LabsShopifyKlaviyoFostr1rockwell (Paul Healion)Pointer Creative (Chris Pointer)Jasper.aiRewind (Mike Potter)Ethercycle (Kurt Elster)Shopify Podcast REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists.Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice. Links: LinkedIn:Callum McKeefery Douglas FranklinJordan Bourchier-Lee Show notes:REVIEWS.ioKlaviyoPenny BlackWarby Packer AmazonBooks:Why we sleepThe MartianREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on: LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.Episode links:Adam Kitchen:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:AttentiveKlaviyoShopifyMagnet MonstereCommerce On FireREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro. They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business,Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data. The importance of understanding what you are collecting, why you are collecting it, and then leveraging that data to make better decisions - knowing how useful clean data is. Understanding customer intent, and where to place attribution They debate the privacy policies of big players in tech and the rise of collaboration platforms, and the importance of a brands ability to be relatable, not perfect.Episode links:Jon Ivanco:LinkedInTwitterCallum McKeefery:LinkedInTwitterShow notes:ListrakZapierKlaviyoShopifyOctaneDripBrave & Sugar CoatIndie HackersREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at CartloopThey discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales. They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people. Episode links:Lisa Popovici:LinkedIn TwitterCallum McKeefery:LinkedInTwitterShow notes:CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet SydneyREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships. Episode links:Nic Dunn:LinkedInCallum McKeefery:LinkedInTwitterShow notes:https://butternutbox.com/?language=enhttps://www.charle.co.uk/https://drinkolipop.com/https://eatsurreal.co.uk/https://www.patchplants.com/gb/en/https://www.recharge.com/en-gb/gbhttps://deliverr.com/https://www.avico.com/en/https://www.shipstation.com/uk/REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.Episode links:Ann StanleyLinkedInCallum McKeefery:LinkedInTwitterShow notes:Anicca DigitalGoogle Tag ManagerIntroducing Google Analytics 4DALL·E 2copy.aiTypeNet: Deep Learning Keystroke BiometricsREVIEWS.io X Anicca Digital Event:Learn more and get your tickets hereREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire DigitalThey discuss the value of mentorship at all stages of business, personal growth and development, the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth. Episode links:Nathan LomaxLinkedinCallum McKeefery:LinkedInTwitterShow notes:Quickfire DigitalCact.usMindspanPAASE Digital Blend Commerce Shopify We MakeVelstarStrawberry Swanky Podcasts:The High Performance PodcastThe Diary of a CEORe:PlatformWorking hard, hardly working (Grace Beverley)Books:High Performance: Lessons from the Best on Becoming Your BestFanatical prospectingRadical Candor Leading (Alex Ferguson)REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at Juni - The financial companion for eCommerce. They discuss the importance of financial planning through a recession, raising capital in the current economic climate, building relationships with multiple financial suppliers to create a diverse source of finance, and using crowdfunding to help build communities. Episode links:Tom LovelaceLinkedInCallum McKeefery:LinkedInTwitterShow notes:JuniHSBCRevolutSeedrsCrowd Cube Syndicate RoomREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect). They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns. PLEASE NOTE: At the time of recording, Neil's company was called, and was referred to during the interview as PPC Protect. This company has been rebranded to Lunio since then.Episode links:Neil Andrew:LinkedInCallum McKeefery:LinkedInTwitterShow notes:Lunio (formerly PPC Protect)Confused.comBoohooTriple WhaleShopify Nike EuropcarREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty, data acquisition, customer value optimisation and their favourite eCom apps right now. Episode links:Adam Pearcelinkedin.com/in/shopifyexpertadampearce/Peter Gardner linkedin.com/in/peterjamesgardner/Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:eCom Collab ClubPenny Black Surreal Midday Squares Brew Dog ShopifyVideo Wise BlueprintWar PaintBooks:Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field - Mike MichalowiczGet Different: Marketing That Can't Be Ignored! - Mike MichalowiczREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and the changes in the market over the next 18 months.Episode links:Phill Masonlinkedin.com/in/phillmanson/Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:Tik TokBlueprintAttentiveMailchimpMagentoGorgiasShopifyDot Digital Octane AIZen Desk VideoWiseOmnisend Campaign MonitorCurl SmithREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design.Episode links:Chase Diamond: linkedin.com/in/chasedimond/twitter.com/ecomchasedimondCallum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/https://twitter.com/callummckeeferyShow notes:www.structured.agency/www.emailup.com/reviews.iolinkedin.comREVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:www.reviews.iolinkedin.com/company/reviews-co-uk/
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