Lay of The Land

Blake Squires began his journey in the mid-90s in Los Angeles, capitalizing early on the convergence of technology and media. He soon returned to his hometown of Cleveland to co-found Everstream with Steve McHale (episode 196) and Charlie Lougheed (episode 42, and also my co-founder at Axuall). Blake served as COO until Everstream’s acquisition by Concurrent Computer Corp in 2005.Next, he co-founded Findaway, a global leader in digital audiobook distribution and creators of PLAYAWAY, a line of preloaded audiobook devices and products. Findaway was acquired by Spotify in 2022—a story shared by co-founder Mitch Kroll (episode 128) and early team member Mike Belsito (episode 52).In 2011, Blake launched Movable, a software and wearable platform built to "inspire movement." He also founded DoctorsOrders, an e-scripting tool for medical suppliers, which was acquired by Cardinal Health in 2018.Blake later partnered with inventor John Osher (of SpinBrush fame) to develop the Stubl/Shadow manual razor, acquired by Edgewell for its Schick brand. The duo also created a unique toothbrush licensed to Waken in the UK.In 2022, Blake co-founded Bloomfilter, an AI-powered process intelligence platform optimizing the product and software development lifecycle. We’ve heard Bloomfilter’s story from his co-founder Andrew Wolfe on episode 134.By 2024, Blake had become a board partner at Greycroft and a “Fellow” at global design firm IDEO, recognized for his work supporting VCs and early-stage startups. Blake also serves as a founding advisor to the Ohio Angel Collective.As I mentioned up top, Blake’s story truly is a Lay of The Land of Lay of The Land. He’s deeply connected with Northeast Ohio’s startup ecosystem—through this episode alone, we’ll hear links to Lee Zapis (episode 7), John Knific (episode 199), David Levine (episode 132), AC Evans (episode 39), Ray Leach (episode 69), and many more.More than just well-connected, Blake is a visionary builder, inspiring leader, and accomplished serial entrepreneur with a rare ability to scale products, teams, and brands.00:00:00 - The Entrepreneurial Journey Begins  00:12:17 - Passion and the Intersection of Art and Business  00:15:09 - Defining Core Values in Entrepreneurship  00:18:27 - The Evolution of Big Mama Music  00:21:09 - Navigating Course Corrections in Business  00:23:23 - Finding the Next Problem to Solve  00:26:25 - Building a Values-Driven Company  00:28:09 - The Shift to Audiobooks and Market Insights  00:33:35 - The Role of Storytelling in Business  00:41:23 - Learning from Failure and Pivoting Strategies  00:43:22 - Scaling and Growth in Libraries  00:48:47 - Building a Strong Company Culture  00:49:08 - Lessons from Movable and the Importance of Partnerships  00:54:55 - Navigating the Healthcare Market  00:55:42 - Universal Truths in Entrepreneurship  01:01:07 - Transitioning to Advisory Roles and New Ventures  01:04:20 - Hidden Gem -----LINKS:https://www.linkedin.com/in/blakesquires/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Carl Walz is an astronaut, a pioneer of space exploration, and a proud Clevelander! As an astronaut, Carl is a veteran of four spaceflights, logging a total of 231 days in outer space and performing three spacewalks during that time.A physicist by training, with degrees from Kent State and John Carroll University, Carl made his way to NASA via the Air Force, where he served as a flight test engineer and managed all engineering activities related to F-16 avionics and armaments.At NASA, he was a mission specialist on STS-51 in 1993, an orbiter flight engineer on STS-65 in 1994, a mission specialist on STS-79 in 1996, and ultimately served 196 days in space as a flight engineer on ISS Expedition Four from 2001 to 2002.His expansive career at NASA includes missions aboard the Space Shuttle and the International Space Station (ISS). Most notably, Carl served as a flight engineer for ISS Expedition Four, living and working in space for 196 consecutive days. Later, as Director for the Advanced Capabilities Division at NASA Headquarters, Carl led critical programs involving Human Research, Technology Development, and Lunar Robotic Exploration.To say this was an awesome conversation would be the understatement of Lay of The Land…Our conversation explored his rigorous journey to becoming an astronaut, the profound experience of living and working in space, the awe-inspiring perspective gained from orbit, and the unique challenges of transitioning back to life on Earth. We also discussed his role in shaping the future of private sector space exploration (Oceaneering, Orbital ATK), international collaboration in space missions, and even his time performing with the only astronaut band in history!00:00:00 - Introduction to Carl Walz and His Journey  00:05:39 - The Path to Becoming an Astronaut  00:07:49 - The Ohio Astronaut Legacy  00:10:07 - Experiences in Space Missions  00:12:37 - The Awe of Spacewalks  00:14:58 - Life on the International Space Station  00:17:33 - Scientific Experiments in Space  00:19:46 - Dealing with Adversity in Space  00:21:41 - The Fulfillment of Space Exploration  00:23:56 - Transitioning Back to Earth and the Private Sector  00:30:55 - Navigating the Challenges of Spacecraft Development  00:35:09 - The Evolution of Public-Private Partnerships in Space  00:38:36 - The Future of Space Exploration: Mars and Beyond  00:43:59 - Perspectives on Extraterrestrial Life and UFOs  00:45:40 - The Unique Experience of an Astronaut Band  00:50:38 - Hidden Gem-----LINKS:https://www.linkedin.com/in/carl-walz-21b4579/https://www.oceaneering.com/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland!He is also the co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, the co-host of ​The Artificial Intelligence Show​ podcast, and the creator of ​The AI Literacy Project​, where he’s working to make AI education accessible and personalized for everyone.Paul graduated from Ohio University’s E.W. Scripps School of Journalism and has since consulted for hundreds of organizations, from startups to Fortune 500 companies. In 2005, he founded Ready North (formerly known as PR 20/20), a digital marketing agency that became HubSpot’s first partner agency and played a pivotal role in launching HubSpot’s entire partnership strategy. He successfully sold the firm in 2021 to Blue Cypress.This was such a fun conversation for me—I love thinking about how exponential technologies will affect the future of society, and that is exactly what Paul and I got to do—we explore the vast and profound implications of AI on the future of work and society overall while also exploring the business of conferences, the importance of AI literacy going forward, lessons from the early days of HubSpot, building in Cleveland, and a whole lot more!00:00:00 - The Evolution of Podcasting and AI Integration00:04:13 - The Journey of Building Marketing AI Institute00:07:12 - The Impact of AI on Marketing and Business00:09:47 - Navigating Challenges and Embracing Change00:12:38 - The Role of Conferences in AI Education00:15:15 - Cleveland as a Hub for AI Innovation00:17:48 - The Future of AI and Its Societal Implications00:20:32 - AI Literacy and Its Importance00:23:03 - The Philosophical Dilemmas of AI Decision-Making00:25:45 - The Uncertain Future of Work in an AI-Driven World00:35:59 - The Inevitable Disruption of Jobs by AI00:41:32 - AI's Impact on Knowledge Work and Industries00:46:35 - Marketing in the Age of AI00:49:46 - Defining AI Literacy and Its Future00:52:45 - Lessons from the HubSpot Journey00:57:04 - The Entrepreneurial Journey and Its Challenges01:01:30 - Hidden Gem-----LINKS:https://www.linkedin.com/in/paulroetzer/https://smarterx.ai/https://www.marketingaiinstitute.com/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Geoff Bruder, co-founder of GhostWorks Engineering and Sonic Fire Tech—a company redefining fire suppression—is fighting fires with acoustic wave technology.Geoff's journey is rooted in his work at NASA Glenn Research Center here in Cleveland, where he focused as a Research Engineer on projects like the Advanced Stirling Radioisotope Generator (ASRG), thermoacoustic stirling heat engine designs, and led the design for the Glenn Extreme Environment Rig (GEER) — the largest chamber on earth able to recreate surface conditions on planet Venus, so they could, amidst many other things, extend the useful life of power and cooling systems there from 10 hours to nearly 243 days.Since 2019, Geoff has been building Sonic Fire Tech applying this expertise to develop fire suppression systems that use acoustics — silent infrasound waves — instead of water or chemicals— to extinguish wood and chemical fires from a significant distance away from the fire itself. This approach offers a safer, more sustainable solution for wildfire prevention, home protection, industrial, and other applications where traditional fire suppression methods fall short.I'd encourage anyone curious what this actually looks like in practice to reference the link to a youtube video in our shownotes that demonstrates how Geoff is putting out fire with sound… the video is worth thousands of words.With over 15 patents, 3 publications, a Bachelor of Science in Aerospace Engineering from Embry-Riddle Aeronautical University, graduate work at Case Western Reserve University, Geoff's journey from innovating at NASA to his own entrepreneurial ventures is one of ingenuity and impact, and I'm thrilled to share our fascinating conversation about his vision to transforming firefighting — please enjoy.-----LINKS:https://www.linkedin.com/in/geoffreybruder/https://sonicfiretech.com/https://www.youtube.com/shorts/9cxlUOrIrcM-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Jared Semik, founder of Eternium Aerospace, a long-range, zero-emissions aircraft development company, is focused on sustainable transatlantic flight.A multi-service military aviation veteran with three global deployments, Jared began his career in the Marine Corps in 1999. He is an aerospace research and development engineer with over 20 years of experience working with next-generation zero-emissions aircraft systems. His expertise spans R&D, aircraft systems engineering, program management, talent and supplier development, and corporate partnerships for several global industrial and aerospace corporations. He has been ultimately responsible for the program development of 14 proprietary technologies.Jared holds a BS in Mechanical Engineering and Business Administration and has earned two U.S./PCT patents for aircraft systems and propulsion.As you’ll hear in our conversation, Eternium is a multi-decade endeavor, and Jared has taken a highly strategic and intentional approach to building the company. This includes fostering local partnerships with organizations like NASA Glenn and implementing a tiered development strategy that stages the creation of commercially viable milestones—such as the power unit, superconductive motor, and ultimately, the Archangel aircraft.Jared has an insightful perspective on risk and is a strong believer in the philosophy that “nothing ventured, nothing gained” and that “all the best things in life are on the other side of one’s fear.” This philosophy extends beyond his business and into his personal pursuits, which include rock climbing, mountaineering, SCUBA diving, skiing, and more.We discuss the challenges of achieving aircraft range and efficiency, the intersection of creativity and engineering, the technological breakthroughs required for zero-emission travel, the importance of long-term thinking, and much more. Please enjoy this fascinating and educational conversation with Jared Semik.-----LINKS:https://www.linkedin.com/in/jared-semik-aab07358/https://www.eterniumaerospace.com/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Robert Marks founded Fidelity Voice and Data in 1999 with just a $600 investment, which he grew into a business generating over $30 million in revenue, making it one of the largest telecommunications and cloud services competitors throughout the Midwest. The company focused on providing high-speed Internet access to various industries.After selling the company in 2015, Robert turned his attention to giving back to his local community through various philanthropic initiatives.In 2020, however, Robert’s entrepreneurial spirit led him to solve a deeply personal problem during the pandemic—centered around the difficulty of sharing personal media with family. He raised $1.2 million and founded Projector as a keepsake company, building a personal streaming platform for legacy and memory preservation—the platform he wished had existed. The company now has thousands of subscribers, and Robert is in the process of raising a larger venture round to scale Projector.In our conversation, we unpack Robert’s journey as an entrepreneur, his transition from B2B to B2C, the nuances and opportunities within the keepsake and legacy market, how AI serves as technological leverage to lower the barriers to building companies, the lessons he imparts as an educator, the importance of corporate culture, his love for Cleveland, and much more!-----LINKS:https://www.linkedin.com/in/-robertmarks/ https://projector.app/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Andy Tran has lived more lives than just about anyone I know. He’s a serial entrepreneur who has started multiple businesses across industries, including tech, ammunition manufacturing, defense contracting, and tequila, among many others. Andy is a true modern Renaissance man whose path defies convention and serves as a testament to his deep curiosity, creativity, ability to execute, and humility.He has alpine mountaineered in Patagonia and Tierra del Fuego while living out of the back of a truck; spent months in the interior of Alaska guiding caribou and moose hunts, as well as driving jet boats for the Discovery Channel. He has been embedded with Special Mission Units and Anti-Poaching Task Forces in South Africa and Kruger National Park. Additionally, he worked with Ecuadorian Special Forces on missions to hunt narco submarines in the Amazon jungle.Andy was also a professional MMA fighter, finishing his career with an undefeated record of 6-0. Beyond fighting, he helped start and lead Beta Academy DC, an MMA gym in Washington, D.C. At just 18 years old, he co-founded an architectural practice with his uncle and led the firm to become a multi-million-dollar enterprise.Most recently, Andy joined fellow Cleveland entrepreneur and Renaissance man Nick Dadas (featured on Lay of The Land episode #158) as Chief Marketing Officer of SISU Lifestyle....And the list goes on.It’s difficult to assign Andy a single label or category. However, to ground our conversation today: Andy is the founder of Arthur Street Ventures, a Cleveland-based venture design studio and holding company focused on developing, incubating, and providing seed and early-stage capital to companies operating in media, defense, consumer packaged goods, alcohol & spirits, cannabis, and apparel sectors.-----LINKS:https://www.linkedin.com/in/andyctran/https://www.instagram.com/actran001-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

John Knific is a serial entrepreneur and investor who has built three venture-backed software companies here in Cleveland.His latest venture, Squad, is a peer discovery platform designed to gamify ratings and rankings for Gen Z, starting on college campuses, delivering valuable preference data to marketers.Before Squad, John co-founded Wisr, a virtual communities platform that transformed how universities engage students. Wisr ultimately served nearly one million active users before being acquired by the Education Advisory Board (EAB) and Vista Equity in 2021. For those interested in diving deeper into Wisr’s story, I’d recommend checking out ​Episode 35 of Lay of The Land​, where Kate Volzer, one of John’s co-founders shared her perspective on their journey!John’s entrepreneurial journey began with Decision Desk, a company he started out of his dorm room as a student at Case Western Reserve University when he was still on a music and pre-medicine track and ultimately raised $6mm in venture funding for.Today, alongside building Squad, John is also a co-founder of K2 Venture Partners where he and Kris Ciccarello, his other co-founder from Wisr, invest in and advises regional startups.In our conversation, we’ll cover how John has evolved as a founder, his philosophy on product management and go-to-market strategy, the intersection of jazz and entrepreneurship, opportunities in education and ed-tech, building for enterprise vs consumers, mentorship, and lots more lessons learned from his journey across three startups.-----LINKS:https://www.linkedin.com/in/johnknific/https://www.k2vp.com/https://getsquad.app/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Rob van Haaren is a Dutch-born entrepreneur and CEO of Proximal Energy, a Cleveland-based SaaS company transforming asset management for solar and energy storage projects.Rob has long been interested in renewable energy engineering — he holds a Master’s from Columbia University in Earth and Environmental Engineering and a PhD from Columbia as well with a focus on utility-scale energy storage optimization and engineering. He also has over a decade of experience blending bridging academia and industry, working as a photovoltaic and storage analyst at First Solar.Since founding Proximal, Rob leads a remote AI-driven team to deliver advanced analytics and agentic tools that help large asset managers optimize performance and reliability in utility-scale projects spanning multiple gigawatt hours of storage.In addition to his work at Proximal, he is also an Expert in Residence at BRITE Energy Innovators, which we’ve heard about from Rick Stockburger back on Episode 161.As you’ll hear in our conversation today, Rob is an engineer, a problem solver, and a deep thinker who is passionate about transforming the way society manages utility-scale energy, and we’re lucky to now have him as a founder in Cleveland!-----LINKS:- https://www.linkedin.com/in/rob-van-haaren/- https://proximal.energy/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Ali Bonar — CEO & Co-Founder of Oat Haus, a food company bringing fun and play to eating. Their flagship product, Granola Butter, is the world's first oat-based spread and while Oat Haus was born out of Ali's decade-long battle with an eating disorder, and it's now her mission to help others feel less alone.Since its beginnings in 2018, Oat Haus has evolved from Ali’s personal project to a Cleveland-based, nationwide company with distribution in over 5,000 stores, including Target, Whole Foods, Publix, and more.This conversation was a lot of fun — Ali shares the challenges and joys of entrepreneurship, the importance of authenticity in branding, reflecting on scale having packed over 4 million jars of Granola Butter by hand with her team, her experience pitching on Shark Tank, the power of community engagement through social media and growing her base to over 100,000 followers, moving to Cleveland, overcoming adversity, and a whole lot more.-----LINKS:- www.granolabutter.com- www.instagram.com/oat.haus- https://www.linkedin.com/in/alibonar/- www.instagram.com/alibonar-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Stephen McHale — a long-time Cleveland serial entrepreneur with a 40-year career founding, investing in, and building companies.Most notably, Steve served as Chairman of the Board and Chief Executive Officer of Explorys, which he formed in 2009 in partnership with The Cleveland Clinic. He co-founded and funded Explorys with Charlie Lougheed, one of my former co-founders from Axuall, where Steve is also a board member.In six years, Explorys became the leader in leveraging electronic medical records, healthcare big data, and value-based-care analytics, spanning 26 healthcare networks, 60 hospitals, and 60 million patients across the US — ultimately leading to its acquisition by IBM in April 2015.Prior to Explorys, Steve served as the Chairman of the Board and CEO of Everstream, the company he founded in 1999 which was sold to Concurrent [NASDAQ: CCUR] in 2005 as a market leader in broadband and content analytics.Beyond his roles serving on Boards of The Cleveland Clinic, Cleveland Orchestra, Cleveland Museum of Natural History, JumpStart, and others, today he serves as the co-founder and director of Unify Labs — a 501c3 he formed in 2017 to power inclusive prosperity — and CEO of Graici, a universal personal AI-powered assistant inspired by the work and research conducted at Unify Labs.-----LINKS:https://graici.com/about-graicihttps://www.unifylabs.org/https://www.linkedin.com/in/stmchale/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Welcome to a special bonus episode of the Lay of The Land podcast. Today, we're doing something a bit different as I take on the role of guest on other podcasts to discuss recent developments in my journey and offer a glimpse of what lies ahead.As some of you may know, I've recently embarked on a new professional path by joining the founding team of The O.H.I.O. Fund. In the near future, I'll be recording a dedicated episode to delve deeper into The O.H.I.O. Fund alongside some of my partners. In the meantime, join me in these conversations as I share my insights and experiences about transitioning to this exciting new venture, reflect on building Axuall, Lay of The Land, Cleveland, and much more!In this specific conversation, I sat down with Paul O’Connor of the Rust Belt Rundown podcast, hosted by Rust Belt Recruiting. We've actually featured Rust Belt Recruiting on Lay of The Land's 180th episode featuring Taylor Evans — so please go check out that episode if you want to hear more about Taylor Evans' journey and Rust Belt Recruiting's story!With that, please enjoy my conversation with Paul O’Connor.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Throughout his career, Hanna Kassis has overseen $1.5 billion in capital deployment. Hanna began his entrepreneurial journey in Youngstown, where he managed Tim Ryan's congressional campaign from 2008 to 2011. This early taste of independence would prove formative for his future ventures. Though he initially pursued law school in Chicago with intentions of becoming a tax attorney, Hanna's entrepreneurial spirit led him to found OAREX Capital Markets while still a student. The company secured seed funding from Dan Gilbert's Bizdom and later raised substantial institutional capital—$50M from a global asset management firm and a $50M line of credit from East West Bank—to build an innovative online ad revenue exchange.After successfully scaling OAREX, Hanna exited in 2022 by selling his majority stake to his investor group. His entrepreneurial drive led him to expand into new ventures, including the acquisition and revitalization of Whistle Taproom (formerly Whistle & Keg), which has become a Downtown Cleveland premier game day destination. When Silicon Valley Bank collapsed in 2023, Hanna recognized an opportunity and launched Babylon Asset Management. Under his leadership, Babylon has invested in 170 alternative loans, participated in 12 senior loans to other lenders, and helped 36 companies raise debt capital. Hanna was one of the first people I met in Cleveland, and it was a pleasure to finally have him on the podcast-----LINKS:https://babylonassets.com/about/https://www.linkedin.com/in/hannakassis/https://oarex.com/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

It is with a heavy heart that I honor Bob Sopko’s memory by revisiting Lay of The Land's 12th episode. While no conversation could ever fully capture the breadth or depth of his legacy, I hope this episode relays an essence of his spirit, his unwavering commitment to supporting others, and his vision for Cleveland’s entrepreneurial future. Bob will be deeply missed, but I believe his influence will continue to resonate through the community he devoted himself to and the people whose lives he touched.Bob Sopko was a true champion of Cleveland's entrepreneurial spirit. His passion for entrepreneurship was boundless, and he dedicated so much of himself to helping others take their initial steps in trying to build something meaningful — whether it was connecting people within our ecosystem or simply showing up to every entrepreneurial event in Cleveland… he undeniably left a lasting and positive mark on so many students, alumni, founders, and early-stage companies. Bob was one of the first people I got to know when I came to Cleveland. He became an early and outsized supporter of Lay of The Land, and more importantly, taught me a lot about the value of giving without expectation, the power of connecting people, and the significance of building a strong community. Bob Sopko Obituary: https://www.buschcares.com/obituaries/Robert-David-Sopko?obId=34008478

Ryan Schreiber is a long-time Clevelander and major advocate for the city, as well as the founder and CEO of Streamline, an innovative mobile platform tackling one of the streaming industry's most pressing challenges—helping users navigate the increasingly fragmented world of content and entertainment, from sports to shows and movies, across over 200 streaming platforms.With over $1.6 million in funding raised since founding the company earlier in 2024, Ryan is on a mission to transform how we discover and share content.Before launching Streamline, Ryan played a pivotal role in building Vertical Knowledge—another Cleveland-based company that was recently acquired by Babel Street, a leading identity intelligence and risk operations company. Beyond entrepreneurship, Ryan was an investment banker with KeyBanc Capital Markets here in Cleveland after graduating with honors from Middlebury College in 2013. He is a Board Trustee at University School and captain of Spin for Stu—a cycling initiative that's raised nearly $1 million for cancer research.In our conversation today, we'll explore Ryan's journey from finance to tech entrepreneurship, overcoming the fear of failure, delving into the problems Streamline is solving in the streaming landscape, and unpacking how the proverbial "Cleveland Chip" on Ryan's shoulder has shaped his approach to building a consumer technology company!-----LINKS:Connect with Ryan Schreiber: https://www.linkedin.com/in/ryan-schreiber-a12aa181/Download Streamline: https://apps.apple.com/us/app/streamline-what-you-watch/id6502956109Insta: @streamline.watch Twitter: @watchstreamline TikTok: @streamlineapp  YouTube: @streamlineapp Facebook: @watchstreamline LinkedIn: @watchstreamline -----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Jim Weisman, CEO of Ingine, exploring deep into the intersection of artificial intelligence and healthcareIn our world where healthcare costs are soaring and drug development timelines stretch into decades, Ingine is revolutionizing how we can analyze complex medical and healthcare data to produce better knowledge to create better medicine. By leveraging quantum mechanics principles and advanced probabilistic mathematics, they're tackling some of healthcare's most pressing challenges - from drug discovery to personalized medicine. Co-founded by Dr. Barry Robson, a former Chief Science Officer at IBM's Global Life Sciences division, Ingine aims to unlock the full potential of life sciences data.Jim brings over three decades of experience in healthcare and management to Ingine. Building on an educational foundation from The Wharton School at The University of Pennsylvania and Case Western Reserve University’s Weatherhead School of Management, his extensive experience includes leadership roles at BioEnterprise and HealthSync, strategic consulting for major financial institutions, and roles at organizations like OrthoBrain — which we’ve featured here on Lay of The Land back on Episode 56 — in addition to his service as President of the Ohio Venture Association where he led the effort to effort to establish VentureOhio — a state-wide venture capital association.This was an insightful and reflective conversation. We explored Jim's journey, the pioneering technology and mathematics driving Ingine, transitioning from concept and academia to reality, the challenges of building a deep-technology company in Cleveland, learning from the market, and ultimately, Ingine’s vision for the future of personalized medicine.-----LINKS:https://www.linkedin.com/in/jimweisman/https://www.linkedin.com/in/barry-robson-phd-dsc-fellow-royal-society-of-medicine-5913a11b/https://ingine.com/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Lance Hill, CEO of Within3, has led one of Cleveland's most well-capitalized startups, raising over $100 million to transform how the healthcare and life sciences industries communicate. What began in 2007 as a secure peer-to-peer platform for physicians quickly evolved into something much more ambitious—a solution to break down communication barriers in life sciences and accelerate the development of life-changing therapies for patients worldwide. Under Lance’s leadership, Within3 has become indispensable to the world’s top pharmaceutical, biotech, and medical device companies, engaging over 70,000 patients and healthcare providers globally. Today, the platform supports over 65% of the top 50 drugs worldwide, helping organizations move with greater velocity toward delivering critical treatments to patients.In this episode, we dive deep into Lance’s journey from corporate life to entrepreneurship, explore how he navigated pivotal shifts in his business model, and unpack the lessons he’s learned about leadership, technology’s role in scaling a company, and fostering a winning culture.-----LINKS:https://www.linkedin.com/in/lancehillprofile/https://within3.com/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Welcome to a special bonus episode of the Lay of The Land podcast. Today, we're doing something a bit different as I take on the role of guest on other podcasts to discuss recent developments in my journey and offer a glimpse of what lies ahead.As some of you may know, I've recently embarked on a new professional path by joining the founding team of The O.H.I.O. Fund. In the near future, I'll be recording a dedicated episode to delve deeper into The O.H.I.O. Fund alongside some of my partners. In the meantime, join me in these conversations as I share my insights and experiences about transitioning to this exciting new venture, reflect on building Axuall, Lay of The Land, Cleveland, and much more!In this particular conversation, I sit down with Ashtyn Morris from The Marketing Moves podcast, hosted by VividFront. We've previously featured VividFront on Lay of The Land's 124th episode with Andrew Spott—so be sure to check that out if you're interested in hearing more about VividFront and Andrew's journey.With that, enjoy my conversation with Ashtyn Morris.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Chas Withers, chairman and CEO of Dix & Eaton, the storied Cleveland integrated communications firm, known for its specialization in marketing communications, Crisis management, and investor relations, which has partnered with its clients to drive impact and results in their public relations since 1952.While Chas has led the firm as CEO since 2015, he’s overseen many aspects of the business prior serving as COO and leader of the marketing communications, technology, emerging growth and interactive services practices for about seven years.Chas first worked at Dix & Eaton though as a senior account executive between 1995 and 1997 before joining Answerthink, a Miami-based international consulting firm, as managing director where he played a pivotal role in the Company’s IPO and oversaw over 1,500 employees.Chas has also served as a director of media relations at Case Western Reserve University and held similar roles with Malone Public Relations and Children’s Hospital Medical Center of Akron.This conversation is a masterclass on communications and the story of Dix and Eaton — Chas offers his perspective on running towards the fire and addressing thorny situations head-on, stewardship in high-stakes situations that span the multiples constituents of shareholders, employees, customers, legislators, communities, and the media, employee ownership, technology’s implications for communications and marketing, the significance of Cleveland in Dix & Eaton’s story, and a whole lot more.-----LINKS:Connect with Chas Withers on Linkedin: https://www.linkedin.com/in/chaswithers/Dix & Eaton Website: https://www.dix-eaton.com/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Joe Pulizzi is a serial entrepreneur and deeply passionate about all things content marketing and entrepreneurship —he is the bestselling author of seven books including Content Inc., selling over 500,000 copies worldwide with his work featured New York Times, Insider, Entrepreneur, and other notable publicationshe hosts multiple podcasts and writes Orangeletter, a weekly newsletter with over 50,000 subscribers delivering actionable life, marketing, and business tips for content entrepreneurs,He’s also the founder of multiple successful startups including, Content Entrepreneur Expo (which is hosted here in Cleveland where Joe and his family live), Content Marketing Institute (which he successfully exited in 2016), Content Marketing World, and The Tilt where he’s crafting the future of publishing, providing authors with the tools, support, and platform to turn their stories into published successes.The thread that ties Joe’s work together is content marketing, a term he first used in 2001 and has championed since. In just a few minutes of talking with Joe, it’s easy to grasp why he’s amassed hundreds of thousands of followers across social media platforms like LinkedIn, X/Twitter, and others.-----LINKS:https://www.joepulizzi.com/https://cex.events/https://www.thetilt.com/X / Twitter: @JoePulizziLinkedIn: Joe Pulizzi-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/