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Local to Legend

Author: Emily Steele

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Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s).Others want to be a legend in their own community where people know, love, trust, and refer them all the time.The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves.They want to expand, but how?They want to grow their business, but what do they do?They want to pivot, but what will that mean?Local to Legend is about that conversation. And I'm thrilled to have you here.
30 Episodes
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Jenny is the owner of Dogpatch Urban Gardens (DUG), an urban farm in Des Moines that specializes in growing organic produce.The mission of Dogpatch is to inspire the health of humans, its community, and the land. Jenny and her team do this by growing organic produce, hosting farm events, supporting other local growers/producers, and using regenerative farming practices to enhance their soil.The business has evolved to become more and more diversified since inception in 2015. Their main produce sales avenues are the online store (which emerged during COVID),  local restaurants, through a modified CSA known as a Salad Subscription, and this season they will be vending at the Downtown Des Moines Farmers Market. Trust us when we say you won’t want to miss this episode! It’s full of so much fresh knowledge and personal insight on hard work, perseverance, and showing up with something of value.Tune in for topics like:What inspired Jenny to start urban farming The importance of value-added products How assessing profitability determined which types of produce to grow Knowing the $10 tasks in your businessSpecial events and community involvement opportunities at the farmLinks from the episode: Visit Dogpatch Urban Gardens onlineDogpatch Urban Gardens FacebookDogpatch Urban Gardens InstagramFREE training to help your brand become a beloved business in your community without an expensive or time consuming marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Today’s guest is Mason Groben, winemaker of Jasper Winery. Started by his parents in 2000, Jasper Winery was a bit of an anomaly in Iowa but it's grown into a favorite destination.After graduating the University of California-Davis with a degree in viticulture and enology, Mason returned to Iowa in 2003 to assist with the family business. In 2007, it became apparent that the winery had outgrown the Newton location and needed to expand into a larger building. The Groben family was intrigued by the recent resurgence of downtown Des Moines, and located a property near Grays Lake and began construction of the current winery. The new winery opened in the summer of 2009 and has been booming ever since.During this week’s episode Emily chats with Mason about all things Jasper Winery; from how the family has continued to evolve and grow over the years, to marketing and product development, to wine production, special events, and more.Tune in for topics like:Why the Groben family started Jasper WineryWhat drew Jason back to Iowa after college in CaliforniaThe importance of evolving marketing plans and product development to remain relevantAn overview of the winemaking process from harvest to bottlingExciting events coming up at Jasper WineryLinks from the episode: Jasper Winery FacebookJasper Winery InstagramFREE training to help your brand become a beloved business in your community without an expensive or time consuming marketing strategyEmail marketing mini training to learn how to launch your email list (free!) Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Today’s guest is Vanessa McNeal, a certified manifestation coach, national speaker, and documentary filmmaker. She and Emily chat about how much her life has changed in just a year and why making the switch to manifestation coach was the most aligned decision she’s ever made.Emily first met Vanessa through her documentary, Gridshock, a poignant expose on the sex trafficking industry. But Vanessa has since blossomed into a role as a coach, guiding people across the country on how to be in alignment with their authentic selves to manifest the life of their wildest dreams.They chat about Vanessa’s journey to finally discovering who she was, aside from the things she did. They dive into manifestation and how powerful it can be to utilize as a business owner. Money limiting thoughts are also on the table as Emily and Vanessa turn commonly held beliefs on their head.This episode will make you break open wide the doors to possibilities you hadn’t let yourself dream of before. Press play.Tune in for topics like:Why Vanessa made the switch from documentarian + speaker to manifestation coachWhy it’s important to separate yourself from what you doHow Vanessa went from investing $12,000 to up level her skills to making that back threefold in 30 daysA breakdown of manifestation and how it can change your lifeCreating visibility for your coaching businessWhy rest is trustLinks from the episode: Vanessa McNeal websiteVanessa McNeal InstagramMagnetic Manifestation Academy applicationFREE training to help your brand become a beloved business in your community without an expensive or time consuming marketing strategyEmail marketing mini training to learn how to launch your email list (free!) Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Today’s guest is one of my friends and fellow DSM enthusiast, Tyler Coe! Tyler is a divorce lawyer in the Des Moines area who has poured time and energy into crafting a strong personal brand that has helped him to grow a robust client base and increase the impact he’s been able to make in the community.When you own a service-based business, YOU are the biggest differentiator in your business, and it’s ultimately what sets you apart from others in your industry and market. Tyler does an excellent job of creating little touchpoints and connections with his audience on a daily basis to build trust and relationships. From sending out Valentine’s Day cards to injecting humor into what can potentially be dry or sensitive legal topics, Tyler is an expert at attracting and retaining new customers and connections.In this episode, Tyler and Emily dive deeper into the world of personal branding and how vital it can be to grow a loyal customer base by simply showing up as your authentic self! They chat through how personal branding began to grow Tyler’s business in just six months and how he became one of the top viewed profiles on his law firm’s site at age 32!Tune in for topics like:How a personal branding class opened up Tyler's worldWhat Tyler started doing to attract new clientsWhy tracking your referrals is so importantIntentional snail mail Tips to grow your audienceLinks from the episode: Please Pass the Love website (mental health nonprofit in Iowa)Tyler Coe InstagramTyler Coe websiteFREE training to help your brand become a beloved business in your community without an expensive or time consuming marketing strategyEmail marketing mini training to learn how to launch your email list (free!) Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Founder and owner of Invictus Media, JenniferKathryn King, joins Emily on the podcast to chat about her journey from Stanford to Nike to Men’s Health, and back to Iowa to eventually build her own visual productions agency, Invictus Media. With her own company, JenniferKathryn has brought her expertise into her local community and even bigger projects like an upcoming Netflix movie. But she didn’t start out thinking she’d go out on her own.JenniferKathryn King worked in marketing and advertising at Nike building an internal video department that worked to tell the story of Nike sponsored athletes. She was persuaded to join the Men’s Health team and then later transferred to Des Moines to serve as store manager over Fresh Fit Meals. Then she pivoted once again to open up her own business, telling the story of local brands and organizations right here in Iowa.As she built her business, she had to work to combat the intimidation people sometimes felt around video and instead show them why it’s a crucial medium to use to build trust with your customers in today’s business environment. We chat through how local businesses can get started with video and how Invictus is able to help businesses articulate their brand through visual content. Tune in to listen to JenniferKathryn’s story and where she’s headed next! Tune in for topics like:A behind the scenes look at working in Nike’s HQHow you know when to niche down in your businessThe real deal on ReelsHow to incorporate video into your brand strategyWhy it’s time to get comfortable showing up as yourselfVideo Business Card - what is it and why do you need it?Links from the episode: Invictus Media FacebookInvictus Media InstagramInvictus Media VimeoInvictus Media YouTubeInvictus Media WebsiteFREE training to help your brand become a beloved business in your community without an expensive or time consuming marketing strategyEmail marketing mini training to learn how to launch your email list (free!) Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
This week Emily is solo as she shares a breakdown of our newest course: Local Business School! Have you heard of it? Are you wondering what all the hype is about? Then this is the episode for you.The Local Business Growth System is why people are saying YES to Local Business School. This step-by-step system will help you become THE staple brand in town, which has benefits like consistent sales, endless referrals, and feeling super supported.FOUNDATIONS are essential. We make sure you have clarity on the business and brand elements that matter most in local markets.STRATEGY is built after the foundation is laid. Your strategy is YOURS. We help you navigate how to build it based on your marketing channels, your personality, and how much time you can devote to implementing it.REVIEW happens after you start implementing your strategy. It’s imperative that you understand the data inside of Instagram, your website, your CRM, and beyond. Data should drive decisions, not your emotions. ACCELERATE happens after you start implementing your strategy consistently. Let’s say you start getting momentum on Instagram, we’ll give you the tools to drive results even faster.Tune in for topics like:Why the first round of Local Business School sold out in 48 hoursThe four phases that make up the Local Growth MethodWhy you need support in a way that aligns with youWhy consistency is the name of the game in business growth Links from the episode: Learn more about Local Business School on the websiteFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!As a special bonus for the podcast community, use code LOCALTOLEGEND to receive $97 off your Local Business School enrollment. Discount can be applied to either the first month of the monthly payment plan or the pay in full option. Thank you for listening, friend. See you in the next episode!
This week’s podcast guest is coming all the way from the land Down Under! Yep, that’s right, Emily is chatting with Imogen Lamport, Australian native and professionally trained, internationally certified Image Consultant (aka a personal stylist) and a certified Type Practitioner. Imogen loves to share what she knows so that others can stop wasting money on clothes that don’t work, and discover the ones that make them look and feel fabulous. Imogen uses her business, Inside Out Style, to fulfill her life’s mission to “empower you to express your style.”Imogen discovered she had a love of the science behind style and how personality played an influential role. When she realized image consulting was something she could actually study and get certified in, she knew it was the perfect opportunity to combine her passion with her desire to one day start her own business.In 2008 Imogen began writing 3-5 posts a week as she started creating a local community based blog. Consistently showing up and providing content for her website greatly expanded her SEO, helping to build relationships with other bloggers. Her blog posts led to the release of her first eBook, which led to more posts and more eBooks, and eventually led to her writing virtual programs. As people continued to ask Imogen for personal consultations and to be trained by her themselves to become personal stylists, she realized she needed a way to do so virtually to meet her growing demand. Leaning into technology to deepen connections, create opportunities, and reach farther than she ever imagined, Imogen has continued to aim for viability and scalability. This episode will leave you feeling inspired to create amazing content and expand your reach.Tune in for topics like:How Imogen grew her local styling blog to a global marketWhy creating *useful* content on your website is what moves the needleThe benefit of creating a business that isn’t solely dollars for timeThe importance of diversifying your revenue streams Why an online presence is so criticalLinks from the episode:Learn more from Imogen’s encyclopedia of style by visiting the Inside Out Style website Connect with Inside Out Style on FacebookBe inspired to create your personal style by following Imogen on InstagramFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!Thank you for listening, friend. See you in the next episode!
This week's guest is Michael Zimmerman, founder of RipRoar Events, Iowa's largest endurance event production company. Obsessed with endurance sports since the age of five, Michael has built an enterprise around his love for challenging communities to go further, or faster, or find the entertainment in suffering.But it wasn’t always that way - Michael worked tirelessly for years (sometimes for free) to gain experience and a deeper understanding of the endurance events industry. After years of hard work and making notes of what he would do differently if given the chance, he finally took the leap and started his own company; RipRoar Events.“When you’re starting a business, a big component is: could you do it better? Is the X factor something you can contribute to? Is the X factor you?”Over the last six years, Michael and his team at RipRoar Events have continued to prove themselves as the X factor and as experts in what they do. They own and operate three of Des Moines largest race events and are able to bring the community together for incredible experiences in unique ways. When 2020 hit and halted the live event industry, Michael and his team knew they had two choices: hide and wait, or innovate and do something different.Tune in for topics like:The importance of knowing your WHYHow a business plan Michael made in college came in handy down the lineWhy it’s important to identify the X factor in any situationWhy saying yes to everything isn’t always the best strategyA behind-the-scenes look at the details that go into planning a running experienceLinks from the episode: Check out each of the RipRoar Events:Des Moines Women’s Half MarathonEMC Dam to DSMDes Moines Turkey TrotFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!Thank you for listening, friend. See you in the next episode!
We are so excited to share this magical episode in which Emily chats with Rashelle Whiteharris, the owner and visionary behind Women’s Collective Box. A mom of three, with a background in photography, marketing, and brand building, Rashelle has a genuine passion for creating a community buzzing with energy from women supporting each other’s dreams. Women’s Collective Box is a subscription box service that unveils a beautifully designed box, featuring carefully curated products from 6 to 7 women-owned businesses, every season. From learning to navigate product sourcing, intentional collaborations, size and weight logistics, shipping specifications, and so much more - Rashelle has since grown the company to an online marketplace which provides the ability to 1) showcase even more women and 2) allow products to be featured year round (not just for the box season).Having one year of business officially under her belt, Rashelle has big dreams for Women’s Collective Box and her overall mission remains the driving force. Don’t miss this episode as it’s sure to leave you feeling inspired and ready to jump into a community that aligns with you.Tune in for topics like:The behind-the-scenes of how a beautiful, curated subscription box arrives at your doorWhy having a mission you believe in is the heartbeat of doing something hardWhy you “just gotta ask” and what can happen when you doThe importance of finding people who are in true alignment with you and your missionLinks from the episode: Engage with the Women’s Collective Box on Instagram Check out the Women’s Collective Box website to shop the Marketplace and learn moreLook for the upcoming community groups on the Women’s Collective Box FacebookFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!Thank you for listening, friend. See you in the next episode!
Emily hosts longtime gardeners and nature enthusiasts, Adam and Jenn O’Neal, owners of Pepperharrow Farm, a twenty acre flower farm. PepperHarrow offers customers the ability to order their fresh flowers online weekly, available for pick-up each Saturday during the growing season, or at Gateway Market and The Downtown Des Moines Farmers Market. PepperHarrow also hosts several unique classes and events on the flower farm, geared towards people looking for an amazing experience.The dream for Pepperharrow Farm began twenty years ago in 2001 after Adam read a magazine article about permaculture and sustainable agriculture. For the next ten years the couple dreamed and journaled their desire to one day transition to farm life. During this time Adam, still working full time in the oil industry, took up gardening. He had the opportunity to work with and learn from some of the best gardeners in Tennessee; ultimately becoming a master gardener. Finally, in 2011 the O’Neals made the decision to leave their urban life behind and return to Madison County, Iowa (where Jenn grew up) to fulfill their farm dream. New to the community, the couple knew they needed to establish brand recognition and introduce themselves and their product. They worked with a local artist to design a logo and Adam hit the streets to promote Pepperharrow Farm. With the support of the local farmers market, surrounding community, and area grocers, Adam and Jenn were quickly being sought out by customers. Over the years the couple has learned what works best for them and what their customers desire. They have continued to make upgrades to the farm, add new products and offerings, and began inviting guests to the farm in 2015. All the while, both Adam and Jenn remained employed full time outside of the farm. Adam eventually left his previous career in the oil industry five years into owning and operating Pepperharrow Farm. Jenn remained in her medical equipment sales role for another five years and recently made the transition to full time on the farm after nine growing seasons. Both Adam and Jenn are thrilled to be working together full time on their dream; Pepperharrow Farm.It’s no shock from the way this couple intentionally dreamed, envisioned, and grew their farm from the ground up that they are blooming exceptionally well (pun intended 😉). Adam and Jenn are truly inspired by watching the joy others experience when visiting the flower farm. This magical feeling is what propelled the couple to lead with generosity in offering in classes, events, e-learning, starter kits, lavender and essential oils, farm boot camp, glamping, and so much more. You don’t want to miss this incredible episode that provides a glimpse into the beautiful dream Adam & Jenn have cultivated for Pepperharrow Farm. Tune in for topics like:How a 10 year dream grew into a flourishing flower farmFinding creative ways to utilize all areas of a farm for business and entertainmentThe importance of balancing strengths in a personal and business relationshipLinks from the episode:Visit the Pepperharrow Farm website to order flowers, view classes, and moreWatch and learn with Pepperharrow Farm on YouTubeFollow Pepperharrow Farm on instagram Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
“It really is a case of a rising tide lifts all boats. Other artists doing well makes the markets we’re at better, which brings more people, which means we do better. So it’s definitely something where the incredible community allows us to do what we do.” On the podcast this week, Emily chats with Tammy and Adam Winn, owners of Red Door Press. Red Door Press is a letterpress print shop specializing in hand-printed cards, broadsides, social stationery, gig and event posters, corporate branding, workshops and much more.In 2008 Tammy went through a career change and was in search of a creative outlet as a result. After taking a class at the Des Moines Art Center, she ended up finding and purchasing an old printing press that was about to be thrown away. Her desire for creativity combined with the idea that she could help preserve this technique drove this decision despite the fact that she had no idea how to restore or use the press. The 1,500 lb printing press moved into her garage and was the piece of equipment that ultimately started the journey to starting a business.In support of his wife’s passion, Adam leaned in to support rather than resist the takeover of the garage. Together they began to learn from an older generation of printers who were gracious enough to share the history, techniques, equipment, type, and much wisdom. They attended their first market with little experience and that led to being invited to another, which led to another, and they soon were included in a lot of indie craft markets throughout the community. Over the years participation has grown and in 2019 they attended 75 different events; all the while both are employed full time outside of the print shop.This is one of the very things that make Tammy and Adam, and their business, unique. Having their full time jobs allows them to not worry about their basic cost of living, allowing them to create simply because they want to rather than because they have to. This has expanded their freedom and creativity in intentionally making things that they feel are one of a kind, valuable, spread an important message, and are desired by their customers...the stuff you can’t just find in any home decor store.  Don’t miss this fascinating episode as Tammy and Adam dive into what starting a business in a “supposedly” dead industry entails, how they give back and share with the next generation of printers, and their hopes for the future of Red Door Press.Tune in for topics like:What letterpress printing actually meansHow having foresight into business purchases is importantWhy knowing your strengths and those of your business partner is important for teamwork The importance of supporting the community around youLinks from the episode:Visit the Red Door Press website to view their prints and learn moreFollow Red Door Press on instagram for new designs and behind the scenes at the shopFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
“We’ve literally trademarked the term “word of thumb” advertising, that’s what we call our share feature”.  This week's episode is full of energy as Emily talks with Sara Castillo, Co-Founder and President of TapOnIt. Sara oversees and manages communication between brands and consumers through TapOnIt. Her unique background has allowed her to become an expert in driving traffic and sales into small businesses in the most beneficial way possible. Focused on the customer experience, Sara's strengths lie in building relationships between consumers and businesses, creating loyalty and generating excitement for TapOnIt across all of the markets. Since co-founding the company with her sister, Katie Wilson, in 2015, TapOnIt has evolved into a major player in SMS/MMS consumer engagement.Whether or not you’re familiar with text message marketing you won’t want to miss this podcast! Emily and Sara discuss how text messaging is the most widely used app on a smartphone, how texting is the fastest way to get a hold of somebody, and how businesses can almost guarantee their text will be seen versus traditional fragmented advertising methods. What makes TapOnIt unique is that it appeals to both the local business owner and the consumer. It’s never spam and it’s never a list of bought phone numbers...it’s always current deals and 100% opted in. Plus, there are always incredible contests and sweepstakes available, as well as opportunities to unlock bonus offers!Listen for more information on how you can get connected to TapOnIt to receive the latest deals; as a local business owner and as a consumer. Tune in for topics like:Relevant, cost effective ways to get your brand in front of peopleHow businesses can grow using “word of thumb” advertisingThe benefit of using text message marketing as a business ownerHow to reach consumers who love to save money but want convenience Why our friends recommendations matter to local businessesLinks from the episode: Learn more about how Tap On It works via their websiteFollow Tap On It on Facebook and InstagramFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!More from Sara and Tap On It: Don’t miss out on deals in your area! Send the message TAPONIT to 82928 and respond with your zip code to receive the most recent offers. Note: standard message rates and data apply. 
“Be authentic, be you. Don’t try to be anything you’re not. Don’t try to be everything to everybody. That’s another big piece. That’s where a lot of people tend to lose because they get caught up in not really knowing who their customer is and what they stand for. They truly want to be everything to everybody.”We are so excited to share this conversation with Jason Pirock, the Director of Marketing for Aparium. Aparium makes “hotels that matter'' and provides “the most unique experiences in the most distinctive places”. When the founders saw an opportunity to bring elevated, upscale, boutique hotels to secondary and tertiary markets that’s exactly what they did. Creating and mastering a niche in translocal hospitality, Aparium brings passing guests together while connecting with local communities and the people that inhabit them.Not only does Jason manage a marketing campaign for the Aparium brand itself, he also oversees each of the individual properties in the portfolio, personalizing each brand identity to the specific market. The properties alone don’t speak for themselves so it’s crucial the teams in each market are genuine and truly care about the guests and their experiences. Jason relies on traditional PR tactics as well as social media to get the word out in a real time way.Join us for this podcast as Emily and Jason discuss how Aparium works: from finding historic buildings to restore and bring back to life, to choosing all local vendors, makers, and artisans as the hotel suppliers, to the key role of the Lifestyle Director and their collaborations with locals in the community.  As you listen you’ll quickly realize that Aparium is not just a hotel. It’s an experience. It’s the place to be and hang out.Tune in for topics like:Translocal hospitality and what it means  to immerse the local community into a hotelCreating a hotel that is not just a place to stay but a true experienceManaging an overall brand portfolio made up of several properties each with their own unique brand identity How to use hotel space creatively during times of restricted travel and gatheringLinks from the episode: Follow Aparium on Instagram Like Aparium on FacebookStay in the know with Aparium on LinkedIn and Twitter Free Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!More from Jason and Aparium: Aparium currently has seven open and operating locations with five new hotels opening in the coming months. Learn more about each experience on their website. 
Our guest this week is Mary Senese with Dough Re Mi; an edible cookie dough company. Join us as Emily gets a behind the scenes look from Mary about how she started her business from the ground up. From initial concept and product testing, to official launch, to expanding the brand nationwide, and most recently acquiring a brick and mortar storefront - all in less than a year!After graduating college, Mary returned to her hometown ready to start her career. What began as a way to make homemade Christmas gifts (and some extra dough), soon became a blossoming business. Mary quickly realized she had something extra special in the edible cookie dough recipe she had created and enjoyed herself during her time at school. Trusting her instincts and passion for entrepreneurship, Mary decided to go all in on starting her own edible cookie dough business. Having no financial backing or budget, Mary relied on Instagram and word of mouth to spread the word. She reached out to local influencers and business owners on the gram and actually *asked* for what she wanted; their support. She would send them samples of her edible cookie dough and in exchange all she asked was that if they enjoyed it they would share about it on their social platforms. It didn’t take long for the Dough Re Mi brand presence to spread and order demand to increase. Listen to this tasty chat as Emily and Mary discuss all the logistics of operating a food based business, tips for expanding a brand nationally, and most importantly - recognizing and addressing the highs and lows of business and the impact on our mental health. Tune in for topics like:Expanding a local brand to a national marketWhy it’s important to actually *ask* for what you wantHow to use Instagram to grow your online presenceHow easy it is to tie our personal value to our business value - and why we shouldn’tLinks from the episode: Follow Dough Re Mi on Instagram Like Dough Re Mi on FacebookOrder edible cookie dough on the Dough Re Mi websiteFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Many people don’t use email marketing because they're intimated by the tech or they’re not sure it’s worth their time, but I’m here to tell you it one thousand percent is worth your time.If you’ve been following Love Local and our podcast for a while, you know I loooove all things Instagram. But in this week’s episode I dive into another love of mine: email marketing! What it is, how it differs from social media, and most importantly - ways to use it effectively.Sure, there are statistics that email marketing isn’t as effective anymore and yep, for some people that is absolutely true. However, if you have an email list of people who love what you offer, are loyal to your brand, and are excited to hear from you…email marketing is an amazing tool! Make sure to listen as I share EIGHT strategies you can run with TODAY to implement email marketing in your local business. Tune in for topics like:Why email marketing is vital to your local business The difference between having followers and owning email addressesWhy people aren’t opting in to your newsletterSpecific strategies you can run with TODAY to implement email marketingLinks from the episode:FREE Love Local 5 Day Mini Course - Launch Your ListExample of a Lead Magnet: 7 Ways to Become the Most Loved Business in Your CommunityFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
In this week’s episode Emily chats with Kat Herro, the COO of Melyssa Griffin. She’s an integrator and expert in all things operations and systems. Kat originally entered the workforce as a registered dietician, but soon realized her passion for project management and business growth when she was tasked with overseeing the development of a software program to track meals and nutrition data for her clients.Since leaning into what felt right for her and following the crumbs of her newly discovered interest, Kat has been a critical part of the Melyssa Griffin team. As a company they help people grow their business from the inside out. This means helping people shed old beliefs and get them to come back to who they are, while supporting them as they learn to trust themselves intuitively again.Listen as Kat gets real about the importance of having a visionary and integrator in a successful business, why systems are key to strategic growth, and how you actually need to change the environment, including hiring people, in order to support growth.Tune in for topics like:The difference between being a visionary and an integratorWhat it means to grow your business from the inside outA holistic approach to business The importance of getting systems and strategies in placeHow to determine if it’s time to hire within your businessWhy it’s important for entrepreneurs to focus on growing their business strategically Links from the episode: include any links that were discussedLearn more about the Aligned Abundance MastermindCheck out the company where Kat works, Melyssa Griffin Take the Kolbe A Assessment Free Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
For this episode Emily chats with Raven Rose, an Herbalist and Educator, although she personally identifies as a medicine woman. After experiencing years of excruciating pain that came with her own menstrual cycle, Raven began exploring the possibility that the root cause was much deeper within her. This search for healing led her down a discovery path to her ancestors and ultimately to opening Moon Medicine. Whenever there is a block in our external world, or something that we are trying to create, there is usually some connection to the physical body. That’s one of the things Raven likes to teach people - how they can learn to navigate their personal human process vs. everything they may have read in books or observed in others.Listen in as we learn from Raven about the power of our cycles and how they are connected to our voice, how getting in touch with our bodies and listening to the messages they provide can help push us past feelings of being blocked (in life and business!), and how healing is fluid and different for everyone. Tune in for topics like:How Raven followed her own menstrual journey that lead her to open Moon MedicineThe power of ancestral connection and how it shows up in the bodyHerbalism, ethnobotany, womb massage, spiritual healing, and moreHow to tune into your body’s messages and break through blocks in life and businessLinks from the episode: Moon Medicine website Moon Medicine InstagramMoon Medicine FacebookFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
In this episode I’m going to talk about some of the things we are doing with our clients at Love Local and over at the hummingbirds to generate new business, repeat business, and incredible opportunities we’ve implemented to help brands expand.You’ll hear why holistic strategy is my sweet spot and why I want my clients to know that they can use their business for purpose not just for profit. This doesn’t have to be complicated. Or incredibly expensive. Maybe it’s the scrappy roots I started from, but I’ve worked with many types of clients in different industries to grow their business to the level they desire. Whether it’s hitting an income goal, creating more space for creativity, or setting up systems so vacations are a possibility, it doesn’t matter.I want to help you illuminate that possibility for your business:Tune in to find out how we helped a:Local MedSpa streamline systems and create partnerships that drive revenue like a cash infusion that brought in $10,000 of unplanned revenue (in a pandemic!)Physical Therapy clinic optimize their website and increase referrals while also building connections with current patientsCycling Studio create organic buzz with a hummingbird partnership the owner called her “best investment yet”Personal Stylist + Direct Sales Consultant curate a Facebook Group with 400+ members that generate new + repeat business on a consistent basisNonprofit utilize Facebook Ads to increase their program applicants and build a funnel tailored towards retention of those applicantsPhotographer serve her clients better while not spending hours in her inbox by creating content she could regularly point potential clients toLinks from the episode: The HummingbirdsMatt’s Episode on the HummingbirdsLearn more about working with our team!Is a Facebook Group right for you local business? Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Today’s episode guest is Nora Crosthwaite, the creator of Stagerie, a staging solution that pairs agents and homeowners with stagers. Stagerie hosts consultations virtually, making it easier for both stagers and homeowners to find a time that works, and the business specializes in staging occupied homes, a category that can be tricky to do. After working with Stagerie, clients have a full blueprint of exactly how to stage their home to get it sold.Nora joined me for this episode of Local to Legend to talk about the process that goes into building a tech company from scratch, the world of home staging, and how to build a company that attracts customers because of how well it serves the ones it already has.Tune in for topics like:Nora’s pivot from a lucrative IT career to forging her own path in real estateThe ins and outs of the Stagerie platformFinding a trusted development partner, legal partner and business coachNavigating the world of venture capitalAttracting your ideal clients rather than paying for leadsLinks from the episode:Stagerie websiteStagerie InstagramNora Crosthwaite TwitterEntrepreneurial Technologies - Nora’s development partnerThe Lean Marketplace by Juho Makkonen - book Nora recommends for those building companiesFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyLaunch Your List - our free 5 day mini course that’ll leave you with a strong email marketing strategy and a business ready to growFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
Today’s guest is my friend and one of my fellow business partners in our company, the hummingbirds, Matt Niblock. Matt is a technology guru who helped get the hummingbirds off the ground and running along with our other founder, Whitney Warne (who you may have heard from in episode one of Local to Legend!). Together we have built the hummingbirds, a company offering local influencer marketing to harness the powerful influence existing within our own communities, instead of relying on outside voices that feel out of touch. Hummingbirds aren’t traditional influencers – they’re community members using their voices to engage, inform, and inspire.Matt and I tell the story of the hummingbirds, why they are generating real results for our clients and how the landscape of social media and effective advertising is shifting. Tune in for topics like:What are the hummingbirds?Community marketing and why it worksEngagement & conversion trends on social mediaHow to encourage organic conversations about your brandLinks from the episode: include any links that were discussedThe hummingbirds websiteThe hummingbirds InstagramThe hummingbirds FacebookFree Training – Sign up + learn how to generate consistent sales for your local business WITHOUT a complicated or expensive marketing strategyFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
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