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ADVANCE: Take Your Next Step with Mike Acker
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ADVANCE: Take Your Next Step with Mike Acker

Author: Mike Acker

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Take Your Next Step in Leadership, Communication, and Life. Welcome to the ADVANCE Podcast by Mike Acker, a conversation designed to help entrepreneurs, business leaders, and other professionals break through barriers by improving their practical leadership skills and increasing confidence in speaking. Mike Acker is a bestselling author, executive coach, and founder of two companies aimed at providing an edge for leaders. For additional information or to book Mike Acker to work with your organization visit mikeacker.com.
32 Episodes
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INTRODUCTION TO EPISODE 32Money management is undoubtedly a crucial skill your kids will have to learn as they grow up. By teaching them that when they're little, you're preparing them to make great financial decisions later in life.Over the next three weeks, we'll be talking about leading and speaking to your kids in a way that sets them up for success in the future. In today's episode, Mike discusses the importance of teaching kids money management at an early age and how to do that in a way that is not only effective but also enjoyable. Listen in!EPISODE 32 SUMMARY & HIGHLIGHTSWhy is money management an important skill to teach kids today?1:46Many of the wildly successful CEOs started when they were kids. They created a business or an endeavor early on. Learning work ethics, entrepreneurship, and the associated skills at an early age worked in their favor later on. Money management is one such skill that can help your kids in their times ahead.What are the three things you could practice with your kids to teach them about money?5:04Mindset -  Sometimes, we just want money to fall into our laps. It is important in those times to remember that money comes from work, that it is when we work, we can get others to work and be smart in it. Get the right mindset for yourself, and then teach your kids what goes behind making the money you have in your life. Teach them that when you work, in the end, it produces income. Also, make them understand that different people make different amounts of money, which doesn’t make anyone good or bad. 10:29Commission -  Pay your kids commission for the different things they do around the house. Show them how they could be rewarded for doing the tasks they’re assigned to. By doing this, you’re not only rewarding them for doing the tasks well, you’re also teaching them math. You’re teaching them financial management and responsibility. And beyond commission, you’re teaching them how to do business.17:35Reinforcement - Practice the skill again and again every day. Talk about this to other parents, other kids, their friends - reinforce it. So the next time they really want something, and you show them how to buy it using their own money, they’ll make wiser decisions. You’re hence preparing them for their future.KEY QUOTES (in show notes at connect.stepstoadvance.com)RESOURCED MENTIONED ON THE PODCAST:●      Books:○      Storytime Book Set: Teaching Kids How To Win With Money○      Money Honey by Rachel Richards●      Course:○      Financial Peace by Dave Ramsey----------(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
Ep 31 | Be Present

Ep 31 | Be Present

2021-05-3117:39

INTRODUCTION TO EPISODE 31One of the most effective skills of a good speaker is their ability to be in the moment while they deliver. Reliving the past or constantly worrying about the future takes away the opportunity of presenting well when you have to.How do you cultivate the habit of being in the present?In this episode of the Advance podcast, Mike discusses our tendency to gravitate towards the future or regret past experiences while communicating. We learn how to converge our thoughts to focus on the present and understand the three main stages of professional communication. Listen in!EPISODE 31 SUMMARY & HIGHLIGHTSHow do you overcome the fear of public speaking?4:22To overcome the fear of public speaking, you should embrace the strategy of being in the moment. Do not go reliving the past or think about the future. When it comes to speaking, there are three moments- Preparation, Presentation, and Reflection. What are the three stages of your speaking?5:33Preparation -  Get caught up in the moment while you’re preparing your speech. Discipline your mind and do not think about the moment when you're presenting that information. Think only about preparing that information, about who is giving you that content, all the different particulars of that content, or about how the statistics came. 9:50Presentation - Be less concerned about how you do and more concerned about what your audience gets across.12:30Reflection - Reflect on what you delivered. This is important because you are going to have to give another speech at some point in time. And reflecting on your present speech would help then.----------(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
Ep 30 | Write a Book

Ep 30 | Write a Book

2021-05-2421:32

INTRODUCTION TO EPISODE 30Are you someone who has a story, idea, or expertise to share with people but are hesitant to write a book? When you write and publish your book, you establish yourself through it. It is an incredible way for you to convey that you and your ideas are here to stay. In this episode of the Advance podcast, Mike Acker shares his journey writing his top-rated books, discusses the benefits of writing books, and how to do it. We also understand ghostwriting as a means to help you in the process and see how it maintains your authorship. Listen in! We're launching a new segment called Masters of Employee Development soon on our podcast. We will be inviting successful entrepreneur and e-commerce seller Ben Cummings to do some interviews with Mike there. Stay tuned!EPISODE 30 SUMMARY & HIGHLIGHTSWhy should you write a book?9:04The first reason you should write a book is because it helps you share your ideas, expertise, and story with people.11:21It helps you build your business or extend your influence.14:00Writing a book helps in establishing your brand. Your book says a lot about you. This is why people spend a lot of time thinking through what's going to be inside.17:15When you write a book, you're leaving behind a legacy....(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 29Do you sometimes feel like you need someone outside of your family to talk to or spend time with? That’s why we all need friends in our life. Now that the world is still in lockdown conditions, good friends could make you feel less isolated. In today’s episode of the Advance podcast, Mike shares the importance of friendships and discusses a few ways by which you can make good friends in life. He digs into his experience trying to find friends in the past and expands on what should and should not be done to build great friendships with people.What are the four principles to making friendships?5:19The first one is to extend yourself. If you're a leader, extend yourself because people are looking to you. Extend yourself, get away from the wall, and stop hiding behind responsibilities. 9:45Think through your first impression.  Think about how you make other people feel. People don't want to be friends with somebody who is all about them, no matter how impressive they are. When you meet someone, think through how you can connect to them, find out about them. As Dale Carnegie once said, everybody's most favorite word is their name. Learn their name.13:18Understand the ratio. When you put yourself out there, know that there could be people who don't connect back to you. ...(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 28How can you reverse engineer leadership so as to succeed personally and professionally? Why is understanding your goals paramount to becoming a good leader?In this episode, Mike breaks down the process of accomplishing goals for anybody heading without or losing track of their vision in life. Learn why it is necessary to map your target before you start out on your venture.EPISODE 28 SUMMARY & HIGHLIGHTSHow does reverse engineering apply to leadership goals?2:19Many people start a business without any clearly mapped out vision. They don't have a direction in mind. It is important to know your goals before you set out on your journey. How do you get better at accomplishing your goals?3:36Identify your problem. It is one of the first steps to getting better.4:04Map out, know where you're going to go....(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 27Are you a Rambler? If so, do you know how that impacts your audiences and clients? Rambling makes you lose not only time and interest, but also money. Join Mike Acker in today’s episode as he talks about rambling in leadership and communication, walks you through the different types of rambling, and gives actionable advice to help you get over it. Listen in!EPISODE 27 SUMMARY & HIGHLIGHTSWhat are the three different types of rambling?2:50The first type of rambling is where you get off track, and repeat saying the same thing over and over again.3:40The second type of rambling is called meandering. Let’s say, you're going down the track, you're on point A, maybe halfway to point B. And then a fascinating idea catches your mind. When you’re speaking of that, your mind triggers another idea and you eventually, forget to understand where you are and what you are speaking about.You find that your people are losing interest.4:37The third type is where you're making up your speech as you go. How do you get rid of rambling?...(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 26Knowing how to be lead through family decisions is as important as leading your way through your professional life. Learn how you can achieve the feat as Professor Christopher Brown walks us through the process. Dr. Christopher Brown is the author of the famous book, Ready to Kindergarten, and specializes in the whole area of leaving your kids in school. In this episode of the Advance podcast, Mike speaks to him on leading your child through the early stages of their life. They discuss kids’ kindergarten period, the importance of understanding them better, and breaking free from traditional ways of learning and leading to help you succeed in being a good leader in your family. EPISODE 26 SUMMARY & HIGHLIGHTSWhat happens in kindergarten is not what’s going to happen in our children’s lives in the next 30 years. How do we understand this better?7:07Kids are going to continue to grow all throughout their lives. And so, if there's a setback, or if they make a mistake, it's not a big deal, we have to be there to help them learn, to make and correct that mistake, and move forward in their learning.  How important is it to understand your kids’ interests and abilities?8:50You don't know what your kid is going to be interested in. You may think your kid is going to play high school football because you played high school football. But that may not be the case, your kid may become a theater kid. Trying to press your kid to be something that they may not want to be and making a decision so early in their life can be really disheartening for you and problematic for the relationship you want to establish with your kid. What are some of the things you should recognize before your child becomes five years old?14:15The first thing you could do is provide them with lots of different learning opportunities. Provide them with opportunities to interact with different adults so that they are comfortable in a group environment.14:30Give your kids the skills and the knowledge to take care of themselves. How can you, as a parent,  build a strong relationship with the school personnel?17:59The first thing we need to do as parents is to get to know them as human beings.18:15Once you do that, you start sharing what you know about your child with them.  What should families know in making the decision about sending their kids off to kindergarten?21:27The first thing is to know your kid. Know how he or she learns, what he or she wants in life, how she or he or she reacts to different learning situations.  KEY QUOTES:22:44-22:53“The more you prep your kid for those types of transitions, as you would as a leader of a company, the more you prep your employees for a transition that's going to happen, the more successful they're going to be within that situation.”28:28-28:38“As parents, we do want to be leaders. But we also want to be loving, caring people that our kids remember as they go through life, that they were there for us and supported us in all these big transitions, as they go forward.” RESOURCES MENTIONED●      Books-1.    Ready for Kindergarten by Dr. Christopher Brown(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 25Self-empowerment happens when you start believing you can. When was the last time you had somebody help you believe in yourself and your potential? Join Mike Acker on this episode of the Advance podcast as he shows you how to empower oneself with the belief by walking you through a framework that tells you how to do that. He also talks about micromanagement and how it can bring employee motivation levels down. Listen in today and learn how to empower yourself and your people to set them up for ultimate success!EPISODE 25 SUMMARY & HIGHLIGHTSWhy is belief so important?2:47Belief in oneself brings support. When you empower someone to believe in themselves, you bring them to believe in themselves.How does micromanagement bring employee motivation down?7:42If you're a micromanager, know that you essentially tell your team that you don't believe in them. It tells them that they don't know what they're doing, that you really are needed, and you're the person in charge. It drains the morale out of people.  How do you empower people with belief?8:26Give your belief to them.8:36Stay vague when you give your belief to someone. They are then able to fill it in with their definition of success, with their definition of potential, not with your definition of potential. Don't fill that mold for them, don't create that role for them. Instead, put the backing behind them, put the push behind them, so they can find their own mold, their own role, their own place.11:48Peep in it. This means that when you believe in someone, it's not a one-time deal. And you don't just walk up to someone and say, I believe in you. Stay connected and check on them sometimes. KEY QUOTES:6:02-6:06“Belief is support backed by actions.”(Full show notes & more resources visit connect.stepstoadvance.com) Check out the YouTube at:https://www.youtube.com/c/ADVANCEwithMikeAcker ----------To book Mike Acker to speak to your group or facilitate a specific workshop, email:media@stepstoadvance.com----------
INTRODUCTION TO EPISODE 24Are you someone who is or will be seeking a job opportunity right now or in the next coming months? We are all in a wholly different world today, and the process of looking for jobs is not the same as it used to be before. How do you adapt to the changing times and find the next best step to landing your dream job? Join Mike Acker on this episode of the Advance Podcast as he interviews A. J. Mizes, a talent and human potential enthusiast with over a decade's worth of experience in career coaching and human resources. Listen in as he talks about overcoming self-limiting beliefs and the side-door job application method. He also talks about the changing patterns of his clients, differences in working professionals' emotional atmosphere, and how to make your way out through the changes and challenges of these times. EPISODE 24 SUMMARY & HIGHLIGHTSWhat is a pattern that you're noticing with all the clients that you're working with, in today's economy? 6:19The growing influence of self-limiting beliefs. We create stories about what we think is possible for ourselves, for our family, for our friends, for our job, whatever it may be.   One of the things that I'm working a lot with my private clients on is identifying when people are saying, 'Oh, I can't do that', or 'I wouldn't be qualified for this', or 'I shouldn't even go after that', because I don't have a college degree. Dig into that experience. And talk about the stories of what you've accomplished. And then look at the parallels between those experiences, those stories, and what you're looking to do. I guarantee you there's some synergy there.Is there a lot of angst in the people you're talking to, or is there more excitement? What would you say is the emotional atmosphere of a lot of the people you're talking to?9:49I think, anxious and nervous. And typically, what leads to those feelings is feeling unprepared or feeling like you're not worthy or feeling like it's not for you, and so on. Your brain starts to engage that fight or flight response that we all have in us. And so we start to retract, or we start to go into a place of safety. Our brain is starting a response for us to avoid things that are going to kill us or unsafe. And so then we begin to recognize if it is something that is going to kill you or if it makes you uncomfortable.What is the difference in the process of applying for jobs now versus a while ago? 12:07There is definitely an increase in the number of candidates in the job market right now. And so it's becoming increasingly difficult to stand out, there's no doubt about it. And the other thing is that you know, we're all interviewing now over the video, instead of getting flown on-site or driving to the interview and meeting everybody in person. Those two things really introduce a couple of things in terms of job search and the process and things that you have to overcome in terms of the job market and increase in candidates.What are some of the biggest tips that you have for preparing for an interview?18:20Tip number one is a way to hypothesize the types of questions you're going to get. Typically, you get three types of questions during an interview. One is the Tell me about yourself question. That's typically like an opener during an interview, and you can practice how to answer that. It should really be about a bit of who you are, where you grew up, and what you'd like to do, but then telling the interviewer who you are. The second type of question that you get is, why are you looking for a new job? And so you have to be able to answer the question, significantly if you're changing industries, talking about how that's aligned, that new industry is aligned to your passion, that you see that yo
INTRODUCTION TO EPISODE 23Do you realize that every one of us, right now, is designing our lives? Kristina Piader tells us why it is so by walking us through the many lessons she learned in her career as a Hollywood screenwriter. Join in to learn the SMART (Specific, Measurable, Actionable, Relevant, and Time-based) process of setting goals in the industry and what you can imbibe from it! Kristina has been a Hollywood screenwriter for 23 years. She has studied with the major Hollywood institutions, great storytelling teachers, and purveyors of her time from the feature film aspect. She joins me in this episode to discuss her book, The Hollywood Approach, sharing why it is unique in its approach and is more than just resilience training. Listen in for her unparalleled views on connecting Hollywood lessons with everyday lives and what lessons it brings us!To learn more about her, visit KristinaPaider.com.The Hollywood ApproachScript Your Life Like a Hit Movie and Live Your Wildest DreamBy Kristina PaiderEPISODE 23 SUMMARY & HIGHLIGHTSCan you tell us a bit of why the Hollywood approach is so effective?2:17The global entertainment industry in 2019 topped for the first time $101 billion. That figure is three times what it was ten years ago. It is a vastly growing market. And on an average of at least three continents, people are consuming 35 hours of television per week. Most of our stories are influenced by Hollywood. Is it fair to say that you're taking a more rounded approach and really investigating the person who is making a decision?17:23Yes. And again, it's not to say anything negative about what anyone else is doing. I think resilience is a broader topic and broader goal, and so it requires some broader thinking, whereas mine is more focused on a specific goal. I was delighted to learn that the overlap of examining strengths is also helpful to think about your resilience.What do you mean by the significance of the first?25:39The significance of the first is the tipping point for a cascade of momentum, actions, and other decisions. The first is saying yes to yourself and investing in yourself. Then, making a move, an action decision, and an action toward what you want.KEY QUOTES:10:21-10:28“I like to encourage people to analyze their success stories, then nurture their subconscious with those kinds of messages.”17:36-17:35“Resilience has a broader topic, and broader goal, and so requires maybe some broader thinking, whereas mine is more focused on a specific goal.”22:49-22:56“But either way, there's powerful information in examining flaws and making sure that we're observing the flaws and not judging them.” RESOURCES MENTIONED ON THE PODCAST:●      Book: The Hollywood Approach by Kristina Paider CONNECT WITH KRISTINAWebsite | LinkedIn (For more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 22Do you want to get better but stay interested at the same time? If yes, how do you make sure you're not in a Groundhog Day by Bill Murray’s system, living the same day over and over again? What rhythm can you create that would leave you some space to bring in something new from time to time?Join Mike on this episode of the Advance Podcast as he shows you how repetitive doing and creativity could go hand in hand and why you cannot choose to compromise on either of the two!(For more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 22 SUMMARY & HIGHLIGHTSWhy is repetition necessary?3:19Repetition creates results. You need it for your communication in the company you lead or the position you hold. It would help if you kept going on the same track. You need to invest the money over a long period to see the results.How do you bring creativity to the repetitive tasks you perform?9:24For every few, do something new. Don't get stuck in a groundhog day, and don't jump from place to place, person to person, thing to thing. Find a balance between the two. KEY QUOTES:2:16-2:27“Repetition creates results. When you do the same thing again and again and you don't just practice it, practice doesn't make perfect, but perfect practice makes perfect. ”4:37-4:50“Most of what you're doing is repetitively the same good thing, whether that's leading the meeting in the same way so people know what expectations you are placing on them and the culture that you're building.” (For more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker   
INTRODUCTION TO EPISODE 21Imagine being in a network comprising of people just like you but in different companies. Aren’t these the kinds of people you would want to have more conversations with? How do you benefit from such an alchemy network? And how do you form one in the first place?“The Alchemist Entrepreneur” Dov Gordon joins Mike Acker in today’s episode to talk about how you can get your ideal clients by becoming an under-the-radar leader, how to build and leverage profitable relationships, and why such relationships are the healthiest to nurture! You can find him at:Website:      https://ProfitableRelationships.comTelegram:   https://t.me/dovgordon  Facebook Page:   https://www.facebook.com/ConsistentFlowOfClients/ FacebookProfile:   https://www.facebook.com/DovGordon/LinkedIn:    https://www.linkedin.com/in/dovgordon/ Twitter:        https://twitter.com/DovGordonInstagram:  https://www.instagram.com/dovgordon/ YouTube:     https://youtube.com/c/DovGordon1 (Full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 21 SUMMARY & HIGHLIGHTSWhat do you mean by a corporate refugee?1:47A corporate refugee is somebody who did really well in the corporate world, or moderately well, and got to that point where they love doing what they’re good at.What are the kinds of members in an alchemy network?22:05The first one is colleagues. Those are the people who are marketing and selling to the same audience as you.23:06A second audience or member type for your network would be ideal clients. These are the people that you are looking to reach as potential clients.Where and how do you host this network?(For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 20How does hype help in promoting your business? How do you use it to impact people with what you do today? Marketing strategies of our times increasingly revolve around hype. The excitement factor around your product or service goes a long way in promoting your business among the audience.In this episode, Mike speaks with Michael Schein of Microfame Media about hype in marketing, how it can help get your business, message, or platform out there, what the hip hop movement teaches you about hype and top strategies that can take your business to another level! Get Michael Schein's book here!  https://www.amazon.com/dp/126047013X/(Full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 20 SUMMARY & HIGHLIGHTSHow is hype a positive word in marketing?4:56If you're in the mainstream of your business, and you have all the advantages in the world, it's very easy to get to wherever. But if you're disadvantaged, you need to hype yourself up. This is why it has always been considered a positive thing.What are some of the most successful hype strategies?22:25One of them is the us-versus-them factor. Think of that idea in your industry that you've always secretly disliked. Pick fights with ideas.(For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 19Does emotional intelligence aid in better connection with people? If so, where do you start?Any connection starts with you. Being aware of yourself first and then learning to understand others can help you connect with your people better.Join Mike Acker in today’s episode as he teaches you the fine art of emotional intelligence and how you can use it to build healthy relationships with your colleagues and partners at work.(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 19 SUMMARY & HIGHLIGHTS: How do you practice connection?2:28One of the ways to connect is just being you and allowing people to see you as vulnerable. A great vehicle for connection is emotional intelligence. What is Emotional Intelligence?3:29Emotional intelligence is being aware of here and connecting with people out there. And it's then using what we have here, to empathize and connect with people out there.  What are the 5 different aspects of Emotional Intelligence?KEY QUOTES:4:27-4:34“So much starts with self.  Leadership of others starts with the leadership of self.” 4:57-5:05“Emotional Intelligence doesn't mean that you put this into practice for them, it means that you first start and put it into practice for you. ” 5:15-5:21“EI starts with self, self-awareness, self-regulation, and then self-motivation.” 7:36-7:51“If your emotions are wildly out of control, and way out of values, or you don't know your values, you might look at getting help, you might even look at getting a counselor who can help you understand what's going on, and why you're doing it.” RESOURCES MENTIONED:Books- ●      Emotional Intelligence by Daniel GolemanVideo- ●      Embrace Rejection in leadership & Speaking by Mike Acker (For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 18You must have all had that one person in life who phenomenally transformed your path to the destination. How do some people become your greatest influencers in life? What makes them strikingly different from a majority of other speakers and leaders?To become a great speaker, you have to learn to take people with you as you talk and guide them to their path. In today's episode, Mike discusses the C-suite advantage of Guidance and how it can help you achieve excellence in speaking!(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 18 SUMMARY & HIGHLIGHTS: Why should your communication be guided? 4:21Guidance is important to ensure you know where you are leading the communication to. If you don't know where you're going, there's a good chance that not only will you get off track, but you'll lead others off track.How do you increase the guidance outcome?8:18Write it before you say it. Write your expectations from the speaking clearly in advance.10:41Stay on point and on purpose.12:35Follow up by whatever means you can. Follow up with paper, email, or clearly saying what you just said, so people could clearly understand what you delivered. Because something may have piqued their minds then.KEY QUOTES:5:58-6:08“Words are like the rudder that can guide and direct the entire ship Diva, a massive, massive boat, guided by a tiny, tiny rudder.”14:16-14:25“Your communication directs people, there's a good chance that if you're not doing this on purpose, you are leading them down a path that you didn't intend to go.”RESOURCES MENTIONED ON THE PODCAST:● Tom Brady (Tampa Bay Quarterback) as a good communicator (For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 17Leadership is all about influence. Nothing more, nothing less. But how do influencers create their brands?It all starts with you, who you are as a person, where you are right now, why people should listen to you, and how you can help them. In the episode today, Mike interviews international speaker and coach Marina Barayeva. Marina helps entrepreneurs build their influence and create a life of purpose. Join them as they discuss the 5-step authority system, building your brand online, and not just doing it for yourself but doing it for the relationships you build.(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 17 SUMMARY & HIGHLIGHTS:  Who is an Influencer?An influencer is a person that can impact behavior, choices, and other people because of his or her authority, knowledge, position, or relationship with the audience.What do people start out with if they want to become an influencer? 4:26Start with where you are right now, who you are as a person, why people should listen to you, why they should come to you and how you can help them. Think who are for the people who you serve, and what service you can provide them.Why is your story important?7:45Your story is very deeply connected to what you do and doesn’t have to be difficult. It got you to wherever you are right now and tells why you do what you do.What is the 5-step authority system?9:041. Start with your foundation. Know the audience you serve.9:512. Know about your service. Focus and understand how people find you there, consume your message, and how they react to it.14:043. Get more media appearances. 16:544. Work with influencers. 18:265. Accumulate whatever you've done and update your media kit. KEY QUOTES:6:58-7:03“Even if you have only a few people around you, you can impact their life tremendously.”10:39-10:49“If you would want to really grow your personal brand, and share your message to more wide to get publicity, it's quite easy actually.”11:25-11:29“Because even your website is not, it's not about you. It's about people who serve.”RESOURCES MENTIONED:Podcast-  7 Strategies to overcome a fear of Public Speaking with Mike Acker by Marina BarayevaBlog & Books- Bob Burg CONNECT WITH MARINA:Website | LinkedIn   (For a downloaded copy of show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 16Some of our teachers in school have been our favorites for the way they made us understand the subject very well. Everything they taught was so simple and clear that you needn’t have second thoughts about the matter. What is it that effective communicators have mastered that we all need to, too?  Clarity.How do excellent speakers bring about clarity in speaking? In this episode, Mike gives away top strategies to achieving clarity in communication and discusses how it could help you excel as a speaker!(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 16 SUMMARY & HIGHLIGHTS: Why is clarity important for achieving excellence in speaking?3:54Something which is unclear to you as you speak, has to be equally confusing for the listener. It is important to know well what you aim to convey.What are the benefits of having clarity in speaking?4:26The first benefit of having clarity in speech is understanding what the topic is and what it is that you have to deliver to the listener.6:11Also, clarity illuminates and helps people understand the topic you're talking about better and people go, “Oh, Okay, I got that!”. How do you bring about greater clarity in your communication? 10:01Understand what you want to say.11:36 Break it down so that it is simple enough for you to deliver.13:33Plan your conclusion. Know how you would want to end your speaking and what you should do for that to happen. KEY QUOTES:6:00-6:07“When you're not clear, it obscures the truth. But if you are clear, it illuminates the truth.”7:56-8:07“So many times, miscommunication and conflict comes when people are arguing about things that the other person actually didn't say, this is actually a tactic in debate.” RESOURCES MENTIONED ON THE PODCAST:●      The Ideal Team Player by Patrick Lencioni●      Upcoming Book: C Suite Advantage by Mike Acker (For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 15Innovation has become a hot topic of discussion in the world today. Companies are struggling to come up with breakthrough ideas and strategies.What can they do to adopt the best practices for continuous improvement and innovate better?Join Mike Acker on this episode of the Advance Podcast as he interviews Bella Rushi from Symmetri Consulting, a consulting firm using science and a systematic approach to build innovation strategy and drive communications. Listen in for insightful tips to overcoming challenges and embedding innovation into an organizational process!CONNECT WITH BELLA:https://www.symmetriconsulting.comhttps://www.linkedin.com/in/bellarushi/(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 15 SUMMARY & HIGHLIGHTSWhy is innovation such a huge topic of discussion right now?1:50Companies are stuck between two options. One, finding out how to barely survive, and second, how to thrive....What are the challenges in front of companies right now?4:47Because of the pandemic, many companies are struggling just to connect with their customers today. So they have to look for ways to either find new products or new services to develop, so they can connect with their customers. As a fresh entrepreneur, what should anyone do to innovate?7:53One, develop a culture of innovation. Create an atmosphere to praise and give recognition to your employees for experimenting, innovating, and learning from their failures.8:13Second, companies need to understand their DNA, their core strengths. They need to re-examine what their capabilities are. 8:28Lastly, CEOs must be involved when talking about innovation. Their vision needs to be communicated and reinforced to their employees. Key-takeaways for the listeners21:53Innovation happens through collaboration, collaboration within your company, your partners, your suppliers, your customers and all the people you can involve in the whole ideation process. 22:45Innovation is a continuous incremental process. KEY QUOTES:3:16-3:21“It seems obvious to look to innovation, but it always is not easy to create the business of tomorrow.”6:55-7:07“Many companies are understanding that customer focus is what they need to really be thinking about right now. And shifting their business models is a great place to start.”8:43-9:05“The idea to innovate actually begins at the CEO level, who then has to create this culture of innovation, and understanding, examine their capabilities, and then create partnerships within their organization as well as external partnerships to support the innovation process.” CONNECT WITH BELLA:Website | LinkedIn
INTRODUCTION TO EPISODE 14Powerful speakers, leaders and performers, have all got something incredible in common. Do you realize what that is?It's authority.How does excellence in speaking bring about or reinforce authority? Join Mike Acker on this episode as he gives away top ideas and tips to mastering the art of communication and how to establish your authority for greater success in the business space!(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 14 SUMMARY & HIGHLIGHTS: Why should you achieve excellence in speaking?2:50Excellence in speaking provides authority. There's a power, a role, and a position that the C-suite team members (CEO, CEO, CFO and others) have that not everybody else has.What is Authority?4:05Authority is the ability to get people to listen to you. It's that ability for you to speak for you, to lead, to write, to communicate. 4:40Whether it's oral or whether it's written, you need to communicate, and people need to be able to listen and follow. How do you bring authority in speaking?7:34Believe in yourself and in what you’re saying. Also, have a grounded reason to do so.12:06Follow one singular thought instead of bringing about many different ones to get to a point. Focus on authority to believe in what you say. 12:35Breathe well. If your breath comes across as very shallow, it's very easy for your voice to take on an overly gravelly tone. It changes your physical posture and the tone of your voice, giving you enough time to think and deliver what you want to. KEY QUOTES:8:05-8:09“You need to believe in yourself, you need to believe in your words, you need to believe in your authority.”3:18-3:31“Realize that their position is based on an authority that they've really already garnered with the team through their past experience, their ability, their skill, their ability to bring out the best in others and other areas of leadership.” RESOURCES MENTIONED ON THE PODCAST:●      Upcoming Book: C Suite Advantage by Mike Acker (For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
INTRODUCTION TO EPISODE 13On a scale of 10, how would you rate your company's customer service? 8.. 9.. Outstanding? Exceptional Customer Service goes much beyond just convincing a person to choose your services. It not only helps customers feel comfortable, but also incredibly increases your revenue. On the show today, Mike interviews Dr. Kelly Henry, Business Coach and Author of the book “Define and Deliver Exceptional Customer Service: Proven strategies to maximize your profits”. Listen in to the show today for quality tips to scale your business with laudable customer service!(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 13 SUMMARY & HIGHLIGHTS: What is Exceptional Customer Service?4:07 Relentless focus on a customer, consumer or patient and making them feel their best at the time they're doing business with you.4:38 Customer Service can be of two types: Proactive or Reactive Customer Service.When the employee and the client are both in a good mood, and the environment aids better service, then it is reactive great customer service.  Proactive customer service is independent of such external factors and aims at giving the best at all times.What do we need to know more about Customer Service? 7:16 Most businesses think they provide great customer service. But the truth is, 80 percent of the businesses function at a level of average customer service to below that. We need to accept this truth and work towards improving it.Things we can do to improve our Customer Service skills:13:45Put a smile on your face. Wear it as your uniform. It creates a lasting impression and puts your customers at ease.End on a good note. People often remember this better than the first impression.Manners matter. Using words such as “please”and “thank you” also show your respect towards another person. Use them at all times and all platforms.KEY QUOTES: 07:47-07:51“Most businesses do have pieces of great customer service.”19:02-19:09“Let’s do the simple things consistently and you’re gonna reap the rewards because of them.”RESOURCES MENTIONED ON THE PODCAST: ●      Book: Define and Deliver Exceptional Customer Service by Dr. KellyCONNECT WITH DR. KELLY ●      Website●      LinkedIn(For the full show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker 
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