Market or Pitch

Wrap up 2022 with an all-new episode of "Market or Pitch!" In Volume 28, Yesenia and Corey give their holiday takes on the recent success of the 2022 FIFA World Cup and how it sets up for the next tournament to be held in North America in the appetizer segment (congrats Argentina!). For the entree segment, the duo discusses key advertising and communications trends that will make a major impact in 2023. Finally, Corey and Yesenia update the community with some huge news surrounding the immediate future of the podcast and new projects.Like, share, subscribe, and comment. Follow us on Twitter and Instagram @marketorpitch. Catch the team again in February with new marketing and public relations conversations!Become a guest on our show. Send us your pitch at marketorpitch@gmail.com or fill out an application form.https://forms.gle/FLnVH2Lg21CdzrTo9

The second episode of our doubleheader continues! In Volume 27, Corey and Yesenia dive into one of the biggest stories taken the industry by storm - Twitter. The team discusses the ramifications of Elon Musk's takeover and whether or not Twitter can survive this situation. In our first segment, the duo talked about the representation of Black and Indigenous people in Black Panther: Wakanda Forever as well as why it is important to push for more representation and acknowledge the historical ties that prevent it. To wrap up the episode, Corey and Yesenia give their gratitude wishes. We wish our community a Happy Thanksgiving!Like, share, comment, and subscribe to the podcast. Become a guest on our show. Send us your pitch at marketorpitch@gmail.com or fill out an application form.https://forms.gle/FLnVH2Lg21CdzrTo9

This Thanksgiving, we're giving our community twice the episodes in this doubleheader! In Volume 26, our hosts Yesenia and Corey talked about Disney's unexcepted CEO reversal decision in the appetizer segment. For our entree round, the duo discussed the 2022 Midterms and the so-called "Red Wave" that wasn't. Plus, how political messaging (or lack thereof) is affecting perceptions on the policy front. Like, share, comment, and subscribe to the podcast. Follow us on Twitter, Instagram and YouTube @marketorpitch.Interested in being a guest on the podcast? Either email us a pitch at marketorpitch@gmail.com or fill out the application form below.https://forms.gle/FLnVH2Lg21CdzrTo9

Everything is good in 3s! "Market or Pitch" returns for a brand new season after its latest series run "Freestyle." In the Season 3 premiere, Corey Davis and Yesenia Reinoso return with a sleek modern look and a unique component to the show. In Vol 25, the duo enters the world of crisis management and reputational monitoring after the Kanye West debacle. First, in the appetizer segment, we offer our thoughts on the re-emergence of reputation research between the brand-influencer partnership. Then, in the main entree segment, it's the fallout of the termination of the Adidas-Kanye West partnership and its effects.Like, share, comment, and subscribe to the podcast! Follow us on social media @marketorpitch on Twitter and Instagram. Finally, beginning with Season 3, guests can now be a part of the program. To be a guest, either fill out our application or email us a media pitch at marketorpitch@gmail.com.Market or Pitch Guest Form Application: https://forms.gle/FLnVH2Lg21CdzrTo9

The Season 2 finale is here! In Volume 24 (aka Ep. 12) of "Market or Pitch," Corey and Yesenia take a walk down memory lane for a quick recap of the season. An important jumbo-size episode highlights three critically important topics all audiences must know. In the final appetizer segment, the duo speaks about the new remote-hybrid model that has forever changed the corporate landscape. Will companies adjust? Second, in the first jumbo entree segment, Yesenia and Corey offer their thoughts and ramifications behind the explosive SCOTUS memo leak draft announcing the decision to overturn Roe v. Wade. How will messaging and women's rights be discussed moving forward? Finally, the third final topic of the jumbo entree segment centers on Tesla CEO Elon Musk's purchase of Twitter. How does this forever change social media?In addition, the team announces the return of the intermission series "Market or Pitch: Freestyle," - Unfiltered. Unlimited. Uncensored. Renewed for Year 2, the show will premiere in late June 2022 exclusively on YouTube and Spotify. Comment or question? Email us at marketorpitch@gmail.com. Like, share, comment, and subscribe to the podcast. Listen to all 12 volumes of Season 2 along with Season 1 (24 total) available everywhere.Thank you so much for being part of the "Market or Pitch" universe. This is only the beginning!

In Vol 23 (aka Ep. 11), Season 2 of Market or Pitch heads into its final laps with a tapas-style episode. The tapas-sized appetizer segment takes a look at two up-and-coming industries. The first half centers around the rise of the cannabis industry and how effective messaging will address the benefits and challenges as it builds its base. The second half highlights the metaverse and how marketers and communicators decipher which industries should maximize this new impact. This episode is available across all major mediums and on YouTube. Follow @marketorpitch on Twitter & Instagram. Like, share, comment, and subscribe. Leave a 5-star rating. Question or comment? Email us at marketorpitch@gmail.com.

In Volume 22 (aka Ep. 10), Yesenia and Corey dive right into the conversation with two headlines dominating the airwaves. In the appetizer segment, the duo discusses the puzzling techniques and lack of accountability in political advertising due to a legislative loophole that allows individuals to legally lie. Is it worth the reputation risk? Then in the entree segment, it's the slap heard around the world! The team talks about the shocking moment between Chris Rock and Will Smith at the 2022 Academy Awards, the credibility crisis post-slap, and the continued stagnation (or decline) of interest among general audiences. How will all parties recover from this? This episode is available across all major mediums and on YouTube. Follow @marketorpitch on Twitter & Instagram. Like, share, comment, and subscribe. Leave a 5-star rating. Question or comment? Email us at marketorpitch@gmail.com. 

In Volume 21 (aka Ep. 9), Corey and Yesenia deliver a triple-sized appetizer segment in tapas form! For this episode, the duo offers their input on the following news: a follow-up to Volume 20's segment on the MLB lockout (hint: it's over!), AMC's experimental ticket pricing structure, and Nestle's controversial product decision to stay in Russia. Earlier in the episode, the team gives their thoughts on Women's History Month, March Madness 2022, and the arrival of spring in the monologue. Have an opinion or a suggestion? Email the team at marketorpitch@gmail.com. Like, share, comment, and subscribe to the podcast. Market or Pitch is available across all podcasting mediums, YouTube, and airing Thursday mornings on the Helium Radio Network.

In Volume 20 (aka Ep. 8) of Market or Pitch, co-hosts Yesenia Reinoso and Corey Davis continue on their Season 2 path with a heavy dose of reputation. The duo analyzes two major newmaking topics that highlight those dilemmas respectively. First, in the appetizer portion, the MLB Lockout currently has baseball in its worst PR crisis since the 1994 Strike with no end in sight (as of now). Second, in the main entree segment, the ongoing crisis in Ukraine centers on the response of corporate brands, media outlet sentiment, and an increasing alarm on censorship. Like, share, comment, and subscribe to our podcast across major mediums and YouTube. Follow us on Twitter & Instagram at @marketorpitch!Have a question or comment? Email the team at marketorpitch@gmail.com.

The 2nd half of Season 2 kicks off with a bang! Market or Pitch, the podcast, returns from the winter hiatus with a sports-themed episode centered around the 2022 Winter Olympics and Super Bowl 56. In Volume 19, using a special "4-quarter" game format, Corey and Yesenia offer their marketing and PR insight around the hot topics of the biggest sporting events. In the 1st quarter, the team discussed the overall sentiment and outside factors that hover over the 2022 Beijing Olympics. In the 2nd quarter, the duo talk about the Big Game, commercials and key points that made this year's Super Bowl success. In Quarters 3 and 4, the co-hosts speak about the racism, discriminatory bias, hypocrisy, and lack of action of the IOC and NFL respectively after the scandals of Russian Olympic figure skater Kamila Valieva and the lawsuit of former head coach Brian Flores.Like, share, comment, and subscribe across all major podcast mediums and YouTube. Have a question or feedback for Corey and Yesenia? Email at marketorpitch@gmail.com. 

In Vol 18 (aka Ep. 6), Yesenia and Corey wrap up the first half of Season 2 with a look into the crystal ball for 2022! First, the duo discussed the massive success of "Spider-Man: No Way Home" across the cinema industry and the ramifications surrounding it in our appetizer segment. Next, we dive into the main course where we talked about the diplomatic boycott of the 2022 Beijing Winter Olympics and how messaging will play a role. Finally, in our last segment, dessert, the team offers their 2022 predictions for the marketing and public relations sectors. We wish the "Market or Pitch" audience Happy Holidays and Happy New Year! The podcast will return in February 2022 for the second half launch of S2 after the winter hiatus.

In Volume 17 (aka Ep. 5) of "Market or Pitch," Yesenia and Corey are back from the Thanksgiving break to discuss what they did during the break and what has changed in the second year of "COVID Thanksgiving." With the holidays upon us, we wish our Jewish friends a Happy Hanukkah which ended on December 6th. For our appetizer segment, we dive into the NFL's surprising uptick in ratings and what that means for the league that has weathered its fair share of controversy. We then move into our entrée segment where there was a candid conversation about burnout and how common that is in our industry. The duo shares their own personal stories and offers tips for how to prevent them.

In Vol 16 (aka Ep. 4) of "Market or Pitch," Yesenia and Corey discuss the rise of the influencer economy and its impact across industry sectors in the appetizer category. Finally, in a double entree and dessert segment, the team has a deep conversation on the overall messaging failure of the COVID-19 pandemic and how the ramifications crossed over affecting other societal areas. Based on the recent headlines of Green Bay Packers quarterback Aaron Rodgers COVID-19 positive test and the shellacking of the Democratic faction this past off-election cycle, the trust of the general public has been severally damaged. The duo discussed ways for what marketers and communicators must do to restore integrity in the public's eye with factual truth. 

In Volume 15 (aka Ep. 3) of "Market or Pitch," Yesenia and Corey celebrate a very special anniversary - the podcast is officially turning one year old! We take a moment to reflect on our favorite moments from the past year as well as what has been a highlight for us since last October. We then dig into our appetizer by tackling the breaking news of Facebook changing its name to "Meta," and the implications surrounding the change. Finally, we dive headfirst into our entrée with a discussion on when your own personal values conflict with the values of your company or client brand. What are the best methods to promote without interfering with your viewpoints? Tune in to find out! 

In Volume 14 (aka Ep. 2) of "Market or Pitch," Yesenia and Corey dive into the world of empathic marketing and how it needs to be adapted in all marketing and communications. The duo also wrapped up Hispanic Heritage Month with an important discussion about colorism after the "In The Heights" movie scandal which occurred this past summer. Finally, listen to a special partnership announcement between "Market or Pitch" and the new up-and-coming app Wisdom!Access Yesenia's PR News byline "Hispanic Diversity in PR: A Slow Work in Progress" below.https://www.prnewsonline.com/hispanic-diversity-slow-work

In the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled with special surprises and fun activities). Besides debuting the new format, this themed episode is in celebration of Hispanic Heritage Month (HHM) that falls from September 15th to October 15th. We discussed the importance of brands communicating directly to Hispanic consumers as a way to build brand loyalty and equity. To access the PR News feature "Tips for How Communicators Can Bond with Hispanics" click on the link: https://www.prnewsonline.com/Hispanics-authenticity-marketing

In the season 1 finale (Vol 12) of “Market or Pitch,” Corey and Yesenia dedicate the last episode of the season in celebration of Women’s History Month. The duo discussed how brands brought important female policy issues to light and Burger King's IWD tweet controversy. We also analyzed why minority-owned media companies deserve financial equity and PR's role in the fight against implicit bias. The team also offered some zen with meditation tips, a PR game-changer shoutout and major breaking news on a new mini audio series and season 2 status.Coming soon to a screen near you: "Market or Pitch: Freestyle" - Summer 2021 and "Market or Pitch" Season 2 - Fall 2021.

In Volume 11 of "Market or Pitch," Yesenia and Corey dive into the world of the COVID-19 vaccinations and if we are ready to take them. We touched base on the ever-changing landscape of the cinema industry post-COVID and the backlash against Goldman Sachs’s CEO anti-remote workplace approach. The duo discussed Big Pharma’s opportunity to regain American’s trust as well as some workplace wellness tips. We also continued our conversation around the start of MLB Spring Training baseball. Finally, we end on a shout-out to Barbara Gardner Proctor, the first African-American woman to open her own ad agency.A special announcement: "Market or Pitch" is now available on YOUTUBE! Subscribe to our official channel "Market or Pitch" to hear all the latest and exclusive content.

In Volume 10 of "Market or Pitch," Yesenia and Corey dive into the world of social media where they discussed Twitter's potential subscription plan and the emergence of the next big social platform: Clubhouse. The duo also discussed Hasbro's Mr. Potato Head backlash and Tesla's PR department elimination decision. We also dished on the 2021 Golden Globes, a special Women's History Month announcement teaser, and a shout-out to a past PR trailblazer. 

In Volume 9 of “Market or Pitch,” Corey and Yesenia celebrate Black History Month by dedicating the entire episode to all things impacting the Black community in the Advertising, Marketing, and PR industries. We took on some of the biggest news headlines impacting the community including Mcdonald's unique tactic to increase the diversity of their senior leadership team and how Etsy is taking diversity seriously within their company. We also discussed Pepsi’s important decision to change the Aunt Jemima name to Pearl Milling Company and how clients can build authentic relationships with Black consumers. Finally, we end things by celebrating Thomas J. Burrell who is a Black pioneer in the advertising sector.