The Bacon Podcast

Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the "Sales Professor", David is also the author of the Bestselling book, Sell The Way You Buy, and an Adjunct Professor at the Smith School of Business at Queen's University.David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.Learn More about David and His Book - Click Here

George Carlin once said, "Electricity is really just organized lightning". We think of lighting as a brilliant idea, but it's also a type of interface cable for computers? But when the kind from the sky hits your business... You may need both!Well, that happened last week and it was a direct hit on our house. Although there was no fire, there was plenty of damage to my business and its equipment! The lightning came through the cable model and toasted anything with an ethernet cable.This is a cautionary tale be being proactive, planning for disaster recovery, and reactive to a potential bigger diaster:* Backing Up Data* Getting Insurance* Ramping back Up For BusinessThis episode talks about what happened and the week-long path to get business back up and running as fast as possible.Is your Marketing System living up to your expectations?Want To See How To Market BETTER? - Click Here

His new book "Unlock The Sales Game" has become an instant best-seller among business owners and entrepreneurs across the globe.Ari Galper is the world's number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews, and the Australian Financial Review.As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling.In his best-selling book, "Unlock The Sales Game", Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale” – is ironically, 10 times more profitable.Ari Galper has been on a mission for the last decade to change the world through trust, starting with the sales and business world. Check Out Ari's New Book - Unlock The Sales Game - CLICK HERE!

A lot has changed since 2001 when I started my business. Technology has been on a roll with the inventions of HDTV, camera phones, flash drives, and Bluetooth! Who could have imagined the invention of the iPod and iPhone, Kindle, and the Blackberry? Now add in Facebook, LinkedIn, Twitter, and YouTube.A lot of stuff ended up in my basement. It was a graveyard of old tech and the boxes they came with. Not to mention old gear (dead and alive) and tons of tapes, and paper records... It was a mess!To start the process I have decided to play a game of T.A.G.:* T = Take With* A = Allocate (Donate or Sell)* G = Garbage (or Recycle)This episode will take a trip down memory lane, while we look forward and just imagine what's next?!Is your Marketing System living up to your expectations?Want To See How To Market BETTER? - Click Here

There has been a lot of chatter about Cancel Culture lately. I am ALL FOR IT (but in a different sort of way).I am talking about you taking the time to cancel things that annoy you by disrupting your business flow or eating up unnecessary time. Some of which you have control over by subscribing to and others to which you are subscribed without your asking or permission.I want to focus on three key areas:* Media or Service Subscriptions?* Meetings and Networking?* Notifications From Social Media?In this episode, we will explore how you may not be able to stop all robocalls or emails from annoying you, but you can control some of the time and expense that could be a detriment to your business!

Sassy is a word she likes to use to describe herself, but really words like driven, focused, and direct are closer to the flavor of cupcake that she is.Robin started SCP AGENCY in a time when no one knew this was a business. In 2013 they would ask…“Like, do people really pay you to do that?”Of course, they do! They don’t want to learn this crap; it changes faster than Cher changes costumes between sets.After snagging a business degree, Robin discovered marketing, automotive and public speaking, so now she gets to show off SCP Agency results while affecting change and driving ROI.In her spare time, you will find Robin sitting in a coffee shop “thinking”, yes, you heard that right, thinking. Social media and automotive can have several plot twists in a year and staying ahead of them takes time to clear the noise and just think.Being a woman in the automotive industry can be a challenge, and take some pretty tough skin, but Robin has mastered the art of cussing like a sailor and negotiating like a sales manager, but mostly she just brings to the table the ability to make dealerships look like social media rockstars.Learn More About Robin and Her Business - Click Here

Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the "Sales Professor", David is also the author of the Bestselling book, Sell The Way You Buy, and an Adjunct Professor at the Smith School of Business at Queen's University.David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.Learn More about David and His Book - Click Here

Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more).If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in lost billable time per year. If you have a team of 20 people, that could add up to over $10,000 per month in lost billable time or just simple waste!There are four things or groups that I'd like to discuss today:* Email* Passwords* Paperwork* Desk ClutterIn this episode, how with a few small tweaks, your can reclaim dozens of hours and thousands of dollars of lost billable time per year!

Connie Regan GreenConnie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses.Connie is also active with several non-profits including Rotary International, the Boys & Girls Club, Zonta, and SEE International.Learn More about Connie's & Ellen's New Book - Click HereEllen FinkelsteinEllen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and AutoCAD. Her articles have appeared in numerous magazines, newsletters, and blogs.She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 14 in the United States.Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics. You can register for her newsletters below. To Access The Speaker Resources - Click Here

According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings.The youngest children are spoiled and are believed to be unafraid to do risky things.In business, it pays to be the problem child. They tend to disrupt the norms and help to solve problems that keep clients and prospects up at night.They tend to do three things well when it comes to problem-solving:* Solve It Better* Solve It Faster* Solve It CheaperIn this episode, we will look at how making good trouble can help you and your clients make more money in business!

Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution. Craig has worked with over sixty companies and increased first-year annual sales from 21 to 142 percent.He speaks extensively on the topics “Smooth Selling Forever”. “Your Sales Should Run Like Clockwork” and “Is Virtual Selling Really New & Is It Here To Stay?” for many groups and associations such as Vistage International, the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA). Craig has also been featured at Entrepreneurial Operating System (EOS) group events.Learn More about Craig and His Book - Click Here

I often hear from companies after I explain my process, "We like what you have to say... but we are just going to hire a marketing person." I ask in return "Which one?" They often don't understand that marketing is a team sport. It takes multiple people with multiple skills such as  SEO, Web, Email, Social Media, Ads Expert, Google Manager, Writer, Designer, System Integrator, Strategist, and more.In the book the E-Myth Revisited, the author talks about how a successful business requires three core members, a Technician, Manager, and Entrepreneur. Marketing is not much different. Although it needs many or all of the above technicians, it still is and should be a team effort that aligns with your sales efforts.The three main roles in the marketing for sales process include:* Strategist* Manager* TechnicianIn this episode, we will discuss how each of these people fit into a complete and successful marketing system.

Alain Hunkins helps high achieving people become high achieving leaders. Over his 20+ year career, Alain has worked with over 2,000 groups of leaders in 25 countries. He’s worked with 42 of the Fortune 100 companies.In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders which was published by Wiley in March of this year. The book was endorsed by leadership luminaries Jim Kouzes, Barry Posner, and Marshall Goldsmith.Alain serves on the Academic Board of Advisors of the New Delhi Institute of Management and is a faculty member of Duke Corporate Education. Alain’s writing has been featured in Fast Company, Inc., Chief Executive, Chief Learning Officer, and Business Insider. He's a regular leadership strategy contributing writer for Forbes.Learn More about Alain - Click Here

We have all heard that "Time is Money", but in some cases "Time Costs Money". In business, it often makes send to find tools that make your life easier, less complex, or helps you speed up processes.This episode is pretty straight forward. I have spent months before the new year researching tools that could help me become more efficient.  These tools are all ones that I have tried and paid for (in some cases). I only recommend tools that I actually use in my business so I can spend more time on my business (which is build around helping clients make more money).Here are the 5 tools I will discuss:* Active Campaign - Email Marketing* Blinkist - Audio Books in 15 Minutes* LunchClub - High-Quality One-On-One Networking* ClubHouse - Audio Networking App With Heavy Hitters* Remarkable 2 - Digital Paper PadIt's hard to get into too much detail in 10 minutes, but I hope you get the just of why I chose them and how I use them to make more time in my business and improve my life!

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.Contact Warren at: http://WarrenWhitlock.comWarren Whitlock is an advisor, best-selling author, digital marketing influencer and Alchemist. He helps businesses grow exponentially by defining a brand strategy framed to tell a business's story to customers who will come with a desire to buy exactly what you sell.

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career, she achieved the status of a leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report.Michelle Filicicchia’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas: Instructional Design, Facilitation, Executive Coaching and Performance Consulting Learn more about Marla Tabaka - Click Here Learn more about Michelle Filicicchia - Click Here

Photo by Jan Baborák on UnsplashA friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. "Do you have or use a word to theme your year? What is your choice this year?".My word for the year is "Signify" which I visualize as a lighthouse on a rocky coast. How can I utilize this to help increase the value that I provide you (my audience and customers), and what does this mean in it's purest form:* Be an indication of - Take Intentional Action* Be a symbol of - Lead By Example* Be of importance - Provide MORE ValueIn this episode, explore how you might be able to not only pick your word for the year, how to visualize it, but how you can use it to light up your business in the coming year!

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single member of our communities, the true first responders, to be “Prepared to Survive”.Following a decorated senior leadership career in the USAF as a commander and combat veteran, Brian transitioned into executive roles as a business entrepreneur, writer, publisher and public speaker. He co-founded The Paratus Group in 2019 with the objective of using his decades-tested and proven leadership and training experience to solve a need for relevant, effective, trustworthy principles, training methodologies and programs to allow for the learning of situational awareness. The situational awareness mindset and behaviors that are developed allows critical decisions to be made in the the complex dynamics of the home, schools, the workplace and our communities to make us all safer. Learn More About Brian and The Paratus Group - Click Here

In 1970, John Lennon released a son "Instant Karma". In our 'want it now' world I am here to tell you that it's not how this works. Sometimes, you can do all the right things but still, suffer.I have a friend (Alma Harrell) whom when you would ask how she was, always said, "Too Blessed to be Stressed!" Sometimes you have to take a step back and realize what you can be grateful for.People think of Amazon as being in the products and services business, but I think it's in the convenience business. It causes me to question, "Do we really know what business we are really in?:* People Business?* Improvement Business?* Results Business!In this episode, we will dig into how all the good things we do for others, can and will come back to bless us, within its own sweet timeframe!

Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations.Rick is the author of several books including, "The Missing Piece for Entrepreneurs" and “I’m Still Sayin’…More Revelations for Making Leadership a Way of Life”. An accomplished public speaker, his popular leadership workshops and keynotes range from Understanding Generational Diversity, Effective Communications and Time Management to Effective Personal Leadership and Being Adaptable in a Dynamic Business Environment. Learn More About Rick & His Books - Click Here