Sounds Profitable
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Description
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
553 Episodes
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Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this?Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcastingFind links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back upFind links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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