Author: Sounds ProfitableSubscribed: 28Played: 1,329
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
Putting Success In Your Way With Video
UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More
Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More
Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More
TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More
Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart
Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More
Making the Case for Podcasting
Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More